The Week of February 9, 2024 Marketing and Business News: Media Giants Link Up for Sports Streaming

This is the story of the one, as head of maintenance at a concert hall he knows the show must always go on. That's why he works behind the scenes, ensuring every light is working, the HVAC is humming, and his facility shines. With Granger's supplies and solutions for every challenge he faces, plus 24-7 customer support, his venue never misses a beat. Call quickgranger.com or just.by. Granger, for the ones who get it done. You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, recover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 9th, 2024. Also known as my sister, Stephanie's birthday, happy birthday. Big sis. Stephanie is older today. We won't name her age. She's older than me. Happy birthday, Stephanie and hello, Chris Hansen. Hello, Ryan Alford. It's our weekly marketing and business news of the week here on Super Bowl Sunday weekend. Super Bowl! Yeah! That's my best voice. That's all I have. That's everything. All in one. The WWE is calling. I'm just getting my voice ready for it. Hey, that's probably your dream job being a ring announcer for WWE. Absolutely. I would take that job right now. As much as I don't like traveling, that might be the one thing I would travel for. It has to pay me enough to the kids in Nicole and I'd like traveling in RV, like a rock star or something. So I might have to get the ring too. Sounds good with time and plan. I know. Those wrestlers are up there. They're doing that shit till they're like 60 or 70. I still got 15 good years in me. Come on. Let's do it. Call me. Big enough. I can slam some dudes. I still don't really want to hurt my throw my hip out or something. Nouncing sounds better. Nouncing more of my speed. Pick up the phone. Call me. It is Super Bowl Sunday weekend, my friend. I know you're in the vacay lounge in Miami. It's the two roles in Vegas this year. Not G Vegas where we are. But Vegas. What says you on the Super Bowl? You know me, I'm not the biggest sports fanatic. I feel lame even saying this, but I'm intrigued to see. Because she swift. Oh boy. Yes. Is it a proposal? The NFL dream proposal? How great would that be? Oh, I would write it. Write a more fairytale story. Holly wouldn't made up story than that. I do think I think they're in love. I know love when I see it. And I think Taylor's laid an on old Travis. He looks he got a twinkle in his eye. They're both mature. They're like 30 somethings. They I think they know how to make each other happy. Like they're not like 20. So it looks real to me. I know there's always conspiracy theories. We talked about this last week. But it's looking more real to me. I just think it's hard to fake that twinkle in your eye. Travis has it. It is. And speaking of the Super Bowl. I didn't want to pick up a few things. It is one of the biggest media. We're marketing show business show. So we've got a few articles related. Some of these came in last minute. But they came in nonetheless. Variety.com. I like this. It says Super Bowl advertisers poised to play things safe. Fearing social media backlash. So in other words, we might have. Super Bowl market you've ever heard. It isn't always to push them a little bit. I'm hoping that it just means they're not going to get. So politics in her face. So I'd be fine with that. But look, this is what it's become. And I don't know. We'll see how it plays out. You can be creative and edgy without being political. So playing it safe. You can take it a few different ways. Leave the politics at the front door. But you can still be creative. It's we guess we're going to play it safe. Go on one side of the other. There's other ways to go. It's called being creative. It's calling breaking through. And it's calling out of having a key inside that drives a creative. Brief. Yeah. So political is low hanging fruit. I feel like, you know, like you said, it's a time to get creative. Do some cool shit. Yes. It says while some commercials that run may shock or surprise, most will aim to comfort or amuse as marketers pull back on pushing the envelope. The bulk of the 70 or so Superwalk commercials that run will rely heavily on celebrities. They always do. And a few of them will expand beyond the usual 30 or 60 second running time, according to people familiar with the matter. Change of recent years with a big game. The commercial is 90 seconds or even two minutes in length to encompass big concepts or cameos. So we'll see. Says life generally is more difficult for consumers. They are more constrained. And so they want their commercials to reflect that. We'll see. They're going to lean in nostalgia humor and emotions. Super Bowl. We'll see. We'll see how that goes. I'm okay with all that between me and millions of liberties. It's the borrowed interest, baby. That's what that is. Number one. And just to be clear, this year, just like last year, seven million big ones for a 30 second spot on CBS. Seven million for 30 seconds. Do you have a captive audience? It is one of the plays. I actually, as a own a digital agency, but still grew up on the analog side TV radio outdoor. I still believe in both. I do think if you have the right product, the right brand, the Super Bowl is worthy of the value that any other medium just about. If you have the right product, the right spot and commercial and right way, the captive audience and attention and the broadness of the reach is so incredible. It can't actually be worth the money. It's just you have to get all of it, right? So my doubt or disbelief in using this medium has less to do that I actually think the value is there because the audience reaches so large and so captive that I think it's actually worth it. But I have left faith that brands that should be there or there or pull off the right execution. So it's like you got to get all those variables right. So we'll see in it. I thought this was interesting. It came from Digi-Day. Go figure to digital. It's a Digi-Day.com. They're one of the digital journals. So obviously their sake is and keep is in all digital mediums. But it was saying here's what a 7 million 30 second Super Bowl ad can purchase in digital media. That's what you could get spitting that same amount of money. 4.4 million clicks on Walmart Connect. That's Walmart's new pay ad. You can get 2.8 million clicks on TikToks in feed ads. So 2.8 million clicks. That's not impressions. That's clicks. You got a good conversion rate, dude. Let's check if cash register right there. 140 million impressions on a streaming ad. Also known as programmatic for those in the know. 5.6 million clicks on Bumble. Bumble had advertising. Yes. You get 5.6 million clicks on Bumble. So in that new loob, there you go. Let me say a vague. Keep it real. 10 million clicks in Candy Crush. Damn. All this. All very diverse, different audiences. Yes. Very diverse audiences. But those are the things you could get in exchange for that. And look, let me ask you. It depends on product. The product and what you're selling. Highly high converting digital direct to consumer product that you feel good about the conversion rate. Those digital placements make a lot of sense as far as, and you need sales. If you're playing the long game, and you need mass brand awareness, then the Super Bowl can make a lot of sense. And I think it wouldn't drive sales. It does because Super Bowl is one of those few things it has that could play on both hands. It does have a lift on immediate sales. But it does have a lasting impact on overall brand awareness. And if you have a mainstream product, nothing that drives me crazy. It's just like you got this hyper niche product that only like maybe one in 20 people would be interested in. You run that on Super Bowl. That's digital, baby. That's what targeting is for. Unless you're trying to make a sale of the company or something. But sometimes there's a lot of different strategic reasons for why you're unseverable. And if it's a pure marketing play, it's generally reach overall reach from the ads is the total volume of people watching. And if you have a global product, then look out. Global Director Consumer Product? Okay. It could be a winner. Do you watch the ads more intently when you do watch this rule? For sure. Yeah, everybody does. So people have just, I mean, the ad party you're watching. I think I'm the ad to pay attention. You want to be entertained. Yeah, I feel like that's part of the experience. Exactly. It is important. And so it's one of the few, it's one of the only things where the ads are part of the entertainment experience. What other instance, even the sports where, okay, it's live, like other places where TV still makes sense, to have the captive audience where they're actually looking forward to the advertisements. Probably nothing else. There's nothing else like it. I don't know anything. Okay. People talk about the ads equally as much as the game. Yes. Sometimes more. Yeah. I think it'll be a tie between the ads, the game, and swifty. Exactly. And coming to heart. Yeah. What's the over under on Kelsey swifty mentions on the Super Bowl broadcast? 25. They're gonna melt it. They would. And I would milk it too if I was CBS. Big just built a shit out of it. There's a lot of money to be made off those two. Yes. Exactly. That's the Buffalo Bills. Exactly. So long as fries. There's a special monument on there. Yeah. Elephaliation. Yeah. Is it over now fries or whatever it's where we'll see. But those are some interesting numbers. So playing is safe. The commercial supposedly, which I say boot to, but we'll see. I think there'll be a lot of celebrities and a lot of hopefully regurgitated, hopefully not regurgitated concepts, but it's a fresh creativity. And then ultimately seven million big ones. Lots of media being spent. Lots of dollars getting thrown around. So this is big news in cable media, sports media and everything. ESPN Fox and Warner Brothers are putting together a juggernaut sports streaming app. Warner Brothers Discovery is preparing to launch a streaming service in partnership with ESPN, Disney and Fox Sports. All three companies have agreed in principle to launch and as yet unnamed standalone app. Three names I enjoy as yet unnamed of which all will share one third ownership this fall that streams a range of leagues and sports. Here's a big deal here. The only reason a lot of people still subscribe to cable TV in general or satellite or whatever you want to call it is sports live sports. So when ESPN Fox sports TNT TBS, that's the NCAA tournament by the way. They also do all the NBA games. ESPN does all the college stuff. Because football Fox sports has a ton of NFL. We're getting a lot of sports into one app and one streaming platform. So when you can get that, let's call it making things up. Don't know yet 29.99 for that app for all that live sports content. Are you going to pay 80 to 120 for cable anymore? Fuck. Yeah, a lot of people aren't. I've been here and haven't used cable. Yeah, it's longer. I only use it because of live sports and college football. Yeah. And I don't know. It's getting eerily interesting for where the cable dollars are going to go. And so you're going to see ads. You're going to see a lot of things follow this. If I own direct TV, if I own spectrum, charter, all these cable networks, Comcast, this is a teetering on interesting territory. And yes, perhaps they will maintain rights to some of these channels as well. Maybe, but long term, maybe not, then it gets interesting. And so what does that got to do with business and marketing? I got everything to do with business and marketing. Because this is where ads will run. This is where awareness will be built on these platforms and on the streaming. And the cord cutting barely gets used anymore because it's just known that almost everyone's cut the cord almost in some way with streaming and apps and otherwise. And you've got Netflix bringing on wrestling and other sports. All these streaming services are starting to bundle get together content. Both I would say play shift contents with is a fancy word for saying, okay, I want to watch content win, wear and how I want to not on a schedule. And then live content like sports that you can get access to the city through the same channel. It's getting interesting in the media world, my friend. Shake it up. Shake it. Yeah. And the as yet to be named a name standalone app. That's what I should just call it. A-Y-U-S. Ask the word vomit whoever wrote that. I'm like, huh. But yeah. Yes, as yet a name standalone. That's just okay. It's going to be its own app. Great. Perfect. Here we go. We'll see big news and media and sports and whether or not cable will stick around. And if you want to learn from me directly, join my newsletter, Ryanoffer.com, backslash newsletter. Sign up. I give daily advice on marketing, personal, branding, podcasting. Life. Give that a shout. Join that. It's free. Staley. Just like this show. Give away our best advice. Here's an article us from marketing dive of our favorite sources from marketing news. Gatorade. Fuel. Digital transformation. With free membership platform. Gatorade has introduced Gatorade ID. It's real creative. A free membership platform aimed at personalizing user experiences. Members gain access to exclusive benefits such as personalized equipment, limited edition releases. Discounts and more. In collaboration with DJ Khalid. Another one. Or Khalid. Gatorade launched a collection available exclusively to Gatorade ID members for $140 featuring personalized bottle towel and Jordan brand hoodie. This initiative signifies Gatorade's digital transformation leveraging data, athlete insights and digital innovations to enhance its offerings. Let me tell you what this really is. This is how you get first-party data. So you sell Gatorade. And you sell in the grocery stores. The relationship is owned with these third-party resellers of your product. You have a hard way of having a direct one-to-one conversation with people drinking your product. So that's the point of launching this. You can call it digital transformation. You can call it innovations. Athlete insights leveraging data. No. This is how you have one-to-one conversation in relationship with your own customers. You get them to sign up for your app. You get them to sign up for your email list. And it's so they can have a one-to-one conversation. And one-to-one relationship with people that are buying the product. And I think it's really smart. I think that people love the limited edition stuff. The Jordan Hoodies. Get in DJ Khaled or whatever the hell they're going to do. People like that kind of stuff. So I think they're off to the right foot here. But that's what this is about. Gatorade wants a more direct conversation and leverage with their customers that are drinking their product, knowing that what 90% of Gatorade is drinking bought by third-party resellers. So that's what this is my friend. Great analysis. That's what we do here. We're not trying to sell clicks here. We're just trying to help our sponsors, speaking of which. VK, V-A-Y, C-A-Y, take a vacay.com premium plant-based products delivered right to your house. My favorite sleep gummies right next to me. It's funny. I don't even know how I stay by osmosis. I sometimes get a little nodding off here on the episode. That's the power of the VK sleep gummies. And I'll seriously just take a half. I'm thinking I'm like, I know my brain's working too hard. Take a little half one of those babies. And I am a Cyan RS city sleeping. We got the Zs. So give them a shout. Take a vacay.com V-A-Y, C-A-Y, the only way to vacay. We'll sponsor of the radcast. And we don't need no clicks. We need the VK clicks. So get them a shout. Let's put it down. Someone else's clicks while bringing ours up. Chris, you know, marketing 101 marketing 101. You can't put yourself up without putting somebody down. That's what people think. But I do like to play by Gatorade smart. Other news. Speaking of Netflix. First ad platform, not first ad platform, but first global partner. That's on Netflix is a newly released ad platform. Expedia makes sense. Global travel provider. Expedia becomes Netflix inaugural. Global advertising partner. Launching a multi market campaign. On the platforms ad supported plan for 2024. The campaign will feature localized ads. Taylor Taylor's language and culture in various countries. Additionally, Expedia will serve as an alpha measurement partner in the UK and Brazil. Alpha measurement partner. Can't just call them one of the first. They're the alpha. Alpha measurement partner. I want to be the omega measurement partner. The this partnership highlights brand's confidence in Netflix's ad supported tier. Leverning its global reach and ability to target audiences. A mid declining linear TV consumption. That's what we were just talking about. People watch it win and where the how they want to. And not necessarily watching Judge Judy at 9 a.m. I hope not. I hope those days are behind us. I'm watching Judge Judy and I win and where I want to win. After I get the DVR the old DVR powered up. Those are reruns. I know you love Judge Judy. I'll tell you what. I don't watch that Judy. But I watch the hell I have some date line. Man. Oh. Cole and I watch some date line. And I put Nicole in there because she's really sitting next to me. But I'm usually controlling it. If there's nothing else on if there's not like a live sport number watch. I've watching some reruns of date line. I don't know why it's the murder mystery. Yeah, it gets me every time. People bring up to all the time. It's my name because Chris Hansen because the catcher predator. Exactly. But that's why I like it so much. You're like, oh, that dude from date line. Yeah, it's my local. It's not. Yeah. Yeah. That's my godfather. I was named after my godfather. Chris Hansen. Don't wear capes. Chris Hansen circa 2000s. He was ahead of the game helping out the world. You could totally screw up people with that. You should figure not a bad affiliation. Bad guys. Yeah. But man, there's something. And I'll be watching the date line. And it'll feel eerily familiar. And I'll get like halfway through like off scene this one. I'm like, I already know what happens. I'll remember the end, but I can't. But the beginning I've watched 30 minutes. I'm like, oh, this is a really good one. I really like this one. And then I'm like, it's starting to feel familiar. Maybe just because a lot of cases are this way. And then there'll be like a scene that triggers like in my deep dark memory. I'm like, oh, I know exactly what happens. I'm like, dammit. Because there's like hundreds of these things. And there's a million that I haven't seen. So I get a little disappointed if I waste like 30 minutes watching one that I've seen before. You feel that way. And everybody's nodding right now going, yeah, I know. That happens sometimes. That are they have the same short term medium-term memory issues that I do. But it's like sad. Like I'm watching it. And I feel like it's not real. I'm like, this shit really happened. These people really did this to one another. Like, do you think about it? I can kind of get depressed. I'm like, this is what people do to one. I don't know. He really killed her. And you know what happens. I'm not naive. But I don't know if people are fucked up. I think that's ignorance is bliss. I do. It's a reminder. I'm like, all right. I need to just go back into my zone of pretending this wasn't real. It was just entertainment. But nonetheless, back to Netflix. The point there was people watch things when they want to watch it. And not necessarily it. APM. We've got date line. Who cares? I'm going to record it and watch it when I want to watch it. And what's interesting that with the street and platforms have figured out, they don't really let you fast forward through the commercials. Now, when I DVR it on my YouTube TV app, I can actually fast forward through all the commercials. And yes, I'm in advertising. But yes, I also fast forward commercials that are typically targeted towards women. I don't know what this is about my viewing habits. I can only watch so many, I don't know, lifetime promotions. There's a lot of like lifetime promotion on date line. I also get a little like self-conscious about it. Makes sense. Women love murder. They love life. Mystery. Yeah. Yeah. But anyway, Netflix. Huge, jack enormous company with a huge ad platform. And Expedia. Being a global company is going to take advantage of that reach. And see how it goes. Dunkin. One of my favorite places. Little extra at Duncan. That was my go to in New York. Totalized. That's why I gave 10 pounds. So I had to cut that back a little. I'm like, I'm walking in Manhattan every day. I'm walking my mile like every day. I'm like, why am I eating weight? And it was the 900 calories in the extra extra Dunkin Dunkin. Yeah, I did eat the, I called Dunkin. I didn't eat donuts. But anyway, they got a new campaign. These are fun with Ben Affleck. And it could be headed to the Super Bowl. I mean, today's folks. This comes with us also for marketing dive. Dunkin prepared a new ad title pop star. During the Grammys featuring brand ambassador. Yes, he is. Also known as Batman. Ben Affleck contemplating a career as a pop star and response to memes from his appearance at the Grammys. He had showcases Affleck's humorous journey to becoming a pop star, including interactions with industry professionals and TikTok star stars. Speculation suggests the campaign may continue with a Super Bowl spot indicated by a to be continued title at the end of the ad. I love me some good to be continues. That's a good moniker that isn't used as much anymore. It's like back to the future. To be continued. Duck. Yeah, anyway. Same thing with commercials. You got to, hey, suspense. It's a cliffhanger. It's a cliffhanger. You want to know what happens? If you want to know what happens to Affleck, you got to watch Super Bowl. So we'll see. I like Ben Affleck now. I like to maybe better when he drank. But that's okay. Not because I encouraged his drinker or wanted him to be unhealthy. I don't know. He just, I like the movies he was doing then. There's more. He was just busier. It seemed like. And I like his movies. So it's not because he was drinking. But it just seemed to be like when he worked more. I do seeing him in. Jen. His wife. Also a global icon. It seemed to be bickering sometimes when he's sober. Those videos in like opening the car door. You see that? And it just flams it. It's, which anyone who ever has been in a relationship can relate with that. I'm getting in the car in that. Gone before and in education, some stupid fight where you're just like fuck. I'd never be physical. But I'll slam this door. Amen. They got history on a long time. It was like 20 dated. I just can't see a world where that last forever. I don't know. But maybe it does. that's maybe they're just destined to make it. We'll see, but I do like him in the duck and commercial. So look out for that on the Super Bowl. We do have a few news and notes. Get the back button, which I recommend you do Derek Faye, really cool guy, really successful, gives you the playbook. If you really pay attention, I guess we'll teach you to be successful a millionaire, make money, understand marketing, like we're having a ton of successful people that give you and lay it out for what to do. Can't do it for you. We got to give you the info. You got to take turn knowledge into action, maybe Derek Faye, check him out next week. Tanner Gardner speaking of waking money. If you run a company, you got multiple employees, you don't want to miss this. It's about the three hours retention recruitment and revenue. Tanner Gardner talks about a new program. It's not a loophole, because it's readily available, but a benefit and a health plan that you can add to your employee plan that will save you both money and give your employee benefits. That's a payoff, but there's other insights and new tips around those three hours. That's next Tuesday. Same bad time, same bad channel. We release about 5 a.m. on those Tuesdays, so that when you're hitting the treadmill, you're ready to get enlightened. Check for that on next week. And we do have some fun social holidays. It is Stephanie Scrutin is my sister's name. They'll be going on like doing anything weird, like looking her up. But yeah, it's happy birthday to her. So that's one national holiday. Stephanie's birthday. It's also national pizza day today, Chris. I'm going to celebrate this. I'm going to eat some pizza pie here on Friday. For sure. Tomorrow is Chinese New Year. So blow up those firecrackers if you got them for the Chinese New Year. You never know. And then the 11th is Inventors Day. It's also Super Bowl Sunday. So Inventors Day or Super Bowl Sunday, whichever one you want to celebrate, I'll personally be inventing some new dips for my Buffalo wings, whatever that might be. I'll mix and match mine. What's your go to? What's the number one snack for a Super Bowl Sunday for Chris Hanson? If you could choose it, you're going to a party and you're like, hang up. We stayed have this. I'm simple. I just want to say like a hamburger. Oh, a hamburger. You don't want like, uh, like, I don't know, I don't know. I'm kind of fucking dip or something. Obviously some, yeah, some queso bean dip or something. Oh, there we go. Now we're talking. Yeah. It's all it's like Thanksgiving. It's about the sides, right? It is like that. You never have quite, I will say this. I'll snack so much. The game starts with six. You start snacking at four. So like I get full before the game starts with like chips and all this stuff. And then when the game is over, I'm like, I didn't really fuck. I ate a meal. And you wash it down with a steak or hot dog or something. Yeah. A bunch of all the dips, the fruit trade. Yeah. And you didn't really have a main course. It was like, yeah, 17 appetizers. Oh, the plate of Super Bowl Sunday. So yes. And next week, this will happen before our next episode. It's Valentine's Day on the 14th. If you need it a reason or a date to celebrate that love one, Ryan doesn't need a date to celebrate Nicole. He loves her every day. And he didn't need Valentine's to remind him. But in all seriousness, he's found out that you don't forget, just your reminder, get those flowers where we get those dinner reservations because they aren't taking them on the 13th baby. They're all filled up. They're playing ahead, bro. Chris stuff. You don't have to worry about being single and ready to mingle down there in Miami. Yeah. But I was storm. Get her order in some pizza. Yeah. Get her a get him get storm. Like a big heart two bone or something. Yeah. I'll get him something at the doggy bakery. They've got those heart shaped cookies and stuff. I'll get him something. Exactly. Cool, man. That's all we got for our Super Bowl weekend marketing edition here the radcast. You've found a words. Plum for these these ads. I mentioned what we see and I'm sure we'll dive into it next week. Cheese are 40 diners who you got. Cheese. Yeah. It's hard to find out. There are no reason besides I have friends there. And I gotta give Kelsey just give us a blow. I just have a hard time picking it gets Patrick my homes. It's kind of like we're making all the end thought Baltimore's going to beat him. Yeah. He didn't have the greatest ride receiver that he had. He's just hard to beat man. Hard to pick against them. If you told me who I think it's going to win, it's the chiefs. I kind of pull him for the 49ers because they've need a little something in Brock parties. A pretty good story like the last pick of the draft. So you get story, but hope it's a good game. We appreciate you wherever you are whenever you are however you are. Thank you for making us number one. For Chris Hanson in Miami Ryan offered in Greenville, South Carolina. We'll see you next time. The radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account d.rad.cast or at Ryan Alfred. Stay radical. Warning, the following Zipper Cruder radio spot you are about to hear is going to be filled with F words. When you're hiring, we at Zipper Cruder know you can feel frustrated for Lauren even. Like your efforts are futile and you can spend a fortune trying to find fabulous people only to get flooded with candidates who are just fine. Fortunately, Zipper Cruder figured out how to fix all that. And right now, you can try Zipper Cruder for free at zippercruder.com slash zip. 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