Personal Brand & Positioning
How does iOS 18 and Apple Intelligence sort marketing emails?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Under iOS 18, Apple Intelligence sorts mail into primary, transactions, updates and promotions buckets - use trigger words like "preview" or "confirmation" to stay out of promotions. source →
02Apple Intelligence now sorts mail into primary, transactions, updates, and promotions buckets - use trigger words like 'preview' or 'confirmation' to avoid the promotions tab. source →
03Old spam triggers like "free" or a dollar sign no longer send you to junk - inbox placement now depends on how often your emails get opened and clicked. source →
In their words
What was actually said
And we all know that routine. But part of that update, that iOS 18 update is a radical change to the mail app on our phones. And what's happening now for the first time ever, Apple is going to be utilizing AI, what they're calling Apple intelligence.
The episodes
2 episodes answer this
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