
In today's episode of Right About Now, Ryan Alford and Chris Hansen delve into the latest business and marketing news. They celebrate their show's success and express heartfelt gratitude to their dedicated team and loyal listeners. The discussion highlights Apple's resurgence as the world's most valuable company, examines the transformative impact of AI on technology, and analyzes the Financial Times' innovative marketing strategies. Additionally, they explore the growing demand for weight loss products, emphasizing the importance of a balanced lifestyle, and discuss the significance of custom branded merchandise for businesses. This episode provides valuable insights and practical advice for enhancing marketing strategies and boosting audience engagement.
TAKEAWAYS
- Financial performance of companies like Apple and Microsoft
- Impact of AI on technology
- Marketing strategies of the Financial Times
- Rising demand for weight loss support products
- Importance of custom branded merchandise for businesses
TIMESTAMPS
The introduction (00:00:00) Introduction to the podcast episode and the hosts, setting the tone for the discussion.
Hot Dog Eating Contest and Impossible Meats (00:02:20) Discussion about the annual hot dog eating contest at Coney Island and the involvement of Joey Chestnut with Impossible Meats.
Apple surpassing Microsoft in market value (00:05:56) Apple's regained title as the world's most valuable company, surpassing Microsoft, and the impact of AI-powered features on investor confidence.
Rising demand for weight loss support products (00:12:15) The vitamin shop meeting the rising demand for weight loss support products, driven by the impact of peptides on consumer behavior.
Financial Times new global platform (00:15:01) The launch of a new global platform by the Financial Times to raise awareness of its advertising and partnerships among media and marketing industry audiences.
Custom branded merchandise for businesses (00:19:00) The importance of custom branded merchandise for businesses, promoting the use of premium hats, hoodies, and t-shirts as a sales tactic.
The impact of deepfakes (00:21:41) Discussion on the rise of deepfakes and their potential impact on brand safety and the need for reliable content filtering.
Concerns over deepfakes (00:23:00) Concerns about the difficulty in distinguishing between real and fake content, with examples of misleading videos and the potential for biased use of AI.
Certification for electric air taxis (00:25:15) The announcement of the FAA granting certification to Archer Aviation for electric air taxis, including the potential benefits and implications for air travel.
Instagram's new video ad format (00:30:12) Discussion on Instagram's testing of a new video ad format that stops users from scrolling until they view the ad, and the potential impact on user experience and marketing strategies.
Consumer and advertiser perspectives on Instagram ads (00:32:22) Exploration of the implications of Instagram's new video ad format from both consumer and advertiser perspectives, including the potential for richer media experiences and increased marketing opportunities.
NBA finals and weather in Miami (00:35:29) Casual conversation about the NBA finals and the weather in Miami, with a light-hearted exchange about personal plans and experiences.
Appreciation for the audience and show verification (00:37:11) Expressing gratitude to the audience and celebrating the verification of the show, as well as promoting branded merchandise and acknowledging the co-host's social media presence.
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This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now. What's up guys, welcome. It's about now. It's Friday June 14th, 24, our weekly business news of the week. We're taking the bullshit out of business, baby. That's all Chris Hansen ever does. He takes the BS out of everything. What's up, Chris? What's up, Ryan? How you doing, brother? I'm good. I'm feeling good. I'm feeling good. Got my beverage here surrounded by all my friends and sponsors and belts. One day I'm going to stand up the whole episode and wear that belt right there. I'm going to tell you. I'm going to have a spandex, like speedo on. Sure. Yeah. Sawyer's going to have blindfold or something. He got through me off today. He gave me the five, four, three, two, one instead of the three, two, one. I was like, whoa, I had never had so much breathing room before it came on. We appreciate him. Saw your rise to the best of the business. Our producer here on right about now. You can speak to that, Kate, you Chris. He's like counselor, he's a producer. He's all in one town. Man of many skills and traits. I know he's joined by Drew today. He's getting some behind the scenes footage. We appreciate the team. It takes the teamwork to do the dream work. This doesn't just happen. I just show up late and start yapping my mouth, but the team works hard. We appreciate him. We appreciate you wherever you are listening. Some reason last week, Chris, we hit like top three in the world in business. We hit number one, you asked for a day. We appreciate everyone for bumping us up the charts for whatever it was. That one or two days, we stayed number one in business and marketing going on. I think for the last year, we're the number one show period in business and marketing. But that business category, some reason we bumped up. So we thank you. And hey, don't think it needs to be a one time occasion. Tell a friend. Yeah, you got to tell them they need to write about now. The words on the street, right? Yeah. We're sometimes right. And we're always now. Yeah. Yes. This was funny. Saw your brought this up and it wasn't officially on the show notes, but it's serious business. It happens at Coney Island every year, I think so. And this is where grown men and women pound a bunch of hot dogs, the hot dog eating contest. Old Joey Chestnut, he's in some hot water. Well, actually, he's not going to be able to defend his title, like going on how many of your years, I don't know how many hot dogs that guy, anyway, he's now, here's the iron you are in the crisis, Chris is, he's with freaking, he's moving to impossible meats. The fake meat brand. What the hell is happening? Is that the make hot dogs, I've never heard of an impossible hot dog. Maybe they're coming out with one seems like a sellout move to me. Isn't that feel like everybody, every category sort of has what would be the woke move? That's those like the woke move for Joey Chestnut. They say go woke, go broke, we'll see. I don't know. Although there's probably more deal in that endorsement than possible than winning the Nathan's contest. No, they need to crit. I paused myself. They need the credibility of Joe, of Joey Chestnut, standing behind their hot dogs. Come on, man. They're hamburgers. He's going to start. You know, fake hamburgers, how many you can eat? I don't know, it's just not American, right? We have to have a Nathan's hot dog. How many you can eat? Nathan's, Nathan seems to agree with you about that. Yes. So they've borrowed him from the competition since he's with impossible meats. I wouldn't even think Nathan's in imposites, like, look, I buy Nathan's hot dogs for the kids. I never go impossible meat tonight or Nathan's. Not even a question. Is that really a competition? I've almost never had it. Yeah. No desire. No. Yeah. So I try to convince us how delicious that it is and it might be, but I'm going to have a burger. I need that protein and the real thing. I need that cow talking to me. Yes. Anyway, it's newsweek, folks. So we had to bring up Joey Chestnut and Nathan's. So it's a brand play ultimately. So we're tying it back to marketing. Are you hot dog guy there, Chris? I am. I haven't had one in a long time because they're extremely, I think unhealthy. But, damn, if I'm out of baseball game, yeah, I'm getting to clock drive in. If you come to Greenville, South Carolina, they're going to tell you to go to the West istan and have a nice steak and go have some sushi. No, go to the clock on late Hampton. Get your hot dog with chili, get a chocolate milkshake and some fries and Toby. Just thank me later. Okay. You don't need to go downtown and eat sobies. I love Carl. Carl Sobsinski. Greg, I love you, brother. You got 17 restaurants downtown. They're all delicious. But man, I want to go to the clock and have me that chili dog with a chocolate shake. That's gourmet. So yes. Anyway, I love me some hot dogs. I don't need them or not also either because they're not great for me. But when I do, it's a Nathan's or a toss, I'm definitely grabbing one. Nathan's give us a call, be a good sponsor, get you some, get some dogs on this thing. It feels appropriate. Yeah. I guess the biggest news of the week, Apple regained its title as the world's most valuable company, surpassing Microsoft with a market value of 3.29 trillion. What's 3.29 T's, much for instance, a lot of bread, a lot of T's, driven by a nearly four percent surge and it should, they only needed a four percent surge to gain. That's what, it's a rounding error like for them, like, like Tim Cook sneezes 200,000 dollar bills, I think. Yeah. Oh, shit. How early. This shift marked the first time in five months that Microsoft's market cap, cap fillable behind Apple's coinciding with a record high for the tech, heavy NASDAQ and indications of easing inflation concerns, we'll see about that during its first, not first, but yearly developed their concert, conference, not a concert. It is sometimes like a concert though, it used to be when Steve Jobs did it, it felt like a rock show. Yeah. We'll introduce AI powered features and software upgrades for its devices, bolstering investor confidence. Alice anticipated the demonstrated AI advancement, particularly series expanded capabilities will generate considerable demand for forthcoming iPhones, because that shit's not going to be back compatible, but no, we have to have the Nvidia and AI chip. I'm already running chat GPT, yeah, like we can't just get that working with the 13 pro. Come on. They don't want onwards. You got to upgrade Chris, at least some of those benches, there's 3.290s only come with me and you upgrading. Siri needs to be better. Let's just, I think we've talked about this on the show before. So I don't care if it's artificial, real, whatever that intelligence is, let's get her a little smarter. I mean, that shit, she can't even schedule a text message. I think I've got on the soapbox before. So you probably, if you listen to her, you've heard this, but Siri's not really a smart assistant. She's a stupid assistant. So if we need her to get some intelligence, some eye in that, yes, she's a little outdated. Yeah. The investors are happy we're going to sell more iPhones and it looked like ultimately it was on the back of chat GPT. At a certain point, Apple has the design figured out. They've got the form factor, they've got the tech, they've got the ecosystem with a lot of the apps. Instead of spending two of those teas on your own AI, use whatever's the most, I don't think that's necessarily a bad thing. If they can continue to innovate on the hardware side, it used to be hardware or software combined, but it seems like we're falling behind a bit, definitely on the software side. And so no one's feel sorry for them. They're the most viable company in the world. Hey, look, he's got to get you locked in. I'm not, I'm going to buy another iPhone when it comes out. I'm up for an upgrade, but I will say this, I used to be that guy. Oh, I pay that ETF, baby, I would be upgrading every eight months. They had me like even after I stopped, I used to get phones for free working on all the wireless companies, but like literally, even after that, I got to have that and it's got that feature. I got to have it. And now I'm like a two to three year guy, because there's no reason to upgrade. I have a brand new iPhone on my counter for the last two months. I haven't turned the 15. I'm still using my old 14. Yeah. Yeah. Is it the 14 plus max delta three? Yeah. The bigger screen. Yeah. But in the old days, I was so excited to turn on a new phone and get all the new features, but it's like, all right, the camera's a little better. I just haven't had three hours where I can sit and let everything transfer and kind of deal with the whole cloud. I'll say this. I was pretty fucking amazed how much I was doing some work to the other day and I knocked out some stuff. It was all on the phone. And I was thinking to myself, you get it, you get a lot of shit down the phone. I'm breaking it. You like ground here. Everybody knows this. But it's pretty crazy. How much you can get done. I think I designed something in Canva. I updated something on the back end of WordPress site. I was working into accounting software and I had a new product to Shopify store. Yeah. Yeah. I was like, man, you can do a lot. You can own your business off of it just about, and again, no epiphany, no shit, we've been doing this for a while, but it's the software hardware, mobile optimizations, that world, we're seeing it into a nice sweet spot. I'm sure we're going to fuck up with some new browser that won't integrate, but so mess with Chrome. It's like finally getting there, but it's amazing what we could do with the palm. I think we move so fast we do some things like we don't pause like think about how crazy it is, what we can get done. And now to facts from my frickin' iPhone the other day, I don't know you could do that, but I don't have a fax machine obviously. So just cam scan it and fax it through my phone. Oh yeah. I've done that. Many, if you buy enough houses insurance, pay enough bills. You must not pay enough bills. God. Not a 12. And so we'll see where Apple goes. I think ultimately we're going to sell a lot of phones. This is interesting. This kind of crossed a few different topics. Chris and I do a different show called Vibescience. Go check that out. Vibescience.media, where we talk about health and wellness innovations. And the vitamin shop is meeting the rising demand for weight loss support with products like protein supplements, multivitamins, fiber, and probiotics. In early 20s or 24 sales of meal replacement products and unflavored protein powder increased by 13 and 12% respectively, while sales are ready to drink protein beverages rose 10% in 23. So all these GLP1, the peptide, they drive consumers to eat less. So you're getting less protein. So they're seeking nutrient replacement options to counteract the side effects like muscle walls. It's literally because of the impact of all these peptides, like everybody's on them. And so you're not eating. You got to go get you some protein from somewhere. So the economic impact from these peptides across categories is staggering. I make this field. Yeah. Yeah. Yeah, I think peptides are driving a large part of it, which I look at in two ways. One, like you said, is this because people aren't getting these protein in the, I know the stuff's heavy on your gut, too, so I understand the problem, probiotics. But I also want to know are any people actually converting to healthier lifestyles. And I'm hoping that's also what's happening is people are being more health conscious. Yeah. Because I know like unflavored protein. I know a lot of people that use that to say make like pancakes now. They're making healthier protein items or whatnot, but I don't know, man, it's, I like to think I'm glad people are getting healthier, but I don't know if it's an overall good thing. If you're starving your body and like a lean shake is one of those weight loss shake called lean body. Oh, yeah, those are like slum fast slum fast or yeah, yes. Because even if you're eating, even if you're eating a normal diet, that still is going to add on. That's not going to really, that's not cutting it for food. No. And so it says this, the CEO of the vitamin shop predicts weight loss, the weight loss boom will triple the customer base for health and wellness products says the trend indicates that 52% of respondents planned to increase exercise, 26% prioritized diet programs and 70% are considering GLP1 medications for weight management. And then you got him's doing what was it 999 or 199, 199 a month as opposed to 1900 a month. Yeah. Something like that. Look, people are getting healthy. It's great. That's what we need. We've got to eat real food and be fake healthy. There's just a fake healthy in there. Yeah, I was, I used to be it. Yeah. Like with all the protein shakes and protein bars and I remember the quest bars, I'd eat in college all the time and now when you look at them, they're really not, there's a lot of health. At the end of the day, we need whole food, real food. I think we're on to some of that five science of these numbers are right. Yeah. Just saying, good to take that a listen, we had a good episode this week, all this stuff happening in the industry, five, sorry, it's not medium. Financial times taps into the audience super power with new campaign. It's from marketingweek.com. The financial times has launched a new global platform to raise awareness of its advertising and partnerships amongst the media and marketing industry audience, launching this past June 7th. Reach our readers features a range of ads in the style of FT signature pink broad sheet with the sharp focus on influence, here executions, include lines such as where opinion forms, where opinion formers form opinions, not terrible right now get it. I wrote a headline for our show actually is like we're in the business of business, makes you think talk to the 22.4 million who influence the eight billion and not read by any old mark, Elon or Jeff. The new campaign sits at the heart of a wider strategy to raise the profile of financial times, commercials, capabilities in a fresh and creative way. So we're selling new ways like all these papers and everything else, they got to have different ad formats, different platforms, they ultimately pivot evolve or die. And here you go. Reach our readers, are you to the Bitcoin thing, the financial like, I read up on stuff, but I'm not on a subscription to anything. Yeah, like a Wall Street Journal, I didn't college, not can lie, bro, I don't know if I believe some of the stuff in the somebody's publications. Here's what I think someone controlling the news and they want the retail buyers of stocks and other things to do a certain thing because they usually hedge against it. So I take all that knowledge with the greatest salt and I'm not a day trader and I'm not watching. You got to set your stocks and check them every six months. Yeah, if you place a gamble on something and you don't, which is dumb or you need to do small amounts or whatever, it's like sometimes we've created too much news like you know. Well, in anything that they're going to give me in a monthly article, I've probably heard about three weeks before on Twitter, yes, look at the game stop stuff. That's changing by the hour of the day and you're, you know because of what's happening on Twitter, not because I'm getting my monthly email from the financial times to give me an update on the market. Yes. And just by the nature of this show, I start, we start researching things that we talk about things and I'm like, is this new or not? And then four weeks later, someone else is talking about it as news. I'm like, we talked about that a month ago. And not because I think we're like on some cutting edge or anything, but we're, we scan our teams, scans a lot of different sources. So maybe we kept something before the others, but like, this stuff just isn't. Okay. One day to the net, like, fretting over the stock market one day to the next, if you're truly a long-term trader, it's just the recipe for stress and annoyance. That didn't forget it unless you're day trading. Yeah. And to your point, if I'm day trading, I'm living in this world. I'm not reading about it once a month or once a week. Yeah. I have a big audience. A lot of people are obsessed with it. And there's only one thing that I'm really obsessed with, Chris. And that's his hat on there every time I want to show. Haha. That's our partners at breadabills.com. This is custom headwear, straight to you. Go to their website, check out, it says custom up in the top. Let me tell you. Look at that. Oh, look at this. Look at that. That is a patch. Custom designed by their team using our logo, premium hats, hoodies, t-shirts, everything you can imagine for your merch. And look, this is all about custom. You want the brand. You want the brand that makes your brand stand out at its brand of bills. They do all of our merchandise. They're official merchandise. They sponsor. I've been with them for six years. I told people every single person I tell Chris, like literally comes back. I'm so glad he told me about brand of bills. Look, you buy these hats, look, there's cheesy bad golf hats there that like, and you throw them in the wash or you do something one time and you never wear it again. You want quality. You want to give your clients quality. You want to send your prospects quality. You want, hey, everything's digital now. Everybody sending cold emails. I know who you are. You're listening. You've been cold emailing me. I know who you are. Stop sending that shit. I ain't responding to that. But you know what I would respond to? Give me a cool hat by brand of bills that you put your custom logo on. That's how you get somebody's attention. What 20, 20, 25 bucks for a custom hat for a prospect. What do you, unless you're selling clubhouses, that shit should be, that's cheap for getting prospects attention. Send them a physical product. Send them a hoodie. Is it good? Are you kidding me? I got a nice brand of bill hoodie with like your tasty logo or maybe it's like your fun saying or something that brands your company. Come on people. Think out of the box. The people think out of the box is brand of bills and Chris, I know I'm always one ragged on them, but I know you're a fan now too. Let's be honest. I'm looking at four on my counter and I've washed them on multiple times. That's some I'd go to training at because really because it's sweat, weight, king and absorbs just sweat better. Yeah. I love them, man. They're solid. Look. There's value. Just made by brand of bills. That's right. I just gave you value on value. You can increase your brand's value. Your stock price will go up two percent. I don't know that for sure, but probably just if you have some custom hats, at least one percent. Look, Apple could do nothing and go up four percent. You could get some branded hats and we don't even know what's going to happen. But here's what I know. The bottom line is this, I just gave you a sales tactic. You're listening. We got a lot of budding entrepreneurs. We got a lot of people. You're like, God, I saw more. Can I say one more cold email? No. Get your custom hoodies. Get your hats. Go to that custom order and literally watch the sales come in when you start sending a personal handwritten note with a brand of bills hat. There's your sales tip of the day. Anyway, I get off that soapbox, but I love them. I appreciate them. They're official merchants and nice sponsor of right about now. All right. IAS launches deep fake measurement, offering a head of the 2024 election. Thank God. We'll be able to know. It's got to send that as concerns or deep fakes increases ahead of the 24 presidential race and with the rise of more sophisticated, generative artificial intelligence. We talked about that last year. Sarah Connors is coming for you. Brand safety has become even more complicated. Marketers are looking for a way to reliably filter out content. They could potentially harm their brand, which has proven tricky. This hoping to fill the gap as election spending wraps up. IAS boosts, or excuse me, they don't boost. They boost and boost up to 74% greater accuracy with this technology, which scales across platforms. Markers looking to leverage new technology to detect, mitigate the harmful effects of defects. We're excited to offer the latest innovation ahead of US election. So says their CEO. I'm all for this. I think we're all a slippery slope here that in any moment, we're not going to know what's real and what's fake. Chris, I know you're not fake. No, this is the real deal. I don't have my clone playing my role today. He's charging in the closet. No, because I've seen some of these deep fakes, even up to two years ago, I started seeing these things pop up of one of the presidents or someone. And I can tell even now, like my dad has sent me stuff from Facebook. A lot of it related to war, typically, these conflicts going on. And I can obviously tell it's fake. Yeah, but it looks like a video game or something. But and I think we talked about this Facebook is like a breeding ground for all these AI and false misleading, misleading things. I think a lot of sketchy AI type stuff. And we talked about even with that one dental insurance company, using Tom Hanks as they're like, they're mascot, right? Yeah, like there's just a spokesperson. There's like a program Tom Hanks in that. Let's run those commercials. We're good to go. Yeah, we talked to him. We sent him a DM. He didn't reply, but run it. But what my only question is, again, who's making sure that their accuracy is accurate? How do we know that something real might not get flagged as AI? And because I think back to all the censorship in 2019, 2020, COVID and all that, and there's stuff that now we look at that was censored that wasn't false, it was true. So I look at this and I think, OK, it's great if there's no biases here, but you could start slapping AI stuff on stuff that isn't AI to start steering people's thinking as well. Yeah. I saw a AI deep fake yesterday. It's like Trump will say that he was grabbed models, right? The crash. Oh, sorry. I saw Woodward Joe Biden falling asleep in a meeting. I can't believe like these defects that are coming out. Wait a second. Wait, those are real. Yeah. Oh, they don't even need deep fakes like this should both of them get the real show is weird enough. Yeah, the real exactly. Can it get it stranger? I don't know. Yeah. What the hell's happening? Electric air taxi maker, archer aviation. This guy, I'm excited about this, gets key FAA sign off. This is from our good friends, these buddies over at CNBC.com. The Federal Aviation Administration has granted archer aviation a key certification that gets the electric air taxi maker closer to eventually flying travelers. The company said this past Wednesday, archer is making electric vertical takeoff and landing aircraft or EVTOLs. That just rolls off the tongue. And one orders and backing in 2021 from United Airlines, which says the new technology could reduce carbon emit. Come on, let's just get some air tax. He's going without talking about carbon emissions. But it's good thing. If it does, I'm not saying it's bad thing. Let's stick to the point. Carriers have been investing in or ordering EVTOL aircraft, which take off and land vertically like helicopters. And whose developers say they could cut down on emissions in congested area. United, for example, says passengers could take them to and from the airport in big cities, such as between Manhattan and United's Hub and Newark, New Jersey, having been between both of those a lot, meaning to you, this would be very nice. Today, we have received the Part 135 certification, which allows us to effectively become an airline so we can carry passengers. Process to take in a archer about two years. It's submitted more than 2,000 pages of documents and 14 manuals outlining operational procedure, training and maintenance. Now, archer has to get its four passenger aircraft called Midnight, certified by the FAA, which company is currently working on. That could be the air tax. These are the services early as next year. This sounds cool. I thought I was kind of flying cars, but it's just airplanes that take off. I don't know how that works. I need to see a video. Yeah, I think it'd be cool. Take one from Greenville to Atlanta, probably. Could we get one from... Ah, that's all. Okay, if I'm like, grain wool to Miami, we could have the right about our air taxi. Chris, you just come into studio. You know, in the air taxi every week. Look, Sawyer does everything else. We'll get him to fly the air taxi down to get you. I think he'd be down for that. And pick you up and come back. And I screw that. We'll get a driver. So you and Sawyer can boost it up on the way back. Oh, you don't even drink. You can have some vacay or something. Look at the back of the taxi. Back of the lima. Yeah, four passengers. I gotta see this. Vertical takeoff. It's like a helicopter, but not a helicopter. It's gotta be more efficient than an airplane, but... Yeah. Four people's. Yeah, I'm wondering how much is a ticket? If I'm going to Newark to Manhattan. Ah, that's $700, I don't know. It needs to be like $200, maybe, right? Because look, if I get... I'll live in Manhattan for six years. Let me just tell you, we don't have to think about these things in Greenville, South Carolina. But the traffic there and all the fucking people, if you can get it in air taxi, fly over all that, type thing with affordably just ed look. When you're in a hurry to get home, if I be flying back to Greenville or flying to a client place or something, you'll spend the money for the convenience. A hundred percent. And I get in that air taxi. It's just like an Uber. That's from Wondering. Can there be multiple drop-offs? Or is it just airport to airport? Ralph, can you drop me my house? We're flying around the top of my house. Can we stop there? Yeah, I'll let the shirt at home. If there's a helipad where I'm going, can you drop me? What are the requirements for landing? Is that to be an airport? I'm going to Google this thing when we get offing it. It's a lot of questions. And, but it sounds great. It sounds like we're getting closer. The flying cars, man. Yeah, all right. We'll be there one day. We're almost a Terminator with the AI shit. So we got to get the flight car soon. Every movie that's ever happened is coming to fruition. And we're close to the flying cars part. Getting closer by the minute. Instagram just comes to us from socialmedia today.com. Instagram's testing video ads that stop you from scrolling further, I guess, because the content's so good or because, like, stopping power or because you literally can't scroll. I think they're stopping you in that feed, baby. Hey, that's like YouTube, right? You got to watch that five seconds. Those bumper ads. Unless you upgrade it for premium. Unskippable video ads in your main Instagram feed. How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they viewed a video ad. As Instagram explains, you'll actually need to view the ad before you can keep scrolling. So these are essentially skeptical, unskippable video ads in IG format. That's not going to be very well. No, it goes back to what we've talked about, Chris. It's not surprising. You want all this free content. You're going to have to stop it watching ad. For another $5.99 a month, you can go ahead and free on Instagram. That's what's coming. You can get unverified unadified, whatever you want to call it. And so as a marketer and an advertiser, as a marketer and an advertiser, so we're a couple different hats here. You wear the consumer hat, Chris. I'm going to wear the advertiser. I like it from the marketing center. Yeah, exactly. So I like it because I thought about that. I'm like, good, you're going to have to watch my whole ad now for VK, okay? The only reason I don't like is it might bring back a lot of more shitty ads because, oh, people are going to time on video and all that stuff. Well, at least five seconds with it. So that's not going to, or however long it is, that metrics are not going to mean anything anymore. So it's going to be purely like, okay, performance, clicks, time on site from those clicks, all that stuff. But a richer media experience where you're forced to watch it. Look, I mean, you can't. You can't fast forward through the ads on streaming TV for the most part. Some of them you can. And so you give a richer experience. So I think it's good for marketers because you've looked at the tensions hard to get. Now what the backlash is and all that, it's we'll see if it's they can fly. But YouTube's been doing it for a while. They only make you do what five seconds as you get the ad free. As a marketer perspective, I will, I'll take them doing this and I'll pay the monthly fee for good free. You know what I'm saying? I would rather be able to use this as a tool business-wise than be upset about it as a consumer. I think there's more to gain on the marketing side than, okay, I have to pay another 10 bucks a month to skip the ads. Yeah. And look, your feed is getting so full of people you don't follow because they're recommending stuff for. It's so clear that it's like AI driven now with like, yeah, they got their own algorithm. And so, and I see it with my stats, like followers that viewed stuff versus non followers. It's way more non-follow. And it's, okay, what a, so then if you've got that, here's another way to think about this. I'm gonna spin this on its head. I could argue that when you show, if when my feed is littered with non people that I have not followers followed, content, you're already showing me ads anyway because everybody's promoting something. So you might as well fucking throw it at in there. Yeah. Because if I'm seeing Tommy Boy talk to me with captions on, and I don't follow him, but they think that I'm gonna like it because he's talking about something smart or some supplement. Then you might as well throw an ad in there. It's the same thing. So where is the ad? Let's play the game of which one of these is an ad? Non-follow or content that I didn't subscribe to that I didn't ask for or the ads that you put in between them. Same thing. It's the same thing. Somebody paid for it, somebody didn't. Somebody got good the algorithm. That's why you need to get good the algorithm. This means you need to do better organic content. That's the insight. But pin the tail on the ad. I have no fucking clue because it's all an ad when you feed me stuff I didn't sign up for, right? Bring my followers feedback. Who do I choose to follow? Show me more of that stuff. Yep. Again, a lot of different hats here. Consumer versus advertiser. We're just giving you all sides of the fence here. We take the only way you take the BS out of business is to tell you why they do it, how you can take advantage from it, why consumers think it sucks or they like it. Nobody else does that. They teach you all those side or that side. We're giving you all sides of the coin, baby. That's what it's about. Oh, we could go on and on Chris. I've got a lot of other articles that none of them are striking me as that interesting. I'm really pulling for the Mavs tonight. We do record this ahead of our Friday. It's the week of Friday 14th, but Mavs need to get back in this NFL finals. It's going to snorefest. So I like both these teams. So it's hard core, but I'm really hoping Dallas and O'Kyrie and Dalits get it rolling. So any Dallas fans out there, I'm with you. I want it just to be a good series. I don't know that ultimately. I guess if you had a gun to my arm, I don't like saying gun to the head and gun to the arm. I still don't want you to blow my arm off. I'd say Dallas, but it's a magic. Any final thoughts do you think happening in Miami that our audience needs to know about Chris? No, it's just been raining for two days. If you're here, you know it. If you're not, you don't want to come here right now. Yeah, it's flooding. Oh, it was my book your beach vacation for another weekend. Yeah, that's the cold gets a little better. I'm going to get by Miami trip on. I know it's hot as hell, but I got to come down there and just come on, sweat ass and drive through it. Had it at the pool, baby. Exactly. We'll go riding the green for whatever you're driving these days. Yeah. And yeah, looking forward to it. Hey, we appreciate you. The only way we get to do this is you get to listen. And we appreciate it. Should be a DM if you want a hat. I got a few of those coming your way. You know who you are. You sent me those. Hey, man, people take advantage of things. You offer something for free. And send me a DM. What's in your one of these brand of bills hat? And look, do yourself a favor. Get you a brand of bill branded hat. You want that? Chris, appreciate you brother. At Chris Brobie Hansen on Instagram. He's blowing up over there. All the ladies, all the brands. He's an influencer. Let's just call it what it is. And look, and we're able to sweetest guys on the planet. You want to be influenced by him. Let me tell you, go follow him. And I'm at Ryan Alford on all the platforms. And hey, we got verified right about now. Show was verified this week. That's how legit we are. Number one, we appreciate it. We're taking the BS side of business, baby. We'll see you next time. We're right about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit RyanisRite.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.





