Personal Brand & Positioning
How do you choose a topic for a TEDx or signature talk?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Vet TEDx events by theme alignment: roughly 3,000 events a year, about 1,500 in English, and maybe 200 with a theme matching your topic, all run by unpaid volunteers who may be slow to reply. source →
02Treat a TEDx talk as a YouTube asset, not an event: "TEDx is the bouncer at the door," but the talk lives and compounds on a channel with 45 million subscribers. source →
03Choose your talk topic based on what your ideal client is Googling at 2 a.m. — be a painkiller, not a vitamin. source →
In their words
What was actually said
Those are a couple things I think about with just the initial phase of forming somebody's TEDx talk. Is there goals? We don't want people paying us to help them craft a signature talk and help them get booked on any stage without them getting something out of it.
The episodes