The Week of April 19 | Bitcoin Down by 7.9% to $61,842

This is right about now with Ryan Allford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now. Welcome to right about now. So weekly business and marketing news of the week on April 19th, 2024. I'm Ryan Allford, your host coming to you from the new studio center here in Greenville, South Carolina, named to be determined. And if you're a sponsor, you might have naming rights, baby. That's right. Join us always. He's always got the naming rights. The vacay lounge. Chris Hanson, so brother. What's up, what's up, my man? How you doing today? I'm good. Spreading my arms out here in the new studio. We're still decorating spacious, huge new studio. Yeah, I'm not being sucked into the wall. We will have some decorations. So if you're watching the video, if you're not, you need to go watch us on YouTube. Search for right about now. You'll find us. Yeah, man, it's good. Gathered surrounded by all my friends and guests coming on the show, which we'll talk about momentarily, but all in all, it's good. Hopefully if you followed my advice, you bet on Scotty Shuffler made that call last week. Before the master's tournament started, I tell you what, Chris, I've been making some calls here. Like if I've been actually betting, I might be like, El Presidente, who's been with it or hop on ESPN bets, bro, your money where your mouth is because you're calling good calls. No, one, the bracket at work, got the Scotty Shuffler pick, right? Come on. Anyway. Let's do that. Start betting on it. You know how that goes. Yeah. Sal City. Gone. That's my experience, bro. Yeah. If I were to Akuna. Yeah, really. Yeah. Yeah. How's life, my friend? Down in Miami. On the down in the lounge, baby. Yeah. It's starting to heat up a bit. But we're still getting some beautiful days sucking that in while I can. Yes. It's nice and balmy here. It's been like mid 80s this week. So it's nice and G Vegas. Yeah. We've got to help the tourism here if you want to make it. You can tour here. Just don't come. Move here. Greenville, South Carolina. Well, the fastest small cities, growing small cities in America, lovely place. The home of yours truly and radical, rad cast and you've got our social house. We work out of our space here that I own. It's a co-work lounge. We'll call it that half bar, half lounge, half, I guess a third. It can't be halves if there's three of them. I never called myself a math major, Chris, but yeah, come see us at social house, got our studio here and it's expanding. Sorry, rice, our producer and engineer has been doing a great job getting this set up and looking tidy. We're getting there. We've got a lot of love. It lights everywhere. It's looking good. I'm a little jealous. I want a big, nice desk like that. Yeah. We're getting ready. We're getting ready for the big times with the daily show. We've got to come in. And ironically, April, you know, social media holidays all the time. Next week, on the 23rd, today's the 19th, I guess that makes what Tuesday, something like that. Tuesday, the 23rd is World Book Day. And so I just wanted to share a few books of, actually, it's less about the books, the more about the writers who's coming on the show on right about now. You may have heard of a guy named Gary V. Gary will be joining us here the next few weeks for recording, release date to be named. He's got a new book coming out, day trading attention. Hey, baby, attention is currency. So we're talking all about the new book and day trading attention with Gary V. Jim Quick, author of limitless, hey, we all want limitless, limitless time, limitless money and limitless brain powers, what that's about. So it's all about getting the most out of your mind excited about those two, two books. I think they might be unreleased. I think they might be limitless might be out, but I know day trading's not out. So we got it before you could buy it. That's just what we do here right about now. We're bringing it to you hot off the presses before it hits the press and excited about those. And hey, we're going to pop some bottles, Chris champagne style with Brett Barris, the founder of sovereign brands, you got it. It's heard of these guys, right? You heard of this? You heard of these bottles here, Chris? You know this. I know you don't even drink anymore and you know what these are. Yeah. Of course. Bell air, baby. Bell air. He partners with Rick Ross and others, but Brett Barris is the CEO and founder. Crazy man. So we're going to have him on we pop in bottles and drop in knowledge. Yeah. Dropping like a fun episode. I'm assuming you're going to sample some of the product on air. Absolutely. I've got a ball. Brett's team was so nice to send some samples. And I think I got like some, I don't even know what going on there to gin some kind of rum. Got all the bottles. We'll have them out next week for decoration or something. And my sip on a little bit. What to do that? I don't know what time we're recording. Hopefully it's not 10 a.m. It's a little early to be drinking. But it's for the show, Chris. But hey, if it's required for the show, then you got to do what you got to do. Yeah. Exactly. Exactly. We hope you're doing fabulous wherever you are whenever you're listening. You can be three years from now or hopefully topically listening because this is our new show. It's meant to be topical and it's meant to be on time because what we do, it's now folks right about now. And today's first article, ice cube won't let brands set table for Caitlin Clark with paper plates. Heading into Monday's W and B draft, that was this past Monday. So heading into it ice cube, all for the Caitlin card to play in the big three league still stands at five million for eight games. I think she passed that up, she ultimately got drafted first. For ice cube and big three partner, Jeff, Quattonets, Quattonets, Founders, CEO of production company, record label management, agency, the firm, who would want, what's the name of your company? The firm. Just called the firm. Yeah. Okay. Anyway. The whole side track. It's a book named that. Yeah. From like John Grisham or something. Yeah. The firm. This is serious. The lucrative offer to join the big three next season isn't, isn't a marketing move. Yeah. Much like drawing proctor and gamble, Merck, a capital one of sponsors for the upcoming big three season. The offer to Clark is a business decision based on rare opportunity. It's really about being a fan of the game, being a fan of my heroes like Dr. J, Iceman, Rick Barry and Gary Payton, ice cube told adweek. And making sure if you're going to invite them to dinner, you better not have no fucking paper plates. Pull out the good stuff, baby. I hear you. But ultimately she passed on that. Look, she's working with Ganger, she's working with the big boys, five millions, cool and all, but she wants to play in the league. It's good for her. She got drafted number one. But it isn't interesting crossover. You're seeing the impact that she's had across John and ice cube paying attention, not making her offers, play it in their thing and it's got all these inner mix of sports of music, icons, and Kate and Clark bringing it all together. So the ratings for the draft were like through the roof, like just that iconic person. It's interesting if it holds on past her halo, but still cool. I still like ice cube. Me too, man. He's doing good stuff for sure. And everybody's getting in that brand and business game. So good for him, good for her and the firm McDonald's made scent, scented billboards that smell like it's french fries. It comes fresh from adweek as well adweek.com. A delicious smell can inspire cravings and lure passer buyers into a restaurant. McDonald's put that power to test by deploying a series of billboards, diffusing the scent of its best selling french fries. After the based agency, TBWA collaborated with Rahul and Regole, a production company specializing in fabricating unusual billboards. That's a so to produce a series of unbranded blank red and yellow billboards with a hidden compartment to store fries. An eternal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display. I love it. Woff. It's taking a walk in the park. Those some stale french fries as well. Yes they are. Yeah. Well, you know that McDonald's doesn't go stale, right? We've seen the videos of hamburgers for two years. Yeah. Like 80 years. Yeah. And McDonald's hamburgers stay in the test of time. Yeah. You pull a twinkie out of a time box like 50 years later, supposedly, it didn't break down. Yeah. Yeah. But it's good for the good. I love this stuff. I do like this. Fun. I have no idea how it's performing, but hey, experiment, go to the brand. It is. There is an iconic smell. Let's be honest. Yeah. My kids put it in my face like three times a week. Maybe not three times a week, but at least once a week. And I don't even want me down. But then you smell this for us. All right. Give me one of those damn fries. Yeah. Give me that. Give me that ketchup. Don't be hogging the ketchup. Dad, I think you want anything. I don't. I just want one of those damn fries. Look, I don't. But I smell the fries. And I do want some. Yeah. And there's fries are very distinct smell. Did you think they put crack on the outside of the inside? I don't know, but I do know I've heard how they grow all their own potatoes and it's all internal. So they've got it down to a tee. Yeah. And just saying they you have a French fry you want chicken nugget to wash it down. Yeah. There's definitely some compound in their fries that definitely makes you want more. I fully believe that. I think it's yeah, crack cocaine, some kind of pharmaceuticals. Something to help you. Yeah. Additive. I don't know, but it tastes good. It tastes good for. So good. I don't know. The first 10 minutes. And then it's like then it hits your gut. Yeah. Yeah, that tells you. Maybe that wasn't a good idea. But I like the brain extension bringing it back to value. That's what this is about. They're having fun with it. Yeah. They're trying to make the the brand synonymous with fun and look. Taste smell. This is all about the senses, right? Taste smell. Yeah. And that's part of the experience with McDonald's. Smell those fries and you go must have them right now. Get them away, hamburger. Get them away. Roll them McDonald. I'll punch you in the face. Give me those fries. There's a lot of companies I think that have realized scent is a huge sense to tap into. And I've seen it largely in the hotels, even here I have an oil diffuser that's all scented on different hotel chains, summer four seasons, summer the one hotel. It's brand man. It does. It totally does. You remember that. It's like it triggers memories. Good, batter and different like that locker room. Her fume of an ex girlfriend you walk by and you're like, oh, shit, I don't have any of those. Only my wife. I know. That's right. World man. Faithful. One woman man. I don't remember them. It's 10 years ago. But I do. My wives. Oh God. Can't do more than one. My wife's perfume definitely because I'll smell in the bathroom. I get up at she gets up earlier than me. And so I'll get up. If she's already gone to school, she's out the door early. And so I'll go in there and I'm like, yeah, it's melon, I smell what she's got, what she's throwing down. And but you're right with the hotel thing and spas and just how you. Clothing stores. Clothing stores. Yeah. And I worked there. We were spraying always. Note to Sawyer, we need a scent for the studio. I don't know what that is, but we need something. We want what people to be when they come in for our interviews, we're going to review section set up. It's going to be to the left of us and left of me. And we need like a scent of people walking and go, whoo, that's the radical studio scent. I think about what that is. Like some leather on a mountain, mountain sized leather, mixed with teakwood and rain forest. They do a little tobacco, most have tobacco and leather. And I have to talk like this when I talk about it with the growling voice. It's a brand, baby. See smell, touch, feel all I know is with this McDonald's sign, I'm smelling money, smelling green. What's your smelling? Dolls are doing all right. Unfortunately, something that's not done all right the last week or two, and I don't mean to bring up a downer subject to your Chris bit, no, Bitcoin down 8%, probably down more than that at certain points, but I think it's rebounded, gone up a little bit. It's just from Rooters.com, it fell 8% to 61,000 roughly on Saturday. And I think, look, this is what happens, this is a scary thing and I want your perspective on this, when they're, when they want, we want this to be legitimized. We want it to be like, okay, and it is. I think it's legitimate and there's a lot of people and a lot of money in it. But the moment one thing happens in the world, and it was a big thing, you're wrong. I ran lots of missiles into Israel is not messing around and I don't want to make light of that. And this is not a politics and government and regular news show, this is business news. But the business impact of that was that cryptocurrency took a dive. The moment unrest happens. What does that mean? Is it going to, can it withstand the natural flow of shit that happens in the world? That's the question, right? That is the question. So what says you, like, I wish that I could come by my way and tell all of us and convincing us, there's going to, oh, the world will always be peace. But every time a damn bomb drops or something happens, unfortunately, like it's crypto, just going to take a dive because people go, I was willing to bet on it, but if shit hits the fan, I'm going back to the dollar. I don't know. I don't know either. And I didn't see what the stock market did when that event happened as well. If it was uniform with Bitcoin, but yeah, it didn't have a wonderful day, but it's bounce back pretty quick this week. I think that played a part as well as the Bitcoin having today, the 19th, which is essentially controlling the supply of the Bitcoin available. Yeah. And from what I've seen, this is a normal kind of downtrend prior to that happening. It happens every four years. So I'm still confident in it. And we've talked about this before, especially when you have these large firms like JP Morgan and putting ETFs together, in my opinion, they're scooping up everything they can right now for a discount, which I did myself, but I like to think crypto is not as volatile on world events as the stock market per se, but obviously this example showed us that it is, right? It's more volatile than the stock markets. I've seen a lot of people talking about this and the blogs and whatnot, just how do you even plan for this? You can't. Right? No, you don't know. You don't want to. Iran's going to send 115 drones. They've never seen something they've ever done before. Yeah. Yeah. Like, where was that in anyone's playbook of possible scenarios? Yeah. That's the nature. And it's, I don't know what's going to happen with Israel. They're going to get into that bullshit, but they could do something stupid as well. And not because the baby, and I'm not saying they're not justified in doing it, but it's true. I don't know. It's like somebody needs to tie their heads. What are we going to all blow up each other up? I mean, that, where does I get you? It's some point. It's only, can we all get along? I don't know, man. Believe me. I know it's complicated. Somebody's going to send me a DM. Do you know how complex that is over there? Yeah, I fucking know. Yeah. It's just, but still got to figure it out. Yeah. Yeah. And if you want to learn from me directly, join my newsletter, Ryanoffer.com, backslash, newsletter. Sign up. Get daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show. Give away our best advice. On lighter news, this comes with our good friends at the Hollywood Reporter. Travis Kelsey to host. Are you smarter than the fifth grader spinoff in his first TV series role? You knew it was coming. Travis Kelsey's next gig game show host. The Kansas City Chiefs tied in has booked his first TV series job and hosting a spinoff of the Fox game show. Are you smarter than fifth grader? This is for Amazon Prime Video. They ordered 20 episodes and it's title. Are you smarter than a celebrity? You'll have adult contestants answering six grade level questions with the help of some famous faces. I was hoping they were actually going to go against the famous faces. Let's show how stupid some of them are. That would have been more interesting. But maybe there is some someone to that in the game, whether or not you trust their advice. So led by Travis Kelsey, he's probably smarter than most of the people that come on there. He made the smartest move of his life. We've already talked about that. I can't. You know, down T Swift, maybe. Yeah. Kale Swift. Yeah. Probably Mike Swift Kale. Let's be honest. Yeah. She needs to be in the front. Yeah. She is a pack leader. Come on. Yeah. Taylor, they're just not like a really natural like role of the tongue joint of their names. I don't know. Someone had someone would have already come up with that. There was Kale. Yeah. Swift Kale. I don't know. Anyway, smarter than a celebrity will be on Amazon Prime coming soon. They're working on recording now, getting everything together. And it's a natural dude's out there, man. He's get it's an extension of the brand for himself. He's out there doing the game show host thing. Having fun. Said the table. He has an official. He has an attack. I guess he's going to play again. Are you hadn't decided? You might. He's five. So is it tied in? He's not far from his brother Jason already retired, who's an offensive lineman. There's a couple years older than him. And there've been rumors that Travis was. He might come back for one more season. Things are looking up for old. Trav Kale. He's on a run. He is. I'll tell you who's not on a run. That's Tesla. Tesla reportedly halts all cyber truck deliveries. Damn it. We can't get one Chris. Due to the fatal flaw that causes the EV to accelerate the top speeds. That's not good. Wow. So they've halted deliveries due to a potentially fatal flaw that causes the accelerated pedal pedal to become stuck and send the EV at the top. No, things go like 300 miles an hour or something. They're fast, bro. That's not. That would be alarming. It says customers found an issue with how the cover was welded onto the pedal. Okay. The recall comes after a new Tesla owner shared the design flaw in a video claiming the pedal cover slipped forward and wedged the accelerator under the interior that was held down a hundred percent. How do you live to talk about it? And then he's like, oh shit, this just happened. Let me do it again and record it. Yeah. I'm starting to see more of those around. Now I know to get out of its way if there's one behind me. Yeah. Be really careful. That's why it needs to be in the, what do we talk about the 2000 over there near Mt. Fiji in the bubble with all the other EVs and self driving assisted or assisted driving technology, driverless. Yeah. You need to get that thing over there and that bubble. So not hurt. You had it in sauna for it. If you're in the bubble, you signed up for it, right? You signed that lot. That way a speedy bulletproof vehicle coming down the road. Yes. Sounded that waiver. You're like, it's part of a buddy. You might get a cyber missile coming into you. Now deployed in Iraq. The cyber missile. It's Elon Musk's newest weapon. The cyber truck missile. It's driving trucks and building. Yeah. It could be a brain stitch for me. He did light the flame throwers. You remember that? Yeah. You're the boring company. Yeah. So we'll see. Tesla. Gotta get together, man. Come on. The news needs to get better. This comes from Wall Street Journal. This was, I found this morning, Chris. This kind of blew my mind. So Americans throw away up to $68 million in coins a year. Here's where it all ends up. Essentially it ends up in the trashed in the landfills and everything else. But at a waste management facility in Moore'sville, Pennsylvania. Workers load incinerated trash into industrial machinery that separates and sorts metals. Then sends them to get hose down the roared buckets of quarters, dimes, nickels and pennies. Americans toss as much as $68 million worth of change each year, according to ReWall World. The sustainable waste processing company is on a treasure hunt to find it. The company says that in the seven years that it started, the effort is collected at least $10 million worth of coins. There's a company out there that purely goes and collects it in trash hunts for coins. I throw money until it's not like, I'll say this, I don't recall. I've never purposefully thrown change into trash can. Now, I will admit that I have become less concerned when it's like in my pocket and I throw it somewhere. I don't know if I drop something. I think I take it up. I don't remember dropping. I've probably dropped a penny or two and gone. That'll be good luck for someone picking it up. Third, $68 million. That's crazy. I don't know what that says about us. If it says, we're lazy. I don't know if it says like, you know, if it says, look, it's just what I want to, I think it's a fascinating kind of order. One of these, one of those, I hope people are like, that's interesting. Like kind of thought provoking. But maybe think this Chris, I bought some new stuff in the studio. Got a new podcasting, like an anchor desk that we got here at the watch video to see it. And bought it locally. I found a guy. It was about about one online. The guy had one locally. And he wanted to cash for it. I usually have some cash sling around, but I just spent like a bunch on a trip or something like that. It didn't have my normal pocket cash. Let me just tell you. And I'd lost like one of my personal debit cards. And so I'm like, you're not hard at this to get cash like these days. I'm not about $5, $3, $400. You need a couple grand. You go into the bank. They almost look at you with four iris. They want blood sample, ID, six forms of this, seven forms of that. We're getting close to an age where there probably won't be any cashless. Cashless. Right. You could even take cash sometimes now too. Even harder so you walk in with five grand more deposited. They might not even take it. Yeah. And all the, you know, the prepers would say that's building towards no cash. No cash environment in silver. Yeah. Gold silver, gold and silver ammunition by silver plated bullets or whatever. And I don't know. I'd stay out of that talk. But I don't know if it's hard to get cash. And if I really need some, I'm just going to go to the local dump. How they going to be faster digging it out of trash. We get a middle detector. Like when I was a girl, a kid, how cool was it watching the guy on the beach? He's got that middle detector. You're watching him go by you. And your parents look like making fun of him or something. But as a kid, you're going, man, I've just had one of those. Yeah. I'd kill that. I'd knock that guy over. Take that thing and run so much treasure and borrow it from the hour. I'll give it back to him. I just want to use it so bad because you think you're going to find something. Yeah. It's like the treasure finder. That's it. There's a psychology in that, right? It's because look, we had these at our lake spot at our dock and at the marina. We had these large giant magnets that it's called fishing magnets and the kids will spin hours throwing those magnets in and pulling stuff off the dock from the bottom. It's just that it pulled up some big shit. It looked like a grill once and like metal chairs, like these magnets are pretty strong. And it makes me think of this of these guys digging around in the trash looking for those coins. I got a quarter. You got a quarter. I've done the gambling. I got a fifty-six piece. All right. Ten million dollars and seven years. You got a company doing over a million in rev just going to trash. Yeah. It's a damn good business. I would know what the costs are. It's margin double. Okay. Just for going through trash and getting coins. Damn. Sweet. Yeah. I think I might need to change my job. Yeah. Yeah. It was low hanging fruit for a terrible joke. Dad jokes it is. It's a light news week. I will say Chris. Not a ton. Not a ton in the headlines. No. Other than that. No. Outside of the war. Yeah. Exactly. And I hope you celebrate World Book Day. We'll have these guys on soon. Gary V. Jim Quick. Court. Brett bearish. Yes. That's a good guess coming up. And if you don't, if you didn't know it tomorrow's national look alike day. If you look like someone posted online. Who you look like Chris? Is it you? You get any? You look like someone. Not in a while. I did have one person tell me Jude Law one time. I could see that. Okay. I'm like, I know. Yeah. That's a compliment. Yeah. Take it. Take Jude Law. A while ago. A couple of years. No. Hopefully. I look like myself. He looked like Chris Hansen. The real Chris Hansen. You got one of the kind of those names of the handful of Chris Hansen's out there. Oh, you know what? There is some musician in Brazil, some real big musician. I've had people on Instagram message me. Tell me I look like. I'm like, I am. They call me Fabio. Yeah. He does have a name. I guess he's not a Brazil musician. I'm like, should I shoot him a DM and just go, bro? It's a prequel. Looking good, bro. She pulled it down in Brazil for us. Yes. Send him a picture. Hey, man. On National Lookalike Day. He looked like Chris Hansen. Yeah. I don't know. There you go. All your news. We appreciate everyone for listening. Got some good guests episodes coming. Got some of the content. For the Daily Show we're putting together. Get the studio ready. We appreciate you for being out there and taking the time to listen or watch. Couldn't do without you. Thanks for making this number one for Chris Hansen in Miami. I'm Ryan Alford. We'll see you next time on Right About Now. This has been right about now with Ryan Alford, a Radcast Network production. Visit RyanisRite.com for full audio and video versions of the show. Order one choir about sponsorship opportunities. Thanks for listening. If you're shopping while working, eating, or even listening to this podcast, then you know and love the thrill of a deal. But are you getting the deal and cash back? Rakuten shoppers do. They get the brands they love, savings, and cash back. And you can get it too. Start getting cash back at your favorite stores like Levi's, Plow and hearth, Adidas, Sephora, and Neiman Marcus. 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