Weekly Marketing and Advertising News, May 14, 2021: Looking At The Future Of Marketing

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly marketing and advertising news here on Friday, May 14, 2021. I'm joined as normal with my lovely co-host Raleigh Clark. What's up? Hey, it's, you know, it's Friday. It's one of those, you know, it's just May the 14th be with you. Oh, I'm late. We're 10 days off, but that's okay. That's okay. I missed it. You know, I missed it too. I was really upset because I'm a I'm a Star Wars person. And so I was I was upset. I didn't even really get to, but I did go out for a margarita the next day. My brother and I, we did get margarita tonight. Margarita tonight. Just the soul. I had one on, I actually had on Sinko, but May the 4th to kind of miss me,

I it's getting to be boat season, which I'm excited about, you know, getting the old boat ready. And you know, we went, we've been the last couple of weekends and we wound down some of the soccer things as we're ending a few sports picking up new ones. So the boys are starting to swim. Their swim team has started. So that's picking up those days. I miss some really swimming. That's best. Yeah. Yeah. They enjoy it. It's been a cold spell for for Greenville, South Carolina was freezing yesterday. And you know, here we are warming up for the weekend, luckily, but I'm ready for some babies. Yeah. You know, no, but I'm looking forward to that, too. But we have some big news as far as just like some red cast stuff. So our episode this

And it's free. So we'll be putting all the information out for you to sign up that way. But definitely go check her out in the meantime. If that's something you're curious about learning. Hey, people will sit in all seriousness PR is more important than it's ever been in your marketing mix. Gloria gives a lot of amazing advice. Her CPR method is the bomb. And so again, no matter where you are as a brand for listening and you run a big agency or corporation or whatever it is, you need to be up in your PR game. So be some good tips on the podcast. You could pick out her masterclass. And if you're a small business, you need to even more so pay attention or personal

brand or whatever. This is how you get your name out there for earned media. The difference between earned and paid is people generally, and I would say just they do, but generally speaking, it's more authentic. You know, when someone else is running an article about you and you get it pitched as a story versus paid advertising where, you know, don't get me wrong, they both work. They're both part of your marketing mix. But it's really valuable in today's world of being real and being informational versus sell, sell, sell, sell, huge insights from Gloria. So take a listen next week and definitely go check out Gloria's masterclass. Oh yeah, no, it's super cool. And the other thing we've been doing on the radcast recently is just kind of there's been a lot

that is, you know, our digital lives. I'll call this our digital lives. I'm going to set of non-fungible tokens. We're going to call it digital assets. Yeah. Well, could we just call it digital assets? Because you know, you know, like, you know, I think of assets, you know, your financial assets, your 401k's, your tangible assets, these are digital assets also known as NFTs. And it's certainly more complex than that. I'm just dumbing it down for all of us that needs dumbing down, including myself. Right. But, you know, let me do. But it's essentially creating and putting digital value around both online and offline things, which I'll get to. But, you know, at its simplest form, okay, I created digital drawing, a graphic design. And I put a value on that and you use and

create these softwares to then transact that value. And again, I'm simplifying for someone's out there going, what's actually, you use the hex code in these zeros and ones and you do it through the, uh, but a bit token, uh, metaverse. And I'm like, yeah, yeah. Okay. All right. It'll let you, you just get out over there. And uh, but we're trying to make this real, for real people. And so you're going to see the growth of this. And I think companies need to have an NFT strategy in mind. They need to be learning about this, exploring it, seeing what this means to their customers, seeing what products and services they offer that means to, you know, have a lens for this. And I'm in, uh, I'm look, look, I've got some investments in some

NFTs. And so I'm certainly dabbling myself, but you're just going to see more and more of this. I've kind of saving my, I'm still, you know, it's not new anymore. I'm digesting this. Right. Kind of like I'm digesting. It was digesting clubhouses are suddenly going on the club, huh? What? Oh, just kidding. If you still like clubhouse, then you're cool. But like I said, fat. We'll see where it goes. But um, NFT, uh, we'll see. I'm not saying it's a fat. I'm more, more with this and all seriousness, kind of building my point of view and what it means for clients and marketing and all those things. Certainly has a role. Certainly is growing. But I'm kind of building my expertise and knowledge around this before I make too much about it. All I will

say is it is here to say because my kids put a lot of value in digital things. Uh, and they do are building their social credibility digitally. Uh, and they're social worth and the things no matter how I feel about some of that. As I've shared before, you know, it is no different than, you know, I'm a car guy. I love cars. No, I'm not these cars. These guys put less value on the tangible real world stuff that are more in that metaverse, you know, and all of this kind of falls a little bit in that. It's all related. So we'll see. But cookie lists. Here's the deal. You need to be collecting first party data. How do you do that? You need to have email collection

forms and you need to be having transparent real conversations with your customer so that they want to give you that data. Because when cookie lists gets here, it's going to be vitally important that you're dealing and have first party data on prospects, customers, etc. You need to do that through straight up ways and there's ways to do that. All radical and we'll help you. Exactly. The only commercial of the day. But yeah, virtual events. Look, we're getting back to this place where people are getting comfortable. Thank God. Hases are dwindling. Thank God. You're going to see this hybrid approach continue to evolve with virtual events and live events where a lot of people still want to stay home or it's just more efficient. I think we have efficiency. Maybe we'll

save some trees and some gas and all that stuff for people flying as much unnecessarily. You're going to see these hybrid approaches and, you know, I just want to be hologram. You know, I want to be digitally hologramed as a speaker to a conference. You know, I'm going to be in the Radcast Studio and I'm going to be hologramed into the FedEx event that I was supposed to speak at. We could have Star Wars. This is literally how they commute. Like you just put your little little thing out there and, you know, then you just pop up and that's we're going to have that's going to have. So it's coming. But yeah, lots of stuff coming. We've been talking about these things. It's important that

You're really a kid of heart, too. Let's say I mean it's true. It's true. So essentially, the this is an interesting collaboration because Walmart and Netflix are kind of coming together and trying to emphasize more ways for kids to have better resources to what healthy foods are, how to make healthier foods and why they're important. So cool collaboration concept and really cool partnership from Walmart. Yes. And look, I don't know every single detail of this collaboration, but here's what I like to really big brands, to really big companies come together with a lot of poll and cloud and the ability to impact people positively. You know, we have an obesity problem in America. We have an issue with the education of our children on food, especially underprivileged

children, you know, that are hungry quite frankly and the options that are really inexpensive are really processed really bad for your food and the stuff that's that is healthy is typically less attainable. And so I think it's got to be a combination of attainability. Walmart can do this with the power of their super centers and their stores and their affordability combined with Netflix delivering the content to educate. So it's a great tandem. I love seeing this positive stuff that come at a corporation with great power and great. Look, these companies have benefited tremendously and been successful, yes, on their own regard, but because of America and because of all of our people by their products, their by their services. And so with great size come great

gets my like QR codes came out all the raids like eight years ago, seven years ago, whenever it was when they can't hit heavy and they didn't take off because people were kind of annoyed. The smartphones weren't as made as readily available. We had to download like three apps to get to it, maybe one, whatever. But anyway, friction for using them and the experiences work right now, that it's built into the iPhones, built into the camera, all you have to show it. And so it's easier experience and then stuff with like COVID and not touching and all these variables have come together. So now, QR codes are having their day. And if you're a small business, this is a great way. The most easy example is like menus for a restaurant. Like again, get rid of paper. We don't

have to go back. We don't have to go back. We don't need that paper. Like don't need to go back just because COVID comes, you know, goes away or whatever. It's good idea not to use the paper. It's more efficient. So there's that it looks cleaner. Yeah, you're running sales. Have one on your board. Like like if you have a retail shop with any kind of foot traffic, you need to have a QR code that goes to your e-commerce store directly. So like you need to think about the ways and ease with which you share it. I love seeing business cards with all its owners QR code. Again, or just stuff, but it's a really easy way to leverage something that is now mainstream and has the opportunity to give more information with that direct code to get to your website,

I wonder if it would work. Anyway, somebody let me know. DM me if you know somebody has, if it, I wonder if it actually works. Where does it go? It's probably a menu of something. I'm just kidding me. Probably. Here we go. The chips in the arm. It's actually QR codes. Anyway, Roblox. Kids love it. It's all they play hat over half the time on their video games. And look, you're going to see it. The stock's not necessarily showing you. I think it's kind of been up and down in its early stages, but tons of growth. It is the kids metaverse. Really, all the skins, all the games. And it's more than that because every time I watch my kids, you know, back in the day, we played like the same video games like, you know, like the same three video games

all the time. Right. But now I'll go watch them. And I won't know what they're playing because these creators create such different games on Roblox. One minute they're playing some virtual football game that's kind of not football. Then they're like in the temple, like hitting people with hammer on the head. And then they're riding cars like because these these creators are creating these virtual games and they change dynamically every week. It seems like they're playing something different. So I think that plays to just the overall interaction of attention of it. Exactly. And so you see skins and money. And again, they're putting their value in this stuff. And I think you're going to see it. I'm like, I wonder what the adult Roblox is going to be or maybe it just

Like it's like, you know, riding around in some Tesla. I'm like, what the heck? Yeah. Anyway, but it will be interesting to follow, but I am on some Roblox stock. I think it's, it's going to grow and there's your stock tip and your news of the week. Got it all here from the Radcast. Yes, yes, yes, we did. But I hope everyone enjoyed today's condensed news segment. You know where to keep up with us at the.rad.cast on Instagram and all of our content, theradcast.com. Follow me at Ryanofford. We'll see you next time on the radcast. Yo, guys, what's up, Ryanofford here. Thanks so much for listening. Really appreciate it. Do us a favor. If you been enjoying the radcast, you need to share the word with a friend or anyone else. We really

appreciate it and go leave us a review at Apple or Spotify. Do us a solid tell more people, leave us some reviews and hey, here's the best news of all. If you want to work with me directly, if you want to get your business kicking ass and you want radical or myself involved, you can text me directly at 864. 729-3680. Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.