Weekly Marketing and Advertising News, February 4, 2022: Spotify Artists VS Joe Rogan

A bunch of older artists that pulled their music for Spotify because how dare him but here's what's really interesting These older artists that thought pulling their stuff was really gonna matter. Well, it's done absolutely nothing to Spotify's subscriber base. So in the metaverse, real estate sales are going through the roof in the metaverse. I'll bet they are. 500 million dollars in real estate sales in the last year to expect it to double this year. NFT money laundering is a small, but growing sector in the world of not surprised. Right. In the money laundering with NFTs, no kidding. Well, I mean Bitcoin, I think people use Bitcoin right to do that as well. Yeah.

You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alfred. Hey guys, what's up? Welcome to another edition of the radcast. It's our weekly marketing, advertising, and any news you can handle. It's Friday, February 4th, 2021. Joe Hammerx always with me. Hey, Ryan. What's up, brother? Man, I'm just kicking it. Kicking it? Yeah, you know, I do. I know how you do. You had a good week. Did have a good week. I had a, as you know, I had a TikTok blow way up. Yes, you did. It was kind of a surprise. J-H underscore comedy on TikTok folks. Go check out Joe, and he's blowing up with his son playing video games. My son is in three of the most recent videos, yes.

640 something. You know, people spend real money to get that many impressions. Well, I don't have any money, so look at for me. Thank you for me. It worked out. I liked the, uh, the dad at the games. I don't know the exact name of the skit, but it was dad's watching kids games. Yeah. Something like that. Very, very real. Yeah, it was very real. I like that one a lot. Yeah. Yeah. Anyway, go check it out. J-H underscore comedy on TikTok. Hey, he's not just a Radcast star. He's actually, you know, legitimately funny dude. Also a client. Also a client. Also a client. It's been a good week. I know, you know, I had this in my show notes that I'm, you know, probably now just printing out.

We used to have a digital board. And it was like, you know, Nick's trying to run, you know, the soundboard, the video production and scrolling at my reading level, which is quite slow. Slow. Yeah, very low. So we're just, hey, we're a professional show. We got show notes here. We got paper now. Paper. Put it on paper. You know, I know you, you're involved in this project. I want to give you props on it, acting in it. You know, we talked about radical productions, but we are officially shooting this week a series called Up and Coming, loosely based on our town here in Greenville. Sure. Lusely. Lusely. Yeah, we'll say this. It's being filmed here. And it's somewhat related in the, the growth, but a group of city planners,

So it's funny how, and I, you guys have been doing all the heavy lifting, you know, Joey and Sean writing, kind of directing all that, new acting and writing and everything. But it's like seeing the sausage truly get made. I mean, you appreciate like what goes into it. Yeah. And it's something that I've learned fairly, fairly recently is it's not as glamorous as it looks sometimes. It can be a lot of standing around or like putting a piece of paper down a certain way, like 10 times in a row. Like try, now do it like this, now do it like this. So it's fun, but it's not quite it's work. Yeah, it's actually work. It is a little bit of work actually, which I, you know, you know, I feel about work.

I know it's not your favorite thing. My favorite, not your favorite. Exactly. The, you know, in some of news, there's a similar perspective of importance and size and scope. Jeff Bezos has a $500 million yacht being delivered. And the port town of Rotterdam is having to dismantle historic bridge for it to be delivered. Worth it. Yeah, 100%. I know. It's reminding me of, you know, like Kiwi when I was bringing my boat in and how they had to take down how we love it. The power lines, you know, yeah, they had to take down all this power. Actually, it was just us, you know, in a rickety, you hit the power line. We hit the power line. And they fell down. They might still. Yes, they did.

They didn't let your cute mini people. Now, just some fish and wildlife. Yes, shorts, shorts are going to a couple of CDs, I think. Yes. Well, you know, it happens. It does a lot. We're just going a lot of scrams. It's early today, but you know, like, you know, I mean, Bezos is starting to spend some of his money here. You know, he's been counting it for so long. He's like, hey, this thing is legit. I was looking at it and I was going, and I like both. I have a bunch of here, but it's not. It's about 1,000, the size of this. But, uh, it has a helipad. Your boat does. Yeah. Yeah. It too, actually. Well, yeah, we'll run the back. Yeah, me and Nicole want to leave.

Like you might get lost in that thing. Yeah, right. Like some Jeff always went down to get some more. Why not a seller and he got stuck in the arcade. Yeah, the archery. He got in the ass by a boner or an error. He went down to he went down to get some some goat cheese sandwiches for everybody but he he lost in the stables and we haven't seen him since we're who's not a search party. Lobster Thermador. Mr. Bezos. Yeah. Hmm. Hmm. What an example. It's a sandwich and a steak sandwich and lobster Thermador. So, uh, congratulations to Jeff for all of his success. I mean, really, he deserves him. He really does. He really did. All right, I'm proud of him. I, you know, I don't hate on him because I kind of like the convenience

It's how it is in mine too, but Nicole goes and gets it. Well, you know, and I'm like, uh, it's not very efficient. There's, there's a little bit of that. But it's, if there's not a Walmart or Amazon box on my porch, something's wrong. Oh, yeah. I was, you know, having to, uh, carry up the packages from Amazon this morning at our place. You got a, like, oh, this is great. Yeah, it's really fun. And our mail room and our loft is quite a little bit of a trek. A hall. Yeah, I'm like, I never know what kind of surprises are going to be in the box. Like, uh, I wish I brought my, uh, forklift. Yeah. Oh, like get this back. They have like a locker.

Uh, yeah. Yeah, put it in the codes. Yeah, so. Well, the things we do for our wives, they, I know, yeah. I know, they should be so thankful for us. They should have either one of them listen to this. I'm sure that they would be saying right now. I'm sure they're nodding nodding along with thankfulness.

I'm sure gratitude. Yeah, that's, that's right. That's right. The, uh, we did have Dr. John Jaquish on the show this week, uh, talking about fitness and books and how weightlifting is a waste of time. And he's rich. Yeah, we talked about that one other time, I think, right? Yeah, like briefly, he has the, uh, I think X five bar. I think I'm saying that right. Some of my episodes are ready together, but he has this bar that you can do all these exercises and he's ripped and he's like going to the gym and just throwing much of weight around the waist or unnecessary. Do you agree? Um, kind of in between. Yeah, I don't know. I think, you know, everything in moderation including, uh, not going to the gym.

He's got some really nice cars. Yeah. My holy shit. He must be doing all right. From selling the X bar. What do you think? I guess the X five and other things. He's partnered with, uh, Robbins. Tony Robbins, too. Oh, okay. I think it meant like, uh, red robin, the red robin, the burger. Yeah, the burgers and, and fitness. No, hand to hand. He got hit in hand. Uh, and next week, I am excited. Jaron Johnston, he's a member of the Cadillac three. He's written nine number one hits on the country music charts. Wow. He's a writer, country rock band frontman and just a bad ass dude. And he was awesome. You're getting a lot of country music content. Hey, I, I love country music.

So I'm having, you know, you start to get the pick and choose who you want. I'm like, I saw Jaron, I don't know. I probably heard about his music a few years ago. And then he's gotten some of his hits to his from writing have been hidden my Instagram radar. Like they would say, whoever it was, which was, you know, what Keith Urban or whoever, somebody you knew. Then it was a song by Jaron. I'm like, damn, I started listening to him more. And I was like, that, and he's just cool, dude. So there's a writer slash performer. Yep. Cadillac three is up for awards too. They're legit that he's the frontman of. And, uh, but he came on, you know, several weeks back. We obviously pre-recorded a lot of these.

But really great episode about the music business. He had some really insightful things. I wouldn't call it controversial might be strong. But Jaron didn't hold back sharing his opinions on artists in the way kind of stars get made now. Yeah. And the ravenous he's taken. He certainly wasn't hating. I just like his transparency for how he's grown his audience, how they go about things and how they've done it their own way. Yeah. I could agree with that. I'm not going to get too much into it because I'm sure whatever we don't really need to. But TikTok is a perfect example of making stars out of people doing fucking nothing. Oh, yeah. Nothing. Yes. You know what I mean? A lot of a lot of bikini dancing and whatnot.

Yep. Oh, yeah. Yeah. So, uh, it's, uh, I guess I did just get into it. But I guess you did. That's fine. That's fine. Yes. Don't worry about it. Don't worry about it. But, uh, Jaron was great. You'll see some of the teaser content coming out if you're following my stuff in the red cast. And don't miss it next Tuesday. Comes out Jaron Johnson. We've got some big hitters coming like we had a great month in January. But February is going to be a blaze as well. And I've been looking at some of the bookings we've gotten here recently. And names that you've heard of. Okay. Let's just say that. You care to tease any of them. I mean, we're just going to go down.

We're just going to leave it there. Okay. And if anyone watches a little show called The Bachelor, uh, the newest host, I'll leave it there. You can connect the dots. Oh, boy. So, uh, and then it's pretty good. Pretty good clue. Yeah. You, uh, and then just a lot of really great professional journey stories and insights. So excited about February on the red cast. But let's not wait any longer. Yeah, I can't. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. Oh, red cast social media holiday segments. Yeah. Boom. Boom. Got them. Social holidays this week. February 4th today. We got several Joe. We're on the cutting edge. Yeah, we're on the cutting edge today. Social holidays that you need to be aware of people

so that you can celebrate them before the days over. And hopefully plan better for next year. Yeah, get on it. No, don't rely on us for your. Yes, planning. But today, number one, on my show notes is Bubblegum Day. Today's Bubblegum Day, Joe. I'm glad you're not chewing it. It makes for bad content. It's bad content. Yeah. Unless it's about Bubblegum or if it's as we said, ASMR. Yes, we could have the ASMR and popping bubbles, maybe. Sure. Well, chewing, do you like Bubblegum? I do, but I don't. It's like I could take it or leave it. Yeah, like if I'm kind of like out of funk in my, like after eating lunch or something, there's one or I'll take a piece, you know. If you got a bad breath situation.

I so wish it was. Give kids a smile. Not that I'm not that anyone's saying you should do that. Don't do it. You do that with your kids. That's your own business. Sure, but it would be much better as a social holiday for us to make fun of. Some kids deserve a smack. I think we get down to it. It might do sometimes, but I don't. Sure. You know, I want to. I don't. Maybe on a little pop on the rear, but not a smack in the face like I want. But mine's son is big enough now to wear. He might retaliate at that point. You don't want that. So I don't want to. I'm still struggling. He is, but that's not the day. He's probably a better shape.

I could slip or something. Yeah, you know, it's cardio might out last years. It would. 100%. This was an interesting one. Nick had to explain this one to me, but it's national creative vacuum day. What? Actually, it's like a space vacuum. So it's not like the vacuum, like this rug that looks like it could use a little, but brain just exploded. I don't know what that means. Like a space vacuum. How do you do that? I don't know. Nick, this absence of matter. Absence of matter. Absence of matter. Which this this whole sheet is full, right? Absence of matter. So name of my name. I might be the, hey, we should, that's the name of our podcast. Yes, right. Well, right. Absence of matter. Absence of matter.

That are creative vacuum. We're going to leave it. We're going to leave that there. And more important news. It's a national hip day. Okay. Yeah. All right. Not marijuana. Not marijuana. Not the stuff. Not the, not the way you say it's hemp. Hemp. So hemp bracelets, hemp bags. They make shirts out of hemp. Yeah. But is CBD hemp made from hemp, right? Nick, yeah. Is it CBD hemp? Biproduct. Yeah, sort of. Biproduct. There we go. At a hemp shirt one time has actually been Harper shirt. And it was the most uncomfortable shirt I've ever worn. Rough. So scratchy. Scratchy. Fuck that. Oh, uh-oh. Scratchy man, Mike. Yeah. I don't think so. Oh, that's my thoughts on a hemp shirt. Very nice. Yes. It's national homemade soup day.

This may be controversial. Yes. Is chili soup? Uh, I don't want to, I don't know. I don't think so. Not liquidy enough. If it's, if it's like, there's a taco soup that my wife makes. That's a little soupier. Yep. So that's soup. But I think soup needs a, uh, uh, a percentage of liquid viscosity. Viscosity or liquidity. I don't know. Liquidity, sure, sure. I, uh, I make a Cincinnati chili that is excellent. Oh, yeah. Well, it's got to be Cincinnati. Uh, because it's just the way that it's like, have you ever heard of that? No. Like skyline chili. It's got a bunch of different ingredients. It's got like a baker's chocolate in it. It's got cinnamon. All this different stuff. It tastes different, but it's real nice.

It's the one. Yes. Thank you. It's the one you see people eating, uh, over spaghetti and stuff like that. Oh, spaghetti. Chili. Oh, yeah. I've seen that on like the food network or whatever. Sure. I should be on the food network problem. Yeah. Like stuff you should never eat. The, uh, never eat chili on spaghetti. The diarrhea city. Yeah. Uh, it's also national. Think of male carrier day. Okay. Like a male, like, uh, uh, USPS guy. I don't know your male guy. I don't know if I've ever thanked a male carrier. I, I've wanted to smack one. Sure. National smack a male carrier. Yeah. That's as well. I tipped my male lady last year. I don't remember how much. But then this year I went to do it and it was, she, it wasn't her.

It was like she took the holidays off. And I was like, Oh, you might have tipped her too much. Probably, probably. She took the year off. I need to find, I need to see if she's back to get tipped over. I'm a good tipper. So go thank your male carrier if it's not too late. If you've watched this early hit up or listen to it early enough, go through circle. You're a calendar for next February 4th. Thank you. Tomorrow belated belated. Think of male carrier day. Sure. It's also national wear red day. Oops. Look, I celebrated. It was accidental, but purely coincidental, but it worked out. You nailed it. I nailed it. Yeah. I'm aware of my just realizing my classic George. You're all blue.

Yeah, that's when the shoes are black sort of. I blew it. You didn't celebrate. Nick didn't either. No, where? I'm the only one that wins the prize of national wear red day. Red day. Congrats. Yeah. Thank you. It's a big deal. Thank you. Thank you. So tomorrow, February 5th, sure, is ice cream for breakfast day. Okay.

It's on the it's on the menu every week. If you don't cook your chicken. Yep. You got to really pay attention. Yeah. The only restaurant you go to where you could actually you might sell. You do it yourself. Yeah, you make yourself sick. Yeah. Hey, it's all your they they never get a liability. Cause hey, if you get sick, you must not have cooked your chicken. How long did you cook it? Oh, well, it sucks. It said eight minutes. You took four. Okay. You got me to mere chicken there, buddy. You volunteered to come in here and be a line cook. So honestly, yeah, you got to cook your own food. Nobody to think what you're saying. What a genius thing. I mean, you need cooks in the back.

They see people just like slicing things up, right? Prep and you get to cook your own stuff. And then the servers make the cheese with the fuck they do all the shit. Yeah. Like it's dirty. It's pretty tasty though. It's really good. I haven't had it all on for being honest. Okay. I do like today's episode brought to you by the melting pot. Come on down and cook it. Yeah. Cook it enough chicken. Yeah, raw raw raw dog it.

That's their that's really tagline. That's their tagline. Oh, come on in and raw dog. If you want. Oh, it's actually national play outside day. Oh, so after you have ice cream for breakfast, chocolate fondue, get outside and work that shit off. Play some basketball. Yeah. Right. Play outside day. It's gonna be cold as shit. Yeah, in rating. I'm totally right. I'm sorry. We think they'd have that like a may or something. Yeah, February or April. Like a universally warm day. Really any month other than December, January, February would take this. This next one is perhaps what I'm my most favorite days of the year. And I haven't said that. I mean, we celebrate a lot of days on the show. I haven't heard you say that.

What? Yeah. Is there more information? No, you just, your mind can get a lot of places there. Shower with a friend. Friends with benefits day. Sure, at that, at that point. Good Lord. Yeah, I'm not going to celebrate that. I don't think I will either. But I liked it. It's, it's a spicy. That's a spicy holiday. It's spicy give you. Hey, it's fond, chocolate fondue day. With shower with a friend. Ice cream for breakfast. You're a little messy. Yeah, a little messy.

And finally, it's chocolate fondue. It's also world Nutella day. Saturday, February 5th. So you could have, you can get heat up your Nutella. Yeah, make it a fondue. Dump it on the ice cream. Shower with a friend. Hey, that's fantastic. It all comes together. I'm still a little flabbergasted with shower with a friend day. I'm not sure what that's supposed to mean, but oh, I mean, it's pretty straightforward, but it's, it's very straightforward. I don't know who does that. Yeah. Um, Sunday, staying down the theme here of food, which it all seems to kind of gravitate around. Yeah, we'll make everyone hungry on this show. February 6th is National Frozen Yogurt Day. Fro-yo. Fro-yo. Fro-yo, bro. Yeah, Fro-yo, bro. That's, that's the hashtag actually. That can't be.

Wow, that seems because you know how much, you know, people are snacking on that stuff before they took out. Oh, so you're trying to catch the grazers on the yogurt at bar. I got it. Okay. You know, way in when you come in, way in when you go out, and minus the, uh, I guess really nothing. Cause you just, if you're, yeah, yeah, you see, I think that's a good invention. And there's really no way to beat it either. No, right? Because you, unless you got a drink or something, but I just serve no drinks. Just make it all about the ice cream. Fuck it, drink, dude. I don't know, drinks. I mean, what, what is yogurt? If it's not, makes it like, like, Serpy ice cream or liquidy ice cream, liquidy ice cream.

You know, there's still a T.C.B.Y in town. Yeah, you know where it is? The country's best yogurt. Yeah. Do you know where the T.C.B.A.S.? Yeah, it's over there off of Patewood or, uh, yeah, yeah, uh, uh, we're gonna put the subway right now. Subway. It's the biggest chiefs. Oh, chiefs. Chiefs for wings and fire water. Yep. Fire water. Oh, so good. I'd use the fire water right now. I would mind some. Um, finally, Sunday, February 6th is National Chopsticks Day. Okay. So, go have some, I don't know, well, man, or free him with some young guy. Yeah, there we go. I don't know. I don't know. Some Mugu Guy Pan. Mugu Guy Pan. All right. That's the S.S. Chinese. That's one. Yeah, get some, uh,

to celebrate. Oh, red cast, social media, holiday segments. Yeah. Dab. Dab it up. Please just write into trends in the metaverse. You guys can hear that, right? I certainly hope so. We have some real trends today, folks. And uh, it gets real today. So in the metaverse, real estate sales are going through the roof in the metaverse. I'll bet they are. $500 million in real estate sales in the last year. It's expected to double this year. What? So far, real estate sales have been concentrated on the big four sandbox, Decentraland, Cryptovoxels, and Somnium. Oh, Somnium, okay. I thought this was like prescriptions. I thought this was like a, uh, wasn't one crypto box. Cryptovoxels. Oh, Cryptovoxels. Yeah. I got some, you know, you know, I got bad cataracts.

and bought stuff and people want to get next to them. Sure. And like, I didn't understand this because I thought the whole point of it, you know, the metaverse was like, you can teleport anywhere anytime. So suddenly, like land being gobbled up, like, I got to be right here at this spot in the metaverse land. Land, yeah, Bible, yeah, land, land. Yep, Bible, land. Yeah, that's the, that's going to be, uh, the Christian metaverse, bobbling it.

Lots of real estate being sold and bought. And I look, we've said it on here like no one's fighting these trends, but it's just, it seems like a real opportunity to get your ass lost in money if you ask me. Sounds like a dot com bubble. It's a little early maybe. I don't know. It's like like the early days of VR kind of to where it's like, yeah, it might, it probably will, there will probably all be in VR land at one point, but it might still be 20 years away. And well, then I don't want to buy some property on insomnia land or whatever the hell, you know, like, ambient, ambient land, ambient planet.

In the world of not surprised. Right. In the money laundering with NFTs. No kidding. Well, I mean Bitcoin, I think people use Bitcoin, right? To do that as well. Yeah. The report found a small but growing portion of activity on NFT marketplaces that could be attributed to money laundering, which quantified this amount by tracking values sent to NFT marketplaces from cryptocurrency addresses known to be associated with scams. I actually did read a little bit, little something on that. That's, that's pretty funny. In total tractor, the total tract was around 1.4 million and Q4, but this year alone, it's going through the roof. Through the roof. 10x. Wow. Just this four. I'm like, you know, okay, we have open currency with no regulation, not really taxed.

Anonymous, anonymous, essentially, and an NFT selling shitty artwork for nothing. For a lot that seemingly should be worth nothing. But has value because it's being driven. And look, it's real. I'm not, no one's, no one's being grouchy in saying this shit isn't happening. But the fact that it's a Monday, Monday, Saturday happening. What? What? No kidding. I can't believe it. I cannot believe it. Yes, I can. Yep. In other news, I mean, I feel bad if we do.

Trends in the metaverse. So I thought this was interesting, really interesting. So free to lay is reimagining. I'm going to get into a lot of Super Bowl commercial stuff. It's fun. They a lot of it started to leak out. Okay. So free to lay is reimagining salt and pepper's push it in a Super Bowl ad for Flaming Hot Brands. Free to lay is leveraging the massive state of Super Bowl to sound light on its Flaming Hot Doritos and Cheetos. Okay. Push it. Remember push it. Real good. I mean, we were in elementary school. Yes, we were. Uh, that song is about sex as far as I can tell. Greg, I thought so. But, you know, I, uh, I will say I had some Flaming Hot's

I can't believe that that's me, Nick. No, he's just being honest. You know, uh, yes. Also, Captain Morgan. I like this a lot. I like these brand plays. I do like Fridulee bringing back salt and pepper and I like all the flaming hot stuff. So sign me up for that. Sure. Captain Morgan brand has unveiled the Captain Morgan super punch bowl. The company said super punch super bowl punch bowl. Excuse me. Okay. And it's a smart punch bowl at that. Oh, I'll get to that in a moment. The super bowl smart punch bowl. Say that three times fast. Nope. The company said it press release. The punch balls offer the punch bowl holds four gallons of liquid. Wow. And displays the core of the game

I like it. Their marketing is fun. It's what they did the captain thing when they people would stand like that or whatever. They'll take themselves too seriously. No. And just like most people to drink it. Sure. Sure. I don't. You like Captain Morgan? I mean, it's okay. It's okay. But you know, when I'm drinking it, I'm definitely not taking myself seriously. Or taking your choices. You usually like Captain Morgan. Yeah, yeah, yeah. It comes and goes like my choices in the moment. Yeah, yeah. I want some Captain Morgan. I guess like my overall consciousness comes and goes. Yeah, in the tank in the bowl. Yeah, punchball. I'm not a big rum guy. Yeah. But you know, once you get going. Yeah. I'll take it. It's not bad.

But hey, hats off Captain Morgan. I like the play here. Yep. Smart punch bowl. Pirate hats off. Pirates have it off. So Budweiser is coming back. They're bringing the Clydesdale's back. Of course. The emotional play here. Turning to a familiar emotional formula as it comes back to the Super Bowl after taking off last year. The ad stars a Clydesdale and a dog. As they do. Yeah. As they do. Comes to you from Ad Hs. Thank you Ad Hs for letting us know about Budweiser coming back. Yeah. Not going back. The, um, so this, this was interesting and Nick and I had an interesting discussion about this. So Joe Rogan, um, had a little controversy this week. Yeah. The last couple of weeks, um, from a guest he had on.

How dare him have fallen someone with an alternative point of view? Got a lot of backlash and a bunch of older artists that, you know, I give them props for their day and certainly people listen to them. New young, Joni Mitchell, a few others pulled their music for Spotify because how dare him fight the narrative that, uh, you know, that there might be, uh, opposing points of you. Yeah. And so his, his response was, he'll try to be more balanced, right? Wasn't that what he kind of said? Yeah. So, but here's what's really interesting. So these artists, these older artists that, uh, may or may not have already seen their day, thought pulling their stuff was really going to matter. Well, it's done absolutely nothing

just fucking stupid. Yeah. But I will fight your my death on his right to say it. Yeah. And to have opposing views, especially when, at best, the data on a lot of things is suspect. Yeah. Not, and it isn't like, I'm not an anti-backstreet. I'm not like a conspiracy theorist. I'm not saying any of that. You hate dogs, though. Yeah. You're clear. Yeah. Dogs are not my favorite.

But I am saying, we're allowed to have an opinion. Yeah. And we're allowed to voice concerns about the mismatch of data and opposing points of view. And, you know, it's just bullshit that you can't like share an opinion. And I know that I get the point while he's got influence and if he has influence, people start thinking this, okay, I understand that. But it's still a fucking free country. Yeah. And to me, that's what you say. Well, man, you can, you can say pretty, you know, you can't yell, fire in a credit theater, right? Yeah. You can say what? And if some, if he says something off the wall and some dumb dumb believes it, what are you going to do? Yeah. Well, what are you going to do?

That person was going to believe anything they heard anyways. You know what I mean? Exactly. So like, what are you going to do? Yeah, no. So we're allowed to believe one level of truth and one narrative. But as you can see, not everyone's falling for it because Spotify's numbers are sitting still. Yeah, even though people are a lot of older artists or, you know, fighting it. I do like this. Micheloboltra is partnering. Yeah, I do like that. I do like an alter. Yeah, you do. And supposedly there's a Nike next Nike. Hey, that's that's branding for you. Sure. I was even talking about it's because of sportswear. But Budweiser is coming out like a zero-car beer. Super Bowl, supposedly. We'll see about that. We'll see.

But Micheloboltra was partnering to launch the brand's first sportswear collection known as Michelob Origins. The campaign reflects Micheloboltra's shift towards marketing itself as a healthy lifestyle forward brand. Okay. I know it's a little bit of disconnect. And I know I have a soft place in my heart for all too much. I do like this though, because it's it is a healthy alternative for beer. It's a light, light herb beer. Healthier, sure. I like pounding 14 of them in the summer. Correct. And not feeling as hungover as I would have. It's, you know, it plays into my healthy lifestyle. Sure. And I'm going to wear one of these origin shirts and it'll make me feel even less guilty. I like that. I'll do a quasi-hungover sit-ups

Gotcha. Nick like that one. Yes, yes, yes. And that's our article today, my friend. That's great. I thought the news was good. I like my printed out notes. I did. I think that means order. It's so efficient and official as well. I like that I reminded me. J-H underscore comedy on TikTok. That's me. Good follow this guy. See more of his pranks and antics. Like my little goose mouse. My spoofs. And I like to do. Yes. You also more to come on up and coming. Excited about that project. Joe's involved. Yeah. All the greatest hits. All the good guys. Sean Joey. These guys are funny. And we're bringing it to you and Greenville. Is it going to know what hit them? Buckle up. Buckle up.

So I can say. Yeah. More to come on all of that. Anything else from you, Joe? Man, uh, no, I think that's about it. I mean, I'm, I'm feel very fulfilled right now. I'm going to go make some homemade soup. I do. And maybe buy a Michelaboltra shirt. Yes. We appreciate everyone out there. You know where to find us. We're at the radcast.com. Search for Michelaboltra. You'll find all the greatest hits. You probably find like 17 episodes. Probably who does. I'm at Ryan Alford on all the platforms. Find me on TikTok. Go find Joe Hammrich. J-H underscore comedy. We'll see you next time on the radcast.