Weekly Marketing and Advertising News, October 1, 2021: Coca-Cola Gen Z-Focused Campaign

I heard that someone is climbing the charts on the on the podcast recently. Yes. Yes. Yes. Hey, that's a clap out to all our listeners. Here's what you do. No matter what you sell, set up an e-commerce store. The reason we have this ferocious desire for content is because there are so many of these platforms. Yeah. And so they all feed one another. You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? Welcome to the latest edition of the rad radcast. I love that part. You like that part, Joey? Um, my headphones are very loud right now. So yes, I love it. You love it. I feel like I'm in a Metallica concert right now, dude.

Today's Friday, October 1st, 2021. And we're getting radical here, folks. I'm joined by Joey Thompson. Yeah. Officially, what's up? I kind of caught you. I was like, sometimes admiring my rad radcast because, you know, I'm easily entertained. But, you know, sure, it's like repetitive. How many times can you say rad and one thing? It's like a branding. Have you ever done a counter on a video? How many times you should say rad, radical, radical, rad, rad, rad, rad. Just keep it a nick, dude. Edit in some, every time he says rad, dude, give him a point. Or deduct, I don't know if it's like golf, deduct a point. Yeah, we're getting early with the praise here. Um, what's up, Manny Dunwell? I'm doing just fine. I'm feeling good. Dressed to the 9s just like you. And

I can watch it on TV and like, oh, it's good scared. That was cool. It's fun. But I just go into the haunted house. No, I'm out. I'm out on that dog. I, uh, I learned as a kid to laugh when they come out to like, because you know, the whole time you're like, if you walk through like that, you're just going to be like, oh, all the time. So like when people, if you, uh, and start laughing, it's, it's a little more enjoyable. Yeah. You're probably like a scary clown or something. You know, that seems to be all the haunted houses are now is like the haunted clowns that have broken out of the mental institute. Like, is it every haunted house now that?

out there. I'll be back in three hours. Oh, man. Hey, hey, we have a good week at radical. We've hired six new people. That's great. We're growing. That's a good new hire. He's favorite of the so far. Oh, you know, Cindy and accounting is not my favorite because she's telling me that we spend to waste money. Okay. Cindy stopped, you know, and this is your warning. Yeah, there was like, why don't you have more accounting people? Well, we want them telling us how to spend money. Okay. Yeah, it's probably not the best business move, but so far, it's worked out. Sure. But no, they're all good. Really good. We got some good senior leadership coming in. Radical 2.0 is in effect. 2.0. Yeah. 2.0. Okay. No points. Just don't. Yeah. And

so I'm excited, man. We got a lot of new business coming in the door. Sure. So it's good. That's a lots of good stuff. Hey, I'll clap it up. Clap it up. Yes. So yeah, I'm excited. We got a lot going on at the agency and the podcast is doing well and taking off. And hopefully we don't screw that up today. Well, you brought in the wrong guy, dude. Hey, dude, just when you were going up, I'm here to take it back down. Yes. Yes. Yes. And Bobby Maximus was on the show this week. One of, okay, tell me about, first of all, Bobby Maximus, if that is legal name, let me, okay, a good story. And Bobby's cool. Robert Maximus, but he sent, we asked a request. He's

one of the top 20 fittest men in the country. Yeah. Bobby Maximus does that. He wears lots of hats. But in all seriousness, he sent, we, we had reached out to his publicist or whatever. I mean, he's like, he writes for men's health magazine. He's going to like top 20 fittest people in the world. And he wrote back Bobby fucking Maximus, like, we'd love to join the show. And I'm like, all right. He's a dope film performer, whether you know or not, dude, you're talking about what kind of hats does he wear? Probably Trojan and Derrick, except the hats he wears. Oh god, hopefully. No, but he's, he was cool, man. Very motivational. And he kind of, you know, very business heavy. He's a good writer. He writes for men's health and a bunch of other fitness journals and things

like that. But very real and very hip with the marketing. Yeah. And what, so wait, that was his, his manager that wrote that back? No, he did. That's like what he puts on like his, his wife's like, would you like some dinner? He's like, Bobby fucking Max. He's serious about it. He was serious. He was intense, but he was intense, but he wasn't. It was so funny because like when he wrote that, I'm like, oh, oh, God, what are we getting into here? Yeah. And then he came on and he was like the most laid back down there. You know, he had a patent switch, dude, bait and switch, but he was good. He's good. And Tyler Rich joins the show on Tuesday. He's already joined. We've already

recorded it. You know, and you know, you called by talk about the luck of the Irish. His song just hit number one on the weekend countdown of serious XM. Yeah. So it's a big deal. Tyler Rich, dude. Tyler is rich now. I bet it was in your use too, is the song. It's good song. And Tyler was really cool. Like, you know, some of these guys you don't ever know, like, all country artists, you know, what are they going to be like? This guy's like, super down earth, super cool. And like, very transparent, like about the country music business. Like, I asked him like some stuff. I thought maybe like with his record label, he would do it to answer whatever. 100% transparent about like, like, realities of the business.

record label here recently, but hadn't had done it for 10 plus years independently and does very, very well. Sure. Very well. And never had record label. Never was on country music radio. But to take that next step, even he recognized that he got a good, a pretty sweet deal. I think it was far as sharing, you know, assets and things like that. So he didn't have to give away his whole brand, like some of these guys early on have to kind of sign deals that may not, you know, be wonderful long term, but it's kind of like just what you have to do in the business. Sounds like dude, you're about to punch your ticket to Nashville, dude. You got all these guys giving you industry. Hey, I'm getting, we're getting ready. You see how you see the method to

the madness. Sure, man. We get to know about all these industries and then you never know who they're going to be. If you're in Nashville, hit a brine out for it. Yes. In Nashville. Yeah. Yeah. So we do have some social holidays. Sure. As we always like to talk about on our weekly marketing, advertising news. I'm ready, dude. What are the some of the ridiculousness of them, some of them are serious. And yesterday, I think it's, we usually don't go backwards. We're going to go backwards because yesterday was international podcast day. Okay. Pretty very relevant. Absolutely relevant. I heard that someone is climbing the charts on the on the podcast recently. Yes. Yes. Yes. Hey, that's a clap out to all our listeners. And hopefully they keep listening

and growing because top 25 on Spotify is this top 100 on marketing on Apple. So climbing the charts, we are number three in South Korea business. Okay. I have no idea why. Number three in South Korea and business. Sure. As long as it's not North Korea, you're going to be good, man. Hey, I don't. Yeah. Well, you're going to get Dennis Rodman and Kim Jong-un inviting you to to, uh, to, uh, uh, podcast live from North Korea. We get these charts like from places and like they're like all over the map. We're like top 100 like seven countries. But the one that caught my was number three in South Korea. So everyone out there in South Korea, I don't know anyone in South Korea. But yeah, we appreciate you listening. We do all the listeners and soul. Yeah. Soul

Korea. Yeah. Congratulations. Yeah. That's cool. Hey, it all started going up. But I told, uh, I think Joe was on this. I was like, you know, when y'all came on show, the numbers just start popping. Okay. That's great to hear. Unless those numbers start coming from North Korea after today. All right. Then why I'll drop it keyword listening. Uh, we don't care where you're from. Just listen. All right. Yes. Yes. Uh, today, you know what today is? It's the International Day of Older Persons. Okay. Okay. Boomer. Okay. I'm dead. I'm on all that. It's like senior citizens. Like what's the difference between that and senior citizens day? I'm just older people. Older persons older persons. Does that mean like it's for me, like depending on if you're in a room and

you're the oldest person in the room. Yeah. Hold on now. That's that's very like debatable what an older person is. Yeah. I think what you just like to my kid, like, you know, his brothers are older and I'm grandpa. Sure. Yes. It's about five year old. You know what insult I hate is when it's, I mean, it's funny, but when people call somebody old, because that's like, you have no control over that when someone's like, dude, you're old and it's like, sure. Okay. Uh, the fragility of time has taken over my body at some point. Yeah. When you stop time, let me know. I'll get on with that. You're old. It's like, okay. Yeah. I guess. So I don't know what the difference is or

what that means, but it today is the International Day of Older Persons. And it's also another day. Oh. And uh, I'm not aware of this one. But if you are in this, call it genre, you probably barrier wear of it fetish world. Yeah. In this fetish fetish. I would consider the fetish world vegetarian day. Okay. Have a lot of fetish with produce. Oh, there's that, uh, there's a store in town called green fetish. So, right? Yes, there it is. And it is vegetarian. Yeah. Okay. All right. Back there. So definitely work out. They should be so I guarantee you if we pulled out social media, there's something on their, their, their book, their Facebook or whatever on a world, uh, vegetarian day. I hope so. I like how you said pulled out social media like it was like a dictionary

or something. Well, you have a smartphone. You pull it out. Yeah. What do you, yeah. Well, it's a world. I'm, I'm, I'm a meatitarian. Okay. You only read me, only read me, only read me, uncooked red meat, uncooked red meat and lots of protein. So you're so jacked, bro. Hey, dude, yeah, keep it going. But the, uh, the, uh, been in all seriousness, I'm, I could never be a vegetarian. Dude, I'll get guac bowl. I'll get veggie bowls from Chipotle sometimes. I like it. I don't, I don't mind a good salad. I like a good salad. Okay. But, not your main, we're the big 10 ounce rib island top of it. He's all about gains, dude. He's not trying to get cut, man. He's trying to get swole, just swole, swole versus cut is the whole

other dark section of cutting around here. Uh, just adding no, but world vegetarian day, happy world vegetarian day. I have some friends that are vegetarians and gotta help them. It's a great fetish to have. It is great. I can't drop it. Uh, it's also, there's three. That's why these all these are bullshit. But like, there's a third day today that's international coffee day. Oh, yeah. That's a little more universal as I drink my Alani new energy drink. Okay. I don't drink coffee sponsor them. I should say I will drink it occasionally, but not regularly. Everybody's going, oh my god. You got drink coffee. Here's what I'll say. Coffee is, I became one of those people older in life where it's like, don't talk to me till I add my coffee. But like,

it definitely works so much so that I don't partake in hard drugs. But if you drink three cold brews in two hours, I don't even know why you would pay for coke, honestly, at that because like, like, I could scale a building if I did that. You know what I mean? It's coffee is dangerous. I could, you know, like, I'm so desensitized to caffeine. I think I could drink seven monsters and, and honestly probably pick a nap. It's not good. I got to desensitize. Like I just, I'm not feeling it. It's enough. It gives me a little perk. But like it really, I drink too much caffeine probably. Heck yeah. Seven energy drinks a day. No, but like two, what is the most of the limit? I probably had four or five in a day before and I, you know what? I didn't feel,

resting heart rate, like 44, like massive. But like, so I have, I'll have one energy drink. It might be 48. You know, like it doesn't go up to like 80 or something. Sure. I, again, I've had a near death experience from coffee. So just coffee, just the, I wonder if you took something else that mixed with it. Like, I can't promise the barista didn't spike it. You know what I mean? You got to watch out for your little barista. Some pseudophadon or something. They watch, they are monitoring the tip chart at all times. So if you don't tip them, pseudophadon might be going to their barista. Shout out to my caffeine tomorrow is named your car day. Okay. Cool. I mean, once you've done it though, you don't really get to celebrate anything more, right? Unless you get

a new car. Yeah. Are you name it a different name every week or every month or every year, I can't get out the time of year. What's your car's name, dude? Do you have a car name? No. Yeah. Like, I honestly have never named a car. Sure. That's ever. And I know that people do. And I like, this is like a Transformers thing. You know what I mean? Like, my car is straight up Optimus dime, dude. It's a dime, bro. So I think we should name our cars tomorrow. Okay. Mine is Optimus dime, bro. It's like, it's like a Transformer, but it's like a, it's a 10 out of 10. I need something like, uh, some playoff like Bosshog, like, uh, I don't know. Bosshog, too. Yeah. The general Lee, like, I don't know from the Duke's hazard. You know,

I need like a cool name like the, I don't know. I can't think of it. The Mitsubishi. I'm going to call my car the Mitsubishi go on, even though it's not one. The black stallion. I'm all blacked out, blacked out Ranger. Mine's all blacked out. And it's not a Range Rover because I'm not cool. Hey, you get, you don't have the matte black, though. I don't have, I just said it wasn't cool. And now you're going to double down on how I'm cool. Matt black, uh, no, I like my car, but I don't name no, I don't, you know, how about, uh, Monday's National Techies day. Cool. Every time I'm on, you set me up to call people nerds and every time you're sure. I'm setting spiking. Sorry to all the nerd techie, uh, whatever, whatever nerd you

Okay. What are you going to do? Uh, you know, we'll get like a box of nerds and I don't know, pour them around, put in pop rocks. I don't know nerds, ropes. Yeah. You had pop rocks before? Like the pop in your mouth stuff? Yes. I'm an older, it's older person's day, and I am an older person. Yes. Yes. Uh, this is true. All right, moving to our news. I that felt like a lot of news, but uh, moving to our actual marketing and advertising news. Everyone that comes here for like clinical marketing discussion, clinical marketing. I don't know that anyone does anymore. I've really been listening. Uh, we're just going to tell you, you know, I mean, the social holidays is important because if you're

planning out your social media calendar for your clients, sure, you need to have those important holidays. 100%. You need to get your techies post out. You should have already done your international coffee day. If you're a breeze stud and you haven't put it up on your like feed or whatever. Sure. Yeah. You're old. If you're an older person, you probably like coffee. Yep. Coffee is technically vegetarian. You can triple up right there. Celebrate three holidays at once.

Very good. I like it. So our first article today comes from Marketing Dive. Marketingdive.com. Today's podcast brought to you by Marketing Dive. They have some great artists. One of my favorite places to get news sources. So give them some love. Give them some love and you know, whatever traffic we drive there, we expect a 3% back marketing dive. But uh, Unilever has started a new program where they're donating towards companies startups. So, you know, Unilever owns a lot of brands, package goods, you know, Dove, Axe, Lipton T, you know, they all run together, right? Axe bro. Axe bro got my axe body spray. So, uh, but they know they're getting their ass kicked by a lot of direct to consumer brands like startups. So they're starting a fun to

try to purchase these startups, all especially ones that are leveraging social commerce. You familiar with social commerce? This is one of our yeah. If you in, let me say, if you come here for the clinical stuff, go back to last year's November. Radcast where Josh and I did up and coming trends and social commerce was number two and it's blown up this year. So it is come true and shameless plug. Go back and listen to it. You're a little late, but some of them still still, uh, hold value. You just went rain man on the episode number. You went through the catalog. Oh, yeah. And pull it that out of 200 episodes now. I don't like really like things, but, but in all seriousness, they're unilivers seeing all these companies pop up and they

want to own them. They want to control all of them. And they see these brands and we're working with one. Pratt daddy.com is, uh, the leading crystal jewelry seller in the US. I could say that Spencer and Heidi are doing a great job and they crush it with social commerce. They do lives three times a week, some weeks where they literally go on and they have like a little studio and they have their, their jewelry and Heidi's showing them and Spencer showing them and they almost sell out every time they do it. They go on for like an hour and so they're crushing it and so it's that it's, it's the QVC effect, baby. It's like someone selling it. You know, online live, they feel like they're engaging with them. They see it. It just, it creates this swell and it's working.

people were kind of getting that interaction. It's a little more edutainment. Okay. Yeah. Ding, ding, ding. I think you've made up a word there. Someone's already copyrighted. I'm sure. But edutainment and it's working, man. People start buying that shit and it's how you get people engaged with the brand. It really crosses a lot of bases, but it does sell really well. Okay. That's a very good product. Social commerce, social commerce, live social commerce. Can I sell dime bags? Don't answer that. Don't answer that.

Okay. Next article also from marketing dive. So C4 energy drinks. Look, as I drink my Alani new, like this is, this is going to be the energy podcast. Yes, man. Okay. Hold up real quick. Keep going, but I already have a complaint, man. So, okay. I've got a good story. So I do drink a couple of energy drinks today. Someone's going to text me and tell me they're killing me, but look, we all have to have some vices. That's my, if that's only one of a couple, then hopefully I'm okay. One of my 10 vices. But in all seriousness, C4 is kind of sucked, like their energy drinks have, but they finally have gotten better because the flavors have gotten a little better. Okay. And they've got a new

starburst fusion flavor and they're doing a pop-up truck in lots of digital contents. They're playing up this partnership. So to speak, the flavor meets the energy company. And let me tell you, as someone that likes starburst flavors, I'm pretty excited about this. And Alani knew you need to get some cherry slush in the stores because they don't sell it in the gas stations. Today's podcast brought to you by C4 and Alani knew. But, Sirius, you know what I do have coming from Alani knew? I don't. I'm doing so much marketing for them right now. Which is brew? Okay. Is the new flavor for the holidays? I could, they sold out online in like 10 seconds, but I found it at the vitamin shop. Got two cases coming. Okay. If we would be having one right now, we definitely

won our Halloween edition with a candy apple, a caramel candy apple or something. I don't know haven't had it yet, but it sure I'm looking forward to it. I might mix it with this slushy cherry. Hook him up. Where are you guys? I don't want any new. I know. I told you I'd be their first male influencer. It's an interesting drink for women. Dude, that's a great market spot, though. I think yeah, they can, you know, switch it up Alani knew. Come on. But anyway, you may go ahead. What I'm going to say about C4. That's like the most, you know, most energy drinks are like monster red bull. C4. It's just that's literally an explosive device. You know what I mean? That's like the most aggressive name ever. Like, what's up? We're an improvised explosion, dude. It's like

and some creatine. I'm like, whoa. All right. I'm taking you in the back room here. It's the new flavor machine gun cherry, dude. Don't. Yeah. I don't know what the flavors. Yeah. You get it. One, the surefire way to get a complete pat down in the back room. Anyone looking for a good pat down, you know, go to the airport and say you got C4 in the book bag. Right. We can just agree though. That's like the most hardcore of the energy drink. It certainly is moving on. Facebook. You can now watch Reels. So you know, Reels. Yeah. You know Instagram Reels. Instagram Reels. And they have them on Facebook now to Facebook Reels. I don't know if they're calling it that, but I think you're going to everything started into a kind of come together with Facebook

and Instagram. You can now watch them in your news feed. Reels. So cool. It's funny. Like anything that says so far behind I think they are when you see Reels like in an article. Yeah. Within seven words or one sentence, TikTok. It's a they're equivalent to TikTok. It's like they they cannot not be associated with TikTok. Sure. My favorite is when people because they do it anyway, they just upload the TikTok version to Reels. So it has a logo. Exactly. It's like what is there a bigger slap in the face than you know, you're furthering their brand. It's mostly kills your algorithm though. Like if they do. Really? Yeah. They they have like literally live and they have image readers. And if they see that, they'll fucking crush your numbers.

Really? Yeah. I stopped doing I think I was doing that inadvertently with some of our content. It's like we need to take that off. Yeah. Okay. So it's I love it. I love the pettiness of like look, we're going to steal your technology, but we're not going to embrace it in any way. Are you do you how often do you check TikTok a day? Not I TikTok is I have to be in a mood, but when I am there, I'm there for too long. Yeah. Getting the vortex. Sure. Yeah. I think it's the most entertaining. Yeah. It is. But it's kind of annoying too. So I can only like I can I can mindlessly scroll Instagram. Yeah. And it not kind of like overwhelm me. I get fatigued with TikTok.

I don't know if my age, you know, what the problem is. And I get down the rabbit hole too. Like I'm oh, I thought it was two minutes and it was 20. You like, but it's I get fatigued from I don't have an interest of coming back to it for a little while. Sure. It's something I realize is the plagiarism aspect of it. I'm copying the trends. So you'll see a video and you're like, that's funny. Then later you'll see the same video, but somebody else did it and then you're like, wait, who actually thought of this, but both of them are doing very well. So there's a lot of copycat syndrome going on there. You know what I mean? Oh, yeah. Well, I mean, if someone goes viral, it's like, and I

guess that's the whole nature of like the dance challenge to everybody's doing the same dance. And I'm like, okay, whatever, you know, like compare which one does it best? Not the innovators platform. It's the copycatters. It's platform very much so unless you see the first one of whatever it is, but how would you know? You wouldn't. In fact, if someone's bigger than you and does it, yeah, it's like you're immediately relegated 100% dude. Yeah. So um, scrolling to the next one. The great point though about yeah, anytime you say reels, well, five words away is going to be tick talk. Yes, every time. So they can't they in I would love to see the real numbers comparison, like, yeah, of reels versus tiktok. Now it's not apples apples because Instagram has so many other

features. Sure. Tiktok is kind of one trick pony to a degree. Yes, you can edit a billion different ways. And I'm not knocking. I like the platform. I'm not fucking bustling on the platform. But like Instagram's got, you know, a blend of seven things. You've got lives and I know Tiktok has that now, but you have reels. You have posts. You have stories. You know, what do you think for branding perspective, like all these places are trying to become like conglomerates, but it's like, you almost have your opinion of what like when I think of Instagram, I think of like photos and maybe some videos, like I feel like people are less accepting of like these new outside addition because they're like that's tiktok's thing. And then but if tiktok sort of adding like pictures,

a big way, that's you know what I mean? Like I have a philosophy on this that's probably a little different. And that's the high tide raises all ships. If tiktok didn't exist, no one would care about reels. And if reels didn't exist, tiktok wouldn't keep innovating. And so they're all feeding into the content frenzy. Yeah. And so thus they're helping one another. Even though they see each other's competitors, let's not lie. Yeah, they're competing for ad dollars now. You know, tiktok is getting there. I mean, they have that platform is getting better and they want, you know, brands ad dollars there and personal brands, you know, just be spinning ads. So they certainly see each other's competitors. But I would argue that again, the reason we have

this ferocious desire for content is because there are so many of these platforms. Yeah. And so they all feed one another. Sure. Make sense. Do you think that consumers are turned off by the fact that like it'd be like going to Chick-fil-A for a, if Chick-fil-A started having hamburgers, you're like, well, I'm not going to get a Chick-fil-A for a hamburger. Do you think people see this and like, let's, I'm not going to go here for that. I'm going to, I will never stay here for that. I'll always go. I think the ginzeers that are stuck up and like look at things that way, like, and anyone, any, any millennial, Jinx, whatever, anyone that's like, Huffy Puffy about that, you know, people that I don't like very much, certainly they're some. They're like, oh, it's just not a

mode. They're going to do that. And then everyone else who doesn't give a ship that just wants to consume content, they're exploring them, you know, they don't care. You know, that I think we're starting to differentiate like if I see the exact same video on Reels that I saw on TikTok, you know, if our, the algorithm start lining up and the content you're looking at's the same, then it probably is an adding value. And I think, yeah. But there's so much of a built-in base with both of these platforms now, you know, millions and millions of people. So, you know, I, they're still pureist out there. I'm sure that they're like, oh, it's just going to do it here. But, you know, yeah. So I don't know. The playing down that avenue, you know, we talked about the ability to

start sponsoring trending content by brands. But there's now a study that says brands have to be really careful to having too much proximity to content that may not on the surface seem bad. But the example they use was like something like a pimple popper video, which gets a tons of views. But it's kind of gross or whatever. But engagement alone is not the variable for success for every brand. And that stuff that may just grab all this attention. It's not good for brand. It's not good for the brand because it actually gives a negative mint, like deep-seated mental aspect. And so some, and I think it makes it hard for brands. Certainly you can kind of get there with that. It's kind of gross or whatever. But there's other things that may not seem

inadvertently negative. But are causing even though it got all this engagement, people kind of can't look away. Kind of like, you know, like, you know, seeing a traffic accident. You know, you don't necessarily want to watch, but it's like, you can't look away. Same kind of principle here, you get they get this mental association with it. And so there's a study out that shows how negative it's like a really bad for the brand. Okay. And so it's making it really complex for brands to know what types of content to then associate with. I was about to say, it sounds like it's going to make people extremely cautious to branded content to degree. Yeah. Well, it's kind of like, you know, the pendulum keeps swinging. It's like brands create their own shit. It's not real great. They partner

with stuff because they don't want to create their own stuff and they want to get more engagement. But wait a second. Make sure you're doing it with the right stuff. Sure. So what do you think the solution is? The solution is the higher radical so that they can find the right context for you for your brand. Okay. I like that one. I like that one. Same. Let's plug. But in all seriousness, it is about context and making sure that like, thinking through exactly and understanding consumer mindset for certain types of content. And that's not an easy thing to evaluate. And like, there's not like a perfect, you're not going to get it right every time. But it's super important that you do. Yeah. But if you're like Coke or something, there's like literally everybody in the

Yeah. Maybe they're, it's telling you if you've talked too much because you might be wearing people out. Sure. I would say that most meetings, uh, the fact that everyone showed up and talked, they've already talked too much because there's a lot of really boring bad meetings where people talk just to, there's too many meetings periods. Like there's a lot of them that could be emails. Sure. You know, I can have you with that. Yeah. Oh, I'll, yeah. Meeting fatigue. Yeah. I could, this has been an email. Okay. Then why are we meeting? Sure. What about, well, am I talking too much? Okay. It's like very passive aggressive. Like that, the robot is just like you're talking to, but okay. Some people would have, I could see someone hyper obsessing over this.

Like, Oh, God, my boss Ralph is going to think I'm talking to him. I know I'm going to get this AI dashboard up. Oh, God. It says, I'm one minute over. I'm being fired. Yes. Yeah. It's interesting because it like gets people to be probably more deliberate with what they're saying in a meeting situation, which is good. You like that. I like it. But also like if somebody is carrying the brunt of good ideas, then you would probably want them to keep talking and not feel like, you know, I mean, some people have really good points. So they're on one on one day. And you're like, all right, I'll listen to what this person saying. So we'll see. We'll see how that goes. I, I might bring it up. I don't know how much is going to cost. It's like a free add-on.

Like, just test it out. That'd be kind of funny. I'll put it on people's like, and they don't know it. I'm going to be like, that's hilarious. You're going to be shocked. Well, it probably feel like you're on the around the horn or some ESPN show where it's like crossfire. So Coke is unveiling a new global campaign. They're first in a few years. Everyone's been clamoring waiting for it. Their sales have been stagnant, you know, because what the problem is, you know, you've had everybody home in the pandemic and not going to places, movies, all these places, entertainment, football games where all this Coke gets drank. And so their sales numbers have been off. And so they're coming out with a new global campaign called Real Magic. That's their new tagline.

characters in the video game. Because he drank Coke. Because he had Coke and it was magic and you're only one Coke away. That was like the line. We're all just one Coke away. From putting down our fake digital weapon and turning this fighting game into a chat room. Yeah, exactly. Like these kids are there like button mash and like, you know, the whole fun is like playing. And then it's like, it sounds like they're instead of real magic. It's like taking away the real fun of the game. Exactly. The whole point of the game is that I just thought, what is this? We got to make all these statements. Everything has to make a statement. You know, and maybe I'm just taking it that way. Like, no, 100, but it has to be, you know, a statement. Oh, like in the video

we've updated our logo. It's called the hugging Coca-Cola logo. It wraps around the bottle in a unique way. It's hugs the bottle and it's the hugging logo of the Coca-Cola. And we've got this new campaign. You know, we've known in times that, you know, what really brings people together is a Coca-Cola. And it's really met. It's, you know, there's, there's this part of Coke that's outward and going in. There's the secret sauce of Coke. And I'm like, it's, we've come out with real magic. And I'm like, I'm reading this. And I'm like, I rolling the whole time. And like, I've been in the business and like, we're never going to work with Coke, by the way, for the short, every other brand. I think we're going to, like, but it's like, just get over

yourself. Sure. Like, you know, like, make a delicious product. I love Coke zero. It's my favorite, like soda. But like, you're not. Hey, man, I'm having an internal crisis. I got for loads. It's like, Hey, man, I can't pay rent. It's like, Hey, brother, have a Coke. Don't worry about it. Yeah. It'll be fine. But you know, these people, and I get, look, these people have jobs. They're trying to make the brand relevant. They're trying to sell more Coke. That's, that's the American way. Like, I don't have a problem with that. I'm not cynical about that. It's just like, I read this stuff. And I'm like, do you really think this is how people are thinking about this? Like, just really what, you know, the justification of what I'm saying. It's like, oh,

All right. Fair enough. Fair enough. Look up, Joey Thompson. You never know what you might find. That's actually true. That's better what it is. We're at radcast.com. Search for all the content, search for you to leave or search for real magic. And you'll find all the highlights from today. I'm at Ryan Alford on all the platforms. We'll see you next time on the radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com. Or follow our host at RyanAlford on Instagram. Thanks for tuning in.