The Week of April 21, 2023 Marketing and Business News: Elon Musk wants to develop TruthGPT

So you know what I'll take it. Hey, I think one side is better than the other. Look, I put a claritons, my friend, I may be the old OG like allergy drug from 20 years ago or whatever it came out, but that's just clear. Clear to D. Yeah. Yeah. It's also stimulant. Yeah, that's what the decongestant. Oh, I take clear to D. I said, you don't have to call out any whatever La Ramna g nonprofits, he's not gonna let her like no, just in the organic stuff. That's good. How are you doing? Good, yeah, looking spring? And yes, yes, I got my festive colors on, yes, thank you. You're ripping the rip in the brand, the other brand, I know, the other brand for news on I know it gets interesting.

You have sponsors and sometimes you believe in the products so much, you become a partner. And so I am officially an equity partner in VK. We have four partners in the business and going to be helping them with marketing and promotion and some lots of well-nosed products. Yes, global. Listen, I'm a big fan. It is. Chris and I have gotten to know each other really well. Chris Hansen, another one of our equity partners, got to know each other real well in an event. And so that's what led them to becoming a sponsor on the red cast and us trying and using the products and believing in them. And then I was like, it was gotten to further discussions and what about about it being came together.

for you than the alternative. Right off of you balance as opposed to totally checking out. That's right. And so really believed in the product and really excited about what we're going to do with VK. We're still going to talk about it on the red cast. They're still. They're almost directly, but we want to be transparent about their part of our partnership. But we are going to talk about it because we do think a lot of our audience, this fit fits right into them. And we want to destigmatize, hemp based products. One of the great things they're having with functional mushrooms and different things. And this isn't about tripping out, going to the gas station, like things that we've talked about. This is about using natural functional medicines or nature's way of helping us deal.

a lot of different purposes, for writing, for marketing, for different things. We're certainly embracing it as an agency and what it can do. And I think you would be wise to leverage it the best that it can be. But no, there's going to be bad players. So, it's just being careful, and this is where I hope the government can step in or whoever is going to police this, the companies themselves manage it. And I don't know. I think if you aren't, I think this has the potential to be like the internet was 30 years ago. This, when everyone else was talking about the metaverse, we were panning it. And I was because I didn't, I see that 10, 15 years, maybe down the road, but I just

thought it was way early. And I didn't see it as being this titanic shift in what it really enabled. For sure. Still felt gaming chat GPT in this jitter to the eye. And what I would say we're transitioning from asking questions and getting search results into asking questions and getting answers. And it's, it's about answers and not about questions or having to filter through it. It gives you the best of the, it gives you a really good answer. And it would give you a better one if you give it more information. Right. So that's the regenerative part of it. Initially powerful. I've played with it. And so, you know, what are you on doing with the spins of truth? Yeah. How about their GPT? Oh my God.

That's a horrible way to happen. That truth is truth or dare GPT. How far would you go? That's a movie waiting to happen. Wasn't there a truth or dare movie? Yeah. Yeah. Yeah. That was a horror movie. Yeah. Really bad one. So terrible. But we'll see where all this is going. But you do need to be learning about it. And we're going to keep talking about it here on the red cast. Yeah. Yesterday was 420. And to celebrate Jack in the box, I do love Jack in the box. Jack in the box is one of my favorite like, trashy, fast food restaurants. But they stationed food trucks all across California. And we're selling milkshakes for $4.20. Yeah. Kind of fun. Look, look. Link to your audience.

to lean into that. Yeah. Safely. Yeah. So cool. Fun stuff. We do have some radcast news. Hope you listen to it. Speaking of GPT, Rob, Linen, you know, what I would call the biggest thing with chat, GPT and these things is knowing how to prompt the chat. What do you ask it? What are the prompts? The weird word for me. But what are the questions that lead to the answers that you need? Sure. I've always thought the people that ask the best questions were the smartest people because it tends to generate answers that are compelling and interesting or usable. And so this is the same thing for you to get the best at a chat GPT and you ask at the right questions. And that is universally being called prompts now.

And Rob is one of the best at that and has really been down the rabbit hole with this software. I've been using it for multiple years, but you don't get known as the AI whisperer for nothing. So a fascinating discussion. What a title. That was this week. But he's come out with a podcast where he has a co-host that is AI, 100% a voice that he's made up. He's using and develop this 100% where, and it's a little bit behind the scenes editing, but he has the conversation back and forth and it's another, it's AI that's doing it. It's really fascinating. He's launching it in two weeks, the first episode. Oh, I'm excited. What's going to be called? I'll get AI and me. I don't know.

I don't remember the name of it. He's in the episode. He may have mentioned it. There you go. We got so knee deep. Like him and I went down the rabbit hole and was asking so many questions. It was like, it was like getting answers, but I don't know if we got like specifics or what it would be called, but I will say, go for a rob on LinkedIn if you listen, great follow. And he will teach you how to get better prompts. You'll see about his podcast and a really great guy overall. So that was this week that launched on Tuesday. So if you haven't listened, go check it out. If you have any interest in the chat, GBT AI, where things are going.

What the challenges are, some of the scary stuff. This is the episode. So go give that a shot. Next week, we've got our best of entertainment and entrepreneurship. We do have a lot of superstars and over here to my right on the wall, the fame of our rat cast that's growing up, eight or nine new art pieces coming in two weeks. But we do have a lot of them that a lot of them have really fastening business and entrepreneurial journeys. So we're doing the crossover of where entertainment and entrepreneurship meet. It's exciting. One of our best stuff. That'll be a fun lesson next week on the rat cast. I love my boyfriend and he's a great cook, which is just one of the many reasons that

ship their products, the fact that you get $240 of free bacon. I say that every single week because I love bacon so much, lock in that price, which is great for it. Go hog wild. Yeah. I see you did there. Why do we say that? I don't wait. The chickens go wild too. Chicken wild, cow wild, mad cow disease, which the steaks don't because they're raised in America. Born in bread. Yeah. It's a great sponsor for us. You can use the code radcast to get a bonus $30 off your order. Look, here's the thing. This Friday. I was head out of the house. It's like, what are we going to do for dinner tonight being a thing with the thoughtful husband? Yeah. I was making my protein shake, got the fruit out, stared at me over there in the corner

or two. Nice looking New York strips. That's their best cut. That's my favorite cut. You just from Good Ranchers. I like set those things on the counter and those bad boys are going to be thawed out. And on the grill, talking to me tonight and you know what they're not going to be overcooked. No, they won't be. I thought I'd believe you. We don't ever cook in the offer family and we definitely don't over cook good ranchers because it's steakhouse quality meat delivered right to your door and right to the offers stomachs this evening. It's so good. It is. Really. Give them a shout out. Go do you. You will. If you don't thank us, text me, send me a DM and I might buy as long as we could figure

of others. Yeah. So the thing when you build your whole tech around a service that someone doesn't have that they might get at easily, you don't trademark it or whatever they, but this is a long time coming. I don't know why they've had this. Yeah. But essentially on your bio on link on Instagram, excuse me, you can add says you got your place for the link and usually you can only had one and that's why people would use services like link tree, which would then have five, six, seven, eight, whatever link you want. They've actually asked about the future features, which may help them stick around. But now you can add up to five links on your bio. So call different things for selling a specific product.

If you're other social platforms, exactly. And ways with which will be interesting if they allow. I hadn't done that. It's like to my home, my Ryan offer.com and like the radcast and take a vacay.com. But let me link to your TikTok. I imagine they would. That's what I would. Yeah. That's what I got to do. My link trees in there. But it's a big deal and it's going to help. I think people transition like people from search to sell for content to sell on certain things and just be able to spread more of things that you're into or interested in making it easier for people to find it because you can call that out specifically in a caption or something like that. It's not going to take you to click on link two in my bio long time coming.

If you're going to, are you going to gate it to where only you know, how are you going to keep the right audience engaging with the right audience. And there is the parental supervision. What I think is interesting, you can meet strangers all over the world, right? Whether it's a dating app or Instagram, whatever that looks like. And then if you meet them on those platforms, in my mind, you are more apt to try to meet them in person. And I almost wonder if there is some kind of safety barrier with metaverse technology. Will you feel like you've met them and you're not about to hop on a plane to go meet big thing one, two, three, or whoever you're talking to? Just a thought in my millennial brain, I think these are all the right questions to be

asked. I don't know. I just think that the metaverse is still a gaming first platform in general. You know, there's still like 12 or 13. I think brands jumped on it quickly, but as we pan on the red cast that it's early and it's not a mainstream use case or business and otherwise yet, it is where a younger audience is at. And if you're trying to market to them, then that's probably where you need to be on some level testing. But we'll see where it goes. And teens who game are much more mainstream for some adults, not all, but some adults who game can be a little more French. Agreed. So we'll see. Stay tuned. Like that's some marketing news. We've got a little bit about Netflix and a couple articles here.

They they're at supported plan is getting the support from 1080p quality and two concurrent streams. So they're upping the quality of their ad supported platform, which only makes sense. And it's going to be at 95% plus parity with the standard plan, which is $16 a month. Yeah. Very technical. This is Netflix news. How many numbers can we have 1080p 85% with 170 million times 300? But here's one that's interesting, 170.6 million users are forecasted for the U.S. This year, track with me, and 682.7 million globally with this plan are introducing broader password sharing restrictions this summer, which is, I can't read, forget it, something about billions of dollars, which password sharing. Yeah. In other words, the revenue is going up and, you know, they're going to be curtailing

password sharing, sharing even more worldwide so that, you know, you need to be on either ad supported plan or your own plan. And in the GAAP, it's a big deal, like on your home screen, a lot of you will watch it on their television screens at home. You're not going to see, you probably didn't see it watching on your phone. You wouldn't see that degradation as much. But now, but if you have the ad supported plan, you're watching you can tell. You've got to watch ads might as well be pretty. Yeah, exactly. What's the big deal for the ads, too, because like the ad experience, if I'm an advertiser that's running on the platform, and I'm spent all this time in money on a big, bold,

beautiful ad, I want it to be in his higher resolution of qualities, too, because it does get distracting when you have a user base that's used to seeing quality at certain points, like watching television now in HD. Go watch a non HD program, you know? Like watching a play. I'll just play recorded. It's so weird. Yeah, it's jarring a bit. So it makes sense. And we'll see one way or another, you got to pay for it. Yeah, it's just it is what it is. Nobody wants to hear that. But if you create something, you want to, and you charge it for compensation for it. So it is what it is. I will munch off my parents as long as I possibly can. But this next one's totally surprised me.

The algorithm. I know. But such a game. Go give it a look. You'll laugh like I do. And everyone else. So we do appreciate everyone. You know, to find us the radcast.com, all the latest episodes, all the guest highlight clips, all the links to our great sponsors, including the wonderful cry comedy on TikTok. Thank you. Hey, guys, for Christina Yassi, Saw Your Own Once It Toos, I'm Ryan Offert. We'll see you next time on the radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Offert. Stay radical. Finding great candidates to hire can be like, well, trying to find a needle in a haystack. Sure, you can post your job to some job board.