Advertising & Paid Media
How effective is podcast advertising compared to social media and TV?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Podcast advertising is one of the few media environments where female ad recall matches male recall, with standout performance among Black, Hispanic/Latino and 35-54 year old listeners. source →
02Sounds Profitable's new study of over 5,000 US consumers found 86% of heavy podcast listeners recall hearing an ad in the past week - the highest ad recall of any ad-supported medium, ahead of TV, radio, YouTube and social. source →
In their words
What was actually said
So listeners trust the voices behind the mic giving podcast host a unique edge in delivering persuasive incredible ad messages. Compared to podcasting social media platforms suffer suffer from lower trust and content. Lower ad authenticity and weaker belief in advertising claims creating real headwinds for marketers.
The episodes