Social Media Strategy
What content should a B2B company create with its sales team?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Content that educates through the whole buyer journey means leads arrive pre-qualified, so a sales team can close 80% instead of 10% and skip hand-holding calls that never convert. source →
02Give that content back to sales reps to send to their top accounts as an account-based marketing touch: 'I thought of you when we made this.' source →
In their words
What was actually said
Because if that person is being educated through the course of their buyer journey, they're already qualified by the time they get to the sales decision. And your sales team knows they can close 80% of their sales as opposed to 10% of their sales sales because they have a qualified lead who they don't have to worry about hand holding, getting on an early phone call that are never going to convert in the end of the day.
The episodes