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Brett Berish on Building Spirit Brands His Own Way
Sovereign Brands CEO Brett Berish on taste-first product development, packaging, the three-tier system, and why nobody believed in Bumbu or Deacon Whiskey.
Brett Berish on Building Luc Belaire and Bumbu
Sovereign Brands CEO Brett Berish on why taste beats celebrity, how the three-tier liquor system works, and building brands without Bacardi's ad budget.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Mrs. Meyer's Founder Monica Nassif on Disrupting a Category
Monica Nassif on building Mrs. Meyer's: knocking off her own brand, walking away from a failed Target test, and making cleaning products premium.
Snickers' Rookie Mistakes & Twitter Edits: Marketing News
Ryan Alford breaks down Snickers' NFL rookie mistakes campaign, Twitter's new edit button, TikTok's ad crown, Starburst in space and Tom Brady's Under
Microsoft Teams Up with Meta: Marketing News Nov 12
Ryan Alford and Joey break down Timbiebs, Arby's fry vodka, Disney's streaming ad balance, Facebook ad opt-outs and Microsoft's Meta partnership.
D.O.G.E, the American Dream and Google's Russian Fine
Ryan Alford, Chris Hansen and Brianna Hall on Bitcoin's surge past 90K, Musk's new efficiency department, Mattel's packaging fail and the American Dream.
Big Badasses in Business: Buffer, Crumbl, Merriman & More
Kyle Creek, Jared Johnson, Bruce Buffer, Sawyer Hemsley, Shawne Merriman and Howard Panes on branding, bold ideas, discipline and building real businesses.
Webex CMO Aruna Ravichandran on Hybrid Work
Webex by Cisco CMO Aruna Ravichandran on leaving engineering for marketing, the 25-year Webex rebrand, the McLaren campaign, and the future of hybrid work.
Digital Platforms Shaping the Future of Business
Arjun Rai, Aruna Ravichandran, and Allison Ferenci on AI marketing for small business, hybrid work at WebEx, and AR that lifts ecommerce conversion.
Yousuf Ahmed on Upcycled Snacks and 80% Margins
B-Sides founder Yousuf Ahmed on turning oat milk byproduct into crunch puffs, why green premiums fail, and how vertical integration lifts margins.
Steve Pratt on Earning Attention as a Brave Marketer
Earn It author Steve Pratt joins Ryan Alford on creative bravery, why short-termism kills marketing, and how niche content earns real attention.
TikTok Dislikes, AI Darth Vader and Purple M&M's
Ryan Alford, Christina and Nick break down TikTok's dislike button, James Earl Jones' AI voice deal, Apple Music's halftime sponsorship and the 'Smile'
Steve Pratt on Earning Attention and Creative Bravery
Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.
Jeff Beer of Fast Company on Brands, TikTok and Purpose
Fast Company editor Jeff Beer joins Ryan Alford to talk brand consistency, Patagonia and LeBron stories, Discord, TikTok, Clubhouse and whether purpose
Neuromarketing: How the Subconscious Buys Your Brand
Neuro-Insight's Samrat Saran explains subconscious decision making, iconic triggers, conceptual closure and why the bigger-logo fight hurts your ads.
Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires
Ryan Alford breaks down seven business stories: MLB's AI strike zone, Microsoft's $20B ad surge, Stripe's tender offer, Amazon's FTC fight and more.
Big Badasses in Business: 6 Founders on Building Brands
Kyle Creek, Jaren Johnston, Bruce Buffer, Sawyer Hemsley, Shawne Merriman and Howard Panes on branding, discipline and building something that lasts.
Arturo Nuñez on Culture, Nike, Apple and Kobe
Nike and Apple marketing veteran Arturo Nuñez on authentic storytelling, word of mouth, Kobe's obsession, and why AI could kill apps in two years.
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
Neuralink, Sora and Liquid Death: The Week in Marketing
Ryan Alford and Chris Hansen break down Neuralink's first human patient, OpenAI's Sora, AI dating bots, Liquid Death's playbook and YouTube beating
Spotify Video Ads, TikTok's Lawsuit & Microsoft's AI Model
Ryan Alford and Chris Hansen break down Spotify's video ad push, TikTok suing the US government, Microsoft's MAI-1 and Liquid IV's rebrand.
Kyle Cooke on Summer House, Loverboy and Content
Summer House star and Loverboy CEO Kyle Cooke on using reality TV as a platform, alcohol's three-tier system, and creating real consumer demand.
ChatGPT, Instagram Photos and the M&M's Rebrand Pause
Ryan Alford, Christina Yasi and Nick Weaver break down ChatGPT's impact on marketing jobs, Instagram's photo push, Samsung's AI ads and the M&M's backlash.
McDonald's Mocks Crypto Investors: Marketing News Recap
Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.
Snoop Dogg, Olympic Ratings and Bezos' AI Bets
Ryan Alford, Chris Hansen and Brianna Hall break down the market selloff, Buffett's Apple sale, Snoop Dogg's Olympics role and Bezos' AI investments.
Rizz, TikTok's $10B and Pizza Hut's QR Doormat
Ryan Alford and Chris Hansen cover Oxford's word of the year 'rizz,' TikTok's $10 billion in user spending, Starlink growth and Pizza Hut's QR doormat.
Rebrands, NHL Jersey Ads and Uno at 50
Ryan Alford and Reiley Clark break down the CIA and Burger King rebrands, NHL helmet ads, Uno's 50th, GM's EV logo and White Castle's Valentine's push.
Coke x Marshmello, TikTok Stats and Metaverse Marketing News
Ryan Alford breaks down Coke's Marshmello collab, T-Pain's Alka-Seltzer jingle, Kraft's Mac & Cheese rebrand and new TikTok usage stats.
Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia
Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.
ShipMonk's Jan Bednar on Ecommerce Fulfillment
ShipMonk founder Jan Bednar on bootstrapping to a $355M raise, branding a boring industry, and the SEO and referral engine behind 80% organic leads.
Tanner Chidester on Leadership, Sales and Hard Truths
Tanner Chidester on firing a whole sales team, why guarantees mean nothing, 200 cold DMs a day, and the offer criteria billionaires actually follow.
Rick Jordan on Going All In and Taking a Company Public
Rick Jordan tells Ryan Alford what taking a company public really costs, how his personal brand landed the funding, and why 40% given fully still counts.
Christopher Lochhead on Category Design and Category Kings
Christopher Lochhead joins Ryan Alford to explain why categories make brands, how Lululemon won with athleisure, and why now is the time to create.
Category Creation: Billion Dollar Advice from Chris Lochhead
Christopher Lochhead joins Ryan Alford to explain category design, why categories make brands, and how legends create demand instead of competing for it.
Christopher Lochhead on Category Design & Niche Marketing
Christopher Lochhead joins Ryan Alford on category design, marketing the problem instead of the product, lazy language, and the rise of native digitals.
Christopher Lochhead: Reject the Premise to Get Creative
Christopher Lochhead joins Ryan Alford for episode 300 on reflective thinking, languaging, rejecting the premise, and marketing to native digitals.
Coke, Lady Gaga Oreos and Ryan Reynolds' Match Ad
Ryan Alford and Reiley Clark break down Coke's holiday hero campaign, Lady Gaga x Oreo, Ryan Reynolds' Match ad, Pringles' redesign and Pepsi's spa kit.
Retail Media Hits 11% of Global Ad Spend
Ryan Alford breaks down retail media's 11% share of global ad spend, YouTube Shorts monetization, BeReal paid features and the Hardee's rebrand.
Mario Mirabella on Agency Growth and Personal Brand
MSM Digital founder Mario Mirabella tells Ryan Alford how a bedroom side hustle became an award-winning agency, and why he refuses to niche down.