Social Media Strategy
Why is Gen Z using Instagram and TikTok instead of Google for local search?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Gen Z increasingly uses Instagram and TikTok instead of Google for local search, and the pull is visual - they want to see the food, the venue and what people are wearing before going. source →
02Google's own SVP said nearly 40% of young people looking for a place to eat go to TikTok or Instagram instead of Google — treat TikTok as a search and discovery platform, not just entertainment. source →
In their words
What was actually said
First article today comes with us from Marketing Dive. A regular on articles lift. Google loses in local search to Instagram TikTok and others amongst Gen Z for search functionality and where people are going to search.
We do per usual TikTok is fast becoming a key search and discovery platform for younger audiences This was fascinating to me. I agree could be a competitor for Google Google senior vice president said in our studies something like almost 40% of young people when you're looking for a place for lunch They don't go to Google. They go to TikTok or Instagram Fascinating.
The episodes
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