Brand Storytelling — what 133 operators said

The episodes

Generation AI: Why Coding, College Degrees and Slow CEOs Are on the Clock with Matt Britton

The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

Turn Your Expertise Into Income: Mitch Matthews on Coaching, Speaking and the Authority Bridge

Are You Marketing Jobs or Just Posting Them? The Critical Difference

Podcast Advertising Is About to Change Everything | Jeff Umbro

How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

From Finance to Netflix: Chris Allen on Influence, Sales, and Startups

How a Viral Congressional Trading Tracker Became a $1B+ Fintech Business | Autopilot

How to Build a Career That Can Survive Drastic Change | Jason Feifer

How Premium Brands Create Demand Without Cutting Their Prices | Tom La Vecchia

The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy

The Business of NIL: Parents, Brands, and the Power Behind College Sports | Justin J. Giangrande

The Million-Dollar Skill Most Professionals Are Losing: Fearless Authenticity, Communication, and Persuasion

Why Founders Must Rethink Their Teams in the Age of AI

AI Is Lowering the Cost to Build Wealth—Here’s How to Take Advantage with Scott Clary

The Mental Blind Spot That’s Costing You Money and Affecting Your Business Decisions | Anders Hansen

Personal Branding Isn’t Dead: How It Still Drives Real Income in 2026 with Ashley Stahl

Questions answered on brand storytelling

Does live selling actually work for small ecommerce brands?

In their words

I don't believe in demographics. I don't believe in channels. I don't believe in on-premise, which is bars restaurants, off-premise, which is retail. I don't believe in cities or states. I believe in selling to everybody, everybody.

Brett Berish · How Brett Berish Built Billion-Dollar Spirit Brands (12:30)

I'm authentic and I edit and I'm authentic and I rehearse and I'm authentic because what is authentic to me is doing a good job when I'm on stage. It's not authentic to me to struggle.

Tom Webster · The Brutal Truth About Podcast Growth Nobody Wants t (8:13)

Because where you're talking about the transition from the NBA side, the part that was easy was storytelling, storytelling and unlocking a great story and telling a great story and giving people an incredible visual representation of a sport or a game.

Matt Arden · eSports ft. Matt Arden - Head of Content and Media a (8:27)

I don't believe in performance enhancing supplements that increase your performance. I believe in supplements that increase your health because on a platform of health, then performance will go through the roof.

Bobby Maximus · Bobby Maximus - Former UFC Fighter, Author, Wellness (26:24)

For Jimmy Fallon, it was a story about finding your why, finding your mission and your purpose, how to identify it and how to put it into action.

Jason Feifer · Jason Feifer - Champion of change. Editor in chief: (21:58)

Has all these inferred meeting there's no again there's no way that we can actually understand why the logic of the AI works exactly the way it does and why why like when I typed into mid journey the number 96500 and it returned to me an image of a giant table full of hamburgers wow.

Rob Lennon · Discover the Secrets of AI and ChatGPT with Rob Lenn (25:31)

So it's interesting where all the say I is going. And it's going to have to just be some technology that analyzes and tells you like it's going to have like a blue check like in the corner of the audio wherever you're watching it or something like verify that it's the voice or something.

Christina Yassi · The Week of March 03, 2023 Marketing and Business Ne (1:55)

And then you need to look at yourself and ask yourself who you are, what's your voice, what are your values, why do you exist, what are your superpowers or your weird areas of expertise relative to your competition.

Steve Pratt · Earn It: Unconventional Strategies for Brave Markete (25:25)

And if we wanted to get to the heart of why you think what you do about guns, if we don't have to ask why seven times, but we for sure have to ask why three or four times.

Christopher Lochhead · 300th Episode: Reject the Premise to Unleash Creativ (7:20)

And when I consult and I have three or four active clients now, that leads to you as the owner need to be very clear on why you just, what is your, what is your purpose, personal purpose?

Steve Robinson · The Secret Sauce: Chick Fil A's Magical Business For (59:53)

Because the more AI floods the world, the more distrust is going to happen in the world. And if you're directed towards at least trying to find the truth, I believe you'll win in that future world.

Chris Josephs · How a Viral Congressional Trading Tracker Became a $ (16:35)

And I think for me when looking back at it, when I went on a Mormon mission, I went on a two year Mormon mission, that was where I really started to find my voice.

Sean Whalen · Success Favors the Brave with Sean Whalen (14:35)

What comes up again and again

Values-based copy repels the wrong buyers on purpose, which John says produces far fewer refunds, lower traffic costs, and fewer tire kickers. (Why AI Content Isn’t Converting: John Be)
Define culture in four parts: a clear purpose for why the business exists, non-negotiable values, an explicit brand promise, and the strategies that fulfill them. (The Secret Sauce: Chick Fil A's Magical )
Two things make an offer sell: the size and speed of the problem it solves, and curiosity generated through strong copy, messaging and storytelling. (How To Make MIllions with Paid Ads | Jas)
James Earl Jones, 91, has sold the rights to his Darth Vader voice so the character can continue via a Ukraine-based AI program — a signal that voice, likeness and royalty deals are about to become a major marketing and legal issue. (Weekly News 9.30.22)
Start personal branding with 'I am ___' rather than with your why — Tyler credits Tom Shay's framework of be, do, team, action plan, why, and argues most influencers live only in the action plan and why. (Insights amongst Uncertainty & GVL Hustl)
Make the profile about something transferable. Jimmy Fallon became a story about finding your why, Bethenny Frankel about time management, Mark Wahlberg about diligence. (How to Build a Career That Can Survive D)
Lead with stories instead of lists: more senses and neurons fire when you tell a story, which is why people remember commercials and catchphrases decades later. (The Million-Dollar Skill Most Profession)
Distinguish your skills (what you do) from your values (how you do it) — unmet values make you irritable and off the rails, which is how Ashley knew national security wouldn't work. (Personal Branding Isn’t Dead: How It Sti)
Asking Claude or ChatGPT to 'write me a VSL' fails because the model is trained on the internet, and most copy on the internet is bad copy. (Why AI Content Isn’t Converting: John Be)
Build a value-alignment buyer profile into your AI prompts; done subtly it changes the tone of the copy without ever naming the value outright. (Why AI Content Isn’t Converting: John Be)

Questions this topic answers

All 200 episodes

Search within

Sep 29, 2026

Why are narrative podcasts declining?

Why doesn't AI-generated copy convert?

Why are narrative podcasts disappearing?

Why does storytelling matter more than product for a brand?

Why does storytelling work better than facts and lists in communication?

Why can't McDonald's or Burger King copy Chick-fil-A's success?

Why does authenticity work better than polished marketing on social media?

What are AI voice deepfakes and why are they spreading on social media?

All 200 episodes

Matt Britton on Generation AI, Coding and Slow CEOs

The End of Traditional SEO: Getting Found in the AI Era

Mitch Matthews on Turning Expertise Into Income

Hiring Is a Marketing Problem: Nicole Feenstra

Podcast Advertising Is About to Change | Jeff Umbro

How One Book Generated $7M in Sales | Chandler Bolt

Steve Pratt on Earning Attention and Creative Bravery

Chris Allen on Netflix Fame, Sales, and Startup Pivots

Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot

Jason Feifer on Careers That Survive Drastic Change

AP x Swatch: How Luxury Brands Create Demand Now

Building Predictable Revenue Systems with Josh Troy

The Business of NIL with Justin J. Giangrande

Jeanne Sparrow on Fearless Authenticity and Persuasion

Rethinking Your Team in the Age of AI

Scott Clary on Using AI to Build Wealth Faster

Anders Hansen: The Mental Blind Spot Costing You Money

Personal Branding in 2026: Credibility vs. Authority

Ken Goldin on Attention, Hype and Collectibles

John Benson on Why AI Content Isn't Converting

Jamil Damji: No One Is Coming to Save You

Anik Singal on Surviving an FTC Investigation

Paul Ross on Why You Should Never Ask for the Order

Jen Gottlieb: Authenticity Is Authority

How to Build a Website That Converts With Sam Dunning

Scott Scovill on Turning Fear of Failure Into Tenacity

Brett Berish on Building Spirit Brands His Own Way

Tom Webster on the Brutal Truth About Podcast Growth

Podcasting's Next Era with Jeff Umbro

Sean Whalen: How Truth Built Lions Not Sheep

Why AI Can't Replace Coaches | Mitch Matthews

Veronica Shelton on Neurodiversity, AI and Oak Theory

Gen Alpha, AI Agents and the End of Prompt Engineering

Right About Now Evolves: Collectibles on SI Launches

Big Badasses in Business: Buffer, Crumbl, Merriman & More

Influencer ROI, Attention Arbitrage and Tax Strategy

Chris Allen on Netflix's Million Dollar Secret

Gary Vaynerchuk on VeeFriends and the Card Business

Print Isn't Dead, YouTube Is TV, and Eye Scans Are Here

Entrepreneur Masterclass: 5 Founders on Scaling Smart