Right About Now with Ryan AlfordSearch 660 episodes
Personal Brand & Positioning

Which paid advertising channels work best right now?

Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.

PR Strategies That Actually Work: Storytelling, Social Media & Earned Media | Jason Kocina
The short answer

What the archive says

01For paid advertising, Google is the primary channel (including Google Shopping and now TV inventory through Google Ads), followed by Facebook for awareness and LinkedIn for B2B. source →

In their words

What was actually said

I don't see it as well, but I still see it as an awareness tool, Facebook advertising, and most of the product work we do where we're doing retail stuff, yes, we are doing awareness in some direct sales through that channel, but a lot of Google stuff for that. Google shopping and I'm just talking advertising channels, so I would say if you ask me those questions, it's going to be Google primarily that we use for advertising, Facebook, LinkedIn.
Ryan Alford · PR Strategies That Actually Work: Storytelling, Soci (11:40)
The episodes

1 episodes answer this