How do you build a customer community without relying on Facebook and Google ads?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Rent demand from Google and Facebook if you want, but own it too; there's a graveyard of ecommerce brands that built $50 million businesses on an algorithm and broke when the numbers moved. source →
02Test a minimum viable concept before you build a minimum viable product; Liquid Death spent a few hundred dollars on Facebook ads driving to an email capture page and collected tens of thousands of addresses before the canned water existed. source →
03Stop playing the "messy marketing math game" of spending $1 to make $5 — brands with real community can spend $1 to make $100 because demand already exists. source →
04Build for lifetime value, repeat sales, referrals and word of mouth — if you only make one sale per customer you can never outrun the new-customer game. source →
What was actually said
Stop renting attention and start owning the demand by building a movement that turns customers into a cult-like community. In this episode I set down with marketing visionary John Davids to break down the movement formula and how you can stop playing the messy math game of paid ads. It's time to discover your marketing superpowers and build a brand so magnetic that getting customers finally feels like magic right about now.
Yeah. I would just say that people wherever they are in their business journey, whether you're in an entrepreneur, you're a professional marketing or a CMO, a CEO, you need to think about some of the stuff I talk about in marketing superpowers, not because it's a certain way to market or not because it's like, oh, if you're talking to this kind of customer, I need to build a community or I need to build a movement.