Weekly Marketing and Advertising News, January 21, 2022: Microsoft To Take Over Gaming Industry

Anything exciting hit your radar this week. Yeah, there's a big emo festival when we were young festival As long as Avril Levine gets an hour set. I'm out. Oh, but you got it still hot C.A. Jank team re revisited buying Activision Blizzard for $70 billion. I saw that. What's what's 70 billion of my friends? Drop of the bucket. Yeah, like light investment. I will say this. I was gonna have the video up. I took some video. I did Play Roblox with my kids. Nice. We got in Nike land. I do have it on my agenda to go check out Paris Hilton's like Paris world. I have to do that when I have some kids are in bed. You know what I mean? Yeah, that's a Roblox after dark right there buddy.

Kids are out of school. I guess still still. I don't know. Are they going back tomorrow? What do you think? I think with the COVID thing, it's probably like, all right. And the chance of snow again. Yeah, like I think I think Monday, I guess, go back Monday. Yeah, we're right. Yeah. Yeah. Six inches of snow in Greenville, South Carolina is a big thing. It's something. Yeah. It's a big deal. And it's my yard's still pretty much covered in snow. Yeah. But I mean, I guess we're worried about ice now. Yeah, freezing over. Yeah. It's like 45 degrees outside right now. No, it's raining again. It is. I actually battled a little bit of a stomach bug this week. Not pleasant. Uh-oh. Who's in food poisoning situation? I don't know. It was like a 48 hour thing.

And no bueno. Where do you eat right before that? Let me I've been eating bland. I've been on like a low carb diet before we're headed to the Caribbean. You look great. You look great. Thank you. I appreciate that. Um, and, uh, the, uh, I'll give you a thing for that. Sure. The, uh, so we're headed Turks and K-coast in February with the family. That was the boys large gift. We give them a give away experiences. We're an experienced family. And, uh, so I've got to be able to get into my banana hammock. And, you know, and I got to make, you know, things look as big as possible by shrinking my waist. Sure. Sure. You should get shave around there. I think it's what they say. If you shave,

it's just a little bit extra right now. Yeah. You know, yeah. Nick knows. He's, he loves banana hammocks. He does. The, uh, are you wearing one right now? I'm just putting them in the sweats. He doesn't talk about it. Yeah. But, uh, the, uh, yeah. So anyway, my, my, my, my diet has been so bland. I don't think it could have been something that I think I definitely caught a little flunk. It's not great. Yeah. But I'm on the rebound on the man. I feel great today. And, uh, happy to be joined by by not sponsored a lot of new energy drink. Still Bruce Buffer I'm calling you dude. It's time for your energy drink to be sponsored the show. Yeah. So a lot of you didn't get all this free pub.

Yeah. I mean, right? Mm-hmm. I mean, though it is delicious. They don't want us to start giving them the, uh, the mic's hard lemonade treatment. Yeah. Exactly. And it might go that direction. If, uh, it doesn't, I mean, it's not a threat. It's not a threat. No threat. Just, yeah. Who knows what will happen? Yeah. Threw it. It's a promise. I mean, the mic's hard lemonade sales from what I understand have tanked ever since we started. Yeah. They've gone out at least point zero, zero, zero, one percent probably probably more than that. Yeah. But, uh, probably not. They're probably doing the best thing I've ever done. Yeah. Yeah. It's probably gone. I had a reverse effect. People are laughing on the, the, the rad cast. Those two jerk offs doesn't don't like it. Let's, uh,

an hour set, I mean, oh, she wasn't playing, she won't play without an hour set. Right? I mean, come on. Give me a break. Yeah. But you got to still hot. That's appearance wise. Yeah. I don't know. That's a good idea. Yeah. She probably looks about the same. Yeah, maybe. Okay. Well, she was cute back in the day. Sure. I think I've been just because it was the whole persona. You know, mad girl, skater girl, cute skater girl. Yeah. All that. Um, she's, you know what? Who fucking knows? Yeah. Who knows? Probably. She just comes scream and yell and do whatever she does. Jump around and jump around. Yeah. So we'll see how that goes. I don't almost be interested to see if it is fake. It could be the funniest thing ever if it was. So a

couple of the bands of tweeted that they're going to be there or like, sit out messages, but it's like literally how you don't have time. There's not time for, if you look at the list of bands, it's like this long as long as it doesn't turn into what happened at like the Travis Scott festival. Like, you know, like, it's put on. I don't even mean that. Like, you know, we joke a lot of the hair, but like, sure, it's like, geez, like, get it together. Sure. So it's put on by the same people. It's put on by live nation. So it's like, is that going to happen? Yeah. Emo people don't really stampede though. Do they? No, they don't. No. They drown. Maybe just people are drowning the tears.

You know, tears. Yeah, crying tears of lakes of, uh, I don't know, angst. It's a tank. He revisited. Oh, my, my ex. Yeah, it is. Uh, yeah, it's been a good week. We'll see. We'll report if the Emo tour carries on and one, it's not even a tour. I mean, our one day event, one time only one day, we should get, I take this one on sale this morning. Well, you should get them Nick. Nick get them for us. You can go with us in. He's ordering them right now. Okay. He's a multitasker. Yeah. For sure. The, uh, we had good, good guests on this week. Maybe someone you've heard of. Heidi Montag. Absolutely. From the hills. Ironically, the day, I don't know if it was good luck or bad luck. Their reboot of the hills

was canceled like the day that the red cast came out. I don't think any. It was totally unrelated. And Spencer and Heidi who've become friends told me they weren't ex they it was expected. So yeah. And I think Spencer and Heidi got a little something to sleep. They're working on a couple TV projects, potential TV projects. So Spencer and Heidi's become friends with you because they should be friends with each other already. Yeah. They're definitely friends with one another. Okay. They become friends with I or me or whatever. Sure. You know, we spend tonight text here and there. Bragg. Well, we do some work for them. Sure. So it's all good. You're a popular guy. Hey, you know, I'm a nice guy. You what? You really are. You know, that's what everybody

says. Yeah. Don't change their opinion. Why is Nick shaking said no? Yeah. Good episode with Heidi. Very transparent about their ups, downs, sideways, everything since the big show. Even the hills returns and everything and starting a business. I thought she was very transparent, really real. And then next week, we got one of the hottest songwriters and producers last. She's had her hands and all kinds of stuff, but definitely writing songs. Jenna Andrews written some of the biggest hits for BTS, no matter how you are with Korean pop. Sure. You know, BTS is probably the hot one of the hottest. I don't know. Oh, yeah. Under what? 21 bands in the world. I don't know how old they are. You mean they're under 21? Like the

audience, you know, probably. I don't know if I could name a song, but I bet you if I heard one, I wouldn't know what it is. Oh, yeah. Like Butter or Dynamite. You've heard them. Dynamite I've heard. Yeah. You've heard it. Yep. On the radio. Yes. And so she's co-written or written some huge hits. She's got a lot going on. She was really cool really talking about her journey and you know, what it's like, you know, in the music business now. Yeah. Kind of pretty cutthroat probably. Yeah. The ups, downs and strangeness and a little bit of everything. But Jenna was awesome. She's very dynamic and extremely talented. So that's next Tuesday. Cool. I'll see you next Tuesday. See you next Tuesday. So yeah, it's been a good week and lots on the horizon. Anything else?

important holidays that that need to be on your radar that can't be missed. And you know, we laugh sometimes, but this first one, I mean, may or not be something you'll laugh about. Sure. It is international sweatpants day. That's pretty serious. Yes. It's pretty serious. How do I know? I would have worn neither of these. Nick did. Nick came through the classroom. So he must have known. And we both have genes on. It's not national genes day. When is that? Do you think? It's got to be coming up soon. Sure. We've cycled through a lot of them. I don't remember that one. I don't remember genes day. You know what's great about this segment is the fact that I think by the number that get added, there seems to be additional ones added next

year. So I don't know the whatever repeat. We might repeat some of the same days, but there's new ones every year. They get added on today. It seems like it does. Which means people need to continue to listen. Because it's vital. What if you miss it? Because next January 21st, there's got to be at least two more. How would they? How would they ever get this such advanced notice as day of day of notice? Yes. So if you're listening here on Friday morning, get your national. So take a picture of your sweat pants. Mm-hmm. Probably like get a day off or something or maybe you don't work. We're work from nowhere. Sure. You definitely have sweat pants. That's the uniform for unemployed. Just some sweats. Yes. And while you're doing that,

Yes. Total disintegration. And it's also, I mean, we were going to practice this ahead of time or even do it, but we're going to just let it stand on its own. National hugging day. Okay. So if you're out there and you're hearing this, hug a hug a cop. Hug a friend. One more boys and blue here today. Yeah. But though hug anyone, hug anyone around you. I'm going to hug my wife today. You are? Yeah. I'm going to treat for her. I know. That's nice. The fact that we see her. Well, that's fair enough. We have like 17 boys games today. Oh, yeah. Practices in games on Thursday. There's a busy night. Yeah. But if we see each other, we'll I'll give her a big hug. I'll go. I'm going to hug my son when I get home because he's at home.

Yeah. It's no school. No school. My kids are. My kids are actually above us. They're e-learning above us. We're in our studio. We have a little floor above us. They're really. They're actually right above us as we speak. They're e-learning up there. E-learning. That's e-learning. Right. Okay. Hey, they're probably finding a way to dump water on us or something up there. Yes. Which would be hilarious. That would be funny. And lastly today, I mean, I don't know how you would already not be aware of this one, but it's squirrel appreciation day. Yeah. No shit. Obviously. Obviously. Right. I mean, I had a baked squirrel for breakfast. Yeah. Oh, I fried one. I fried one up. Yeah. I appreciate it very much. But have you tried baked? Have I eaten the fried squirrel baked? Is that

what you're asking me? Yeah. That's the only way I eat them. No, I haven't tried it baked. You put a little lemon on there probably. Yeah. A little lemon takes away the gamingness. Sure. Some capers. Yeah. Maybe for lunch. Yeah. It's a little squirrel appreciation. Sure. I don't know what the hell that means. Because squirrels do nothing but kind of cause havoc. You know, they eat through wires. They don't know. Yeah. The last time a squirrel did anything for me personally was never ever. So that one time. I don't know. Nick, any squirrel related? Yeah. No. No. No. Exactly. So out there, celebrate your squirrels. I guess. We appreciate them. Yeah. I'm going to leave some nuts on my front porch. Yeah, you are. Careful that hug. You might

that I celebrate this every day. Sure. But it's also celebration of life day. All right. I think we should also celebrate life every day. But you know, I'm sure it probably relates to like a disease or something. And I probably shouldn't be making one of it. But at all seriousness, we should celebrate our life every day. We should. It probably, but you're probably right. It probably people have survived something bad or something. Maybe. But, you know, our show notes did not cover that. So as far as we know, you know, our ignorance is bliss and just know that, hey, if you're listening to this, be thankful. Yeah. Because I am. We're alive. Here we are. And we're on the radcast. And what could be better? Nothing. Very few things.

samples. I might. And they, I think no, they don't think they do that anymore because COVID, but like they used to probably not. You used to have like all the hot sauces. Oh, yeah. They had all lined up. Have more like that much in them. Yeah. Back, backwash. I got a, I got a pack of that, you know, the show hot ones or like the podcast or whatever, I got a pack of those. And those things are no joke, man. Like the mildest one. Super, oh, my God. Super in Flagga. I haven't even tried the other two. Look at them because I don't want to hurt myself. It's crazy. Yeah. I'll bring some in my lips. No. I like hot sauce. I'll do it on the show. Okay. I'll make this in a fear factor with the hot sauce. Remind me,

They don't teach cursive anymore, right? I don't think so. I don't think so either. I don't, yeah, I write my like little post it notes. I might have the worst handwriting of anyone on though. That's pretty bad. Pretty bad. Look at it. I've got a billboard over there. That's not great. Mine is a mixture of cursive and print. Yeah. It's pretty bad. Yeah. It's pretty bad. Yes. And it's also national pie day. Okay. So a lot of sweets this weekend. Pies, blonde brownies. Sure. Hot sauce. Hot sauce. Good ol. What's your favorite kind of pie? I don't mean to put you on a spot. Peanut butter pie. Really? Yes. Really? Peanut butter pie or my wife makes this. My wife. My wife. I did it. And I, she makes it very good pie. I'm gonna talk about that the rest of the

episode. Please do not. I will not do that. No. Reply lips. I'll even give it to myself. Yeah. Yeah. Self-inflicted. Self-inflicted. Yeah. She makes this like, it's made with like whipped cream. It's really light. Sure. It's got like a cookie crust, you know, whatever. Basic cookie crust. And then it's like whipped cream and lemon fresh lemon juice and maybe like carnation milk or something. Sure. Like some combination of that. It's super light, but it's really good. So my favorite kind of pie is a lemon meringue pie. Okay. Then you'd like this. Yeah. Getting in the same way. Any meringue. I like a meringue. Keelon pie is not like the right like real keelon pie. Yeah. Like the real deal. Not the not green. Yeah. Like it's got to be like that yellowish color with keelons

during the episode. Let's do this. Since we have a theme going, what's your favorite beer? Not ultra. Don't say fucking ultra. Don't say fucking ultra. Your favorite non ultra beer. Oh, what how about your favorite imported beer? How about that? Okay. Um, I'm probably corona. Really? I mean, like a like man, that's the ultra of imported beer. Oh, like a Heineken man. Oh, oh, yeah. I'm sorry, Heineken. Um, you know, we did work for this company. It's not imported, but it was a craft beer out of Atlanta. And I don't know if you've been to the vortex in Atlanta, but there's a brewery down. It's a cool dive bar or whatever. And there's a craft brewery down there. It's called Atlanta Brewing Company. They also made this beer called Laughing Skull.

And they made a really really is probably the best like blonde, uh, Brownie, blonde brownie. I've ever had blonde beer that was not, you know, too light, but it suddenly had flavor and not like, you know, it wasn't like a ultra, but it was a craft beer. It was really good laughing school. Laughing school. Yeah, I'll have to look for that. Mm-hmm. You could probably get us some. I can. Okay, well, get us a little six or a keger. Yeah, keger. Speaking of, not to break up the obvious rhythm we have going here. Uh, clearly, where are we out of the fireball keg? They're backordered. I have literally three of them could show up at any time or none. Because I did order them on three sites. I put in the order that says you're backordered and

they will ship win available. And I don't know if they're like, they were so limited that they're never going to be refilled. Yeah, but uh, possible or the three we're going to show up and we're going to be like, what the hell would you do? Yeah. But they're not, they can be shipped. They're not the size of like a beer keg. They're pro, you know, they have like a, I don't know, 75 shots. They're probably like, I don't know, eight inches, 18 inches tall and like 12 inches wide. Like the gig or myster things. Yeah, you could put them in the freezer or whatever. And if you got a big enough freezer, but that sounds dangerous. Well, and I, I did want to remind you it's also

Hallelujah. You know, I know my smooth, my smooth. I'm trying to like how a lieu my smooth indifference. Yes. What about almond butter? Where do you land on that? Yeah, exactly. That's where I land on that. Oil on top of it. Mmm. Yeah. No good. No. I can, it's the reason I didn't give you the on the chunkies. I actually like chunky peanut butter. Sure. I just prefer smooth smooth smooth. Smooth is like sweeter a little bit. Yeah. This is peanuts in the chunk. You get a little salt situation. I may have to revisit the smooth. Yeah. I think you should. Okay. So there we have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. Oh, red cast social media holiday segment. Yeah.

There we are. There we go. It gets me every time it does. I don't know when, not usually you're a little segment audio. Your, your hosts don't talk about it. It just plays and then you start talking. It just becomes part of it. Yeah. But I enjoy it so much. I feel like I have to talk about it. I don't know if that will ever end. I don't, I don't plan on having an end. Yeah. Yeah, but it never will. Maybe not. No, this trends in the metaverse. Do you hear that? Yeah. Is that you? That was me. Okay. Yeah. From many moons ago. Back at a planet much further from here. My star wars. That was me from the future. You may be cough. Reminding

myself of myself. That was your, like a Bill and Ted's actual adventure type situation. Yeah. We come back and remember that. Oh, wrong button. We got some malfunctions going. malfunctions, malfunctions junction. So first trends in the metaverse. Lots going on. Our entire episodes now, because this is like all in all the marketing news. It's in FT's, bro, or the metaverse. And it's just starting to get real. We're actually working with some clients on an FT stuff. So it's becoming real, real, real, really, really, really, really, the real, the real, the irony of calling the metaverse and NFTs real. It's real. Yeah. It's odd, but it is real. I'm, I'm real money. I know that. I'm still sighing in NFTs. There'll probably be a point where I don't, but still. Microsoft this week. Sure.

Is planning to buy or the deal's already in motion. Mm-hmm. They're buying Activision Blizzard for 70 billion dollars. I saw that. And if you don't know who that is, they make things like Call of Duty. Yep. One of the probably the biggest gaming franchises ever. At least top five for sure. And then the other in the spectrum, which is big, but you know, little lighter characters. Sure. Candy Crush is actually part of that. That's called duty. No, but still big and so and right. Yeah. But they make other games as well. And so this will position Microsoft like right at the head of the class for in the gaming space as well as strengthening its hand in virtual and augmented reality because of I guess we're Activision Blizzard

whatever. Sure. That does the math of if we can license this and get X from Sony versus or does it add more console sales, maybe console sales and longevity to our lives. Someone's play someone can do those numbers better than me. Yeah, you know, I probably and to date, most of those, it's usually gone towards exclusivity. Yeah. When these deals happen or when someone has something which tells me they've done the math and that, I don't know, that loyalty of keeping them in the in the gate or in the bus, so to speak. I wonder how they would project the added console sales from making it exclusive. Could you base that on how many people and be able to buy the game now, maybe in prayer for like, I'm sure there's like some spoilage or whatever, you know, like

how many million people have bought the game on Sony? Sure. How many of those people you think will stay loyal to it, even if it moved to Xbox and it's probably, you know, if someone truly only has a Sony, are they really going to fork out 700 or 600, whatever the newest consoles are? Yeah, just to move to call some of them might some have both consoles anyway now. Yeah. So what would be smart is if Xbox could somehow come out with a paired down console that just for that. Yeah, right. Like a cheaper version. Yeah. Of the Xbox, I just want to call a duty. I don't give a shit about the rest of the Xbox. And there's probably guys that only play that game. Probably.

I mean, almost like, you know, the old arcade box, you know, stands like all that because, you know, that's what people play 80% of the time or something. Yeah. Well, there's professionals, right? Yeah. That's all they play. Yeah, totally. So and that that could have any bigger impact in eSports and everything like that. If stuff's sponsored by Sony versus Microsoft or what gaming console, if because there's a lot of eSports route call a duty wide ranging wide ranging effects. But this takeover will will make Microsoft the world's third largest gaming company by revenue just alone right there. What's number one? Any idea? Sony. Two. Tencent. What's that? They're gaming console or gaming maker. They make they make games. I don't know. I don't know. Tencent. Yeah. I don't know

there are titles. But yeah, Sony Tencent. I would get out. I would guess it's games you've heard of. Where do you think isn't rock star? They make what's it called? Right? Yeah. They probably made a thing a long time though. No, right? No. You don't like when you play the. No, no, no. No, but that's just fine to do that. GTA. Yeah. GTA. Grand Theft Auto. Yep. I don't there we go. There's been a new one out forever, right? Yeah. Yeah. A couple of years maybe here. Four months ago. It just came out. We just got a DM before this even lots has said. What the hell are y'all talking about? It launched two months ago. They already know. I thought this was pretty cool. So Lamborghini is coming out with a carbon fiber space key that unlocks a limited

edition NFT. So get this. Sure does. So they actually sent this material to space in 2019. This carbon fiber material that you're doing is testing of its limitations and strength and all that and they've broken it up into small tiny fragments and they have it as like a key. What's interesting is they call it a key and it's kind of this really cool thing, really cool look. But the key doesn't like, obviously, it's to the NFT, but there's a QR code on the back of it. So it's not really like on, I mean, we're not like sticking it in your hard drive or like, I don't know, in your, I don't know, Lamborghini. USB-C or your Lamborghini. And magical NFT. He shoots out your QR code on the back of it. So it's so pretty cool.

It's pretty cool. And it looks cool. It looks like it's going to be super exclusive. They get an artist that has not been announced yet that created the NFT. So they're putting a lot of mystery and intrigue. It looks like another one of those NFTs though that's going to be so overpriced. That's like millions of dollars. I better just get to probably. Yeah. You know what I mean? You should. I was going to get three or four, but put them in your meta art room. Meta bank. Yeah. Meta safe. Yeah. You're met up. I don't know. Meta art room. Whatever that is. I don't know. You're metabasement. I'm going to put mine on my metabasement. Yeah. My metacross base. Yeah. It's probably just given there for a while. But this looks pretty

cool. I mean, everybody's only NFT bandwagon and why not? Because there's a lot of money in it right now. And then there's a lot of talk out there of how these luxury brands are transitioning. We've talked about some of them, how set of experiences that I did. I will say this. I was going to have the video up. I took some video. I did play Roblox with my kids. We got in Nike land. It was pretty fun. And for the record, my 10 year old, who's a Roblox, like know it all. Yeah. And it was like, this is pretty cool. And so we got in Nike land. We went into the store. He's like buying airmaxes and putting them on his little avatar and like shirts and stuff.

So I'm like, okay, I get it. And then some of the games I had in there were kind of fun. So I actually played a little Roblox in Nike land. And if you win, I want a couple of the mini games, but you know, what do you get to do? Right? Yeah. It was okay. But I thought the kids at that stuff. No. Not my kids' kid class. Yeah. No hope anymore. What's so ever? I do have it on my agenda to go check out Paris Hilton's like Paris World. You probably have to do that one after the kids are in, but you know what I mean? Yeah. That's Roblox after dark right there, buddy. Yes. Roblox X-rated. Yeah. No. I don't know. We'll see.

She doesn't have like, we we joked about a couple of weeks ago. She's got a, she does have a metayot. Supposedly that you can get on. Sure. The meta ocean. Yeah. How about I don't meta fall overboard? You know what I mean? You might. Who knows? So I'm going to check that out. So there you have it. You're small. Trends in the metaverse. Yes, it is. It's great. So moving on to our news topics. First on the list. This one. I actually like this a lot. I think it's funny. I think it's smart. And if you're a marketer, you got to have fun with yourself if you are. So Oscar Meyer has introduced this baloney-inspired face mask that pokes fun and self-care. Yeah. Yeah. It looks like a piece of

baloney that you put on your face. Sure. Eyes cut out and everything. And it resembles that signature baloney cold cut. But it actually does. It's not actually neat. It does have ingredients that are intended to promote skin hydration and elasticity, along with anti-flammatory benefits. No meat though. No meat. It looks like it though. Okay. It's quite funny. Once this is brilliant. I mean, I'm going to go ahead and like Oscar Meyer, agency, whoever came up with this. This is funny. This is a great blampoi. This makes people laugh. And you know what? I might have a baloney scene with tonight. Just because of you.

A little fry baloney. They're, oh, hey, it's good stuff. That fits on low carb. That's good stuff. They don't have no bread at all. No, I'm not sure. Brown baloney. Just like our gym teacher in ninth grade used to eat for breakfast. Just fried baloney, Mr. Opper. Just fried baloney. She loved it. Yes. Question.

Clearly in 1997. But in any case, that's my hype song. That's my pop-up song. Yes. Can you sing any of it? Sure. I can see the whole thing if I wanted to. I'm busy right now though. Yeah. You are busy. Yeah. Yes. So I like this play Oscar Meyer. Congratulations on the face mask. So news here on Marriott, they're seeking TikTok creators to drive content around their latest loyalty program. They're going to be hiring three. They're trying to find three people to create content for the brand while they travel to its global properties over 300 days. So you get to travel over 300 days and you create TikTok content while you do it. Probably young women is going to be that right young women and men. Is this the Bonvoy?

This is like fighting against the fact that you know, with COVID and everything else like travel slowed down. I think it's a good play by Marriott. Sure. They're they're playing into how people are consuming content. They're obviously leveraging influencers to make it come to life. I think it's super smart. I just don't know like when exactly this is going to like with COVID just kind of like ramp it in the moment. Yeah. Is this need to be like a March May initiative? Maybe it will be by the time they find the three right by the time they film all the stuff. Yeah. I might put in for it. I think you should. I might put in for it. There's probably an age like it's probably like 18 to like 43. They only want like, you know, super attractive

21 year old women. Okay. Well, and tell you said 21 year old women. That was me. Yeah. I mean, we can get it. I mean, there's three. It could be Joey Joe and Sean. Hey, there you go. Why wouldn't it? Hey, that's hey, that's a good play. That's Sean. It at least is handsome. Yeah. And Joey, I mean, he's he's a guy. You know him. So me. Perfect. You could go travel around for 300 days. There's three of you right there. 100 days each. 100 days. So, or you have to do it all together. That's what I'm wondering if they if they send everybody might be together like a record around. So anyway, I like to play for Marriott. We'll see how it how much it helps travel increase.

So you know who I think's made a pretty good comeback and maybe, you know, just leveraging pop culture and other things, but Applebee's is turning its customers into marketers. They're using testimonials from regulars as well as a love song from a superstar, super fan to bring the casual restaurant trains back from the pandemic. So, you know, have you heard fans you like? Yeah. You may not like it, but it boosted their sense. It's all up in their ship. It's all in their ship. I mean, song totally helped, you know, Walker Hayes helped him help the brand. Yeah. And whether it's been overplayed or not, you know, it has. I like it. I'm tired of it now. Sure. I still appreciate it. It's catchy. It's catchy.

It's catchy. He did a very nice job writing it. It's very catchy. Very catchy. Get it out. It's stuck in my head right now. Now that we're talking about, yeah, it is. I don't even know the words. And I'm just like, yeah, Applebee's. Right? We said that again. No, no, no, no, one from customer. Come on. Come on. Applebee's. Right? Yes. No. Okay. Yes. No. Okay. Well, you like fancy like Nick. Yes. No. Yeah. Do you like Applebees?

Read my lips. No. That's what I heard from Nick right there. He smiled. But that's what that's the feeling I look. There's a couple of dishes from Apple. These that are pretty classic. They have like that that chicken tortilla something that's pretty damn tasty. Chicken lime tortilla. Tequila lime chicken. Tequila lime chicken. I used to love that. Yes. That's so good. They still have that. I still have that. Oh, man. I'm like, see? I might have Applebees for lunch. Selling them. Selling them. Applebees. Call us. You owe us something. Yeah. You know, more anyway. Yeah. You know, I like what they've done. They're the king into these things. It's still Applebees. But hey, it's your neighborhood bar and girl. What do you expect? So some of those brands are dying

or dead. Ruby Tuesday. Done. Right? Yep. That's, I mean, Applebee seems like they're the only one. They were the mocking. They were like the butt of all the jokes, right? But now who's laughing now? Fucking casual. China brands. Walker Hayes. Yeah. Well, he's laughing all the way in the bag. Yeah. Moving on. Sure. Tiktok. This is an article from DigiDay. DigiDay.com. Tiktok is changing small brands lives. It's making a big impact with small brands that are leveraging the platform. There is an article just about the impact they have, especially with a small social brand called Poppy. P-O-P-P-I. I heard of them. Nope. Anyway, they've been racked up over 26 million views and had to see a significant boost in sales from a single organically posted

Tiktok. Where do they sell? Soda. Poppy Gordon. Startup Soda brand. Soda Poppy. Poppy Soda. Poppy. I need me. I need Poppy. If they don't have a, if they don't have a, if no one's talking about that, if they don't have someone doing that on Instagram or Tiktok, I might, I'm going to do a my Poppy video on Instagram. David, we get David Ortiz, right? Big Poppy, right? Yeah. I mean, why doesn't he? We can't come up with all the marketing for every brand. This is true. Somebody's going to have to pitch in. Big Poppy, I Poppy. I hate Poppy. But it is playing the fact that if, look, if you are a small brand and you're, you know, a challenger brand or whatever and you're looking for organic reach, you need to be on Tiktok.

Oh, yeah. I mean, like, you have to be. I literally, like, no matter how big or small your marketing budget is, I would have like a 21-year-old or 18-year-old that was really good at Tiktok's working for the company in the marketing office. No question. And that's what I had literally give them my product and write them a travel route, whatever. Like, and you never know what's going to hit viral and it'll be worth whatever you're paying them. Absolutely. Absolutely. I mean, you'd have to be at, it's this point as a brand, a complete idiot, to not be on every social media. And I will even say this, like, we use it for radical and got, like, recruiting and, like, all this stuff. And then we've kind of backed off of it.

You get b- this is what all agencies problem. You get busy with client work and everything else. But I've just thinking about, like, re-inscuing this. Yeah, actually, for the radcaster, everything else. It's still out there, though. That's the thing with things not going away. Like, it could, something could pop up from two years ago or whatever. Maybe not two years. But it should be like, oh, shit. Yeah. And you guys with all your stuff have seen a ton of success off of that, right? We've had multiple, multiple videos over four million views, which is what? I can't, you know what I mean? Yeah, that can be just the numbers don't make you like, they blow your mind. How did four million, four and a half million for a couple of them? People see this.

Yeah. Crazy. Joey, Joey and Sean on TikTok, right? TikTok. Well, everything, everything. Every social media you can imagine. Not Snapchat. Not. No. I'm kind of, I don't know, kind of out on Snapchat. I feel like there's a, I know there's still a generation of people that still use it. Yeah. Nick, do you use Snapchat? To message it's to message mostly. To message, right? Pictures. Sure. Panama. I mean, you're panimiming. Yeah. Newed photos. Let's go for them. Sure. Can we get a microphone for Nick? What's going on? I don't know. We've got like three microphones or two microphones right there. Yeah, we're going to have one next week. Or Nick's not going to be here at all. Oh, Nick. Can we have a song that Nick's job aims to balance everything? Yes.

Oh, Nick, I'm sure it does not actually, but yeah. It's pure use. There's still a lot of usage on Snapchat. It's not bad. Any means dead. Meet personally as an older man, I just don't feel like it's appropriate for me to be on there. Like, I don't need disappearing content. No, so again, the only time I've ever used it is like my daughter who's 22 will send me a message. Yeah. You know what I mean? Or just like, oh, here's a funny picture. I'm just like, oh, okay. Right. You could have texted it to me. Please just text it. Please just text it to me. Yes. I don't need it. I thought this is interesting. I was both amazed, not surprised, and somewhat feel like I'm not making as much money as I should be. Sure. By looking at

admitting that the average education is fifth grade. Yes. If you really go look at it, like I think everyone else does it do a good job of acknowledging that and expects too much out of people. Yeah. And the ones that are do well and you go really look at the content. It's appropriate to down fifth graders. Yeah. That's we've had a couple of things that we did where we like this is hilarious. This is awesome. We put it out and was like, you know what? Did we overeat like too smart to the audience? Yeah. Right. Maybe probably. That sounds very arrogant. But it does. And I don't mean it. I'm just saying I just I give them a ton of credit for like, you know, and they realize what's hot and what's interesting. There's more to it than that.

But there's a simplicity to it all when you get really go look at it. That's like it's not complex. No, it's there's some simple triggers that they use. And you know, I think they, uh, I'm going to make it my goal in 2022 to make to dumb it down. Yeah. The dumbest content I can and make a million dollars on YouTube or whatever. Markiplier Markiplier 38 million. I heard of him. Yeah. Rhett and Link. 30 million. Unspeakable. 38.5. Nostya. 28.5. Dude. Perfect. Of course. All every kid. They do a tour. 20 million. Logan Paul made 18 million. Yeah. Logan. You bitch. He's only half of what his brother's making. Fucking. Oh, dude. Dude, only 18. Only 18. Oh my god. He should be embarrassed. That right. No. He's made it. We don't know. We were embarrassed.

Congratulations. Logan and Jake for breaking the internet and solving, solving a lot of equations. And Twitter. This was interesting. You know, we talked about it about the hydro, exercise equipment. Hydro, hydro is a rower. Rower machine last week. It's hydro. They were using billboards. And I was kind of surprised at them, even though I still believe in billboard advertising, but Twitter has launched billboards across eight North American cities. And it has like these quotes and these statements from celebrities, celebrity tweets that that kind of show that they've used the platform to manifest their dreams coming true. So like saying, they call them manifestations. And so like, again, like putting the tweet up on the billboard to promote the platform. Sure. You know, you know, you know, you know where you could

also read that tweet on Twitter? On Twitter. Yeah. Get on Twitter and read it. But your reminder, the platform, the outdoor, it's what's funny to me is just these huge digital entities using traditional media. That's the insight here. Is it coming back around? I think it's never died completely. And I think there's a time and a place when you've got the saturation that these large players have. If you're a national player or a worldwide player, you still need reach and frequency. And in Los Angeles and in Chicago and New York, the amount of people that see these billboards, the reach that you get, the frequency that you get because of the driving back and forth is still hard to attain in any other channel. Agreed. That's why mass media existed. That's why

TV, you know, the numbers for TV have dwindled. But why it's still a huge player, especially like sports advertising and other things. Sure. Is because of the reach, the number of people. And you just can't, you can reach it like on Facebook and some of the social platforms. But it's just, it's not the same type of impression, the same volume of impression. You're not going to, and you're not going to reach everybody. Exactly. Right. With a billboard, you can't, if you long tire mark it, you get nine million people. Yeah. But on Facebook, maybe it's catered to and you got the bullshit of impressions and stuff where stuff gets counted and did they really see it and like display ads. I really know. Like, oh, I hit eight million people with my display

ad. Did you really did you though? Is that the same, is that impression, the same value as Joe Smith driving in New York traffic, very slow, staring at your billboard? Oh my god. Yeah. Uh, it's different impression, different 100%. We're such like a such a car based like automobile based society still. Yeah. I mean, see billboards probably every day. If you get on the highway, you see a billboard every single day. And until it's autonomous driving and we're truly just our head buried in our smart phones. Sure. Then it still has relevance. Because if you're driving or if you're in the front seat, you're probably seeing that. A hundred percent. We're totally in the backseat, like completely not paying attention. Right. Which is how I drive. Coming. I don't have

the car doesn't do that, but I just have a brick I put on the thing. It's amazing how you drive from the backseat. And I make it. And I never, I mean, never had an accident. Yeah. Strange. My wife's an excellent backseat driver backseat driver. She tells me how to drive very well for the backseat. Oh my god. Why are you going this? That's the one I get is where are you going? Yeah. I'm going, you know, where we said, why didn't you go the other way? Hey, guess what? Why didn't you fucking drive? How about that? How about that? Yes. Yeah. My wife's a lovely lady. I know. She's fantastic. She likes to tell you how to drive and and many other things. A lot of

advice. Yeah. I get a lot of that for advice. I hope too. You get, do you, let me ask you this? Do you get it phrased as a question? Like, wouldn't you rather do this? Oh, it's always passive aggressive. Yeah. Yeah. What do you think? I'd rather just be aggressive. Yeah, but it's passive. I can do it. That's where I would rather here. But then you can always, you can always kind of do the like, well, you didn't really tell me though. Did you? Would you want to take this rash out later? Yeah. No, not really. It's not a direct. You know what I mean? Like order, I'm just like, you asked. No, absolutely not. You should have asked. Just tell me. That's fine. But their way of asking is usually because you should have already done it. Correct. They're not

really asking. They're just reminding you that you didn't do it. Yes. And saying, this is how that should have been a should. Shouldn't you have already taken this rash out? Yeah. The underlying question is, why haven't you done this yet? That's what it really is. Yes. Yes. It is. Oh, Mary life. What are you going to do? I love it though. It's great. It's great. Most of the time. Most of the time. And there you have the news, my friend. There it is. Fantastic. We stayed on topic. So it's so such a tight, you know what I mean? Like, tight line. We row. It's crisp. Cool. Yeah. Joy, Joy and Sean, go check them out on TikTok on Instagram. Go see the 4.5 million views. Videos probably pinned to the top of that,

I guess. They should be. They should be. They definitely should. They are. You know where to find me. I'm at Ryan off from the platforms. Go check out the radcast.com. Search for wife rules. You'll find them all. Anyway, you know where we're at. We appreciate everyone. Thank you. Where we has a great week. We'll see you next time on the radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com. Or follow our host at Ryan offered on Instagram. Thanks for tuning in.