Weekly Business News for June 7 | There Is Actually A Plan! Mapping out Facebook's strategy to bring back the attention of Gen Z users.

This is right about now with Ryan Allford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now. Welcome to the show. It's right about now. So weekly business news of the week here on June 7th, 2024. We're taking the bullshit right out of business. That's what we do. I always do. Well, my good friend, Chris, handsome. What's up, Chris? What's up, Brian? How are you today, big dog? Hey, just taking the BS out of everything, man. I'm over the BS. I don't need any BS in my life. That's why we're here. You won't people come to us. So we extract the BS. We're like a vacuum cleaner for the bullshit. We're going to pull it out. We're going to tell you what it all means and give you what you need. And nothing you don't want. What's happening, man? Another beautiful day down in Miami getting hot, man. Super hot. Hot me, Amy. That's the news of the week. I'm enjoying my YLH energy drink. I'm not giving anybody. There's no more freebies here. It's the YLH until, look, a million that plus downloads a month, a number one show in marketing and business on Apple. And we hit number four in business in the world. Look, your logo needs to be here. I drink too many energy drinks. So you get better covers and just buy anything. It's a fact. Yes, but it's tasty. I don't know how your heart is still beating, but rock on, baby. Dude, I run it like 44 resting heart rate. All right. So this brings you up to home use cases. You're like, I'm normal like everybody else now. Yes. I am. Well, it's not normal. And that's these hats. I am rocking the new hats from our good friends. And that is not the new logo on there. But our good friends at branded bills, brand of bills.com. Look, custom patches, just like these look, man. They're in. We got the other sugar and I does five science at past. That's tasty leather right there, my friend. And then of course, the right about now logo, custom and in there. Yes, it is. This is where it's at. You want the best for your brand. You want the best for your business, your event, whatever it is. Check about the official merchandise sponsor of right about now. Christian, I love them. You'll love them. Go to brand of bills.com and tell them right about now. Since you'll think us and look, this is tasty right here. Tasty. Oh, yeah. I do love them. I do love them. Got them surrounded around me. We got like 5,000 hats in the studio. So look, if you want to have DM me, I'll send you one. Someone on the team will. Chris will send you one too. If you're down on Miami and you're not scary, Chris might even meet up with you. And as you want. This is true. If you're not here, bro. I'm signing Chris. I'll have me for a shot. We can meet up in public place in the middle of the day. Starbucks at 2 p.m. Nothing at night. Yeah. Oh, man. You don't even have at night time, okay, bro. You can meet me when the sun's out. That's right. We appreciate you wherever you are, whenever you are, however you are. Hopefully you're watching on YouTube. This shows a lot better. We already talked about how good looking Chris is. You get to see him. You get to see the shines from the gold. You get the brand of bills. Hats. You get the custom. Look. Slagers fragile. He is a super talented fragile. He needs admiration of how cool this fucking board is behind me. I'm telling you. He's been a lot of time. A lot of energy in his badass. And I kid about his frown to us. He's super talented. And I just sold imported with the board behind me. I don't have a bamboo tree in a VK logo. Up in my Miami Lounge like Chris. Hey, we got balance, David. We got best in the world. That's right. You need to watch this on YouTube to get the full experience. We got multi camera in here. Look, Slagers got us hooked up, man. We got one, two, three, four, four cameras today. And again, Christophe of the ones and the twos. So check us out on YouTube. Get the full video experience. And look, this is real gold, baby. They don't just hand these out. You got to see that in person to really know what it is. 60 pounds of goodness. But with all that said, look, hey, the richer getting richer, Chris. This hit my, this isn't even on our official show notes. Comes to us from our good friends at Yahoo Finance. We really appreciate them. Yeah. Yahoo. Remember those commercials? Yeah. That's throwing it back. Dude. Yeah. It's still in the brain, bro. It was. I mean, that's how memories. That's what braiding does, though. I didn't play in that. I really didn't. It just came out. I was reading it off my screen and triggered that brand memory. Telling you matters. Worlds richest have never been so wealthy. So says a study. From our friends at no shit.com. Yeah. Go check them out. The world has never had so many rich people in their investments in soaring stock markets have made them wealthier than ever recorded. According to a study published on Wednesday. That would be this past Wednesday, the fifth. The number of high net worth individuals that's defined as people with liquid assets of at least one million rose by 5.1% last year to 22.8 million people. A lot of wealthy people out there. Their total net worth reaches 86.8 trillion. It's a 5% increase from the previous year. The number of in their total is the highest since they began the annual study in 1997. The fortunes are attributed to the rising stock market as well as other trading and assets that have increased. Makes sense. That in the crisis. The stock market has never been higher. The wealthy have more in stock market than anyone else. I know. I know. I know. I know. I know. I know. Yeah. You don't even have to pay me to do the study. Yeah. Yeah. Rich people's money earning interest sitting there accounts that don't need to touch his growing holy shit. I know. But. So what does this mean? I don't know. The problem I think going on right now is that it's less. I think it's that middle ground like right below because with interest rates so high and inflation is still going on. Literally I had this discussion. I've been having this theory. And again, this is probably part of the no shit theory too. But I'm just going to say at least it calculates for me. I've been going like, okay, what are the impacts of these interest rates? And we've talked about this before. Being so high, just getting money in the market. Like people just aren't doing things. People are sitting on houses that they'd love to sell that are worth more than they've ever been worth. But they know they're going to have to turn around and buy in the same market which they might actually be okay with. But what they're not okay with is turning a four percent mortgage into an eight to half percent mortgage. And so you have a lot of money sitting on the sidelines and a lot of like stagnation going on. And so I don't think that's impacting the Uber wealthy or what we're talking about here as much it is that just we call it middle class. But I didn't say upper middle class. I think it is having an impact. And so those interest rates have to come down. I'll be honest like even for me, we've considered a couple of moves on certain things. Not selling our house necessarily. But like we've got some normal properties shifting things around. And we're like, we don't have to have a ton based on the interest rate. But it's enough based on this rate. You just you second guess everything. And so I know that's what's happening. You have people friends talk about this. Yeah, I got a lot of buddies in the mortgage industry. One I talk to him was every day and it's exactly what he's saying. If anything, people are refined to get cash out of their houses since they've appreciated. But that's because people are still tight on money. I think you had. And from the people I know, a lot of people bought houses 2019 to 2021. A lot of them probably spend a little more than they would have usually spent cash is tight. Yeah, you're right. A lot of people just kind of bad spot, but they can't really make a move. Yeah, because they might have assets and equity. So they may, but it's just not quite as liquid as it would normally be. There are like enough that buying and selling is a level to where okay, maybe I'll downsize my house and take the gains here. I'm willing to buy in the market to increase, but I'm going to downsize. And then take those earnings, invest them in some rental properties. All that's on hold. Yeah, and most people I know they're looking to upside because they're growing their families my age, my friends. And that's the issue is they're growing their families. They're out growing their homes, but now they're stuck. They can't afford that next jump up and they're just sitting there. Exactly. So the wealth are getting wealthier, not a surprise. But and look, I'm not even hating on that. This is like, hey, it's capitalism. They're taking advantage. Good for them. More talking about sort of the realities of that just underneath that. And what that's impacting everything else, money moving. You need money moving. I thought this was interesting. This comes with us from mashable.com. Man hides apple air tags in power tools. Helps police crack massive theft case. I'm happy to hear them being used for a positive thing. He said, you know, you're stalking your boyfriend or girlfriend. Yeah, that's typically what I hear about. A carpenter has provided police with the key to cracking a multi-million dollar theft case. It all happened to thanks to some hidden apple air tags. The he spoke on anonymously to Washington Post said he decided to hide the Bluetooth tracking devices, which are typically used to help people keep tabs on things like luggage and keys and spouses. After he'd man the victim of previous tool thefts is pretty ingenious. I will say it may be think of, okay, other business or just use cases for this thing. It's exactly what I was just sitting thinking. Because I like to use this one. You got to have one. I know you have find your iPhone, which so it seems. But it turns off. If you had the one plastered on there, I don't know. I guess someone might take it off if they stole it, but you can hide one in the case. They had a build. Hey, here's a product idea. A case that's stick enough that you can conceal one in the case as a backup to find my iPhone. I need to think that through, but it sounds smarter on the surface. Find my not found iPhone. That's the name of it. I don't know. Something stupid. I'll see. I do think there's a lot of use cases. I think I will say this. If you have a parent or someone with dementia or something like that, I'd have that shit all in the wall with their cars wherever. And again, you're not tracking them deceptively. It's more care. Hey, nursing homes. Every wheelchair should have one of those on it. I mean, Grandma rolling out to the park. I roll it out. I kid a little bit, but I'm actually being serious. It's a real thing. My grandma used to take off from her caretaker. She had to get in the car and leave. Yeah. There's a lot of use cases for those things. I would put one on my boater. Even luggage, bro. Like they get says in the article. I would put it in my luggage. Yeah. Never know. That's a good, because luggage gets lost, dude. Be tracking that thing. And they're cheap. I don't know. Like 30 bucks now or something? They're inexpensive. Anyway, lots of use cases. And probably some business models to be developed around them. So that's what we brought it up. That was fun. And interesting. And hey, dude. Let me steal the tools, man. Come on, man. That's just like we were trying to do to steal someone's livelihood. Yeah. And he cool. And I hope everybody starts putting air tags on him. It's a bust of people left and right. This is also from Mashable. I've said this for all. Facebook has a real problem with the younger generation. It's like when they think that they call it the boomer, boomer book or something. Yeah. It's true. It's just not cool to get on Facebook. And that's a problem for Facebook because these older generations, they're phasing. We're all, look, newsflash, we're all dying. Sorry, user base is dying. So we're all less than one of these AI or things really comes around and makes us live forever. We all have an end date. So you don't want your user base to be skewing old to old. And so Facebook has a plan to woo Gen Z users back to the platform. Once they must have for college students, Facebook is now more commonly reputed as a watering hole for old people. As other social platforms have risen involved to fill the needs of younger generations. Facebook has been peddling election propaganda to folks who can't tell the difference between AI generating images and reality. Now boomer book wants to reverse course. This article feels like it's so supportive of this. I gotta give some props to this writer for making it not so watered down. It's going to be refreshing. At an event in New York City on May 31st, Facebook's execs presented their strategy for ensuring the next 20 years of Facebook. How we stay alive? That's never good. When you're like even coming out saying it. No, wooing young users and applying AI everywhere. Oh, wonderful. We're still for everyone president Tom Alice and told the crowd, but we also recognize that in order to stay relevant, we have to build for Gen Z. So they're making plans and look, this is an issue. I will say this. I got an idea. You know what everybody uses that may not admitted of all ages? It's called Facebook Marketplace. I don't care how old you are. Everybody gets on that shit. They do. I know I see them. If you were buying stuff left to right, you need to be that like could be the conduit for creating some kind of regeneration of the younger crowd or something because I know people are shopping on that all the time. I see them all. I see people doing it. I know I get on there, even for dumb shit. And we have some friends. Kelly and TJ. I don't know if you'll even list our show. Dude, they are on that shit all the time. Like they're not even shopping. They're just looking. Hey, go on to the never ending yard sale where you're going through by shit. I really need this 1974 bookcase. It's cracked in the middle, but you know what? Put a little wood glue on that thing and it'll look just like new and porters. But then I do think like that Gen Z crowd, they're always looking for some cool stuff for their house. They're going through Facebook Marketplace. They could treasure hunt. Yeah. Treasure hunt. Maybe that's the conduit. Put that shit in the metaverse or something and I don't know. Get them some goggles and make it a virtual yard sale. Yeah. Yeah. I kid, but I do think that is the sort of one app or one within the app that a lot of people use universally. Yeah. But it's interesting. I do think Facebook. I don't know how you get this genie back in the ball or out of the bottle. However, we want to say it because they say they're working like this article further goes online. We're going to their video algorithm so that they start matching TikTok with aligning interest with what they get shown with the video apps and stuff. And that matters if they're on the app like in the feed, but if you're not, that's the problem. And so that's what they got to figure out, ultimately. So it's a problem. It comes from us from Mashable. This is right up your alley, brother. GameStop climbs as roaring kitty reveals $116 minimum bet in Reddit post. GameStop shares jump 20% on Monday after roaring kitty, also known as Keith Gill. The stocks influencer behind the 21 retail trading friends. He returned to Reddit with a post showing a $116 million bet on the in battle video game retailer. The stock was set to add $4.6 billion to its market value after surging as much as 75% earlier in the session. Roughly $2.7 billion worth of shares changed hands by 10, 12 a.m. Compared to $2.3 billion in Apple. This one guy that sets all that off. It was the first post in three years. This has been going nuts on Twitter. So I encourage anyone to watch the documentary, not documents of film about this guy on Netflix. It's called GameStop. But, and now the SEC is trying to shut this guy down for options trading. And the big dilemmas, everyone knows now our politicians like publishing all these people options trading make tons of money. Yeah. Essentially voting on the stocks they're holding. This guy basically posted on Twitter what he was trading and a bunch of people jumped on and they made a lot of money. Now, the people in power are not very happy about it. And I'm a big support of this guy. He's taking it to the man. He's become quite a legend. Yeah, he said off all the meme stocks back of the day too. And so I'll say this if you're listening. I'd always be dabbling in this stuff. You've got, you call it retail trading, whatever you want to call it. But the apps are so easy now. This is legalized gambling in a way. Keep it a few grand like this playing around with it, whatever you can afford. Because you never know one of these things might pop and you turn a thousand into 50,000. And nothing else you can do can make that happen. Being a drug dealer, which we don't encourage here. We're taking the most out of business, but we're not going that far. You know, there are laws here or not encouraging break them. That's why you get the legalized gambling. That's called the stock market. I would open you a little, I don't know. Is Robin Hood still the same? Is Robin Hood still around? Yeah, but that's the one that they were a part of this controversy. They suspended trading on this stock when retail traders were actually crushing it. Yeah. Maybe don't use Robin Hood, but like Ryan said, get on there. There's a million apps. Cook up your damn credit card and you can buy some stocks. Yeah. Don't max it out. Just use like 500. Like you said, 200 bucks. Yeah. Thousand bucks, whatever you can afford. Very affordable with. You know? It's not betting on those games that you never win. Throwable stock market. Scratch offs could be easier to tell your wife this. Hey, I lost a few hundred dollars on an apple today. Instead of going, man, I lost on the the Pacers last night. That conversation goes a lot different because it's business, baby. You were in it for the right reasons. Yeah, you're right. They're not looked at the same at all. Yeah. LeBron James not scored not scoring 32 points in the game. That doesn't go so well. But I had some insider tips on Google's AI stock and I lost 400 last night. Oh, that's okay. You were looking out after our future and all that. But that is not financial advice. Maybe if you listen right about now, you might make some good picks. Hey, there you go. Hey, speaking of picks, look, I got some beef. The NBA, like, I don't even watch the NBA, but the playoffs have been pretty compelling. My kids get into it. We've had every night. It's a lot of fun. And look, obviously conditioning down, you have less games, less teams in it. But this two fucking week break between the Eastern Conference and the West, you lose all momentum. My kids are forgotten about it. Like, I would love to see what the ratings are like game one. Maybe they're through the roof because you build up this demand for two weeks. But like, we were into it. Like, yeah. And then the last game was like last Monday night. And it's a full week and three, four days till the next, the final start. And that's something to do with the two meet. There was a sweep in the East and like a four one in the West. So like, they went faster than planned. But I'm like, dude, like all momentum, just a week and a half later. And today's world attention is fleeting. Yeah. For a long time. Again, my kids were like into it, like asking me for three days after it ended. Okay, what's the final? What's the finals? Do you think they asked me when the finals were this week? Nope. On to the next thing. Now we probably get back into it. But I get I would love to see expected ratings versus actual. I could be wrong. Maybe they built demand. I don't know. People forget about things. So we'll say, but I know we're just getting into it now. Yeah. Yeah. All right. This is taking the BS out of business. It's open AI and ciders warn of a reckless race for dominance. This gets scary, dude. Okay. You don't want to hear reckless. Yeah. And the same. This comes to us from our best friends at dnyuz.com. Oh, yeah. Everybody knows them. Yes. Done. Duniors. I don't know. But this article is at a lot of other places. And it's like the the stereotype that this one seemed to be causing. A group of open AI and ciders is blowing the whistle. And what they say is a culture of reckless and secrecy at the San Francisco artificial intelligence company, which is racing to build the most powerful AI systems ever created. The group, which includes nine current former open AI employees has rallied in recent days around shared concerns that the company is not done enough to prevent its AI systems from becoming dangerous. A respected ex-employee who actually jeopardized his $2 million exit clause willingly believes that the probability that advanced AI will destroy or catastrophically harm humanity. A grim statistic often shortened to p-dume in AI circles. He thinks that percentage of probability is 70%. An insider who's worked on the platform. I don't know. That's frightening. Yeah. I think I built it. You know, we got a 70% wipe on us all out. Yeah. The same guy said that he thought it would be 50 years before AI reached true human intelligence level. He now puts it at 2027, three years from now. It'll be greater or as high as human intelligence based on the progression. And so he said so with that happening. So he's predicting he puts 70% chance. And again, this is a guy that worked there since the original. He's involved in all this. He sees what's going on. He knows what's going on. And he had a $2 million stock like that he forfeited. He just said because they had a non disparagement clause or something. But supposedly they've wiped out now and he's still going to get it. But he didn't know that when he released his quote. And he just said, no, I'm willing to do it because I need people. I want people to know. Put two million bucks on the line. And he ain't written a book. He's just a friend. He's telling people that you should be worried about this. And be careful what you asked for out there. You know, like protect that man. He's stepping on a lot of people's toes a lot of money. Yes. And just, and it's just again, there's a heavy responsibility around all this tech. You know, being built around it. Like I'm all for progression. I'm an innovator. I like innovation. I do. But I don't really want to blow up the world because we make computers smarter than that. And two self-aware. I don't want Westworld. I've watched that movie. I've watched that show. I love that movie. I love the show because it's suspending reality. I don't want reality becoming reality. I don't want my entertainment becoming reality because it's fiction. Yeah. Exactly. And we talk about this a lot because I think it's important to highlight this. So people were asking questions. We're doing thinking about this stuff the right way. Because there's a lot of just passivity going on. We just look this stuff fly. Okay. So I'm going to also take care of it. More people assume it's going to be a benefit. Yeah. I mean, I see, I'm driving by Miami-Dade College and I see big poster come learn AI. For something that's come so quickly and becoming all of our conversations almost daily. Yeah. Fishing the marketing world rate. You're right. There's a lot of people that are, oh, my Tesla drives itself. This is awesome. And that's where there's as far as they think of it. Yeah. Exactly. But it's more than that. And it's once you start seeding control. Where does that or seeding, okay, to the AI or where does that stop and start? Watch upgraded on Netflix. Watch upgraded on Netflix to movie about a guy getting a chip in his brain. And basically the chip taking over. Yes. Overheaded people. CHIP. And we are not talking about the California Highway Patrol back on chips with punch and John. I'm really so amazed with that. You know what that is? Chips. Go look it. Go watch it. That's a great 80s movie. Our show. Chips. Yeah, we're doing 18 in the beginning? 1018. I'm trying to remember the they're riding those motorcycles, dude. Oh, man, punch, fan outfits. Yeah, John was the good cop and Pontus go back and they're both good cops. But Pontus is a little feisty, and I punch you in the face or something like go watch what they used to do. Like you. You can get away with that. Now. Yeah, I don't think so. You think you're telling me he's bad now. Yeah, go watch the chips. Holy shit. Oh geez. Speaking of AI, a lot of marketing campaigns coming out using this. I can't wait to see how this does. US bank taps AI to create audience models for national campaigns marketing dive.com. US bank has launched a national campaign. The power of us leveraging artificial intelligence to create audience models to test its creative against per details shared with marketing dive. The campaign is the first under new CMO. Michael LaKoraza campaign is sitting around a brand video and three additional spots to tell stories of what US bank its employees and clients can achieve together a super natural AI agency super natural AI's AI platform. I smooth really rolls. I had to read it twice was used to create avatars of US banks core target groups to build the campaign strategy and conduct testing. We'll see how this goes. Power of us. Power of AI. I don't know. We'll see how we're using fake AI created characters. Yeah, exactly. That aren't really human. It's going to be interesting to watch this. Look, I like the innovation. I like Hey, personalization and ads. Hey, great. But let's see. Let's see. You see a lot more of this. And I want to report, but I want to see results from this. That's what I was thinking. I want to see what was the increase in sales revenue for the bank after these run. Yeah. So I had a really a guy really admire on his guest episode in studio this week. Steve Robinson, former CMO of Chick-fil-A for 32 and a half years, eat more chicken. That guy. And he talked about brand and he talked about culture. And he talked about what you have to do to build a company. And it's everything. What the hell these people are doing? Let me just tell you that. It's so it's it was great. And covert cows and Chick-fil-A go check that book out and look, that episode's coming outside. I'm telling you, this is a master class. This is might be one of my favorite episodes for a marketing perspective. Steve is so like easy to listen to, but yet so knowledgeable. Let me tell you, if you're building a brand, you're playing, you better play the long gang, baby. And it's top to bottom. And so very interesting is going through this and talking to someone like him and then reading these other kind of marketing approaches. Hey, look, doesn't mean they don't use AI. This is mean that Chick-fil-A is not using intelligence to side things. And he talked about that very thing. But he talked about through the lens with which they do it and how it doesn't change. There's from good to gracious. That's their tagline, not internally strategy. Anyway, really interesting about how they've been successful. And look, they give away the secrets and the competitors don't even copy it because they can't duplicate it. And it ain't because they pay their employees two more dollars an hour. I can tell you that. You need to check that episode out. For more today, TikTok, exploring a US-only version of its feed algorithm is from social media today. Would TikTok still be TikTok if it didn't have its all-knowing algorithm feeding you more and more of the content you want to watch every time you log in? That could be a key question on the next stage for the app. Is it worth to come up with alternatives to remain in an operation in the US? After US Senate voted to force TikTok to be sold into US ownership or face a national ban due to national security concerns, Chinese officials have reportedly already vetoed any potential sales of its algorithmic code algorithmic code under Chinese revised export. I thought we'd talk about. If we were to look 20 years ago, we heard like some of the terminology we use now in its foreign language. It would be, and it's like the algorithm. I've said it more in the last two years, and I've said it in my entire life. Yeah. And now people are using it for other things. We have a custom algorithm for that. We're everything. And it's called just a strategy. We have a trading algorithm. We have a marketing algorithm. We have a marketing algorithm. We have an energy drink formula algorithm. We built an algorithm to tell us how to do the, do our algorithm. Yeah. Literally, bro. If you start a company, you don't have algorithm or AI in it. Good luck. Yeah. And you should call us because you're marketing needs some work. Clearly. It's called creativity. You're missing the keywords, bro. Yeah. We've reached the end. It's not the end of the internet. It's the end of creativity. Anyway, they're not going to sell the algorithm alone. It means that the sale of TikTok, as we know it, is unlikely. And now, according to reports, TikTok's under bite dance is working to come up with another proposal. So interesting. Social media today.com. So they don't want to sell. Of course, they don't. I don't know what the end game on this is. I still feel like TikTok stays up like somehow, some way. I agree. Why did the chase government just pay an American to buy it from them and then they control them? That was going to happen. They're going to create a shell company in the US with one American board of directors. Yeah. They're already doing this acquiring real estate. Oh, yeah. Exactly. It's a, it's not a shame. I think we're trying to do the right thing. It'll be resolved. And we'll probably never know really how it was resolved to the details. Yeah. Or it'll say a private buyer ended up stepping forward. I have an act details of the deal to be named later. I.e. Never. Yeah. Yeah. And people forget about it a week and a half later, just like the finals of the actual tournament. Yeah. Exactly. As long as they can keep posting their videos, dude, no one's going to care about the details. Yes. Katelyn Clark. Signs with Wilson, WNBA Ricky. So my good friend is literally watching the show this week and talking about the impact of Katelyn Clark on the WNBA. Well, it's talking about because people are getting pissed off because they think that literally all the rookies were having an impact on increasing the WNBA Ricky and like the product had improved so much overall. That's why all these numbers were up. And then they literally brought like all these stats up showing like guess who attendance is up. Guess things that can only directly be correlated to one person versus the entire group. And it was all Katelyn Clark. It's like she's just that figure and making these comparisons. And it was funny. And it was compelling to say the least. Like sometimes just these figures come along. You don't know when it's going to happen. They have like this magnetism and combined with ability that has an impact. And that's okay. But let's not overstate what is or isn't happening. Like it's the product has gotten a lot better. But you say this. Yeah. I think of Swift and Travis Kelsey. Yeah. Sure. Did that many more people just watch the NFL because they're interested in football this past season or is it because of that relationship? Yeah. That relationship. Lance Armstrong with the Tour de France who gave his shit about Tour de France and the live strong yellow bracelets until Lance Armstrong. Exactly. And look what can happen is the WBA might be able to bottle some of this and look more people watching. It's like advertising. Just reach a frequency. So you get more people watching more often whether it's Caitlin Clark or whatever. She's 23 22 years old. However, like she's going to be around for a while. So balled up and look more eyeballs gives you more potential to keep those eyeballs because they might get interested because the product is better. So I think this might end up manifesting into what they're trying to say is happening now because she's going to bring more eyeballs which might stick around. But what got them there in the first place was it what you're saying it is because she's a magnetic iconic figure that just happened to come along and has a skill set that's highly attractive. And so it's interesting. It's all that this week. But Wilson sporty goods signed a basketball star. Caitlin Clark to multi-year endorsement deal. The part of the agreement Clark will test and advise the brand on specific Wilson products. Company plans pure act drops of basketball. Merchandise celebrating the former Iowa point guard. And it will partner with Clark to create her first ever signature basketball line. Do later this year. Interestingly enough, she's the number four selling jersey regardless of men or women. That's that's impressive. It is. I wonder who's buying them. Is it like girls or like dudes are walking? I bet it's 75% 80% girls. But I shit. I didn't serve this crossover. Good for her. Yeah. Oh yeah. She's fun to watch. She's jacking three pointers from half court in your eye. Anyway, those guys. It feels. Finally today, Abercrombie and Fitch sets a record with a billion dollar first quarter. Don't call it a comeback. Holy shit. It's like once last time you walked in an Abercrombie and Fitch. Yeah. Yeah. By brand Abercrombie net sales rose 31% with comps up Hollister rose 12.3 as well, which is part of Abercrombie Fitch. So they basically get on going back to focusing on the quality of their jeans and a couple of the product lines and other tactics. But maybe some of those just people going back to them all. I don't know. But I hadn't heard Abercrombie and Fitch in the news in quite a while. That was the jam growing up. Oh, man, get you some Abercrombie line out the door, bro. Line out the door. And half naked guys and girls like waiting for you. Yeah. Just wreaking like cologne walking in that of that face because they spray. Oh, dude. Yeah. It's all. I like it for four days. It's kind of like go to Hollister. I had a half liter spray bottle that made me walk around the store and spray every hour of just the cologne literally. And I remember older women coming in. Oh, God. It's so strong in here. Can you guys turn the music down and less cologne and less cologne? That's cologne. I'm just telling Barbara. And they've been in some, they've had some negative stuff over the years. Yeah. They got shit for body shaming all that because yeah, I know the half naked like the CEO of owner didn't like fat people or whatever. He's I don't want fat people wearing my clothes. I thought they handled it terribly in no one or like that sort of shaming. That's ridiculous. But I don't, but I didn't think it. It's core. It was if you want to stand for athletic people that take care of your body and that's part of your brand. Okay. That's okay. I can accept that. But you don't have to freaking you don't have to shame the other side while raising up your side. That's where you lost. You can support one team without shitting on the others. Exactly. Focus on yours and not belittling the other side. I love this institute. Dr. Pepper is now the number two soda in America. It's always co Pepsi and then like Dr. Pepper and others. And now Dr. Pepper is overtaken Pepsi as the number two soda brand. It is standalone. A lot of people think that Dr. Pepper's part is Pepsi, but it's not standalone. So new contender in the Cola Wars and it isn't a Cola. It's Dr. Pepper. That's a Cola. Come on. Love me a DP. It's a Cola. Same thing. It's 130 year old soda brand is now tied with Pepsi Cola. It has the number two carbonated tie. I guess the regular versions of Pepsi and Dr. Pepper and neck and neck in a spot that Pepsi is held nearly every year for the past four decades. Dr. Pepper. They say it's because like new, they had strawberries and cream. Much new flavors. It sounded terrible. I never tried that, but I don't want to strawberries and cream Dr. Pepper. But I do drink some Dr. Pepper's zero. It's pretty tasty. My kids love it. But the soda Wars. I just remember this. Remember you get two liter for ten cents at the grocery store? The soda Wars? No. That might be more your time too. I was probably like three. Yeah, you might be three. They'd have soda wars. You get two liter for ten cents, like 20 cents. Like crazy. It's a time to be alive. Now it would be, now one's, a soda war would be one for $2 or $3. Because they're normally about like five now. I don't know. What's a two liter? I've bought a two liter. I can't remember when. How much does a two liter cost? I only know when it's in a bundle with a domino's package, like medium, bread six, two liter. And when you think about two liters, like the dumbest thing ever created, all it does get flat in 24 hours. I don't care what they say. I'll put the lid back on three days. Like, that shit's flat. It is. And I'd get some stockings on some. Hey, get on those stock apps. Put a little bit down on the D.P. Dr. Pepper. They got to go on here. Get those promos going on. They'll try to feed me that strawberry and cream shit, though. I don't want that. They said that was part of the reason. I think that's all PR. I'd like to know how many true strawberry and somebody's going to DM me and be like, Oh, it's delicious. That's the only thing I drink. I'm going to have another sip of my Y L H with that. Just to get the taste out of my mouth. I think it's just artificial when I hear that. It's hard to speak because of the younger crew, though, and I think maybe it is. Have you had the zero version or is it the full-lettered? The full-lettered. It probably is hard to pick the bottom line. It's good for a little. Sorry, it has cases at his house. We know. You're in cases off time. Maybe there is something there. I haven't met anyone that liked it, but I also haven't met that many people that have tried it. Maybe I'm short-changing. Maybe that is why they grew in number two, but it sounds to me like I feel like some of these flavor profiles are just the PR of it. Oh, wow, that's cool. Didn't they grab the regular? That's like me. The Coke Zero, okay, I don't know, Pluto version or whatever the hell. They're all pretty nasty. I tried one once. I'll look at it and go, that's cool, but I still grabbed the regular Coke Zero. Yeah, you're like, that's cool, but not enough to switch up, but I know I like that's right. And I know, so it's not great for you, but it's so damn tasty. Dude, sometimes you just need a nice, fucking better than an ice-coke Coke. I'm like, it's quite a combo. Go to one of the house and get a waffle with some hash browns with cheese and an ice-coke Coke. Dude, thank me later. I'm just telling you. That'll make you run out of the house naked seven times, not five. I got my plans for the weekend here. That was like nothing. You look, I run, I take care of myself. I'm not fat ass, but you know what? I'm just telling you to keep it real. We're never taking the BS out of things, man. I'm taking the BS. That is a tasty combo. Waffle hash browns with cheese and an ice-coke Coke Cola. Thank you, waffle house and Coke. You can be our next sponsors. That green little special, baby. Yeah. Dude, you don't even have to be hung over, but that tastes good. That is, that's just the goodness. I think that's all any end on a high note. It's called Coke and Waffles and hash browns. Yeah. We record it a lunchtime. These show notes are making me hungry. Brentles are making me thirsty. If you're a sign fell fan, you know what that means. Chris, if you follow words, my friend, everyone have a great weekend and stay hydrated out there. It's getting warm. Yes, it is getting warm. We appreciate you wherever you are, whenever you are, however you are, we're making us number one. Hey, leave us a review. Shoot me a DM. We'll shoot you a hat. And we appreciate our sponsor, Brady Bills for rocking the new gear. BradyBills.com. For Chris Brobie Hansen, that's him on Instagram. Check him out. I'm Ryan Alfer. You're going to find us. We'll get that blue check next to our name. Ryan is right.com. All the highlight clips, links to the YouTube, pictures of critics. Chris is pretty face. Anything you ever want right there. We'll see you next time. I'll write about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.