Topic
Brand Storytelling
197 episodes. 132 operators. Every line below is a verified passage from the transcript.
I don't believe in demographics. I don't believe in channels. I don't believe in on-premise, which is bars restaurants, off-premise, which is retail. I don't believe in cities or states. I believe in selling to everybody, everybody.
I'm authentic and I edit and I'm authentic and I rehearse and I'm authentic because what is authentic to me is doing a good job when I'm on stage. It's not authentic to me to struggle.
Because where you're talking about the transition from the NBA side, the part that was easy was storytelling, storytelling and unlocking a great story and telling a great story and giving people an incredible visual representation of a sport or a game.
I don't believe in performance enhancing supplements that increase your performance. I believe in supplements that increase your health because on a platform of health, then performance will go through the roof.
For Jimmy Fallon, it was a story about finding your why, finding your mission and your purpose, how to identify it and how to put it into action.
Has all these inferred meeting there's no again there's no way that we can actually understand why the logic of the AI works exactly the way it does and why why like when I typed into mid journey the number 96500 and it returned to me an image of a giant table full of hamburgers wow.
So it's interesting where all the say I is going. And it's going to have to just be some technology that analyzes and tells you like it's going to have like a blue check like in the corner of the audio wherever you're watching it or something like verify that it's the voice or something.
And then you need to look at yourself and ask yourself who you are, what's your voice, what are your values, why do you exist, what are your superpowers or your weird areas of expertise relative to your competition.
And if we wanted to get to the heart of why you think what you do about guns, if we don't have to ask why seven times, but we for sure have to ask why three or four times.
And when I consult and I have three or four active clients now, that leads to you as the owner need to be very clear on why you just, what is your, what is your purpose, personal purpose?
Because the more AI floods the world, the more distrust is going to happen in the world. And if you're directed towards at least trying to find the truth, I believe you'll win in that future world.
And I think for me when looking back at it, when I went on a Mormon mission, I went on a two year Mormon mission, that was where I really started to find my voice.
- Values-based copy repels the wrong buyers on purpose, which John says produces far fewer refunds, lower traffic costs, and fewer tire kickers. (Why AI Content Isn’t Converting: John Be)
- Define culture in four parts: a clear purpose for why the business exists, non-negotiable values, an explicit brand promise, and the strategies that fulfill them. (The Secret Sauce: Chick Fil A's Magical )
- Two things make an offer sell: the size and speed of the problem it solves, and curiosity generated through strong copy, messaging and storytelling. (How To Make MIllions with Paid Ads | Jas)
- James Earl Jones, 91, has sold the rights to his Darth Vader voice so the character can continue via a Ukraine-based AI program — a signal that voice, likeness and royalty deals are about to become a major marketing and legal issue. (Weekly News 9.30.22)
- Start personal branding with 'I am ___' rather than with your why — Tyler credits Tom Shay's framework of be, do, team, action plan, why, and argues most influencers live only in the action plan and why. (Insights amongst Uncertainty & GVL Hustl)
- Make the profile about something transferable. Jimmy Fallon became a story about finding your why, Bethenny Frankel about time management, Mark Wahlberg about diligence. (How to Build a Career That Can Survive D)
- Lead with stories instead of lists: more senses and neurons fire when you tell a story, which is why people remember commercials and catchphrases decades later. (The Million-Dollar Skill Most Profession)
- Distinguish your skills (what you do) from your values (how you do it) — unmet values make you irritable and off the rails, which is how Ashley knew national security wouldn't work. (Personal Branding Isn’t Dead: How It Sti)
- Asking Claude or ChatGPT to 'write me a VSL' fails because the model is trained on the internet, and most copy on the internet is bad copy. (Why AI Content Isn’t Converting: John Be)
- Build a value-alignment buyer profile into your AI prompts; done subtly it changes the tone of the copy without ever naming the value outright. (Why AI Content Isn’t Converting: John Be)
Why are narrative podcasts declining?
Podcast Advertising Is About to Change Everything | JeffWhy doesn't AI-generated copy convert?
Why AI Content Isn’t Converting: John Benson on PersuasiWhy are narrative podcasts disappearing?
Podcasting’s Next Era: Chat Shows, Video Expansion & TheWhy does storytelling matter more than product for a brand?
How Authenticity Built a Global Brand | Sean Whalen x RyWhy does storytelling work better than facts and lists in communication?
Fearless Authenticity with Jeanne SparrowWhy can't McDonald's or Burger King copy Chick-fil-A's success?
The Secret Sauce: Chick Fil A's Magical Business FormulaWhy does authenticity work better than polished marketing on social media?
Success Favors the Brave with Sean WhalenWhat are AI voice deepfakes and why are they spreading on social media?
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Scott Clary on Using AI to Build Wealth Faster
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John Benson on Why AI Content Isn't Converting
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Anik Singal on Surviving an FTC Investigation
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Scott Scovill on Turning Fear of Failure Into Tenacity
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