Right About Now with Ryan AlfordSearch 656 episodes
Guest

Monica Nassif

Founder · Mrs. Meyer's Clean Day

Monica Nassif founded Caldrea and then Mrs. Meyer's Clean Day, naming the brand after her mother Thelma and selling the company in 2008. A former executive speechwriter at Target, she is the author of I Bottled My Mother, a memoir about grit, grime, and growing a business.

1 episode · Startups & Founding · Product & Innovation · Retail & Physical Business
In their words
go to Target and you tell me who you're going to kick out. Because you're not getting a wing of Target or four extra feet of shelf space. You've got to take somebody out.
Monica Nassif
Hey, Monica, stop the branch you're sitting on because it forces you to reach for the one above you.
Monica Nassif
I went in and I told the buyer, we're going to take ourselves out. I don't want to be kicked out. We got work to do.
Monica Nassif

Episodes

Mrs. Meyer’s: How Reinventing a Boring Category Became a Premium Brand | Monica Nassif
Jun 30, 2026

Mrs. Meyer’s: How Reinventing a Boring Category Became a Premium Brand | Monica Nassif