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175 episodes for “How do you use scarcity and staged drops to sell out a product launch?”Reading this as Product & Innovation
Dec 31, 2024

Superplastic on Collectibles, Scarcity and Vegas Retail

Superplastic's Jennifer Van Dijk and Zach Sugarman on character-driven IP, staged toy drops, collector psychology and the new Dopeameme Institute in Vegas.

Jennifer Van DijkZach Sugarman· Content & Storytelling· Personal Brand & Positioningon topic
48 min
Jul 11, 2025

Tariffs, GPT-5, Prime Day and Frozen Fed Rates

Ryan Alford breaks down 25% tech tariffs, GPT-5 consolidating AI stacks, Meta poaching Apple talent, Amazon's 96-hour Prime Day and the Fed's July hold.

Matt Britton· Product & Innovation· Money, Investing & Wealthon topic
12 min
Nov 25, 2025

Charles Nader on Doc.com's Free Global Healthcare Model

Doc.com CEO Charles Nader tells Ryan Alford how AI telemedicine, a pharmacy-funded model and a NASDAQ listing can make free basic healthcare global.

Charles Nader· Product & Innovation· Startups & Foundingon topic
17 min
Jun 2, 2026

AP x Swatch: How Luxury Brands Create Demand Now

Tom La Vecchia and Ryan Alford break down the AP x Swatch collab, why exclusivity is now emotional, and how brands seed demand without cutting price.

Tom La Vecchia· Personal Brand & Positioning· Content & Storytellingon topic
22 min
Nov 28, 2025

How Crumbl Cookies Grew to 500+ Stores

Crumbl co-founder Sawyer Hemsley on the rotating menu, pink boxes, in-house tech, and the organic Instagram and TikTok strategy behind 500+ stores.

Sawyer Hemsley· Social Media Strategy· Content & Storytellingon topic
17 min
May 24, 2022

Lynx Club NFT: Turning Membership Into a Digital Playground

Kosta Hantzis and Lisa Loveland explain how Lynx Club uses an NFT as a tradable membership pass, plus web3 utility, scams and community building.

Kosta HantzisLisa Loveland· Product & Innovation· Customer Experience & Communityon topic
39 min
Jul 30, 2021

Facebook's Metaverse, Popeyes Nuggets & Pizza Hut Merch

Ryan Alford, Josh Hill and comedy trio Joey Joe and Sean break down Facebook's metaverse plan, Popeyes' nugget truce, Kanye's stadium album and Pizza Hut

JoeyJoe· Social Media Strategy· Content & Storytellingon topic
24 min
Oct 27, 2023

Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed

Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best

· Social Media Strategy· Product & Innovationon topic
26 min
Sep 13, 2024

Harris vs. Trump Debate: Theatrics Over Substance

Ryan Alford, Chris Hansen and Brianna Hall break down the Harris-Trump debate, stubborn inflation, SpaceX Polaris Dawn, iPhone 16 AI and workplace

· Leadership & Decision-Making· Money, Investing & Wealthon topic
50 min
Jul 19, 2022

Crumbl Cookies COO Sawyer Hemsley on Building the Brand

Crumbl Cookies co-founder Sawyer Hemsley tells Ryan Alford how a college side hustle became 500-plus stores, from the pink box to rotating weekly flavors.

Sawyer Hemsley· Social Media Strategy· Startups & Foundingon topic
35 min
Aug 13, 2021

TikTok Stories, Hard Mtn Dew and AMC's Bitcoin Bet

Ryan Alford and Josh Hill cover TikTok testing Stories, PepsiCo and Boston Beer's Hard Mtn Dew, and AMC accepting Bitcoin and Dogecoin as payment.

JoeyJoe· Social Media Strategy· Money, Investing & Wealthon topic
33 min
Sep 18, 2026

The AI Skills Gap and the Death of Entry-Level Jobs

Ryan Lufkin of Instructure on the AI skills gap, why entry-level jobs are vanishing, and how certificates and human skills keep workers competitive.

Ryan Lufkin· Hiring, Team & Culture· Leadership & Decision-Makingon topic
28 min
Jun 25, 2024

Brett Berish on Building Luc Belaire and Bumbu

Sovereign Brands CEO Brett Berish on why taste beats celebrity, how the three-tier liquor system works, and building brands without Bacardi's ad budget.

Brett Berish· Personal Brand & Positioning· Product & Innovationon topic
43 min
Apr 8, 2022

Crypto in the Metaverse, Starbucks NFTs and TikTok Sales

Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse crypto trading, Starbucks NFTs, Chipotle on Roblox, Miller Lite flavor drops and more.

· Social Media Strategy· Advertising & Paid Mediaon topic
48 min
Mar 11, 2022

TikTok's 10-Minute Videos, SoundOn and Metaverse Fashion

Ryan Alford, Joe Hamric and Christina Yasi break down TikTok's 10-minute uploads, SoundOn, Kraft x Netflix, Abercrombie's rebrand and Tinder checks.

Christina Yasi· Social Media Strategy· Advertising & Paid Mediaon topic
52 min
May 20, 2022

Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop

Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.

· Advertising & Paid Media· Product & Innovationon topic
37 min
Jun 20, 2025

Amazon AI Jobs, Dollar Menus, Drones and IKEA Micro-Stores

Ryan Alford recaps the week in business: Amazon's AI job warning and hydrogen trucks, fast-food dollar menus, Walmart drones, AI rules and IKEA

· Product & Innovation· Retail & Physical Businesson topic
19 min
Aug 9, 2024

Snoop Dogg, Olympic Ratings and Bezos' AI Bets

Ryan Alford, Chris Hansen and Brianna Hall break down the market selloff, Buffett's Apple sale, Snoop Dogg's Olympics role and Bezos' AI investments.

· Money, Investing & Wealth· Podcasting & Creator Businesson topic
47 min
Dec 10, 2022

Pepsi's Pilk, BK AirDrops & Netflix Ads: Weekly News

Ryan Alford and Christina Yassi break down Pepsi's Pilk ad with Lindsay Lohan, Burger King's Whopper AirDrop, Coca-Cola's Prime Video films and Netflix

· Advertising & Paid Media· Content & Storytellingon topic
31 min
Apr 1, 2022

Metaverse Shopping Is Here: Marketing News, April 1, 2022

Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse shopping, Visa's NFT program, Tostitos' audio logo, Dyson's face purifier and Twitter

· Social Media Strategy· Product & Innovationon topic
48 min
Jun 10, 2022

Metaverse Theft, Prada NFTs and TikTok Branding

Ryan Alford and Christina Yasi break down NFT fraud at OpenSea, Prada's monthly NFT drops, South Korea's metaverse push and Abercrombie's TikTok reboot.

· Social Media Strategy· Advertising & Paid Mediaon topic
34 min
Aug 18, 2023

YouTube Music 'Samples' Feed & Macy's Influencer Push

Ryan Alford and Chris Hansen break down YouTube Music's TikTok-style Samples feed, Macy's 10x influencer play, Chick-fil-A's new sandwich and DraftKings

· Social Media Strategy· Advertising & Paid Mediaon topic
35 min
Jul 16, 2024

Jon Davids on Building Brands People Obsess Over

Influicity CEO Jon Davids breaks down his movement formula, the minimum viable concept behind Liquid Death, and why owned demand beats rented ads.

Jon Davids· Personal Brand & Positioning· Content & Storytelling
42 min
Feb 4, 2022

Spotify vs. Joe Rogan and $500M Metaverse Real Estate

Ryan Alford and Joe Hamric cover the Spotify artist boycott, metaverse land sales, NFT money laundering and the week's best Super Bowl ad news.

· Advertising & Paid Media· Content & Storytellingon topic
46 min
Feb 25, 2025

Jaime Schwarz on NFTs, Brand Therapy and Co-Creation

The holder of the world's oldest NFT patent explains digital ownership, story baskets, brand therapy and why co-creation beats late-stage consumerism.

Jaime Schwarz· Product & Innovation· Content & Storytellingon topic
40 min
Dec 22, 2020

Jann Parish on Building Girls Like You After Victoria's

Ex-Victoria's Secret CMO Jann Parish on launching Girls Like You: community-first ecommerce, non-toxic beauty kits, TikTok content and subscription plans.

Jann Parish· Ecommerce & DTC· Startups & Founding
33 min
Apr 25, 2025

Tariffs, AI Teams, Crypto and the Trading Card Boom

Ryan Alford and Chris Hansen break down US-China tariffs, luxury markups, AI personas replacing white-collar work, crypto's rebound and Instagram Edits.

· Product & Innovation· Money, Investing & Wealthon topic
43 min
Jul 14, 2023

Thread Lightly: Ryan's Honest Take on Meta's Threads App

Ryan Alford breaks down Meta's Threads app for marketers, plus Burger King's all-cheese burger, Truly's zero gravity bar and Gmail's new scheduling tool.

· Social Media Strategy· Advertising & Paid Mediaon topic
21 min
Jan 31, 2025

DeepSeek Sinks the US Stock Market: Weekly News Breakdown

Ryan Alford and Chris Hansen unpack DeepSeek's hit to Nvidia, TikTok's Microsoft talks, Bitcoin under $100K, the Fed's rate hold and $8M Super Bowl ads.

· Money, Investing & Wealth· Advertising & Paid Mediaon topic
43 min
Jun 24, 2022

Meta Delays Creator Revenue Cut to 2024 | Marketing News

Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on

· Social Media Strategy· Podcasting & Creator Businesson topic
39 min
Aug 25, 2023

Coke's AI Ads, TikTok Search Ads, Netflix DVD Giveaway

Ryan Alford and Chris Hansen break down Coke's Real Magic AI ads, TikTok search ads, YouTube's AI music payouts, Apple Podcasts analytics and AR wine

· Advertising & Paid Media· Product & Innovationon topic
37 min
Jun 28, 2024

YouTube vs. TV, College Football 25 and Rivian's $5B

Ryan Alford and Chris Hansen break down YouTube's 9.7% TV share, marketing off the College Football 25 launch, Prime Day, and VW's $5B Rivian bet.

· Advertising & Paid Media· Social Media Strategyon topic
51 min
Jun 2, 2023

Alexa Drops Celebrity Voices, Smoothie King's AI Novel

Ryan Alford and Christina cover Amazon killing Alexa celebrity voices, Smoothie King's ChatGPT romance novel, Twitter Community Notes and Kroger's screens.

· Social Media Strategy· Advertising & Paid Mediaon topic
24 min
Jul 7, 2023

Instagram Threads Launch: What It Means for Brands

Ryan Alford breaks down Instagram's Threads launch, Booking.com's ChatGPT trip planner, TweetDeck going verified-only, and Modelo passing Bud Light.

· Social Media Strategy· Advertising & Paid Mediaon topic
23 min
Sep 15, 2026

Robin Alex on Replacing Your Business Tech Stack

GoHighLevel co-founder Robin Alex joins Ryan Alford on AI hype, speed to lead, white-labeling for agencies, and scaling a 2,500-person remote company.

Robin Alex· Product & Innovation· Customer Acquisition & Growthon topic
33 min
May 9, 2025

Mother's Day Gifts, Amazon Robots, Crypto & Trading Cards

Ryan Alford and Chris Hanson break down the top 10 Mother's Day gifts, Amazon's Vulcan robot and Zoox robotaxis, crypto moves, and trading cards.

· Money, Investing & Wealth· Product & Innovationon topic
32 min
Aug 1, 2025

Railroad Merger, Prebiotic Pepsi and TikTok's 60-Min Test

Ryan Alford breaks down Shopify's AI Sidekick, the $85B railroad merger, Pepsi's prebiotic cola, Nike's 3D sneaker lab, and TikTok's long-form test.

· Ecommerce & DTC· Product & Innovationon topic
22 min
Aug 5, 2025

Joe Foster & Ben Weiss on AI 3D-Printed Shoes

Reebok founder Joe Foster and Syntilay's Ben Weiss on AI-designed, 3D-printed custom shoes, creator shoe deals, and their Times Square pop-up.

Joe FosterBen Weiss· Product & Innovation· Personal Brand & Positioningon topic
35 min
Jun 9, 2023

Apple Vision Pro: It Works, But Is It Worth $3,500?

Ryan Alford and Christina Yassi break down Apple Vision Pro's $3,500 price tag, Netflix mobile games, Instagram's AI chatbot, and Heinz's global rebrand.

· Product & Innovation· Advertising & Paid Mediaon topic
24 min
Jul 1, 2022

Coke x Marshmello, TikTok Stats and Metaverse Marketing News

Ryan Alford breaks down Coke's Marshmello collab, T-Pain's Alka-Seltzer jingle, Kraft's Mac & Cheese rebrand and new TikTok usage stats.

· Social Media Strategy· Advertising & Paid Mediaon topic
41 min
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