Guest
Tony Vieira
CEO and Co-Founder · mōcean drinkwerx
Tony Vieira spent 36 years in brewing, including work on Blue Moon at Coors and a role as brewmaster and VP of brewing and quality for White Claw at Mark Anthony Brewing. He retired in 2024 and launched mōcean drinkwerx, an adult-focused energy drink brand, with his son Christian.
1 episode · Product & Innovation · Startups & Founding · Personal Brand & Positioning
First thing I tell them is your first 10 ideas suck and you need to understand if you fall in love with the wrong idea, you're screwed.
White Claw became, in a very short amount of time, the fastest growing alcoholic product in the history of alcohol since the Mesopotamians were spitting in pots.
What I tell people is don't build the church for Easter Sunday because you're going to have a lot of empty seats the rest of the year.
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