Weekly Marketing and Advertising News, December 10, 2021: Job Opportunities In The Metaverse

Yeah, I mean, do y'all have like to like to everywhere? Or is it just a couple candy canes? No, so here's what we have, right? Are you familiar with the reindeer that have the lights on them? I've watched Christmas vacation a few times. New potential jobs in the metaverse. The first potential new job is a meta-sitter. Even in the metaverse, like the kids are having a shit time there, they'll be. You know who I think would do great in the metaverse? Ron Artest, formerly Ron Artest. In the meta-world piece. The love affair between Tinder and Spotify is intensifying. Oh boy.

And you lost. Oops. You could already tell me that I already lost. You lost. So. But I will take that hundred. Damn it. Yeah. I'll give you that hundred. Sure. Put it on something. Buy yourself something nice. Put it on my. We won't go there. Yeah. So it's been a good week. It's been a great week. Yeah. How about yourself? It's been good. Um, just sick kids and like family stuff. That's been a little business has been great. Yeah. That's good. The podcast has been great. We had Bruce Buffer on. Okay. Finally. It had Tuesday at least. Uh, so, uh, getting a lot of good feedback on Bruce. But, uh, it's been a little odd week at home. A home front. But it's been good on the business front.

I like it a lot. Yeah. Um, yeah. I mean, do you all have liked it? Liked it everywhere? Or just a couple of candy canes? No. So here's what we have, Ryan. Are you familiar with the reindeer that have the lights on them? I've watched Christmas vacation a few times. Sure. These are the white, like they're the wire ones kind of, you know what I mean? Yeah. Okay, those. Not the ones that Clark White chopped. I don't know. Couldn't chop these. These are metal. Okay. I have about 15 of those. Okay. So we got that. That's strong. Too big candy canes. Maybe I have more of those. The porch got something around the garage. It, going, line the driveway. It looks real nice. Hmm. I like it.

Sure. And for dealing with that shit. Sure. It's the kids like it. My one kid that usually does with me in college now. The other one's like, you know, we'll see how long it lasts. He just gives you those eyes like when you want them to help. Yeah. I roll, I roll his eyes right out of his head. Yeah. Well, uh, on the podcast front, we had Bruce on Tuesday. We did a special edition that actually launched yesterday. Okay. Um, and it was the 2022 marketing trends edition. I knew that very Harvey and I did that. He's our director of digital media. And, um, it was really good. I'm going to call it the practical marketing trends for 2022. Okay. Sometimes you see all these trends and it drives me crazy.

And they're so forward thinking you can't act upon them. Sure. They're like, metaverse will be an example like, okay, some brands can do some things. But most are not really going to decorate on the metaverse next year. Uh, and I call it the practical tips. So I think people can get a lot from it. What's the number one practical tip? Uh, number one. Hmm. That's like asking me to choose which kid I like. Should I guess? You guess? Grow your personal brand. Not on the list, but it could have been. Yes. That's in the playbook. Sure. You know, this is like, you know, trend stuff. That's in the radical form of a playbook, which is important. I'm glad you've been listening. I have everything. Everything's all I do.

It's all you do. Every time. The, uh, number one, I would say, hmm. We talked a lot about live social shopping. The QVC effect. Sure. We talked about actually how that trends growing. And I'm calling it live social shopping 2.0. Okay. So, uh, and some of the trends that come along with it, which I'm not going to get into here because I want you to listen to the episode. Obviously. This is a little teaser. Sure. Sure. I'm in marketing. Sure. You are. I noticed that. But, uh, yes. So, uh, live social shopping and the trend that we're moving and how it's going to change next year and how you need to be thinking about it. It's not just re-commerce. It's for brick and mortar too.

Okay. That is your teaser, folks. I'm going to have to go listen to that. Yeah. You're going to have to. And, uh, guess what, my friend? What? So, next Thursday. I think you'll be leaving for Vegas that day. I don't know. But you'll be here to record. I will. Because it's a special day. You know what it is. Ooh. Uh, Festivus? We did forget our Festivus poll. Yeah. Uh, no, it's not Festivus. It is. Episode 200. Really? 200. Really? 200. Next Thursday. And that's. Of the Radcast. Of the entire Radcast. Yes. Episode. Episode. Episode. Episode 200. I think we're going to, like, blast some streamers and, like, some party hats or something. Can we wear party hats? I will. 100%. I think Nick might have a problem with the streamers and stuff like that.

It seems like that would get. Yeah. Quite a mess. We don't like because we have no mess in here. Yeah. I know it's perfectly. No cord journey. No. Yeah. If you're watching this, depending on when you're watching or listening to this, you're listening to it live. You're seeing behind the scenes magic and we do have a live audience today. Sure. Uh, which we're very appreciative of, you know, all seven of them. Yeah. Well, I don't know. I mean, it's the person we've done. So, you know, you had to build audience every time. Right. But, uh, and it doesn't help a side note that my personal Instagram account was, uh, had some fraudulent activity and it's been completely down for three days. Really? Yeah. We go live on my account and have a few more people watching.

Sure. Uh, but we're on the Radcast channel. So we, if you're here, you are a true fan, uh, and we appreciate you. And if you're with Instagram, get my fucking account back up. What? I would just, you don't know. There was some act. Okay. So we had a, we had a funeral this week and the day of the funeral, Matt turned my phone off completely. Sure. And had it off for like five hours. Sorry to hear there was a funeral by the way. It was. It was. It was my wife's side of the family and very sad. But, um, I turned my phone off for like five hours. And I guess it just how happened that right after I turned my phone off, some fraudulent

activity happened, which triggered them wanting me to do a verification of the account like a second because I had my phone off for five hours. And if you respond within a certain amount of time, it's all good because I didn't respond for like five hours. They deactivate. They short term deactivated the account. It's taken over your account. Yeah. So three days later here, I am no account, you know, but you know what? I will say I've been, I thought could be more productive like, you got more time, more time. Uh, but, uh, no, it's been kind of a pain they asked, but so it's weird. Hopefully, I did. We do have level one support with Facebook being a Facebook partner and buying and spending a lot of money with them.

Sure. So I have escalated it to where you need to, but it's, you know, still takes time. Yeah. Yeah. Uh, they probably don't care. No. But back to the bigger point, which is episode 200. Sure. That's the bright side. We got to really think about something special for that. I don't know what it is. I think some Mike's hard lemonade started to go out on the same Mike's hard lemonade. Yeah. We didn't have something we'd actually really like. Like, I don't know. Like anything else. Like some food, champagne or something. Literally anything. You don't get you good and buzzed up for you to Vegas, you know, before I drive to Atlanta to get on your boat. Oh, sure. That'd be great. You know, it's daughter can drive.

question the methodology for selection. The validity in that. Yeah. But Nobel Prize Day is today. Yeah. To give out the Nobel Prize today. You would think, but I'm not aware. That'd be past the level of research I do on this. Which is very service level. It would make sense if they gave out the Nobel Prize today. But I don't. I feel like I would have, well, maybe not. I don't know. Maybe it's when they take candidates or something or candidates like you vote for it. No, like interviews or nominations nominated. There's the word. Sure. I think the Radcast got some nominated for some awards like that, didn't it? I think so. No, no, no, no, podcast piece for it. We won. We did it. We did it.

We're going to announce it next week on number two. We're bringing peace world and marketing together to, yeah, all in one, 100% the, uh, thank you. Thank you for that. Um, the, uh, it's all, but they share the day with another holiday, national salesperson day. Oh, today's your day. That's, I'm pretty sorry. Congratulations. I'm going to go. I got you something really special. Yeah. What I got you last year for it. Uh, I'm going to go, uh, go sit at my desk and put my head down for a while. That's how you'll celebrate. That's how I'm going to celebrate. I'm going to take a little nap. Huh. Yeah. Yeah. Yes. Well, and tomorrow is, you know, it's a little more serious, okay, international mountain day.

Okay. So, and it actually coincides with our first article today, which will get to it a bit. So, uh, in celebration of international mountain day, any mountain, any mountain, the foothills here in, in South Carolina or, you know, the great smoky mountains close to the Blue Ridge. Yeah. Parkway and everything. Sure. Sure. Yeah. So we'll celebrate. Can't wait. Throw this football right over those mountains. Yeah. You like that? That's good. I do. Um, and then, uh, it shares a day with, uh, national app day. Appetizers? Yes. It's, uh, Applebee's created this holiday. Really? It's, uh, Applebee's in that. Okay. I think it's apps like on your phone. No, it's too bad. I know. I like the app. I like it. I think with food better.

Um, how about some artichoke dip? Okay. All right. Get into the dips and get a lot of chili cheese dip. Sure. Soft pretzel with some, like the beer cheese situation or pimento cheese dip. Yep. How about, could I do you some chili cheese ranch fries from somewhere? Yeah. Right. My fries. Right. Right. Inside joke. Yep. Sorry about that. That's probably not funny. Yeah. Exactly. This has been riveting so far. Hey. Yes. But now moving on to a special segment that may or may not turn into a segment. Well, you know, we'll see if we have a stinger for it next week, which, you know, we'll decide after the fact I've ever listened to it back to it and see if it's right as funny as we think it

might be. Um, new potential jobs in the metaverse. Yep. Like many meta meta. I'm thinking ahead to like what the stinger could be echoing metaverse. So new jobs. The first potential new job is a meta sitter. Metacitor. All right. Your babysitter in the metaverse. So even in like, even in the metaverse, like your kids are having a shit time there at a baby. Me and the honey, honey and I are, you know, you're in your VR world. We're going to get in the metaverse tonight kids and you're going to get with the meta sitter. You're going to stay with the meta sitter and I'll just sit around with like VR headsets on like, oh god, we can't leave this one world because they've gone like, they've gone a

Maybe my wife could be the metamassuse while I'm in the metaverse. You know, and we'll take turns on each other. Like massaging one another while you're in the metaverse and you have the goggles on. And I think that I'm at like a beach in Hawaii. That's good. And then, but you have a metamassot. That could be a real job. Like a metamassuse that comes over while you're in the metaverse so that you're feeling what you're seeing. Sure. That actually could be a real one. We're onto something there. Metamassuse. There's a lot of applications for that too. Yeah. Yeah. Or the, gotcha. Metatour guide. Okay. Sure. I mean, you can get pretty lost in the metaverse. Sure. I can see the need for a tour guide around, you know.

Yeah. Yeah. Meta cult. I met a cult once. I didn't like it very much. It was weird. Yeah. I met a crook. I met a crook. I got my, uh, my diamond necklace that I bought from Tiffany's in the metaverse stolen. Yeah. I met a crook. I met a crook. Yeah. Meta cat burglar. Yeah. And then meta marketing. I mean, bringing it back, I feel like my whole job in the next 10 years is going to be marketing in the metaverse. Sure. Like how many more billboards can we put up, you know, in the metaverse, in the metaverse? You know who, uh, I think would do great in the metaverse, uh, you're going to probably get this right away after I say it, run our test, formerly run our test.

Yeah. Meta world piece. Meta world piece. He was way ahead of his time with that way ahead. Way ahead. Way ahead of a genius. Yeah. He is a genius. Did he, did he know something? Or is it just purely luck? Oh, probably luck. Yeah. Yeah. I don't know. He's the president of the metaverse. Thank you. Who knows? Yeah. There it is. So, uh, there's your new potential jobs this week in the metaverse. It was great. It was good. It's pretty good for my sick with it. All right. And the news topics for the week, going back to our international mountain day, Mountain Dew is introducing a outdoor enthusiast playground called the Mountain Dew Outpost. Okay. It's in where Mountain Dew actually was born, which is in Tennessee, Mountain City,

I mean, oh, you're like jacked up the whole time because you're just drinking Mountain Dews. Yeah. There's no water there. Yeah. No water. It's the rivers are all Mountain Dew. Right. It's like Willy Wonka. Yeah. It's like Willy Wonka. Where the beer flows like wine. And then salmon. Whatever. It's Kappa Strada. Kappa Strada. The Mountain Dew flows like the salmon of Kappa Strada. Oh, God. You're having like a dinner with like a nice steak and there's like a wine glass full of code red though. It would be probably code red, right? Mountain Dew color. Absolutely. Cause it looks like wine. Yeah. That's right. Thank you. So I like this Mountain Dew. Good brand play. You know, I do want to become a ranger there. I'm going to apply tomorrow.

Uh, yeah. That sounds probably pretty cool. Yeah. I do it for $5,000 just to be able to put it on my social media. Yeah. Yeah. Yeah. That's probably what everyone would do it for. I know. Exactly. And more serious news. The love affair between Tinder and Spotify is intensifying. Oh boy. Uh, now you're going to be able to intermix your playlist into your Tinder profile. So people know the music you listen to. And I guess while you're, uh, verusing the Tinder profile would even play some of your favorites. Okay. I seem like just another reason for somebody to not like you or something. Right? Just mood music. Sure. I mean, it's kind of like playing right into like, all right. What is this really? Yeah.

Yeah. And it says this relationship building or is this just who comes? I think it's, yeah. I don't, honestly, to never use, never seen Tinder to be perfectly honest. I've seen it. Uh, I don't remember if I used it, but I was seeing what I after I got divorced Nicole and I met on match. Yeah. Yeah. So we're a match influencer right here, buddy. Yeah. Uh, but, uh, perfect, uh, you know, example of how you can win. Sure. Uh, online dating. But, uh, Tinder, I don't remember as much, but it's only, you know, just swiping. I think right. Right. Like hot or not. I mean, I'm not completely unaware of it. Yeah. It's swiping, but I've never. Yeah. Sure. You know, yeah. Four-secret profiles. Yeah.

You're on bumble grinder and, uh, doer. The other one. Uh, whatever. Farmer's only. Farmer's only. That is your favorite profile. That is your favorite profile. That is your favorite profile. Yeah. I mean, you have to answer a little questionnaire and I've asked a couple things, but it's fine. You really are the best farmer I know. You can plow right through the best of a plow. Well, ladies, take note. Uh, farmer Joe at, I don't even know of it. At farmersonly.com. I don't know. Very nice. Go look for me on that. So, uh, Amazon is being sued for deceiving customers by failing to clearly delineate between paid advertisements and organic search results. So, in, uh, layman's terms, when you go on Amazon, you search for a product.

Sure. They're saying that it's hard to delineate between the sponsored ads at the top and thus the ones that are truly in the search results. And what people don't understand is, uh, you're paying Amazon, even if you're not in the sponsored place, to get to the top of that list, you've probably paid Amazon in some way to get to the top anyway so that you have more views or you've done, it's like paid a play either way. Right. That's kind of what I was thinking. Like, isn't it just kind of the same thing? And the people suing aren't smart enough to know that or they do know it and they're just trying to, you know, get money out of Amazon. But, uh, if I search for something and a paid ad comes up for the thing I searched for,

Yes. Oh, God. You imagine how many, I mean, how many times a day that I get sued? A gazillion. Yeah. Jeff Bezos. Yeah. He's doing all right. I think he's doing okay. Yeah. Good for him. He cares. Yeah. Moving on to another not caring. Uh, Facebook. They're new professional profile is letting creators unlock money and new audience growing tools. So here's what's going on. Uh, TikTok. Cause eating everybody's lunch a little bit with organic, especially video views and time on site or on app. And you know, Facebook's trying to make a real comeback with reels that have moved from Instagram to now Facebook trying to get influencers and creators excited about it. So they're monetizing the reels to where if you get enough people watching, essentially

like YouTube get paid the views and they're opening up other tools for creators. And so guess my opportunities to monetize. Okay. Joey Joey and Sean should be on there making money might might already be on Facebook. Well, we're definitely on Facebook. I know. But you need to be in the professional. Well, I'll talk to Joey about it. I'm trying to help you as your agent. I'm trying to help you. I recommend. Yeah. Uh, it's, it just seems like more of the same a little bit, but I'm sure it's different somehow. Yeah. Well, it's an opportunity to make money, which is on your content, which is always good. It is good. Um, so Coca Cola, speaking of TikTok, just lots, they haven't been on TikTok at all until

this week. What? What? Yeah. We need that. I need that. Yeah, they just joined TikTok and they're doing a dance challenge. Oh boy. They're late to the game and late to the trends, but, uh, you know, we talked about their real magic campaign, uh, we really liked not really, but, um, they're doing a share of the magic challenge with Khalid's new song. Okay. So the people, they had someone choreograph the thing and how you do the dance challenge behind it. And I'm like, this is so 19, 2019 here. Uh, yeah. They, they missed that one. I guess they're trying to bring it back because the roots of TikTok are in dance and music. Sure. Yeah. Well, if there's two things that I think TikTok needs more of, it's huge corporate brands,

thing. Oh, they have a short term, like a one month activation, like a game that you can download that's like you get into the world. It's a Ralph Lauren world where you can check out the latest styles and play some fresh games with Ralph Lauren. The kids like that. I don't know. The Nike made sense. Yeah. And maybe Ralph Lauren is more popular with the kids. My kids don't care about it. No, you know, I've been my son wears some polo shirts. Maybe I don't even know if he knows what Ralph is talking. He'll figure made her come back. Or is that just my imagination? You might have imagined that. Okay. I don't know. Yeah. Well, Ralph Lauren is now in the metaverse counter probably blocks. Should

you be pronouncing it Ralph Lauren? That's what I'm saying. Ralph Lauren. I feel like you were saying Ralph Lauren before. I say it both. We have to look at the tape. I like to go. I think both are acceptable. But Ralph Lauren. Ralph Lauren. Roblox. Roblox. Roblox. Roblox. Yeah. In the meta, meta, verse A. How many different ways can we say everything? Yeah. Okay. Also Twitter is getting into the TikTok copycat game. Like everyone else. You're going to be able to go to explore page on Twitter. It's going to have like a similar for you type setup with videos and the content. But just to me, like the absolute opposite of what Twitter was intended to be. That's not what Twitter is. But I mean, there's a lot

of video content put on tweets. But I guess you're going to be able to explore that content in a more, I don't know, video centric way. Yeah. That's kind of my thought. I wanted to see where you reacted. And that's exactly how I reacted. Yeah. And we'll see. Do you use Twitter a lot? I use it a few times a week for news and a few topics that I get. And I get like tweeted a lot. Like I go, if I'm a guest on podcast, like it seems like a lot of business people use it because they'll tag me on stuff. Yeah. And I'll go retweet stuff. And then when I'm there, I'll check out a few things. And I for sports, like there's a game going on. It's pretty good for like live commentary. Agreed. I think usually when

everything getting in there. Well, Hyatt is rolling out hotel keys for your Apple wallet. Okay. Which to me makes sense. It does. Yeah. And I was actually very okay. I'm a MaryOT rewards member. Bond boy. Proud member actually. MaryOT bond boy. MaryOT bond boy as well. And bond boy. So and I will say this. So I did everything through the app for for a recent trip. We did a staycation. We stayed downtown at the the AC hotel. Okay. Very nice. Very recommend. If you come to Greenville State, the OC AC hotel get one of the sweets. It's very nice. There's your recommend today's podcast brought you by the AC hotel in Greenville, in Greenville, South Carolina. And everything was done through the app. And they did they had the digital keys as well.

And it was very nice touch. Okay. It was cool. I like it. Yeah. I can't honestly can't think of a problem with that. Yeah. You didn't have to check in. You had to do anything. You had the key on the smartphone. Like checking time. They it's boom. It's there. Yep. Said you can check in. Really? Yes. Didn't even have to talk to any idiot at the front. I'm staying at a MaryOT bond boy property in Las Vegas, which is the cause of Paulin. Yeah. Maybe you can do it. Well, Cosmos is a little different. You know, Vegas. Maybe. I don't know. I don't know. I don't know. They want to put your their eyes on you. Make sure you're happy. Yeah. Yeah. She didn't like,

you know, hold someone up. Yeah. Yeah. You know, you're going to walk it wrong to be like Casino. Mm hmm. Take all your cash deck. Your reservation has been transferred to circus circus. Yes. So this is an application that I think makes a lot of sense for the Apple wall. It's how I like to see it expand. And finally, Tesla is allowing drivers to play video games and moving cars. It's raising safety concerns. What? What concerns would their possibly be?

Metaverse shooting prostitutes. Metacarthief in the Meta prostitute. Yeah. It's going to happen. You know what's happening. They'll think they're already out there. They'll figure that. That'll be the first like, you know, everybody's like, what's going to be the first real use of the Metaverse? You know, it's going to be something pornography or solutions or something. Yeah. Yeah. That's how it all goes. You chunk the internet. Yeah. They mess up everything. Yeah.

Or make it right. I'm not sure. Yeah. It's either way. One or the other. And that's all for the news today, folks. Yeah. I'm going to get upset. Yeah. That's fun. I enjoyed that. I'll go go jobs in the Metaverse segment. Yeah. Might have some legs. I think it's I think it was great. Yeah. We went from 17 people watching this to two, but you know, hey, and we're related to both of them probably. Yeah. I know on the live feed that is. Yeah. The people watching after the fact don't have any choice, you know. Sure. Now you're locked in. You're locked in. Yeah. Cool, man. Yeah. Been a good week. Yeah. Appreciate you. Appreciate it, man. Enjoy their updates. You know, we're working on that thing. Yeah.

Yep. Yep. Yep. That thing to be announced. Yep. We're working hard on that. And it's going on pretty well as far as I can tell. Yeah. So that's exciting. That is exciting. Well, cool. Well, you know where to find us. We're at the radcast.com. We appreciate you running the watch live. We'll continue to do this. And hopefully my profile will be back up next week. Instagram. No grudges here. You know where to find me normally at Ryan off with all the platforms. I am on TikTok and Facebook, LinkedIn. You can find me in Instagram. We might have to veto you. You can get it back up. Hurry up. We'll see. Joey, Joey, Sean, all the platforms. We'll see you next time on the radcast.