American Values Guide Business Dominance with Bedros Keuilian

You're listening to the Radcast, a top 25 worldwide business podcast. If it's Radical, we cover it. Here's your host, Ryan Ulford. Hey guys, what's up? Welcome to the latest edition of the Radcast. We say if it's Radical, we cover it. Let's see if Radical's it gets today's. We want to get to Pedro's Killian, founder and CEO of FitBodyCamp, author of Man Up, how to cut the bullshit and kick ass in business and life, Killian, my brother. What's up, brother? What's happening? I'm doing well. I'm doing well, right. Thank you for having me, man. I appreciate the opportunity. Yeah, man. Pumped to have you. We know a lot of the same people and, you know, I've been following you for a while, admirer from afar. You gotta be pumped up all the time.

You know, one thing I always say and you asked this question and already triggered me. So I'm just going to jump into this real quick. If I were to see I come from a communist country, I escaped the Soviet Union as a kid. My dad was a member of the communist regime and his whole thing was we're going to go to a country that affords us freedom and opportunity so long as you serve that country. And he said it's backed by this document called the Constitution. Cool. So we escape in 1980. I was six years old and we come here. And in that time, we've seen the slow erosion of the Constitution of our freedoms, of our liberties. And of course, of that first amendment, the freedom of speech, which is backed by the second

amendment, the right to bear arms, and we're seeing a constant attack on that. And I share this with you because when our rights are being encroached and people think well, someone else is going to go and do something about it. I'm sure someone else is working on it. That's what happened when during World War II, when Germany killed millions of Jews. Everyone else thought that someone else would stop it. And so I'm just who to maybe message to people that we are that someone else. Yeah. I mean, we're, we're just going to get hard and heavy quick and fast. Let's follow up about it. So what is this? What did it all start, man? What did this erosion begin? I don't know where there's this fine line with me personally where we can't all personally

Yeah. I have four boys. There you go. And you got four boys. And so you know this with your boys, you have to pick and choose your battles. Yeah. Like my son is 17 years old, uh, two years ago at 15. He said, um, he said, Hey, mom, dad, I think I want to get my ears pierced. And apparently he had been working up to that for two weeks. They get about how he's going to pitch us, et cetera. Now I immediately was like, what do you want to get in your ears? He's like, just a couple of studs. I'm like, cool, done. I knew that wasn't a battle I'm willing to fight. Now if he said, Hey, mom and dad, I'm 15 and I want to get a back tattoo, that might

be a battle I'm willing to fight. So you're absolutely right, bro, and that we can't fight every battle. Just like in business, we need singularity of focus if we want to accomplish the outcome. And so there's a lot of small battles that are common sense battles. Like, do I am I going to fight the battle of people's pronouns right now? Probably not. Like I can care less, call yourself a bookshelf if you want. But I will fight the battle of the erosion of the dollar. I will fight the battle of the inflation that's taking place. I will want to fight the battle where we've got a commander in chief who I believe has some cognitive dysfunction. And we've all turned a blind eye to all of that.

Those are all battles worth fighting. I will fight the battle of censorship of our first amendment. It's the first amendment for a reason. I will fight the battle of the erosion of our second amendment. So we do need singularity to be a focus. And then, you know, given Jack willink a shout out for his book Extreme Ownership, he talks about prioritize and execute. So if those are the five or six big battles to fight to be able to save our country, like during the pandemic, man, I run a franchise, FitBody Bootcamp, you know, we had over 700 locations worldwide. And during the 10 months of 2020, we lost over 200 franchise locations. I'd had to pick and choose the battles I needed to fight to be able to save locations,

to be able to save certain states that were more friendly to letting us run our gyms. And you know, maybe let others die. And you have to prioritize and execute, but it's not impossible. It's just we have to have that conversation as a nation and until that happens, and I think it will. It's just it's unfortunate that it has to get so bad, almost like, you know, it's someone like an alcoholic in the family and they're crashing their cars, they're getting arrested, but it reaches a point where the whole family gets together, they have that intervention. I feel like we need to have a national intervention. And I feel like we might be coming up to that sooner than later. I think the only way we can get there is if we could somehow figure out that it's not

Yeah. You know, like you get that right. Right. You and I are going to build this massive army and maybe and you and I are going to invade Canada and take over and we're going to call it Ryan and Pedro's plan. And now, as you and I are planning over your kitchen table, we're popping up. We're probably going to go, all right, dude, are we worried about the elderly people of Canada? No, no, we're not. I'm worried about the children of Canada to attack us and fight us back. No, not worried about them. Are we worried about the women? Are we worried about the, no, no, we're not about the word, we're worried. We are worried about the capable, able-bodied men. All right. So then before we go into Canada, what should we do?

Well, hey, Ryan, why don't we take the next 15, 20 years and create an erosion of the fiber of masculinity, create this dysfunction in men, weaken them, make them docile, make them dependent, confuse them, separate them by class, separate them by left and right, separate them by black and white, separate them by, by, you know, the jab or no jab, have so many elements that separate them so that they can't come together as a tribe as an army to stand up against our opposition. And so it kind of seems like I'm not a tin foil hat kind of guy, but it kind of seems like they've done a damn good job separating the country from left to right to black and white to all those different things because when you do, you don't have unity, which

is why we need to become a family again and have that intervention to get all cousin Joe out of that seat. Yeah. It's, uh, you read the art of war with a better, better, better strategy than what you just described. You know, it almost seems intentional, right? Yeah. Yeah. But again, I'm not here to be political and all that stuff, man. I'm a free Marcus capital, uh, capitalist. I want to make a ton of money and do a lot of good with it. Um, so I certainly want to keep the conversation positive, but we do need to have these conversations. So people do start thinking for themselves and not being told how to think. And I think that's the takeaway, dangerous right there. You know, if everybody listening, you know, we've gone heavy and hard right at it, but

Um, so let's, let's talk a little bit about that background. Sure. Um, so the background of how I came to that, it's it for the background of how I've built the franchise. Yeah, let's start. Let's start from the, you know, we'll do, let's do justice to both of those. And I think that's an important story because about what we started down this path of a American way, the American country, think your history is what matters in, in that foundational and of what, what sets your mind where it is. Now, yeah, I agree. So, so, so really when you, when you just imagine my dad through the sky, so he's like 89 years old today, out alive and well. And in his 40s, he came to the conclusion, we'll build it up to that.

But in the 40s, he decided that I'm going to pull the trigger and I'm going to escape the Soviet Union. So where are we mean, and Armenia was under Soviet control, Russian control. My dad was one of the 18% of the population that was actually a member of the communist party. So he was a card carry party member, communist party member, and he'll always go, well, my choice, right? Yeah, but if you said no, when they ask you to get party member, you're shipped off the Siberia and never to be heard from again. So long story short, this dude left to communist passport at home all the time, never to get out with them, never exercises right to be able to question people and to be able

to check businesses, all the businesses for run by the system. Everybody worked for the state. And so part of being a communist party member is you can do surprise inspections in the region that you're in. My dad was just like, hey, live with that thing. And he's the guy that worked your last four revans, listen to Elvis. Yeah, he was full on America. Guys, and so he decides if we're going to escape. So he does a lot of side gigs, collects about 25,000 rules, which is enough to bribe the people that needed to bribe to allow us to escape aging Italy. 10 days into Italy. And my dad always the fans that I felt this part of the story exactly as it happened. We went to the American consult in Italy.

We said we've declared ourselves as as political refugees. We said we wanted to legally enter the United States. And so after 10 days of pumping my dad for information, after all, it's a part come as party member, they feel after it entered us into the United States. My dad chose California about places because they why not beautiful weather, great biography, you never have to see snow, and I love the state. And I was in the state for much people should on it. You'll never find a better state and climate and geography. I can guarantee you that I've traveled the entire world. But anyway, that said, the difficulty sadness is country offers and freedom. And opportunity, as long as you serve the people in it, find a solution for

the third people at value. And so I just being the youngest of the family believe that wholeheartedly and decided that's what we're going to do. Now, I got to tell you, we grew up in section housing, which is government. This is the housing. My dad worked three or four jobs at any given time to be able to make it up. I'm going to need to pay for our short full apartments that we lived in. One of the times I got lice because the apartment that we living with so filthy might my mom had to have my dad siphon out gasoline. The park car will wash my hair with gasoline. You can't afford ice treatment. So I did speaking with you, I didn't understand the culture.

All items at value, you can add by your service as I grew up. I just took a liking for fitness and decided that I was going to go into the personal training space. And I wanted to help people transform their bodies and their minds. You know, they're in great shape. When you transform your body, their mind follows, we become more optimistic, more positive, more focused, more disciplined, mental toughness, all those things, confident source of group. And I love seeing my clients do that. So I get asked myself, how do I scale my personal training? Just thankfully one of my personal training clients, this older gentleman, getting a break up, very true. When people do, they'll never be able to scale. And they'll see know how to sell to your affordable sale.

The kid, like, shit, that, and I, he has a gym. I vetted what I sold you a six month training program three times a week. No, seven grand that you paid, man. It was already I came in wanting a six month program three times a week. You just took my order. And no one had spoken to me that directly before it goes during order taker, not the sales person. And until you can learn to sell, you're never going to throw. And so you really couldn't enter as many kids in multiple areas. They saw for a company in the automotive industry. And he brought me to Zig Ziglar to set tapes, brining, tracing books, hot bins. Like I was introduced to all these sales people. And I would listen to the cassette tapes.

I would read the books and I started to develop the skill of persuasion and influence sales and overcoming objections. And before I knew it, there was four or five, six trainers working on the laundry before I knew that. He loaned money, eight percent interest to open a pile of little studio, that led to four more, that led to coaching and consulting, gym owners, that led to starting to try it and hire somebody to care. So as the housing market crashed back in 2008, I knew that one on one personal training was not going to be a thing anymore at that point. And so I had learned from Jim Franco that anytime there's a disaster, there's people capitalizing on a disaster. Like when the stock market crashes, housing market crash,

anytime there's a disaster, not everyone loses their money, he taught me that money doesn't just go away. It exchanges hands. And the example he gave me was he goes, even at the worst of economy, you can see people driving Mercedes, Land Rovers, Rolls Royces, Betneys, et cetera. And so he goes, you set the find who's got the money and end up adding value to their life. With that in mind, housing market crash in 2008, I knew people weren't going to be able to afford one on one expensive personal training. So I said, we can take that outdoor boot camp. The personal trainers do outside group training, bring it indoors with equipment, a system and legitimize it. I can create a franchise system where it's one trainer,

many clients and bring down the cost of personal training because it'll be a group environment, group personal training. That's how FitBody Bootcamp was born. Like within the first two years, we had hit 100 locations and, you know, as we grew to 200, 300, 400, 500 locations worldwide and beyond, we were hitting the ink 5000 list entrepreneur 200 fastest foreign franchise lists. And what I had realized at that point is whenever there is a disaster, you can become a solution and therefore create a new product to serve humanity. And so that's how FitBody Bootcamp grew. And through there, as we grew beyond 500 FitBody Bootcamp locations and the average location has 300 to 500 paying clients, you know, they'll pay about $249 a month. I realized, all right, what else do our clients need?

So here's another great opportunity for entrepreneurs. They're like, all right, if you're serving people who are trying to get fit, lose weight, what else do they need? Well, they probably need supplements. They need protein, they need hydration supplements. They need something to help them with their immune system and inflammation. So I said, well, why not create a supplement line as well? So we created truly a supplement company that serves our clients throughout FitBody Bootcamp locations worldwide. And here's the crazy thing about that. You fast forward all these years in 2020 when the pandemic took place and nobody was buying a gym franchise for me because everyone thought the gym's worth, well, gym's worth rocking. Gyms and restaurants took them the shorts. You know that. And so it actually surprised me that in 2020, we actually sold 16 franchise

locations. And I was like, if we'd ever have someone would buy one and like, are you sure you're buying a franchise location right now? They go, you know, I'm not going to give you a refund. That was very transparent. But at that point, I was getting stale because we had, we had, you know, we didn't have much web at thin skeleton staff. Yeah. And I said, listen, I know things will turn around with the economy. When they do, you're going to be in a good opportunity. But just to give you some contrast, we would normally before the pandemic, we would sell six to eight new franchise locations per month. And now all of 2020's old six locations. And so I was just grateful for those six because, you know, in that time,

we also lost over 200 franchise locations. But here's a beautiful thing about it is when the pandemic happened and gyms have to shut down, our supplement company started to hockey stick. And our immune system product because everybody was really into building their immune system, trying to fight off the virus. That thing went on Amazon and just started blowing up. So there's so much to be said about creating multiple income streams because when one stream dries up, you've got another stream that might hockey stick and really keep you afloat. And so I've had the good fortune. Obviously over the years to build many income streams by investing in companies, the parallel companies, software, et cetera. But my two core companies, FitBody Bootcamp, the international franchise and

section eight housing, had your hair washed with gasoline, when you've seen people yelling at your parents and telling them to go back to your old fucking country, you're taking our great American jobs, which by the way, my dad had a, when we first came, the first two years had a newspaper out at 2 a.m. I don't think anybody wanted that job that he was a bus boy at a pizza ria, and then he pumped gas at an arco in the middle of the night. So that wasn't necessarily the great American dream that he was living, but he knew that the sacrifices we're going to make. But so I got to see a contrast, right? And I really believe that if every American, when they turn like 18 years

old, have to go and either go into the military to see the world and what real racism is, what real, what real criminals, other countries, governments are, they would come back and they would love and defend this great country of ours so much, because they wouldn't want it to change any road. And if it's not the military, then at least we should be made to go out and serve another country, build a while, build a school, build homes, build something in third world countries so that you can have a contrast when you come back and can appreciate it. But if you grew up in a great country like this, where you could literally have your face in your phone, walking down a parking lot at 10 o'clock at night,

feeling safe that you're not going to get mugged. But come on, that doesn't happen. You go anywhere, you go to Armenia, bro, you have your face in the phone. So I was clubbing you over the head right now today and taking your shit. And so I share that with you because I don't know if it's nature or nurture. I think it's just a contrast because the American dream is not dead. It's completely changed. I think it's actually the barrier to the American dream, and I think you agree with me is lower because today you've got, you've got the internet. So if I was broke, if I was broke, when I had some back, okay, you can use my goofy little iPhone to create how to videos and put them on

Instagram, Instagram and TikTok and YouTube and Facebook. And that would, the algorithm would help me build an audience. And then I would go get a free WordPress site and I'd make a sales page, a website. I'd use PayPal, which is free. And I could take payments and all of a sudden I've got now PayPal. I've got a list of social media. I've got a platform. I can, of course, and sell it like, or have a coaching program or maybe leverage some money somebody and say, look, I'll do the sweating. And you give me $30,000. I'm going to create a supplement line and we're going to sell it at the barrier is so much lower because you've got access to social media. You've got access to a free website.

You can take money for free. What is happening though is we've been conditioned to be comfortable. We are too, everything is too convenient. You can order on GrubHub or DoorDash, your burrito and watch it come down. Your neighborhood streets and people get healthy and puffy when it's stopped at a red light and you're just wondering where your burrito is. Motherfucker, get out and buy your burrito. Go out and build a burrito, make a burrito. When you get so complacent and comfortable doing all this shit, then why would you want to even make a free website, make a how to video? People have just gotten so lazy they expect money to roll in. But many years ago, 20 Robins said something. I was sharing the stage with him at Joe Polish's event at the Genius Network event.

This was 2016 and he was clapping his big giant hands. And I was gotten mic'd up to speak next and I was very intimidated by 20 Robins. Like, how do you follow that giant of that? And he's clapping his big giant hands on stage and he goes, winter is coming, prepare for winter. Anybody can thrive in summer and spring, but winter is coming. You should be built for winter. And I was like, mother fuckers, right? Like we could all do great when the economy is thriving. But sometime the economy is going to shit, whether it's an act of war on our country, like in 2001, whether it's a pandemic, whether it's a stock market crash, housing market crash, winter will always come. And what's happening now, winter has come and it's getting colder.

How do you, where do you, where do you fall in the open borders situation? Like, is that a, is that a, is that a, is that a tough one for you or an easy one for you? No, that's an easy one for me, man. Lock down the borders. Period. Yeah, I came in legally, I entered the country legally. We did the paperwork that was necessary. We entered legally. And when you come to a country legally and you paid your dues and you're going to be paying taxes and putting into social security, you are going to value the place more. And no, never mind that. And it's not to say that anyone comes in illegally, isn't going to value it. Obviously, people are risking their lives to cross the Rio Grande.

They're risking their lives to go over those walls, walk through the desert. I get it, but also amongst those people are really bad dudes that are bringing in fentanyl, really bad dudes that might be bringing in dirty bombs, because I also have dear friends like Tim Kennedy and others who are great Americans, great Patriots connected to the military and have a lot of access to information. And when I get to hear from them, what they're catching at the border, I wonder what's not being caught that's coming in that's going to be a dirty bomb, more drugs or some kind of child abduction, like what is going to happen? Because we're not vetting who's coming in. All I'm saying is this vet who comes in, you would never let

So, so in 2020, the, the term pivot was just like overplayed, right? You saw on a Fox News scene and everyone was talking about pivoting and, and people think there was exclusive to 2020, 2020 about 2008 when you pivoted, right? The master pivoter group fitness, you said literally yourself. You were talking about it. And I don't know. I'm like, did it sky calling group fitness because that is essentially what happened when personal training took a die of, it was group fitness. That became the word pivot and fitness, but that was it. And so, so what happens is most people pivot, they just start entrepreneurs pivot. They don't still realize it because it happens slowly over time. Like the one, you know, technology comes, marketing gets more sophisticated

consumers become more educated in the way they buy. And so businesses evolve in terms of transparency. Like Edmunds.com was created back in the day. And now you could see what the sticker price of a car is. And so there's more sophisticated buyers and so dealerships have these little window stickers that said, Hey, this is our best price we're going to offer you. We don't have no slimy sales guys just buy it or not, right? So things do slowly change. That is a pivot. It just happens slowly over time. And in 2020, I developed this little term here at our headquarters. I was like, guys, we either pivot or we perish. Like everything was pivot or perish. And because when changes happen quickly, like on March 16, 2020,

I announced to all of our franchise locations. I said, guys, close down your locations for two weeks, raw going to flatten the curve because all we knew at that time, Ryan was that this is some kind of a death virus, right? And so they said, two weeks, but I come from a communist country. And I've been taught to never trust big government. So while I said, we're going to shut down for two weeks. I also, when the video turned off, I turned to the CEO of my company, Bryce, and I said, Bryce, prepare to be shut down for a few months. And so let's start building online coaching models, workouts, videos, Facebook pages, YouTube, Facebook groups, et cetera, for all of our franchise locations so that if this goes beyond two weeks, we can move all the clients

online because I knew one thing we were not going to do. We were not going to shut down our franchise brand like Orange Theory did and say, well, sorry, figure it out. We're not going to charge you a franchise royalty. That means I have to fire all my employees. You might have to fire your employees and sad, man. So sure, sure, a shit, we went well beyond the two weeks. And so we, by week number four, we pivoted to online coaching and all of those clients kept paying our franchise locations. Our franchise locations kept paying their royalties to us. So we were able to support them. And we just continue to pivot as we went, creating different coaching programs and models. And if you don't pivot, you will perish.

because it's gotten such a bad rap. But when I hear the Badras name, like, you know, that's a personal brand. Like, but what's your feeling on that? So if you, if you had asked me this 10 years ago, I would have been like, bro, shut up, you know, like, shut up. I would, I come from the Dan Kennedy, Gary Halberd, direct response world, right? And like, you know, I know the word, I know exactly what that means. Yeah. And so like for me, and especially you're into direct response. If you were, you know, broke because you go, I got one dollar. I got to turn this into two dollars. Like I can't put up a billboard like Coca-Cola or Gatorade and the bus bench. And they go, well, you know, it's branding and one of those billboards or bus

benches are going to get me a client. I got to know, I got to hold every dollar accountable. So I grew up like locked on to direct response. And that was my title. But up until about five years ago, when I started watching what the rock does, I'm also very observant. And I think, you know, going back to what you said, nature and nurture, I am factory installed by nature, very observant. I learn more by watching than by being taught. And so I was like, dude, I like the rock. I watch WWF. I'm a hillbilly somewhat about, you know, I grew up very blue collar. And so how did this wrestler become an actor and not even a great actor, but then create a personal brand?

Like, what the fuck does he know about tequila? What does he know about shoes? What does he know about water? What does he know about ice cream? What does he know about movies? What does he know about football that he just bought the XFL? When he became a personal brand, people knew him, liked him, trusted him, connected with him, saw him as the everyday guy. They very quickly began to buy everything he sold. And I said, this motherfucker's on to something. He's not the best actor. He's not the best athlete. Like if you read his story, like, he didn't even make into Canadian fucking football league, bro, right? And I love the rock. Like, and I love him. In fact, I think six months ago, he started following me and I texted a mutual friend

and I said, Hey, I think the rock accidentally followed me. You might want to tell him to follow me just being facetious. Fill heat seven times Mr. Olivia and, and, and feels like, no, man, he doesn't actually follow anyone. So, you know, but I realized very quickly, he knows how to connect, which is what you do as a marketer, which is what I do as a marketer. I connect with people and that is a personal brand. So I think when you develop a personal brand where people know you like, you trust you see the dark in the light side of you, get to meet your family, your dog, what your lifestyle is, you show transparency. They have such a deep connection that if I started promoting fucking, I don't

know, cough, cough drops, I could start selling cough drops. And so because of that, I started wearing fuel hunt shirts just because I like the brand. I like the brand. I was a customer. They reached out to me and said, Hey, every time you wear our shirts on your, on your podcast and on stage, you move the money needle. I said, well, can we jump on the phone? They thought we're going to jump on the phone. So they can start sending me free clothes and I could wear it. I'm like, Hey, how much can I invest to take 20% of the company? I made investment in the company because I'm a brand. And when the brand wears it, the money needle moves. I think that was it today.

people have become so worried about how many people like and share and engage. Yeah. Like people have become hyper, hyper sensitive to that. And so, you know, me, I can give two shits. I'll post a piece of content. And I'm like, wow, this was going to pop off. I'm like, oh, that did nothing. Oh, well, maybe tomorrow's will pop out. I never know what episode on my podcast or what social media post is going to pop off. I just listened to my gut, my radiance, whatever the source tells me to write, I write, or I, I or eight. And then if it pops off, I'm like, well, look at that. They wanted to learn, you know, the seven things that men do to, to ruin their lives.

So, uh, what's, uh, what's our biggest threat today? What's like, uh, we talked, I think we, we may have started at the beginning. Yeah, we, we ended the beginning with, uh, literally, you know, but maybe from a business standpoint, you know, you got AI, you got GBT, everybody is scared about shit. I'm just like, that's a tool, man. But what, what, what do you see is, what's the, what are the gray clouds and, uh, and the blue sky? Yeah, what for, for Badras? Yeah. So, uh, I'll start, I'll, I'll hit you with three categories. Our biggest threat to our country right now is the debt that our country is in and the, and China, and who we're in debt too. Yeah. And we need a great deal.

So our, our greatest threat is that we're, as a country, we're, we're in too much debt, uh, we're in debt to China and China has become a very large superpower and we have a very weak leader in power. So that is the threat to our country, uh, in terms of threat to businesses. It's not chat GPT or AI. I think just like the internet, people that were like in the beginning, back in two that are 1998, 99, uh, man, the internet, the internet, the whole thing. And then when they had that whole bubble burst in 2000, people were like, oh, man, the internet's just a fat. It's going to go away. There were headlines, New York Times, LA Times, internet's a fat. No, we just figured out how to use it to become more efficient.

AI, while it sounds scary, when you hear headlines like, oh my god, two computers started to talk to each other. And what if, and what of them said they want to come alive and feel emotions? Listing, you do it by, you want just one of my mind as I'm going, shifting from one meeting to another, like what would happen if chat GPT and that Boston Dynamics robot ended up like connecting, uh, you know, I do wonder. Like what would happen? What would happen? Then I go, oh, we just need to make sure that motherfucker can't plug himself in. And then as soon as the battery dies, but then I move on because humanity typically means towards pessimism. We go, it's going to be bad for us.

When in reality, AI is making shitty copywriters, better copywriters. It's really helping people understand and search for things better. There's always a benefit to it. Gary Vaynerchuk, many years ago, a couple of last five years ago, posted a black and white photo from New York. People were in subways back in the 50s. Everyone's got a newspaper open and they're facing the newspaper. And the modern version of that is people are on buses and subways on their iPhones. So, you know, when people go, well, the good old days, people would talk. Like there was a picture from the 1950s where the entire subway was packed full of people with their face and their, uh, information, information is king. And that person who can give information, disseminate information, feed

information with humor, with entertainment, uh, in a way that's seasonally digestible will always win. Uh, so I'm not threatened by AI. I think we just need to figure out how to use it in our favor. And over time, we figure things out. And then finally, what's the biggest threat to humans, to individuals while we all worry about, hey, who's our president, um, you know, AI and all that stuff, the biggest thing you got to worry about is the conversation that takes place right between your ears, man, the inner self talk. That is it. The story that people tell themselves that I was broke. I was molested. Look, I was molested as a kid. I'm a foreigner. I came to this country. If I list off all the things, why I should be drunk and hopped up on drugs

and suicidal, bro, there's a million reasons why I should. But if I don't tell my story to myself and feel sorry to myself, instead go, all those things made me more resilient, more resourceful. And therefore, and more compassionate towards humanity. And I'm just going to keep creating solutions to problems people have. And I'm going to charge money for it and be able to put that money to good use. The story that we tell ourselves, the conversation that we have, the biggest threat to an individual. And if they can control that narrative between their ears, they will control their life. Boom. There it is. It is our AGOs are the biggest liar that ever existed. And if you with the doll know that, you need to know it.

some of the stuff you're doing behind the scenes with that. And I really want to go down those channels with you. If you'll do me that honor in the next few months. Brother, I would be honored to do that. And I would have gotten, thank you for that opportunity. Yeah. Badros, the BK podcast author of man up how to cut the bullshit and kick ass in business. How can everybody keep up with you brother? Best way to find me is on YouTube, but Instagram at bed roast coolian. Badress coolian. I'll tell you what guys, this radical we cover it. Badros is fucking radical and you need to go buy his book. You do a listen to his show and you need to follow him on Instagram,