Supercharged Success Strategy from Jim Kwik

It's really hard to achieve anything beyond what you believe is possible, especially your belief about yourself. This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now. What's up guys? Welcome to right about now. Ryan Alford, your host. And you know, I think about a lot how we make your lives right? How we make them more now? And look, there's nothing more fascinating to me. I've been digging into the brain a lot lately. Neuroscience is kind of on my mind. Some of my friends are trying to talk me into like this neuroscience investment, all this. But I'm fascinated by what it takes to learn and how the brain works. So you know what? We got to go to the expert and that's Jim Quick. He's the author of Limitless and just a brain badass. That's what I'll call you Jim. What's up? Thanks Ryan. I appreciate it. Thanks everyone who's tuning into this brain upgrade conversation. Hey, the number one brain coach, baby. You know, like we got to go to the best. I'm like, we get I got to sit your book. I'm going through it. I've got my highlighter out. I've got notes. I'm like, okay, how are we going to learn more about the brain? How are you? How we learn better? And you know what, Jim? I told you this pre episode, but like I've got four boys and they're young and they're growing up. And you know, like I see the homework they're doing that I did, you know, my self 40 years ago. And I'm like, why aren't these guys should have a mandated reading of Limitless? What do we have to do to make that happen? You know, Limitless is really an owner's manual for your brain. You know, your brain is your number one wealth. Billing has said everyone is listening. Nobody is paid. It's not like it was hundreds of years ago where our volume in society was our brute strength. Today, it's our brain strength. It's not from no longer your muscle power. It's important to have, but it's also your mind power and the faster you can learn, the faster you can earn. His knowledge stays only power. It's knowledge is profit. And he has interesting in school. They teach you what to learn math, history, science. But there's hero classes on how to learn. And I really feel like that's the thing that's missing. You talk about your children. They're learning things that may or may not be that relevant. But certainly what is very relevant is learning how to focus, learning how to concentrate, learning how to think, learning how to understand, learning how to solve problems, learning how to get into like flow states, master your habits, learning how to remember things. Because when you can do all those things, then everything in your life gets easier. If you can learn faster, you can apply the towards money, marketing, management, martial arts, music, Mandarin, everything gets easier, right? So I think it's the ultimate skill to have a scenario called meta-learning, the science and learning how to learn. And learning can be fun, you know, something that can be easier. I think people are working way too hard to learn, to study, memorize the speech they have to give, or on stage, or video sales, you know, sales video or script, and remembering names, you know, or they back books, and they sit on their shelf on red, and become shelf-help, not self-help, you know, I just feel like there's a huge opportunity here for people to upgrade, and they're number one wealth-building technology, which is your brain, and that's the nature of my work. Well, it's going to be required reading. My son Clayton's 14, and I'll tell you this one right here, with my highlights is literally going to him today. I wanted to have this episode first, so I didn't lose it. But Clayton Alfred will be getting limitless for a gift tonight at the offer dinner table. I love it. You got three parts in the book, mindset, motivation, and methods. Those are the keys to being limited limitless. You know, I will say, if you can master yourself, you can master anything. We're such complex people, and I think we externalize so many things. It's like, how do I master these things around me? You know, we try to control when we need to focus more internally. Isn't that somewhat a lot of what we're talking about here? Yeah, I think our external world is a reflection of our internal world, no doubt. I think there's a version of ourself that's patiently waiting. I think the goal is we show up every single day until we're introduced, you know, to that person. I feel like we're happiest when we make progress. And limitless is not about being perfect. It's just about advancing and progressing, you know, you control the controllables. And I think the three things, you could always control if anyone feels limited, like the opposite of limitless. If you're not advancing, it feels stuck. Like maybe your income and your impact, your happiness, your learning ability, whatever, relationships. There's only three forces that keep you stuck in that box, right? That box is three-dimensional. And these are the same three forces that will liberate you and keep you free. I'm not outside that box. And I think it's either going to be your mindset, your motivation or the methods you're using, you know, at any time we can control our head or our heart or hands, you know, our wit, our will or our way, if you will. And, you know, and so like, let's say people want to, you know, the methodologies there, right? A lot of people know what to do, but they don't do what they know. You come and sense a lot of ways, come and practice. Originally limitless when I was about to submit it, was 100% methodology. Had to read three times faster. Had to learn languages. Had to remember names and faces. How to all of you know, how to focus and get in the flow state get a lot of work done in the last time. But before I hit send to send to my publisher, I was like, well, 100% of the people who read this book get the results they're hoping for. The amount of sense was no, because what keeps you stuck and a lot of people know what to do with the methods, but that their mindset is, I don't deserve it. I don't believe it's possible. I don't believe I'm capable. Maybe it's believed possible for you, but not me or it's a matter of your motivation. You're not motivated to get out of that box, you know. And so you procrastinate, you put things off, you know, what to do. You have limitless mindset and limitless upgraded methods on how to market and get, you know, an angel investor, you know, to read faster whatever the methodology is, but you're not motivated. So we broke that book down in the three chapters. And we just recently added a fourth, which is the science and momentum, you know, really creating less friction. Things that would advance, things like AI, like create more momentum, three things like neutropics, you know, what are the cognitive supplements that would actually enhance human studies, shown to prove focus, memory, your mood, your motivation. Things like understanding your brain type, we added a whole section there. And this is interesting. It was like, I think I'm probably most excited about, is I realized that after 30 years of teaching people how to have the best brains and perform at their best, you know, whether it's in the NFL, the NBA, the US Air Force, I mean, wherever I'm training, I realized it's not how smart you are. It's actually how are you smart? It's not how smart your kids are. It's how are they smart? It's not how smart your team is. It's like, it's not how smart they are. It's how are they smart? Everybody has genius. So we made the word this as a playbook, but we realized there are four different types of like brain types. When you understand your brain type, it's not everything works for everybody. Just like that every exercise is for each physiology or not every food is right for every single person. But we realized that not every tip would help people to read, focus, memory based on, but if you find out when they learn their best and how they learn their best, you customize it. So just like there's personalized medicine based on a test, like your DNA test or personalized nutrition based on a microbiome test or a nutrient profile test. We created a four-minute test that's in the book. It's also online. You can tell you you're a brain animal. And when you understand it, it opens up whole new world of possibility and potential, you know? And so it's interesting. People could take the test at mybrainanimal.com. I'm curious which animal you would identify, you know, be yours. But really simply, I could give people a five-minute summary on it. It'd be very practical. Yeah, let's do that. Let's do it. So practice. Yeah, so this is um, people can go through it and they can post it online. They can tag us both. So we see what the dominant animal is in your community. But remember this word code, CODE. The C are your cheetahs. And if you're a cheetah, your dominant trait is action. These are individuals that adapt extremely quickly. They thrive at fast-paced environments. They have strong intuition. They implement and they act. It's just like the second nature to them. The O and code, so these are your, if you're watching this on video, this is the best. I love this. You got to watch the video. Go to your really plug right here. Jim, yeah, got to go to YouTube to check out the YouTube. This is a audio-visual podcast. And you got to see what Jim is sharing on screen. Yeah, we're turning this into a masterclass. So the O are your owls. And they're dominant trait is logic. So these are people who love data. They love facts. They love figures, formulas. They're very logical and rational, right? Now, even think about it. Cheetah would learn differently, but they'd also buy differently. Than an owl who needs evidence, who needs sequence case studies, right? The D in code are your dolphins. And your dolphins, their dominant trait are creativity, giving incredible imagination. They're great problem-sellers. They are often entrepreneurs that could see, they have a vision of their brand or their business that maybe other people can yet catch up with. You know, they don't see it yet. They're very passionate about mind it. They're great with pattern recognition. And then finally, the E are your elephants. And your elephants, their primary dominant trait is empathy. These are people who are very compassionate. They are people, people. You know, they, you know, they inter-personal skill is very strong. They have a lot of empathy. So they care. They want people to feel seen. They want people to feel heard. They use inclusive language instead of, like me and I, they use more words like we and us, right? And it's interesting, because these four brain types, they learn differently. You know, it's kind of like, if somebody's listening and they're, remember a time where they didn't get something. For some reason, they're frustrated. Maybe the way the teacher teaches is different the way that you learn. And like their brain type is different than your brain type. And you're like two ships in the night. You pass each other. And there's no connection. You only recognize the other ones there. And so everybody has a dominant brain type. It could change over time. But just like if you're right-handed, it doesn't mean you don't use your left hand. It doesn't mean you're not strong in other areas. But you have a certain trait that just is dominant and to make sure life easier. Where does this play out? Like we had our team take this assessment. You know, this is the assessment and we're making it free for your audience. So it's again, mybrainanimal.com. You know, they'll get prescriptions on how to read faster, improve their memory, give speeches without notes. But also how to self and how to be able to market, how to be able to parent, because that's all brain type. Everything's coming from this control center. Between between our years. So for example, our team took it and 100% of our customer service team are elephants. Like we didn't even hire for that. But when you know what your strength is, you're going to look for places where you're in your element, right? The role is in responsibilities that go to your passions and your power. And so like in our, you know, it's a customer service team are elephants-wise, because they have high empathy. They want people to feel seen and heard, you know, their success is based on our student success. There are community builders. They pull people together, right? You know, our CFO is as extreme owl. Loves the numbers. Loves the data. My business partner, our CEO, she's, she's a dolphin. She's the, she's our visionary that's holding, holding the vision constant. And so it's interesting. You see this in pop culture too. I mean, if you take, I don't know, like probably a popular, or should like friends, Ross Geller was a scientist professor. He's the owl, right? Phoebe was the creative musician. She's the dolphin. Joey is, just acts. Doesn't even think goes on intuition. Cheetah, you know, Monaco has had all the parties at her place who brought a little friends together when it host everything. She's the elephant. So once you understand how people's brains are, it also, you would sell to these different brain types different. You would coach them differently. You would market to them differently, right? Because you would even relate and relate personal relationships differently. Because it's kind of like love languages. Yeah. In love languages, the five words. I was thinking that same thing. Jim, I was going to think about my wife and not communicating. I was going, I was thinking, this would work for our communication, probably too. So much so. Because in love languages, we tend to, you know, express love the way we prefer to receive it. But two people could be on, you know, have different types and then miss each other, even though they sincerely love each other, right? So Cheetah's in the evening communication style, you'll see Cheetahs are direct and they're decisive. They try to get straight to the point. Their speech is concise. They focus on action, right? They dislike beating around the bush because it just takes time. Owls communicate differently. They prefer details. They prefer logical sequence of presentation of facts and figures and data. You know, they're just more rational that way. Dolphins would communicate differently. They would be more expressive. They would often speak about the bigger picture, about future plans, about innovative ideas. They're very passionate and excited about possibility. And your elephants, their communication is keen on understanding, you know, understanding and validating the feelings and perspectives of others. They're more patient. They take the time to listen. But even when you think about from a sales situation, if you're selling to, because I know you have to tread tremendous success, you know, in the edge as a business marketing podcast. Also, if you're selling to Cheetah, they appreciate directness. They appreciate value efficiency. Skip the small tuck, you know, present the key benefits to demonstrate how the product service can give them media results. But for an owl, they're different. They respect evidence. They appreciate well-researched presentation, statistics, case studies, you know, be prepared to answer in-depth questions, you know, give them time a little to ponder over their decisions. And dolphins, we're selling to them, speak to their visions, you know. Show them how your offering fits into a larger picture or how could pave a way to future innovations engage them in possibility of big ideas. And if you're selling to an elephant, yes, vision is good and data is good. But the relationship is paramount for an elephant, right? So the value relationship, they value trust. Do they spend, you want to spend time understanding their needs, demonstrate you generally care about their success, you know, in that you're going to be there, a post sale. And so there's different ways, but my point of bringing this up is, want you understand how your brain works, you could work your brain. And then you could personalize it. And then, you know, it's interesting. You know, you get texas to your team, texas to your family, your spouse. It just so takes a judgment out of also. It explains their behavior a lot based on their brain type. And then also it takes a self-judgment off of ourselves, you know, in terms of recognizing where we're strong and the traits that we have or lack. Some of the, I mean, self-awareness is one of the, you know, like the biggest, uh, those traits. And it's one of those words we kick around, you know, phrases, but like the power of it is so important. And look, let me just say this for our audience. The value that Jim just delivered right there, if you really digest that, I need you to hit rewind, go back and listen, figure out, go take the test, and figure out what type you are. But what Jim just broke down for you there, is it just so you know yourself, which is super important? It's so you how you know how to apply yourself against different types to lead to the activities and the access that you want to happen. And that's real value, Jim. I really appreciate that breakdown. And I was sitting there going, so here's my problem. I was sitting there listening to you talk and I go, damn, if a cheat in a dolphin had a baby, I'm it. And, uh, and I'm not sure which one I am, which I know I'm creative probably more than anything. I'm not type A. I'm definitely more creative, but I go fast. And then my wife is an owl, is it owl elephant? What's the last of the E? Yeah, elephant is empathy owl. So I know where officers attract, I guess. She's the, we're a brand of complimentary animals. Yeah, compliment really well. Like even examples of like focus is a superpower nowadays. We need to be able to generate focus and concentrate to get things done. You know, a cheetah would prefer short bursts of focus. They use techniques that we teach in limitless, like the Pomodaro technique where you focus for 25 to 45 minutes, you know, um, with intensely for short periods. And you follow, and then you do a little brain break, right? But this would, this would align with a cheetah's fast-paced nature. They could also during these brain breaks, incorporate some kind of physical movement, because they get all restless sitting all the time. Before and after a focus session, the, you know, to help them to focus a cheetah would give them clear goals. You know, she has worked best when they have a clear target and a destination. So, setting specific achievable goals are very strong for them. But owls, they work a little different. You can enhance their focus by like something simple, like organizing their workspace, minimizing clutter, you know, having a structure plan for meetings and tasks, you know, breaking things down into bite-sized bits, to keep their maintain their focus, to prevent overwhelmed, seem scheduling deep work sessions, you know, and dolphins different. With our dolphins, we have the mind-mapping things, things which is a visual note taking making way that they can see the whole picture, we give them creative breaks to help them reinvigorate to prevent burnout, you know, right? We have a variety of tasks because dolphins can lose focus if they get bored, right? Elephants are different. Elephants, it's all about their focus comes from other people. So, working in teams or groups can help dolphins stay focused and stay on task. They draw energy from social interactions. They love, you know, maybe even having some, they benefit from constant, consistent routines that involve regular breaks and time for them to connect with themselves and reflect and have empathy and all that. But I do believe self-awareness is a superpower. I totally agree with you. There's a sign, I don't know if a lot of people saw it, when in Matrix, the movie The Matrix, where Kiana Reeves goes to see the oracle, Neo goes to see the oracle in her kitchen, I think. And she was like baking cookies. Yeah. If you look above, because that's like where she's going to get the wisdom, right? Right above the door was a little sign that I think most people have missed it, but it says, know thyself. Yeah. And it's so interesting when you talk about, when you're talking about self-awareness that, you know, I think part of our success for everyone here, I feel like if you can relate to this, let us know. But it's having the curiosity to know yourself, right? And then having the courage to be yourself. That's a different game. Having the curiosity to know yourself, which is maybe you're going to therapy or you're doing your plan medicine or you're journaling or you're meditating, you know, introspection. But then some people really know themselves. They know what they value. They know what their mission is. They know what they stand for. Right? They know that have a clear identity, but they're not being that person, because it takes courage. You know, when other people's opinions and, you know, there are other people's expectations and fear looking, you know, a different way. But there's definitely an art in science to, you know, to our growth and our success. Yeah. But I do think doing these exercises, I think it removes some of those barriers. Like it drops some of those walls, because I think a lot of people, I mean, look, we're all, we all fear, nobody likes judgment. I mean, no matter who I'll, I feel like I'm as tough onto it as most people, because I really don't give a shit. But, but I'm not in human. And so, but it helps when you know yourself, though, because then you're aware of these things. It's self-awareness combined with emotional intelligence. It's like, boom, you know, like, and that's how we do it. We got to get limitless, baby. So I do like, this is one of my favorite quotes from the book. I'm going to jump right into it. Knowledge is power. That's line number four. You'll understand when you read the book. New belief knowledge has to be acted on. Knowledge combined with action equals power. That's what I mean. I sort of pulled that out. I think I'd put four highlight colors on it, almost on the page. And when you said it, I got goosebumps. I call them truth bumps. And yeah, in the mindset section, we unravel limiting beliefs, because your brain is like this incredible supercomputer and your self-talk is a program that will run. So if you tell yourself, I'm not good at remembering names. You won't remember the name in the next person you meet. Could you program your computer not to? Right? And people truly understood how powerful their mind is. They wouldn't say or think something they didn't want to be true. And that's not to say you've negative thought ruined your life anymore than needing a doughnut ruin your life. But if you eat that doughnut 30 times a day, every single day, there definitely be consequences. Same thing with our thoughts. You know, when I go to events, and speak, I'll do if there's time, I'll do these demonstrations. I'll say there's 5,000 people in audience. We'll pass around the microphone and 100 people and introduce themselves. And I'll memorize all their names, right? Or they'll give me, we'll put a whiteboard on the stage and they'll write down 100 words, numbers, or whatever, I'll memorize it. But I always tell people, I don't do this to impress you. I do this to express to you what's possible. Because the truth is every single one of your listeners, they could do that too. Regardless of their age or their background, education levels, financial situation, gender history, IQ, we just weren't taught, right? And so I'm on this mission for the past 32 years, you know, I'm in my 50s. I mean, I've been doing this a long time. No, I've been doing this a long time. Yeah, yeah, yeah, yeah. I'm just feeling aseless. I mean, that's, but yeah, but I think in a lot like this, it's a state of mind, right? And but I realized that because I grew up with learning challenges, you know, I had a dramatic brain injury when I was five. I had migraines every day. I thought it was normal. I had a balance issues. I would be very awkward. It took me three years long to learn how to read. I had no special education. When I was nine, I was slowing down the class. I mean, two is pretty harshly. Teacher came to my defense. And from the whole class point to me said, leave that kid alone. That's the boy with the broken brain. But that label became my limit. So talk about mindset. Every single time I did badly in school, I would say, oh, because I had the broken brain. Every time I was in pick for sports, I was a guy with the broken brain. So that was my mindset. And it's really hard to achieve anything beyond what you believe is possible. Especially your belief about yourself. At the same time, when I was going through my challenges, when I was seven, I lost my grandmother to Alzheimer's. And it's heartbreaking to anyone to ever experience a family member having dementia. I went especially when I was five. She would call me by my father's name. She would repeat something. She just said 30 seconds ago. So we donated all the proceeds to limitless. In the first couple of years, we sold a million copies of the book, 40 different languages. We donated it all to charity. I mean, we built schools in Ghana, Guatemala. Kenya, Alzheimer's research. You know, memory of my grandmother. But I bring this up because I think I was philosophy. You learned to earn, to return. Right? To be able to be able to give and have that impact. That being said, I will do this tirelessly. And I'll do this in front of the audiences. And even though I'm very introverted, you know, very shy. My superpower growing up as a kid was being invisible. Because I never knew the answers, right? And I was always being picked on. And so I always like slump down, try to take a plus space. Because I don't want to be seen. You know, sit by the tall kid in class or sit all the way in the back. I mean, my two biggest challenges were learning and public speaking. Because I never knew anything. And with the universe as a sense humor, because what do I do every day? Is I public speaking this thing called learning. But just a reminder to everybody that our challenges lead to change, that our struggles give us strength. I don't know, I don't know where I maybe you could, maybe you know, like, I don't know one strong person that had an easy life. I just don't, you know. And just, you know, my thing is, I believe that we are the pilot of our minds. We don't want to be the passenger. And, you know, I just want to show people really what they're capable of, you know, because I had so much struggles. I've learned some things to compensate. And I feel a more obligation to share with people. Because shame on me, if other people are struggling with, you know, lack of focus, lack of motivation, lack of, you know, believing themselves, lack of, you know, like just forgetfulness, you know, all the things that we help brain fog, all the things I was struggling with for most of my life. Talk about Jim quick. We're just going to call him the founder of the brain operating system. That's what it should be. The BOS, baby. And, uh, so, like, it is. And I, let's say I just still, that's what my brain does. I listed the people talk. I distill things. And, you know, here's what I love about you, Jim. A lot of people write books. Now, we got a lot of knowledge experts out there. And they don't have a story for why they did it. It's just, you know, regurgitated or things like that. What really comes across in the book and with talking with you, is I feel like when you just told that story, I feel the pain and I feel the learning. And like, what you went through to, that's what it's like, that's frontal made the BOS. You know what I mean? So like, that's what your gift is. You know, you went through that, you know, down in the valley to come back up to the mountaintop, you know, to bring this gift. And I, and I think, you know, I've taken my mess and turned it into my message. I really feel that we all, I don't know, like, I tap this thing in the book that talks about the difference between passion and purpose, right? And for me, the utility of it is like, passion is something that lights you up. And I hope a lot of people who are listening have things that light them up. I mean, it's not limited to one thing. You can be very passionate about a lot of things, things that light you up. And I feel like our purpose is how you use your passion to light other people up. So for example, learning is my passion. It wasn't always because I was a horrible learner. You know, probably worse than anybody listening to this. But it eventually became my passion. So that lights me up, teaching people how to learn, lights other people up. So that's my purpose, you know, and I feel like, it's hard to stop somebody who knows where they're going and why they're going there. You know, I think I think you have to go from your head to your heart, your hand, right? People listening, maybe I can relate to this. You have goals in your head or resolutions or TPI's or whatever. But if you're not acting with your hands consistently at the checking with the second age, which is your heart, right? The symbol of emotion and energy. And I feel like even remembering people's names, a lot of people don't remember names, because they're not emoted. They know what they're not. You don't remember all names. We don't forget all names. I guarantee you the names that you tend to remember. Genius leaves clues. There's a method behind what looks like magic. So it's not happened randomly. You're probably attracted to that person or that person be good for your business, right? So it happens naturally. So nature, my work is seeing that genius and showing you how to apply that genius in other areas. You know, areas that you're doing really well and where you can focus, where you can remember easily and effortlessly, where you can have flow state. How can you map that over into areas that you don't have that focus or that flow or that area that forgetfulness or something else? But it's magical what the mind can do. Like, I'm so excited and optimistic. Even with, you mentioned AI. You know, like, I'm very excited about that. For me, technology is a tool for us to use. And it's just how it's used, right? Like, fires in the earliest form of technology, fire can be used to cook your food or fire could burn down your home. It's just really how it's applied, right? The intention behind it. But for AI, we have a whole chapter in the updated version of Limitless and how to use AI to enhance your AI, your human intelligence. And for me, I think it could be completely magnifier because for me, it's not artificial intelligence. It's more augmented intelligence. Augmented is like a tool or a partner for you. It supports you, right? And the hidden intelligence. Exactly. And I'm so excited about the future of education because you got personalized learning, you know, around AI, you know, which makes it a lot, you know, simple and strong, you know, stronger. But even the things I'm mentioning, like if I mentioned neuroplasticity, somebody could go into some chatbot and says, you know, explain to me neuroplasticity as if I'm 10 years old. And that could give you a nice foundation understanding of something. You know, literally all the techniques and principles you're learning in Limitless, you could go into AI. So when I'm talking about mind mapping, you could upload something in today's program and say, mind map this for me, right? Or build a memory palace for the speech I need to be able to easily remember, right? So I can easily remember it. You could help, you know, do space review, which is a technique we teach about, you know, where you quiz yourself on things that you're learning. But I'm just, you know, even we have a podcast, maybe 400 episodes, like a 20-minute show. And sometimes if I'm interviewing an expert and I didn't get their book in time, maybe got lost in the mail, I could go in there and say, give me a summary of this book. Or are you mean, propose 10 thoughtful questions this person hasn't been asked before publicly that my brain audience would appreciate? Yeah. So it's a wonderful partner. And I'll use anything verbatim, but it's a wonderful creative partner also as well. And so, you know, I feel like AI is a wonderful tool again. With with technology, it's kind of a double-edged sword though. You know, I just want to make sure that people are still doing the work. It's kind of like, there's this term that I talk about that like four horsemen of the mental apocalypse, I think are affecting all of us. And it's like invisible, because they're so used to it. It's kind of like the fish in the water, doesn't own the waters there, because that's it's known it that's whole life, right? And you can't see always what's right in front of you, but the first one's digital distraction. Like how do you maintain your concentration in a world full of rings, pings, dings, app notification, social media alerts? And we're getting this dopamine flood for every like, share, comment, cat video, whatever. You know, that's why we have all sections on, you know, flow and focus. And we could talk about, you know, how questions could direct your RAS, your reticle activating system. So you'd have amazing focus to remember what you read, to remember and even taking the knowledge that you're saying, like knowledge is potential powers, the truth, it's not powers, potential power, becomes power when you utilize it. And you could change your focus to utilizing information, like even asking three questions throughout this podcast, you know, the things I ask every time you listen to this show, right? So every time, everyone's subscribed, right? To write about now, you're subscribing, you're listening to it, and you're asking three questions. How can I use this? Why must I use this? And when will I use this? I mean, these are three questions I ask, dozens of times a day, and it helps me take knowledge and turn it into real power and profit. So I'm obsessed, you know, throughout conversations, I'll be like, how can I use this? I don't think of all these ways. And then why must I use this? Because a lot of people know what to do, but they have no impetus. And without a reason, you won't get the result or the reward, right? Because we're not logical, you know, help people say they don't biologically, they bi-emotionally, and that's definitely more elephants. And creative dolphins, but we're not logical, we're biological. You think about dopamine, oxytocin, serotonin, endorphins. We're this chemical-feeling soup, right? So we have to tap in so as much as so, I ask myself, well, how can I use this? Why must I use this? And then when will I use this? Because I think one of the most powerful productivity performance tools we have is our calendar, right? And if it's not in your schedule, you're just not gonna do it. You know, we schedule doctors, appointments, our investor meetings, or PT meetings, whatever, but are we scheduling our growth or we're scheduling our implementation? And so I think a nice guideline for everybody, for every hour you spend learning something, podcast, audio book, whatever, spending equal hour, putting it into action and your life, you'll absolutely change. So that's digital distraction, you know, and then one of the things that help you with your focus again are the questions. So those are three good questions. Another one that's getting the way of people's productivity is digital dementia. If you've heard this term, it's in healthcare, it's not in coin it. It's just that the high reliance on our devices to store memories for us. Meaning your phones keep probably your calendar, your to-do list, every phone number that you have everyone you've ever met. I mean, think about Ryan, how many phone numbers you knew growing up? Yeah. And how many current ones? Yeah, how many current ones do you know? Oh, and I'm gonna give you a perfect example of this, Jim, maps. Think about, like, I turn the map, my map, like, Jim, even in my local now, places I've gone my whole life, they're like 20 miles away. And like, I have to, I'm using that. I'm like, I used to know this. Like, that's exact example. It's like, because my brain is at first to remember it, or I'd rely on it. It's, that's exactly what I'm talking about. Yeah. I call that the third supervillain, which is digital deduction. So digital dementia is the high reliance to memorize, you know, dependent, like the phone numbers I mentioned. Right. Let me be clear. I don't want to memorize 500 phone numbers, but it should be very concerning. We've lost the ability to remember one phone number, or a pin number, or a passcode, or a seed phrase, or something we just read, or something we were about to say, or something that was said to us, or a person's name, right? I believe two of the most costly words in business, or I forgot. You know, I forgot to do it. I forgot to bring it. I forgot the appointment. I forgot what I was gonna say. I forgot what was said to me. I forgot that person's name. It just goes on and on, right? But memory can be a magnifier, right? When you can easily remember client information, product information, give sales speeches and scripts, you know, from memory, this thing's getting a lot easier. So you have digital distraction, digital dementia, and then what you're illustrating, I call, I coin in the book, digital deduction, which is exactly right, with your maps app, you don't have to think. So you're not exercising what they call your visual spatial intelligence. We used to have to remember where all this stuff was, right? But we're not exercising it. And your brain, it's used it or lose it. It's an organ, but it acts more like a muscle. But if you took your arm, like your muscle and put it into a sling or a cast for a year, it wouldn't stay the same, right? It wouldn't grow stronger, it would grow weaker. And that's what digital dimension and digital deduction is. The high reliance and technology to do the work for us, so we're not getting the mental fitness. It's similar to, let's map this out to our body. If your office or your apartment's on the fourth floor and you took an elevator every single time, it's convenient, technology is damn convenient. But if you're not getting your steps in, it could be crippling, right? If you have to go eight blocks to go to some bank transaction and you take an Uber, it's very convenient, right? But you don't get your steps in. So is this kind of that balance? You know, because I don't want people to office, you know, use rely on AI to do everything because they do not think. And you never get the benefit of keep building that mental muscles and keeping them sharp. And finally, besides digital distraction, digital dimension, digital deduction, is just the last one, which is digital day loose. This is the overload we're feeling on a regular basis. And I did this program for, I do these programs for Google. And at the time, I remember one time, the chairman's like the amount information that's been created since the dawn of humanity, since humans walked the planet to the year 2003, just a couple decades ago. That amount information is now created every two days today. You know, think about podcasts and YouTube and social media, just so much of data. And so the amount of information is doubling at dizzying speeds, but how we read it's the same, how we remember a study is the same. So that growing gap is digital day loose. And they call it information anxiety, higher blood pressure or compression of leisure time, more sleeplessness. You know, and so there's a big health ripple effect from this, you know, that's why we teach people to learn faster, to read faster, to understand better. And I think that's why, in all these things, it's not created by technology. Technology is amplifying all these things. And it's just gonna get worse, right? And I think that's more reason why we should be taking care of our brain. You know, your brain, it's about one third of your brain's potential is genetic and biological, but two thirds is in your control. So while I teach people how to read faster and sharing some of these strategies to focus and read faster, remember better, that's the software, but you have to take care of the hardware too. So, you know, there are a number of things people could do to have their best brightest brain that are science-based, that people should just kind of consider, because again, think about how often you upgrade your technology. You upgrade your phone when the new one comes out, you upgrade the apps, but when it's the last time we took time to upgrade, you know, your mind. And so I give people this acronym, it's just MedzRx, just something to think about for everybody. MedzRx, the M is meditation. I don't know if you have a kind of a mindfulness practice yourself, but for me, it's just one of those things where I understand your brain's not supposed to go 100 miles an hour at all, it's just without any breaks. You need to take a pit stop to kind of recover to reset, and for me, that's meditation. Meditation for me is not about being enlightened. You know, it's about invariably what I'm sitting or lying down, and my thoughts go to a client or the dry cleaning or wherever it goes. When I pull it back to a mantra, a word or my breath, and all of a sudden, I'm exercising and flexing my focus muscles. So then later on, invariably when my voice crying or the Zoom or my mind goes somewhere else, I have that fitness and bringing something back to what's important for me, right? So I think that's really important. The E in MedzRx is exercise. And I know everyone knows this, but I'm gonna put a little bit sand on maybe in a little different way, so it lands. I'm not just talking about working out four to five times a week. That's very important. Strength training is incredibly important. So you create dopamine, serotonin, endorphins, which is vital for cognitive health and cognitive performance. When you exercise, you create something called BDNF, brain derived, neurotropic factors, which is fertilizer for neuroclassicity. It literally is like fertilizer for your brain to make new connections. So it's so very important. And the primary reason all of us have a brain, the number one reason is to control our movement. And as your body moves, your brain grooves. So my spin on this is not just doing the physical exercise, you know, like at the gym for 16, 90 minutes, it's how are you moving throughout the day? They say sitting is a new smoking. I don't know if I'm alone on this, but I'm sitting behind screens like all the time. You know nowadays. And it's so important for me, at least every 45 minutes I send an alarm or so to just take a five minute brain break. And what do I do during that? First of all, I breathe. I do some kind of breathing exercise because I find people fall asleep while they read or while they're working. A lot of it time is not. It's because they're posture. You collapse your diaphragm, the lower one third of your lungs absorbs two thirds of the oxygen. So you're just oxygen deprived. So you need proper airflow. So do your whimp hop breathing, your box breathing, your fire breathing, whatever it is. During that five minutes out, so if you notice throughout the conversation, if you are watching on YouTube, make sure you subscribe there too. Is hydrate, your brain is 75% water. And a lot of times I had a neuroscientist nutritionist on our podcast recently and she said, if you're just 2% dehydrated, you're impairing your cognitive health and cognitive performance. And staying hydrated will boost your reaction time and thinking speed upwards of 30%. That's not a little lift, that's a huge lift. So my brain break, I breathe, I get some liquids. And then the third thing is I move. Because I just don't want to, like I feel like also, I do my best thinking when I'm moving. There's been studies that have been shown if you listen to an audio book and you're doing something rhythmic, like you're an elliptical or treadmill, you're going for a brisk walk, you actually understand it better and retain it better also as well. So that's exercise. The D is diet. So meds are X. Meditation exercise, D is diet. And we have two chapters in here on an area of size called neuro-nutrition that your brain is only 2% of your body mass that requires 20% nutrients. And some of those nutrients are different than the rest of your body, right? And so we talk about some of the best brain foods. And again, everyone's bio-individuals. Some people have certain allergies and you can't absorb certain things as well as other people. But some of my favorite kind of go-to, apocados, blueberries, my favorite, the very neuro-protective I call brain berries. Broccoli has something called sulfane in it. If you sprouted, it's actually many, many, many more times, which is good for cognitive health and performance. Olive oil, if your diet allows eggs, the cold lean in eggs is really good for cognitive, at least a acetylcholine, which is very vital for cognitive health and performance. Helps with your memory. Really few vegetables. Good for your brain salmon or sardines, because your brain's mostly fat. So getting your omega-3s or DHAs, turmeric. The active ingredient is curcumin, which helps the lower systemic inflammation. Walnuts, hind vitamin E, they are very good for neuro-protective for the brain and dark chocolate, probably your one's favorite. Dark chocolate, then milk chocolate, then high sugar, good for your brain. But these are some nutrients that could help you that. And if you don't get it from your diet, I always prefer it, then you supplement. If you don't have turmeric in your diet, then you could supplement it with curcumin. If you're not getting eggs, you could supplement with colonine. If you're not getting the flax seeds or the wild salmon or sardines, then you supplement it with DHA or omega-3s, right? And then we talk about neutropics in the book for the very first time in 30 years, I've never talked about. So like the supplements I mentioned are good for cognitive health. But cognitive health is different than cognitive performance. So we talk about neutropics, which really are the things that, the substances that can enhance cognitive function, particularly executive functioning, memory, creativity, motivation, things like ashwaganda, ashwagandas, and adaptogenic herb. It improves mental and physical resilience and may help you to reduce stress and improve cognitive function. Something I'm very excited about for in the neutropic category is this whole coffee fruit extract. Basically, it's the fruit from the coffee plant. It's a byproduct usually discarded. It doesn't have caffeine, but it's a very strong antioxidant has a positive impact on cognitive function. Elfinine, which is what I'm happy to be drinking right now in my green tea. It's a popular neutropic promotes relaxation without the drowsiness and it can enhance brain function. And probably some other favorites that some of you might be already using like creatine. You use most people use it to work out. They use their five grams or whatever. But this is one of the most studied substances for human beings. And it's naturally produced by our bodies is predominantly found in meat and fish and it plays a crucial role in energy metabolism. But a number of studies have shown that creatine supplementation can improve cognitive function, especially in tasks that require short-term memory and quicker thinking. It's been shown to help offset some of the negative effects of a bad night's sleep. So there's so many different things. Lion's band, we've actually put a list in here in limit list for those who have it or you could download it for free. There's nothing to buy. You just go to brainnutrition.com and that's the current list of 30 ingredients with this spelling and some of the ones I mentioned. And I linked all the human studies to be able to back up its efficacy. So that's diet. And then last, sorry, this is because it's like trained to master class, med, Rx. These diet S is sleep. I mean, I don't know. Ryan, how's your sleep in general? You know, I get seven hours and probably every night. And if I get nine, I feel a little drowsy and if I get six, I feel tired. I don't think it's my magic. Yeah, so it's the quantity of sleep. But then it's also the quality. It's the amount of the REM sleep and the deep sleep. REM in general means super high level. But REM is kind of where your brain recovers. The deep sleep is where your body recovers. And the idea here is we all know how we feel. How our brain feels when we don't get a good night's sleep. We can't focus. We have no mental fortitude or energy. We can't really solve problems or a forgetful. You know, things to think about when it comes to your brain and sleep, when you sleep, you can solid a short to long-term memory. If you have long-term memory issues, you could go to a doctor and they could even you don't have to do an overnight sleep study. They can send it to you. You do it in the comfort of your own bed. Because some people have untiegnosed sleep apnea or some other thing that they should get addressed. And you know, every time I mention this, I always get on social media. People like, wow, this saved my life. You know, I didn't realize that this was, I stopped breathing 200 times a night and all this stuff. Also, you know, when you sleep, you clean out the bait. The sewage system kicks in in your brain when you sleep. So it cleans out the beta emaloid plaque that can lead to dementia and other brain aging challenges. So if you're not sleeping, you're not getting that benefit. And the third reason is sleep. If that wasn't, you know, been in many more reasons, it's where we dream. And I don't think there were a lot of people that I've talked about this in limitless. A lot of things in our culture were created inventions, literature, music was created in dreams. Like Mary Shelley created Frankenstein in her dream. Paul McCartney came up the song yesterday in his dream. A chemist created a periodic table in his dream. Elias, how created a sewing machine in a dream? Like, I mean, does that give scoop me a million examples? But the idea here is your brain doesn't shut off at night. If in some ways it's more active and it's integrating and focusing, coming up with solutions and innovations of what you've focused on that entire day, you know. And so that's why in the book, and if you want to watch an interesting video, you can search my name Jim Quick, it's spelled right, K-W-I-K. My real last name, I didn't change it to do what I do. It's my father's name, my grandfather's name. But put my name in, how to remember dreams. And you'll see a video with millions of views and just how to remember your dreams. Because a lot of people do have incredible creative dreams that can help their life with their work and the personal life, whatever you come up with, solutions, but they forget it, you know. And so that's why I sleep. My favorite sleep tips, I'm curious what yours are, anyone in our list listening is, get direct sunlight first thing in the morning. I can't stress this enough. You know, somebody who, myself at the height of my career, you know, I was traveling 240 days a year. You know, I could be on three continents in a week. My sleep, jet lag, everything. I have various severe sleep apnea. So I stop breathing 250 times a night. So every time counts as leaves at least 10 seconds. So I'd wake up suffocating. I use CPAP dental devices. It's, my wife thinks it's very sexy, but it's up. But I bring this up because I know what it's like to have compromised sleep and how you feel when you're not. So, but direct sunlight, your eyes are only part of your brain that's outside of your skull. So it helps the researchers for cadenium rhythm. Also, everybody has, most people I'm in alarm to wake up, highly recommend you have an alarm to go to bed. And because your brain loves to schedule on a routine, you know, going even on the weekends to go to sleep at the same time, wake up at the same time. And then the two biggest movers probably for most people as hunter-gatherers, we would know it would be time to sleep because the environment would tell us there'd be decrease in two elemental factors, temperature and light. So we sleep better when it's darker and when it's cooler. The challenge is when it comes to dark is our devices, you know, because when you're on your devices, not only is it stimulating you, right? Mentally putting you in your executive mode as opposed to your parasympathetic rest and digest, but the light, the blue light is confusing our mind and thinking it's still daylight. So you don't produce the melatonin, which is the hormone that helps you relax, you know, and phase into that sleep. So, you know, as dark as possible, ideally, you know, the best way of changing habits, I think is controlling your environment, just not having, you know, for us, we put our phones in our, you know, in our bathroom, just so we don't have to grab it first thing in the morning or, you know, late at night. And then cooler, now we're so cold, we're shivering because I'll keep you up. But even if you'd, even if you take a warm bath or a sauna or a warm shower, when you leave the shower, your core body temperature drops, and that's a signal to produce melatonin to help you sleep better. But yeah, that's the meds. And then the RX part, meds RX, and that's not a pharmaceutical, ours relationships, you know, having people close to you is one of the, one on our podcast, we had the, you know, one of the doctors that's leading the largest study at Harvard on happiness and longevity that decades long. And it says, it wasn't exercised and it wasn't nutrition, it was relationships, you know, that led people to be happy. And, you know, so I think we all need people to encourage us to challenge us, to cheerlead for us, to push us, to be kind to us, to call us on our own BS, you know, and if you haven't found that person, I think if it be that person for somebody else, you know, I've heard you on videos talk about, you know, like, you know, the power of the people who spend time with where they average to the five people, you know, and the reason why is, and from a science perspective, we have these mirror neurons, mirror like when you're shaving, through reflection. We tend to mirror the people around us that we spend most time with, consciously and unconsciously. And what are we mirroring? I would say watch the W is words. We use the same words in language as the people around us. The A are actions, like whether or not you smoke has less to do with your biological network, so it's your social networks. If we were around everyone that's, if we, if everyone spent time with, worked out, we would work out, right? If every time we said there's any right, we would be right, it's intermittent. We would do the same, smoking same thing. So actions, the T are thoughts. We tend to think the same way as the people around us, the, the scene, watch, or character. We tend to have the same moral compass as the people we spend, spend time with, the same level of integrity. And finally, the H and watch are habits. And I want to remind everyone, first we create our habits that our habits create us, but we tend to have the same habitual routines as the people we spend most time with, right? Because we're always marrying it. Marinerons create empathy. And that's what allows us to imitate people around us. Children activate that. That's why there's such vast learners watching, you know, the people. So that's the R's relationships. And finally, X are all the extras. You know, that, I know you had a mutual friend, Dave Aspreon, like biohacking, cold therapy, and hyperbaric chamber, and Saunas, you know, all that is extra. I would put that last, you know, because I think the foundational stuff is still, you know, the exercise, the diet, the sleep, the relationships, but, you know, all those extras. Yeah, but again, everyone wants to know what the magic pill is. There's no magic pill. There's a process. And then I'm really excited about that process, you know, I think it's achievable for everybody. You know, a lot of things I mentioned, meditation, exercise, you don't have to spend a lot of money to do it, you know, sleep. I mean, these are big needle movers and doesn't necessarily cost. But we have to do is pay attention to it. Of course. And I mean, I'll leave everyone, as we close out here with Jim Quick. With a quote, it's from his book, it's not his quote. It's under thinking, we can't solve problems by using the same kind of thinking we used when we created them. And so if you want to change, you got to take action on what Jim talked about today. And if you really want to take action, you need to get this book. Limitless, I've got it. I've already, I've, I've skimmed through it and read it, I did my speed reading that I learned from Jim. And because I've only had it for a couple of weeks before he came on and I, and I'm learning a lot, but I'm more excited for my son Clayton. So Jim, I can't thank you enough for your time and your gifts. Working everyone, keep up and learn more about everything you're doing. I'll summarize what we've talked about. Go to brainnutrition.com and get our guide, the 30 different ingredients that have you even studied, so I'm going to hit your focus, your memory. My brain animal is probably the most exciting revelation we've made in a personal learner. It's a free test for your community. It takes four minutes, texted to your friends and family members, see what brain animal they are. It'll definitely engage some industry and conversation. You also get reports from me on how to sell and market and learn and read faster based on your brain animal. So that's at mybrainanimal.com. You get the book anywhere at BooksterSold. Limitlessbook.com is probably the easiest place. We have links, you know, minutes around the world. And then, yeah, just connect on social media. I would love everybody to make me take a snapshot of wherever they're consuming this right now and tag Ryan, tag myself. So we get to see him and share one thing you're going to do for a better brain, you know? Because I think like when you share it, you get to learn it twice. It's called the explanation effect. When you learn something with the attention of teaching somebody else here and you learn it so much better. So if you post like the one nugget that you got out of this, to your fans, your followers, your family, your friends, then you get to be able to learn or earn and return, you know? Because I feel like that's what we do. Like how to become Limitless in a limited world. We do it together. So I encourage everyone to post it and share like the one nugget, the one action you're going to take, you know, after this conversation. And we'll look gift out a few copies randomly of Limitless, you know, to your community, the people who do post that. Just as a thank you for grabbing us on the show. Great. Jim, I really appreciate you coming on. And we'll have all of that information in the show notes. You need to find us, folks. Ryan is right.com. We'll have the show notes, the links to these things. And let's go find out what animal you are, baby. You got to know how you got to know how you learn. When you learn how, when you know how you learn, you can apply that to how you learn and grow with others. Thank you so much, Jim. Thanks, buddy. We'll see you guys next time. I'll write about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit RyanisRate.com for full audio and video versions of the show, or to inquire about sponsorship opportunities. Thanks for listening.