Ask the archive a real question

Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia

Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.

Joe Foster & Ben Weiss on AI 3D-Printed Shoes

Reebok founder Joe Foster and Syntilay's Ben Weiss on AI-designed, 3D-printed custom shoes, creator shoe deals, and their Times Square pop-up.

Neuralink Trials, The Rock's Record and Pringles Caviar

Ryan Alford and Chris Hansen break down Neuralink's human trials, The Rock's 103M-view WWE return, Taylor Swift's Google glitch and Pringles' caviar

Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad

Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.

Bezos's Billionaire Bunker, Malls Back, Vision Pro Woes

Ryan Alford and Chris Hansen break down Jeff Bezos's $90M Indian Creek buy, the mall comeback, Apple Vision Pro headaches and 3.5% US inflation.

Category Creation: Billion Dollar Advice from Chris Lochhead

Christopher Lochhead joins Ryan Alford to explain category design, why categories make brands, and how legends create demand instead of competing for it.

Jenna Andrews on Writing BTS Hits and Leaving Def Jam

Grammy-nominated songwriter Jenna Andrews on writing Dynamite and Butter with BTS, leaving Def Jam, and building The Green Room mental health series.

Empathy in Marketing, Walmart's Black Friday and #SendNoods

Ryan Alford and Riley Clark break down empathy-led marketing, Walmart's staggered Black Friday sales, Kraft's #SendNoods campaign and Halloween candy

Should Brands Take Political Stances? Barry Silverman

Ultrafabrics VP Barry Silverman on Salesforce in Texas, Nike, Dick's and Delta, and why authenticity decides which brands survive taking a stance.

Nufabrx: Building an 8-Figure Shopify Plus Store

Nufabrx founder Jordan Schindler on embedding medicine in clothing, an 8-figure Shopify Plus launch, Walmart's 4,400-store rollout and owning customer

Brett Berish on Building Luc Belaire and Bumbu

Sovereign Brands CEO Brett Berish on why taste beats celebrity, how the three-tier liquor system works, and building brands without Bacardi's ad budget.

Mrs. Meyer's Founder Monica Nassif on Disrupting a Category

Monica Nassif on building Mrs. Meyer's: knocking off her own brand, walking away from a failed Target test, and making cleaning products premium.

Rethinking Your Team in the Age of AI

Oak Theory co-founder Veronica Shelton on AI adoption, blended roles, accessibility and leading without ego in a conversation with Ryan Alford.

YouTube Music 'Samples' Feed & Macy's Influencer Push

Ryan Alford and Chris Hansen break down YouTube Music's TikTok-style Samples feed, Macy's 10x influencer play, Chick-fil-A's new sandwich and DraftKings

Kyle Cooke on Summer House, Loverboy and Content

Summer House star and Loverboy CEO Kyle Cooke on using reality TV as a platform, alcohol's three-tier system, and creating real consumer demand.

Pepsi Apple Pie, White Castle & Coolio: Marketing News

Ryan Alford and Reiley Clark break down Pepsi's Apple Pie flavor, White Castle's Coolio stuffing campaign, and Walmart's free Thanksgiving dinners.

Instagram Threads Launch: What It Means for Brands

Ryan Alford breaks down Instagram's Threads launch, Booking.com's ChatGPT trip planner, TweetDeck going verified-only, and Modelo passing Bud Light.

Christopher Lochhead on Category Design and Category Kings

Christopher Lochhead joins Ryan Alford to explain why categories make brands, how Lululemon won with athleisure, and why now is the time to create.

DOGE Dividends, XRP ETFs and the Sports Card Boom

Ryan Alford and Chris Hansen break down tariff talk on earnings calls, a possible DOGE dividend, XRP ETF progress, Argentina's Libra mess and sports cards.

Blue Moon and White Claw Brand Lessons With Tony Vieira

Former brewmaster Tony Vieira on saving Blue Moon, scaling White Claw during COVID, overbuilt breweries, and launching mōcean with his son.

Yousuf Ahmed on Upcycled Snacks and 80% Margins

B-Sides founder Yousuf Ahmed on turning oat milk byproduct into crunch puffs, why green premiums fail, and how vertical integration lifts margins.

Booba App: Rethinking How We Feed Babies

Founder Brooke Andler-Womack tells Ryan Alford how Booba plans to pay moms for breast milk, dehydrate it, and build a support community for all mothers.

Brett Berish on Building Spirit Brands His Own Way

Sovereign Brands CEO Brett Berish on taste-first product development, packaging, the three-tier system, and why nobody believed in Bumbu or Deacon Whiskey.

Jeanne Sparrow on Fearless Authenticity and Persuasion

Jeanne Sparrow tells Ryan Alford why stories beat lists, why authenticity requires service, and why spoken communication is a growing career advantage.

Coke's AI Ads, TikTok Search Ads, Netflix DVD Giveaway

Ryan Alford and Chris Hansen break down Coke's Real Magic AI ads, TikTok search ads, YouTube's AI music payouts, Apple Podcasts analytics and AR wine

Apple AI Health Coach, Twitter Blue and Mayo Matches

Ryan Alford and Christina break down Apple's AI health coaching service, Tinder's AI verification, paying for Twitter Blue, and Kraft's mayo dating stunt.

In-Game Advertising and eSports with Anzu CEO Itamar Benedy

Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.

Matt Britton on Generation AI, Coding and Slow CEOs

Matt Britton, author of Generation AI, tells Ryan Alford why AI 10x's creative "stars," why coding and college are at risk, and why speed is the ultimate

Apple Vision Pro: It Works, But Is It Worth $3,500?

Ryan Alford and Christina Yassi break down Apple Vision Pro's $3,500 price tag, Netflix mobile games, Instagram's AI chatbot, and Heinz's global rebrand.

Pepsi at 125, iPhone 15 and Walmart's Roblox Campus

Ryan Alford and Chris Hansen break down Pepsi's 125th anniversary blitz, Apple's iPhone 15 event, Walmart's Roblox Supercampus and NIL marketing.

Veronica Shelton on Neurodiversity, AI and Oak Theory

Oak Theory co-founder Veronica Shelton on neurodivergent creativity, accessibility in tech, and how AI reshaped her team and saved mid six figures.

Gen Alpha, AI Agents and the End of Prompt Engineering

Matt Britton, author of Generation AI, joins Ryan Alford on how AI agents, robotics and Gen Alpha will reshape work, education and business speed.

R.I.P. iPod, Brady's $375M Deal & Metaverse News

Ryan Alford and Christina Yasi cover Apple killing the iPod Touch, Tom Brady's $375M Fox deal, NASA's Martian metaverse, Nike vs. Adidas and Netflix ads.

Josh Snow on Building a $100M Ecommerce Brand

Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.

Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing

Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.

Alex Curry on Saying Yes and Broadcasting Happiness

Fox Sports' Alex Curry tells Ryan Alford how five years of PA work, a bartending pitch and constant preparation built her sports broadcasting career.

Podcast Advertising Is About to Change | Jeff Umbro

Jeff Umbro of The Podglomerate joins Ryan Alford on the shift to programmatic podcast ads, video, consolidation and the decline of narrative shows.

From Broke at 13 to $100M+: Josh Snow on Discipline, Luck,

Amazon Live Goes Shoppable, TikTok Notes & AI Anchors

Ryan Alford and Chris Hansen break down Amazon Live's shoppable channel, TikTok Notes, an AI death calculator, and Gen Z's move to blue collar jobs.

Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot

Autopilot co-founder Chris Josephs on the Pelosi Tracker, copy-trading politicians and hedge funds, 401k fees, and why virality is overrated without a