Weekly Marketing and Advertising News, June 24, 2022: Facebook and Instagram Won't Take a Cut from Creator's Revenue Until 2024!

Hey guys, what's up? Welcome to the latest edition of the rad cast here is the rad cast news. I'm Ryan offered your host and welcome today's marketing and advertising news edition on Friday, June 24th. Back at it again, 20, 22 Kristina. What's up? Not much in the room. It's toasty in here getting toasty. My personal fan is no longer in the room and it's all my fault. I took it to the lake. I'll be your personal fan. But that's getting early and often. Yes, and I left it at home and it's a little steamy in the old studio. I get I get to feel it. You guys don't. There you go. There you go. You know, I think the host has its privileges. You guys get some ancillary wind blowing. So

I mean, I did my history and all that stuff. And, you know, having lived in the south where we don't have as many unions. Right. But if you want to go like new employees or they have to be in the union. I don't know. The article did not mention did not specify that. It was specifically talking about how they had talked about unionizing pre pandemic. Yeah. And they were like filing paperwork in February of 2020. And then should hit the fan. Yeah. Put it on pause. And then with all of you know, everyone being so overworked, so burnt out that kind of was the final straw. We'll see where that goes. Indeed. And so Elon Musk is going through it's like news every day of like, you know,

However, I think it's an everyone's best interest on Twitter side to kind of let it go. You know, I agree. So we'll see what happens with all of that. Do we think that Trump will be allowed back on Twitter? I mean, Elon said he was. Yeah. I mean, I suppose he hadn't already like. I know. Okay. I know. He has that. I mean, you know, isn't like official visual. He has enough authority. You probably could make it happen now. He has enough money for sure. So, um, yeah, I don't know. We'll see. We'll see. It's supposed to be free speech. Yeah. I mean, you know, you may not like what I say, but you can't take my right to say it. Or can you, you know, it's like, it's a slippery slope of well, then who determines if what I say is

threatening or right. And I get like, you know, we don't need any more government like over the insurrections, like, but at the same time, you know, I think we're allowed to speak last time I checked with the Constitution. Sure. Here on the radcast, we support free speech. So you can tell us anything you want. You might love us. Hey, there you want your own radcast. First amendment, second amendment, we support them. Tick tock update. We got some good data here. Hey, you're going to get your tick tock updates every week. Too big to ignore folks. And we really want you to go follow me on tick tock. So we want, we have to bring this up to, uh, yeah, go follow me. Ryan dot offered on tick tock for some. Where you're verified, I believe.

Yes, I am. They do verify people. I don't know, you know, who paid who, but somebody got me on there. It's been good. I've been active for a couple of years or 18 months. Yeah. You know, I think they just pushing that content. They felt the pressure from Instagram. So they're like, all right. Well, no, it's cool. I like. I enjoy posting on a platform. I think the software is better than Reels. I agree. For building content still. Reels is coming. It's getting there. Yeah. Um, they're trying. They are. And they're, that data is just increasing every day for how many people are on there. I know they, uh, you know, I saw this, you know, we're advertising. We made more effective when brands throw in a mix of organic content.

It's so funny, like, Oracle is gigantic company and data company, but it's still like, I go back to the movie, uh, the Matrix, uh, moving data over to the Oracle. That's what it sounds like. Moving on to the Matrix here. That sounds like, uh, yeah. Well, there's always been that there was a huge stink up, you know, like two or three years ago. Yeah, the start of the pandemic Chinese own company and like all the data was getting shared and it might still be. Who knows? This is what happens when you sign up for these platforms. But it's so odd to me because it's not like tick tock is just a US company. No, there's global outreach there. Yeah. I don't know. It's above my pay grade. That's for sure.

You got to do it in authentic ways. And you've got to build relationships. Andy talks about all the different ways to go about that. That was this past Tuesday. Next week, Tom Roach. Yes. Here's the thing. You probably never heard of Tom Roach. Tom Roach is the smartest guy you've never heard of. So being in the ad agency business, you know, on the red cast, I've been in the ad agency business for 20 plus years. I've got an attention to myself and I did, there's really like three or four voices that I actually listen to. Sure. And I take in a lot of content. It's not that I completely ignore it. But most of it to me is non. Like I've done this a long time.

I know the principles of marketing and I know it is not that I know it all by any means. But it just takes, I have a lot of experience in it. So it takes some fresh thinking and some thoughtful some so people. innovative ideas to kind of get my head turned a little bit. And Tom's one of the people that does it. His content on LinkedIn is amazing. He's been a brand strategist for a number of years for probably around the same age. He's the brand strategist in VP at Jellyfish, which is a very large agency in Europe. And really worldwide, they were worldwide. Brands, but Tom is brilliant, talks about marketing in 2022, what's changed, what hasn't. It's a great episode. So very practical,

yet deeper insights to how marketing, how campaigns, how to build strategy, and things like that. So it's a little more intermediate, I would say, information. So it really enjoyed Tom Roach. That's coming on Tuesday, the 28th on Tuesday. And building out the guest list for the next few months, lots of exciting people coming. And so exciting, we're just going to build excitement by not telling me. Stay tuned, keep checking it every week. Yeah, give you some tips. Yeah, speaking of tips, I got a good tip. And it starts if you're watching the episode, it starts with this product placement, product placement on the head of the host. Our friends at branded bills branded bills.com, the official merchandise sponsor of the Radcast. I'm wearing our lovely hats. Our t-shirts are coming. T-shirts

are coming. We'll do an unboxing. Yes. But great hats, great t-shirts. It's summertime. It's 100 degrees, but you can sweat your ass off even in a hoodie. You know, but you'd be thinking ahead though. And it's cold inside because everyone's freezing out, they see. But great quality, and you can order head for winter because you need a custom order so they need like eight weeks. Exactly. They've got new colors. Yes, they do. And they get the flat bills, they get curved bills, lots of customs on it. Anything with your logo on it, you can get on and all their stuff. And then they've got some really cool stuff. 80s collection, streetwear collection, state collections, American flag collections, which I like. I wear my when I'm at the lake, that's what I wear. I wear my

make sense. My American, American flag hat. And it, that's my go to on that because I haven't gotten my captains hat yet. I'm going to order that today. You know what I'm going to use for Radcast 20. There you go. 20% off your entire purchase. Go to brand to bills.com, enter in the code, you get 20% off your entire purchase, or go to the radcast.com, click on sponsors, click on that link on automatically, automatically entered. So let us know. And hey, if you're out there listening, and you want to be as smart as branded bills, you want to look, we're looking for some new sponsors. So we're interviewing. So we'd love to partner with you. Yes. Send us a DM. 150,000 dialen loads a month and counting. We've got a very fluid audience. Global outreach. And so we are

we're going to celebrate because we'll be at the lake this weekend. Do you like catfish? Catfish right off the dock. There you go. So some big daddies. Oh, I'll eat some catfish. Yeah. For long as it's clean good and fried. And I don't have to deal with it. There you go. I'll catch it with somebody else to clean them. Perfect. You know. Sounds about right. And then Monday. Monday is National Sunglasses day. Oh yeah. He's a good one. Okay. Who doesn't love sunglasses? You know, I left my sunglasses at the lake the last time we were there. I've been using some backups. That's not been good. And I always have a favorite pair. Yeah. I keep leaving mine at restaurants. I always leave my good ones at restaurants. I never lose my cheap ones.

Only ever the good one. I've left mine at the gas station bathroom. Yeah. At least five times in my life where you know, you go in there and use the restroom and I set them down like wherever. I don't know that. I know it's stupid. It's going this way here. And I swear. And then I'm like three miles down the road. You're like, you're coming. And you know, and they're always, you know, I don't wear like Gucci. I mean, like, it's not that boozy. But they're probably a hundred dollar pair or something nice. Like a Raven or something. I don't know. And I know they're gone. Like the next person that came in is walking out with you know, so I've given it. I've gifted quite a few sunglasses on. Maybe even on sunglasses day. Who knows? Who knows?

Hard pass. Hard pass. Yeah. Read my lips. No. There it is. Yeah. And then next Thursday. I had to talk about it now because next Friday when we'll talk about it. It's a social media day. social media day. Hey. Go figure. Every day is social media day. Every day is a holiday. What you got to like that's what he says every time I want one. How is it going Ed? Every day a holiday. There you go. That's the energy I need. Yes. It's the vibe. Love to see it. And those are your holidays for the week folks. There you have it. With that. The new trends in the metaverse.

with Ethereum. So you have to bid with crypto. That's the value of that's a little different. Just a touch. Just a little bit. Yeah. How do they know? I would only play through the Ethereum. My 20 Ethereum doesn't buy Corvette anymore. Now it just buys a gelopy. Back in my day, you know, 48 hours ago, it's what it worked. Yeah. It was worth 60 grand now. It's worth 20 grand. It's insane. It's just insane. No, this is fun. It makes sense. This is how you like to see these kind of integrations where it's physical and digital like we've talked about. I feel like, and I know this is a fair, but it takes a long time to have these NFT projects to kind of get off the ground.

Yeah. I still want that physical Corvette. It's fine. Yeah. Real talk. Take that NFT in the meta-versions, be drag people. Yeah, and then I'll auction it off for more Ethereum so that I can buy soup when the market crashes. Speaking of NFT, Snoop Dogg. Snoop Dogg. Yeah. That's the song. That's the song. Snoop Dogg. That's the sound. That's the meta-version. We're going to save that. Keep it. Snoop Dogg calls for a new NFT in meta-versed trademark applications. Application was revealed in a tweet on June 20th and highlighted that the application will cover aspects such as clothing, headwear, footwear, virtual cannabis and smoking goods, marketplaces, for NFTs and digital collectibles. Who wants virtual cannabis? The musician will also be able to offer smoking articles, pre-rolled hemp cigarettes, energy drinks,

NFT tokens linking to physical or digital products. This is cool, but it's Snoop Dogg. It was Snoop Dogg for virtual cannabis. You gotta get high in the meta-verses. High in the meta-verses. Don't get high on your own meta-verses supply. We love to see it. We love to see it. You and your avatar can be high together. Yeah. You might not want to move it, you know. But this leads to the question, begs the question, is Martha Stewart going to get involved? Because you know, Martha Stewart and Snoop Dogg are pretty. She's going to be cooking some meta-roundings. There you go. There it is. Perfect. The collab we've all been wanting.

doing that parade every year. But, it's wild. Even though I do like to be able to go, Macy's day right now on the one I need, like, you know, a sport co-proof and I don't want to go to. Fancy shoes. Yes, but it's like, if I go down the path of digital artwork that might be worth something down the road, like a Mona Lisa or like a board excited. It's my Firework, Macy's NFT, like, really going to be a value. Well, and it's odd to me because the Firework shows only been around for what, like, 46 years. So it's not even like it's this, it's not like the parade where it's, you know, kind of in American culture and it's such a tradition. This is just kind of

shit. So this is pure PR play because all of the places like where we get many of these articles wouldn't run the article if it didn't have NFT Web 3 or something else in it. So it gets them attention. It makes them sell other things. This has nothing to do with the NFT that has everything to do with elevating the brand and getting them attention. It's called borrowed interest. They're borrowing interest from NFTs and all the buzzwords. There you go. There's your PR lesson for today. There you go. Lose releases limited edition NFT collection. It's all about the only the word that mattered there is lows and me saying it digital assets for builders because builders really want some NFTs to help builders virtually visualize spaces lows on Tuesday announced it's

creating more than 500 free 3D digital assets. The retailers new metaverse hub that is available to all online creators. The company is also releasing a limited edition wearable NFT collection for decentralized users. I will say this. The retailer debuted its measure your space tool and naming shoppers to measure and organize their spaces via its mobile app. See there's some useful utility there. It's a cool website too. If you go to the lows innovation labs, it's a really neat interface. And that's where the intersection of like AR, VR, metaverse, some of these things that's practical and make sense. Whether or not builders really want free NFT building assets, you know, in right now, you know, give them a hammer or nail and a nice, you know, new set of

It's a folk article. So there is there is some fashion behind it and some artwork, but it definitely feels a little more man cavey to me. But she I mean, something really cool because she's like a robot. There you go. You want a piece of that Nick. But she's also kind of a gamer girl. She's also, you know, so she makes it makes sense for her brand as well. Yeah.

I can blast some kids right in the face of those things. We have those Nerf gun wars in our house. We had like nerf phone arrows. My brother and I knocked those kids out. So much fun. Not literally, but you know, don't get that nerf bullet in the eye. Yeah, you can cause injury. You lose a contact on that. Merf will appear across nerfs marketing from social media to retail touchpoint as part of a multi year. Always on campaign, introducing a mascot could bring more consistency to the Nerf brand and also a discussion point for consumers eager for a distraction. I like it. I think it makes sense for Nerf. I think it's great. I think it's great. And I like that it's gender neutral because you're not, I mean, like girls, I played with a nerf. I love

Oracle says more jackass than Pepsi challenge. Yes, certainly. Yep. Definitely feels like that. And very unbranded for liquid death. What was Joe Rogan's first show? Like that was all the daring stuff. It was his show that he was on where they contestants had to like do crazy shit. Um, that he like roaches. It wasn't it wasn't a factor factor. That's it. Yeah, they're a factor. Oh, here we go. Never. And it was never enough money. It was doing that stuff and it was never enough money. I can't I'm like, I don't like not knowing one I'm tasting. I don't think most people do, but like don't do good with that. Like, yeah, let me just mystery me or like, you know, I didn't even know what I'm eating or drinking and drinking it.

At least be able to see it. I go, I get cheeseburger just about as much as anyone, but not chewing it up and drinking it. Right. Yeah. That's funny. It's fun. But they're brands fun though. Uh-huh. I mean, they do some cool shit and like, I don't know. It's just funny to me that shows you how 2022 we are. Like people were lo and to drink liquid death water. Like, it's like, right, right. It's quitting again. Why not? Liquid death. And it's just water. You know, you put it in the box. Yep. Brilliant. She's fine. I don't think of that.

winner of the grand prize and showed the results almost immediately. I mean, Lexus, you think about it. Like Lexus does kind of have a little bit of an old man old and that's how he's ending with Macy's. I had the same thought. Their sports lineup like the IS and certain things of that always have had a younger appeal. Right. But as a whole, the brand. A more mature. A more mature audience. My grandmother and my grandmother drives the Lexus and always has. Well, it's a fancy toyota at the end of the day. Yeah, exactly. They actually really made well though. I mean, you can freaking eat Lexus, Toyota, whatever you could drive them forever. They're great. Some of those Lexus SUVs or Toyota SUVs have two or three hundred thousand miles on them and they just like

Mark Zuckerberg announced a slew of monetization updates for Facebook and Instagram, including the news of the revenue sharing extension. Creators make money on the platform through fan subscriptions, paid events, badges and other methods. And the companies are adding more and more ways for creators to make money in an attempt to lure them away from platforms like TikTok. With one new feature, creators on Facebook with subscribers on other platforms will be able to give those fans access to subscriber-only groups. And initially they were only going to start taking revenue in 2023. I get a Reels bonus myself being a content creator, get $1,200 if you get like certain number of views. And you, I've gotten like $7 or $800 last couple of months. There you go. From my Reels views. And they're not taking a cut from it yet.

Goes right in the old PayPal. That's great. So look, is that because you've verified is that how that works? No, I mean, I'm just a, I mean, I guess very, I have enough engagement level that they asked how I wanted to take monetization. I'm like, sure, I'll get paid to do it. Absolutely, why not? They do it anyway. So nice. Yeah. The look, they're battling TikTok. I mean, they're battle, this is the battle for attention. And for both the, because look, this is programming. So like when you think about TV, they have stations. That's your programming, CBS, ABC, NBC. Those are the stations that they have content on them. That's your programming. On social media, the programming is the users, you and I, we're free programming for them. And they've got to keep

the content creators that draw the most watches on their platforms so that the viewers stay there. And so this is, and a lot of them have gone to TikTok and you only have so much time in the day, even if you're trying to do both, it's difficult. And so old Zuckerberg's trying to make sure they stay there, even though TikTok's blowing up. So I don't think that people are going to go away completely from Facebook or Instagram. They're not dying or anything like that. But this is, but this is when there will not to take a cut from that for another two years, it shows you how competitive it's getting. So it's good for content creators. And I'd be okay if they up up that $1,200.

Right. Keep going. So if you want to be an influencer, start now. Yes, start now. I don't know that it can quite pays for itself yet. But I like this. Mastercard to close out the day. Mastercard released its first ever music album yesterday, according to a press release. Priceless is available now on Spotify. It's 10 original songs from around the globe that incorporate the melody of Mastercard's brand sound. I think I will say this, I always think about sound and sound devices and things like that because you're having been in marketing and branding a long time. It's always it's been one of these things that kind of comes and goes. And I think of even, you know, I worked on wireless a lot in the early 2000s on Verizon.

And when Sprint had a little bit of a push before they all these mergers do things happen, they had a pin sound like dropping like a beginning of like a noise or whatever. And I always thought they did a good job of that every spot, every radio, everything started to stop with that and you knew immediately that was Sprint. It's like Pavlovsky. No matter how shitty their network was, how new those are ads back in the day. And you know, there's been many examples of those kind of things. But I think that with the proliferation of audio now with podcasting and all kinds of different things that you're going to see a resurgence of branded sounds. And we're going to have a new one on the radcast any day now, right Nick?

Not putting on the spot. But I like this and I like that. Hey, they're extending it to do music. So we were we were bopping to it before we did this. They were all right. Some worldly stuff in there. But you know, world brand though. So it's cool. So get your sound device out there. There you go. Put it out there. Good. It's fine words. I'm good. Words of wisdom. Nicholas, any words of wisdom here? Not today. Not today. Cool. Where your sunscreen? Yes. Stay cool out there. You know where to find us the radcast.com search for priceless. You'll find all the highlights clips from today. I'm out Ryan Alfred on all the platforms for Christina Yassi. We'll see you next time. The radcast.