Weekly Business News for May 31 | Ad Blockers of Thieves? Ryan & Chris Debate Content Being Free.

This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now. We're taking the BS out of business, baby. Welcome to Rad About Now. Enjoyed by my good friend and co-host Chris Hansen down in Miami. What's up, Chris? I'm ready to run through a wall without any trouble. I know. It is today. Friday, May 31st, our weekly business and news of the world, the US marketing. Hey, if you take it to BS out of business, you never know where we're going to go. And we're going deep today. That's all I got to say. Chris, what's happening, brother? How you doing today, big dog? I was just shining the gold and I'm ready to go. All that. I love it. We appreciate everybody out there for listening wherever you are, whenever you are. We know you have a choice. You have choices of what you do. And thank you for making us number one on Apple. Don't be afraid to tell someone. Go leave us a review. Go watch us on YouTube. You got to see Chris is pretty face. You got to see the shine on the gold. The audio you can only imagine. And look, I want Sawyer to stay like gratified. And I want people to send in comments about how juicy this backboard is here. The LCD with all of our artwork and the amazing, I don't know what you call that, fluttering of dots and everything else. It's you got to see it to believe it. Send me some love via DM and say, I love what Sawyer's doing with the show. All right. We got to give him some love. He's done some great work with the set here. Look, Chris, look at the glow in here, man. I feel like I'm brave. Dude, I'm in the first time. So, yeah, we appreciate everybody. Yeah, dude. Hey, you got that bamboo, you got the vacay allowance going. We got to keep it organic as well as techie. That's what it's all about. It's about a little bit of both. Anyway, we appreciate everyone out there. I hope everybody's had a great week. If you aren't listening to this week, you know, it's ever a great content. You're going to learn something one way or another. But we like to bring you today's headlines. We think you should know about. And it's really less about regurgitating the news and more about sharing our opinion and how it might impact overall business. It always has a marketing spin with my background and Chris's background. Ultimately, I do like to remind people, Chris and I own multiple companies. We do have credibility. We're not just commenting for the Sega comedings. We're running companies doing these things and leveraging a lot of the things that we talk about and counsel about. So, just know that. And Chris, I know no one more credible than yourself in how we beat up other people's articles. We like to dissect a little bit. It's a fair viewpoint. Like you said, dude, we're siphoning through the BS. Exactly. Exactly. Anything of note on the local level in Miami that anyone should know about or hitting your radar this week, other than heat. I was going to say it's hot AF. Yeah. Other than that. No, there's nothing. I don't know if any big events or anything going on. It's quiet after Memorial Day. Yeah, exactly. I've got kids out. I mean, it feels like summertime. It's heating up here in South Carolina. We're in the lovely Greenville, South Carolina. There's four best city in America to live in. We'd love for you to visit, but we don't want you to stay. Someone with Greenville Council is going to send me a message for sure, but we really appreciate you promoting the city. Could you tell people not to not come, not refrain from discouraging the movement? So I digress. I don't think anyone's going to move or not move because of me. It's a lovely city. We're thankful to be in it right here in the heart of downtown on the swamp rabbit trail. And it is awesome. My kids are probably riding their bikes on the trail right outside of here right now. And so it's a great place. It's a safe place. And we appreciate all the city has done to improve everything and make this a great place to live. And check it out. Yeah, that Greenville. I got to search that online. You'll find everything about G Vegas, South Carolina. We got some business news of the week. But the couple of things that hit my radar are first like to have little one-off set Chris down this interesting. We always talk about podcasting. It's not meant to be self-serving. It's meant to just be informed of as we talk about business marketing. And the way that media is consumed. This is about as telling as it gets. And Chris hasn't seen this so I get Chris is like live reaction to some of these things. That's what makes this interesting. And so this is the median age of the consumption of different media channels. I either average age of the viewers, watchers, listeners, how they consume media. I'm going to do a little test here Chris for you. I'm going to give you three ages and you get to guess which media falls. Let's see if you can get it right. We got 34, 47 and 56. Those are the median ages. Now, here's the media that you have to apply to those. So 34 year old, the average age, 47 the average age and 56 is the average age. Which one of those do you think is FM radio? 34, 47 or 56. Okay. TV and specifically ABC, NBC and CBS. So local TV. So to speak. That's got to be the 47. If not the 56, which I may have fucked up, but 47. All right. And podcasting is the 30s. Yeah. Yes. Once you heard the TV, you tried to self correct. You had it right when you corrected. The average age of podcast listeners is 34. The average age of FM radio is 47. And the average age of TV watchers, local TV, slash ABC, CBS, NBC is 56. That makes sense. It's my parents only people. I know they watch the local news. Here's why that's important. So you can say, okay, she's young people, 34 is not too young. And you know what, 34 year olds are going to are becoming the new executives, the new rulers of the world, so to speak. And these other mediums are changing. We're still on the upper trajectory of podcasting. And so what does that mean? That means if you're a marketer at advertiser, you need to think about marketing advertising on these mediums where people's attention is at. And where it's only growing, do you think it's just going to go away? 34 year olds are watching podcasts and aren't really watching television are going to suddenly stop podcast, listening to podcast watching podcasts. No, it's just going to increase because it's the new norm. Now, will there be new mediums that come along just like podcasting came along? Of course there will. But the reality is we talk about being right about now is this is on the rise. And this is how people consume media education, information, entertainment. And so again, there's some irony. And what they call it being a little meta podcasters talking about podcasting media. But the reality is it's important. And it's at a business stat and it's growing. Any surprises or Chris? My only question is you're the median middle age, bro. Are you an AMSM guy? I know you're nothing average, bro. Oh. I skewed that AMM PR. 34. I turned 39 for the seventh year in a row. What are you talking about? Yeah. I know you hop in that car and you put on NPR every morning. You love that. Yes. No. I haven't listened to FM radio purpose. It accidentally comes on when I hit the source button. Yeah. Like before I think I'm trying to get to listen to satellite radio. Okay. But like accidentally hit FM radio for two seconds. And I'm like, oh no, I didn't mean to do that. I'm like, yeah. I'm always apologizing to people in the car. I just hit FM radio. No, but satellite radio or podcast in the car for me. I ask you, young buddy. I ask you, young heart. You're ahead of the game. You're a trendy, bro. I know. But in all seriousness, these stats matter for where you're, if you're wanting to reach these audiences and where you see media consumption changing. So important stats that that was interesting. A little bit of a continuation last week, Chris, I got only old soap boxes they like to say. Sometimes I get the pulpit. I've been known to be a preacher. I'm from the south. They're blood, bro. It's like I get up in the pulpit, start talking about things I'm passionate about. Like we talked last week about basically open eye AI and a lot of this AI capabilities and where the data comes from, which ultimately informs their magic, they give you the magic answers. But it's informed from sources of media that have spent time, money and energy collecting that data ironically enough a week later. AI signs a content deals with the Atlantic and Vox media, not coincidental here. I think it was all impacted by our comments last week, Chris. Somebody heard our show. Yes. But here it is. The deals give open eye AI added momentum and its quest for credible content to train its algorithms and inform its chatbots, which is exactly what I was saying, right? The ingredients have to come from somewhere. It could also protect them from further copyright liability. Both multi-year partnerships include agreements in which open eye is able to license the publishers archived content to train its AI models. And so what's really interesting about this is whether or not the Atlantic and Vox and all that stuff. If you had a treasure trove of old articles and content, a lot of it which sort of goes like the Wall Street Journal might too, but the Atlantic and Vox covers a lot of the same stories. So they have a lot of the same content. So they're covering a lot of bases with this deal. And so they're starting to pay for the ingredients like we said last week. But what I find fascinating is what about all the other independent outlets, all the other websites? So when they start scraping vibe science.media, crystallized other company and media outlet that has a lot of both advanced wellness and alternative wellness takes opinions, then what about that? Are we getting a licensing fee? And how do we know they didn't take from our insights? And so it's interesting. It's good to see that they're realizing they got to pay for the ingredients, but where does that stop and start? We'll see. Hey, Chris, we got to get paid for that content we're creating. I need to get paid. No. Exactly. Exactly. But it's in the citations. I know. At least, hey, give us a footnote. Put this on open AI dot com. It's like a source. Don't be put it in seven point type. We want 18 point type on the bottom. We want the biggest citation. Everything you did in your your history paper, but I think you see more and more of that. So those are all of it to the discussion I've talked about last week. So no poll put on it today, but good enough. This is interesting. All of this sort of playing a little bit in the same sandbox. Some YouTube users just comes to us from our friends at marketing dive. Some YouTube users with ad blockers report that their videos either mute automatically or skip to the end. The reports suggest YouTube is stepping up its efforts to combat ad blocking. All ad blockers, including apps and extensions are banned under YouTube's terms. As of Monday, many users with ad blockers report their YouTube video skipping to the end or muting rendering them unwatchable. So here's the deal. YouTube is providing all this content. It's giving you the access to it and they got to run ads to support the cost of what it does. And so you can have your ad blocker, but what you have to do is you either have to start paying. We either are going to have to start paying for content or we're going to have to get right with the fact that there's going to be ads. iOS tried to make a major play with these ad blockers are doing all this shit. And I respect it. Look, I get it. Ads are interruptive. It's annoying to users, but they're not paying for this content. So it's like just like television back in the day and even today, like you could still get CBS ABC and NBC was in rabbit ears, but you're going to have to watch commercials. Now it gets a little dicey when you pay for cable, but the reality is if they didn't have commercials running on it, your cable bill would be $1,000 a month and not $100 a month. You have to pay for the content. We've gotten, we've trained this generation that content is free with social media, right? Access to all this stuff is free and you're annoyed by ads. So you want to turn on these ad blockers to do these things, but then content's not going to be free. Netflix is 20 bucks a month and then there's the ad tier that's five dollars a month. It's all in the same game, but it's an interesting place that we're getting at where you're getting this pushback from the users. You got ad blockers things like, oh, let's block the ads. We can block the ads. It's called paying for it. It's like going to movie theater. You're paid to get in that movie theater, but here I'm going to put, give you some covers for your eyes and earplugs when you go to the movies. If you want to get in free, you got to pay to play, baby, or you know what, some ads. Now we need to make ads better, but you can't have your cakey to two, Chris. I like to have my cakey need to two. You kid me. I'm like, but we don't get to what say you on this. I love hearing your opinion because my natural reaction is always like the companies, but I agree with you. I think maybe more because we're in this world a little bit, we're even like our own content. It takes a lot of times, definitely time, sometimes money and definitely energy, but I think you read it. I don't know if it's just limited to YouTube, but the entitlement in general of this generation is crazy. When you say 20 bucks a month for Netflix, I think back in the day, you're spending 20 bucks at Blockbuster to rent two movies. You watch 20 movies a day now, every single day for 20 bucks a month. So it's, I don't know, I just look at it like, dude, because I, I subscribe to YouTube premium and I didn't always do that. I think I did about two years ago, dude, it's one of the 10, 20 bucks. Yeah. If you get a lot of content for the money and what you need $20 is worth more than the frustration of an ad blocker in videos not working and all that other shit, and I get it. There's always going to be people trying to buck the system, but dude, we're not talking. It's like you said, you want to be paying $2,000 a month? Yeah. Be careful what you asked for. Right. Yeah. Well, Facebook have charged you if they weren't running ads at all. Right. I'm telling you, you don't want to know what that number is, and you'd say, I just wouldn't use it. Maybe. Okay. And that GD is hard to put back in the bottle. And look, it's no different than like an artist with music. Hey, there's been a time, money, energy to create that music. You got to pay to listen to it, like, or support the band. And I think people like to get their own little sandboxes or verticals and think that it's not related, but it's the same thing. Media, YouTube, a band's music, a writer's writing, like, we've gotten really comfortable with absorbing a lot of free information. And it ain't free. It takes time, money, and energy. So the economies of these things are going to have to like start to meet somewhere. And ad blockers on the surface sound like consumer friendly, but I would say their capitalism not friendly, enemy in a way. And they're not really, nobody's here throwing boroughs at people, but it's really not right. It's the equivalent of going on Spotify and playing a stream blocker of like, I don't want the artist to get paid. I'm not going to, I'm going to listen and not pay Spotify and it's called Napster. And there's a reason it became illegal. Even if I used it when I was 17 and a little stupid, like an ignorant to it, but once she realized it and understood the dynamics, yeah. So we'll see where this goes. But at the end of the day, the ads need to get better. They need to be less interruptive and more worked in. And there needs to be like commonalities. The thing that the issue of YouTube is like, I get ads, they're not irrelevant to me. That's annoying. I could get over it if it's like, it's relevant. Those wigs, I don't need a wig now. I got hair. It's always like the most obscure product it seems like. I'm like, come on. Are you not reading my cookies anymore? I need to see my cookies so they know what I'm interested in. Sports, business, watches, boats, energy drinks. But they're clearly not checking my cookies if they don't look at my hat history. Because look, the history is right here. And it's called branded bills. They are. Hey, I don't even know how to take it at all. Look, I got my Memorial Day was Monday and got one of these performance elite hats. They've got custom hats. This is like a rubberized patch with the American flag on it. Brand of Bills. I call it the official merchandise sponsor of the Radcast. I'm surrounded by it here in studio. This is why you got to watch the video. You have to be able to see the quality and droos in here filming the quality of these hats. You got to look at a YouTube to see it. To believe it. Look, you want your brand to look good. You want to be proud of what you have and you want to show it off with pride. And that's what brand of bills do. They got custom ordering. If you go to the website, there's a button at the top says custom. It's also braidedbills.com, backslaps, pages, backs, backs, backspace, custom and you'll go straight to that, do a custom order. Their custom team is awesome. They'll work with you. They'll actually take your logo and put it to different designs, patches. They did a lot of that with Chris and I's companies. We've got new stuff coming from right about now. We've got new stuff coming from vibe science. And look, you'll thank me every single person that Chris and I have ever shown or turned on to brand of bills has eventually gone. I'm so glad you told me about them and they all have it on. They all have it because quality, it's made to order and they have some great designs on their own website. But look, you got to get custom, baby. You got an event coming up. You got your brand. You got anything podcast, your selling product, whatever it might be. They got t-shirts, they got hoodies and they got what they're known for. These hats are the best. Braidedbills.com, a official, merchandise sponsor of Right About Now. You know what I'm talking about. Yeah, bras. Mine all weekend. I love them. They're great. Down at the pool, good for the water, throw them in the washing machine. Exactly. That's the thing. That's what's crazy. I've washed this hat, had this for a couple of years. I thought in the wash with a little spray and wash or something because it's white. It's got that white camera. It's tasty. You want to keep that thing clean. And they wash easier than any other hat I've ever had. It keeps us. I'm a flat bill guy. Just throwing this in the wash. Do you see how this has a lost shape at all? Yeah. Still crispy. Dude. That's where it's at. Thought this was fun. MarketingDive.com. Samsung swipes at Apple over controversial crush ad for iPad Pro. This is bringing me back to the day, man. The wireless wars. My career house in the middle of Verizon AT&T. Did you call it that or was that what it was that like a real thing? I called it that the wireless wars back in the five six seven. We be I'd be working on Verizon slinging mud at Sprint. How bad their network sucked, which it did. And then just throw a dirt or when we came out with the droid, look, I lost the Apple. Look, I played on all sides of this. That was so great things. I was in the agency side. And so we get hired on one hand to help Apple launch the first iPhone. And then literally come out with the droid campaign. We're helping promote that with other agencies in New York and the droid. Like just we had like commercials like bashing the iPhone. And it was like, it's the same world. And so we're but black back to the past year. Samsung is taking a shot across the ballot Apple. And it's competitor tries to recover from a widely pan commercial that rub. We talked about this a couple of weeks ago. The rub creatives a big audience for tablets the wrong way. And it creativity cannot be crushed was executed in a matter of days, underscoring the tight timelines, marketers and agencies must adhere to stay on the ball with fast moving social media conversations. Apple has already apologized for crush and pump the brakes on some of the media plans behind the creative, which supports its biggest iPad launch in two years. So essentially, essentially, Samsung just came out totally painting that trying to take advantage of iPads applied here. And it's the worst concept they've ever done. I would say at least creatively. And it's fun. It's fine. I don't know how much impact it'll have. People forgot already, I think. That's the thing. It's maybe the creative's not. They're pretty sensitive. I'm pretty sensitive. I remember that shit. But Sarger store remembers that he's great too. So he's still not over it. But I don't know the way anyone was working by an iPad this year anyway. Like they need some innovation beyond the new pencil or whatever. Yeah. I'll drop it easier probably if it's thinner. Yeah. It's not an advantage to me. The point here, I haven't used a Samsung tablet in a long time. I do have a flip phone, the Z Fold. I did try that out. I still have one on the house, somewhere. And the only thing I do with it is play video games with my kids on a bigger screen because it does fold out. It's cool. And that's about it. It's hard to get off the ecosystem. What's going on the ecosystem of one platform? It's hard, man. They get you locked in. I'm going to do that for a reason. And I tell you what, if I can't air drop something, that's the killer app. They should run a commercial just about that. That's like the killer functionality. You got to be able to air drop stuff. My wife and I are sitting there air dropping things all type of photos, pictures, recipes. Speaking of recipes, made some more sauce last night out of Garden Chris. That shit's getting legit. I'm ready for a jar anytime you want to send down on it. This is a business show. I think we're going to open the right about now, farmer's market. And if we start the official sponsor of the vegetable garden, the offered home garden, I'm going to put, break some heirloom tomatoes and send them up in here. Yeah. Yeah. And some color to that. I might let the kids like come in here and do a live read or something for that. It would be good, good encouragement for them. I thought this was interesting. Glue pizza and eat rocks. Google AI search errors go viral. This comes to us from the bbc.com. Google's new artificial intelligence AI search feature is facing criticism for providing erratic, inaccurate answers. This experimental AI overviews tool has told some users searching for how to make cheese stick to pizza better that they could use non-toxic glue. The search engines, AI generic sponsors have also said, geologists recommend humans eat one rock per day. Google's spokesperson told the bbc there were isolated examples. Okay. In that case, then fine. Glue in your beats. What could go wrong? Scratching the surface. Go eat rocks. And that kind of thing. I think I've heard about. Yeah. Can't say that to me or something. I was like, what did you say? Eat rock. Eat rocks. What did that become? I was saying, I don't know. Go eat rocks. Is that all? Is that the whole thing? I don't know. Anyway, nothing else could possibly go wrong with the AI there. Google also to bring ads to its new AI overviews part of search transformation. We know there's going to be ads, it can't just be answers. Also from Google, to bringing ads to the new AI overviews part of search transformation from marketing dive.com. The latest marketing life summit was all about gittered of AI, which has become a strategic priority for Google amid and arms race, we're just throwing up military terminology down everything with other tech firms like open AI and Microsoft along with, and the irony in the arms race comment, it's just a reporter though, is what like everybody's furious with like with the gittered of AI, right, that it's going to be like militarized, yeah. So whether it was intended or not, there's some irony there along with previewing new tools for marketers, build around automation, Google said it would soon introduce ads directly into AI overviews, the summaries that have begun appearing at the top of the search results for many users. And here's like what we talked about, Chris, it's okay, you're going to get answers only, so you're not going to give credit back to the source of the website that the answer came from or that you generated the answer from. And now you're going to put an ad on it, which is good for you, but not good for whoever created the content unless truly they're getting paid. And I just think that we're going to slippery slope here with how people are going to get compensated for the content that's helping generate answers. But nonetheless, there will be ads in your open AI searches. So we knew that was coming right sponsored by Toyota. We're coming. We know it is Chris, any final words today, final thoughts, final insights? The last day of May, make the most of it, we're almost halfway through the year. It's crazy. Yeah, summer's out, everybody's getting ready for those vacation trips. So get out on the road, enjoy your time. Don't forget to set your recording to make sure you keep up with all the rad shows that we have coming for right about now and go check out our new show, Five Science, Five Science. Media. Chris and I break down all the latest health and wellness insights and alternative ways to stay healthy. Hey, look, business and health go hand in hand. You can't run business. You can't take the BS out of business, unless you're staying healthy and Chris didn't get those arms and those good looks by eating peanut butter and jelly every day. Unless I'm doing a dirty bulking, yeah, trying to put on some pounds. Exactly. Right now. Yeah. Yes. Healthy. We appreciate our sponsor, Brandon Bills, official merchandise sponsor, right about now. Guess of exciting things coming. We appreciate everyone for listening and viewing. Go hit that YouTube, telling you the video product, especially today. We had drooling here, cameraing around like all kinds of stuff. We got to saw you with the crazy background and the killer set and Chris is always looking good as always. So go check that out. Chris Roby Hansen on Instagram, I'm at Ryan Alford. Ryan is right. Come all the highlight clips and the full episodes and links to everything you need and something that you want. We'll see you next time. I'll write about now. This has been right about now with Ryan Alford, a Radcast Network production. As it Ryan is right.com for full audio and video versions of the show, order one choir about sponsorship opportunities. Thanks for listening.