Right About Now with Ryan AlfordSearch 666 episodes
Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22

Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22

Ryan Alford breaks down Musk's $8 Twitter Blue, brands pausing Twitter ads, Ralph Lauren's Fortnite collab, and American Eagle's 'revenge living' holiday

Nov 4, 2022· 43 min· Episode 290· 10 chapters
43 min
What you’ll take away
  • :Twitter Blue's new $8 per month tier bundles verification for anyone with priority in replies, mentions and search, longer video and audio posts, half as many ads, and paywall bypass for selected publishers.
  • Ryan's read on brands pausing Twitter ads: a one-week freeze is reasonable advice, but if big advertisers actually pull out, smaller and mid-sized brands get cheap reach at a moment of peak attention on the platform.
  • Ralph Lauren redesigned its Polo Pony logo for the first time in the brand's 50-year history, releasing two Fortnite outfits plus a physical capsule collection inspired by the '90s Stadium and Polo Sport lines.
  • Legacy brands like Polo need collabs like Fortnite to stay on kids' radar - Ryan notes his own sons own maybe one Polo shirt and it's a hand-me-down.
  • Michelob Ultra's 'Train Like A Pro Marathon Runner' platform shows alcohol brands broadening to women and minority audiences, and Christina credits it for not going 'aggressively feminine.'
  • American Eagle's own research framed this holiday as 'revenge living' - Gen Z reclaiming stolen proms and milestones - driving three shoppable Snapchat experiences, a Roblox holiday market and a TikTok holiday card hashtag challenge.
  • Amazon Fashion's Snapchat AR eyewear try-on is the kind of AR Ryan will actually use: solving fit and proportion problems before you buy, with more verticals planned.
  • Use promo code RADCAST20 at brandedbills.com for 20% off the entire purchase, or go through theradcast.com sponsors page to get the discount applied in cart.
Quoted
how much energy are you expelling on being offended by what someone says or what someone does versus just getting your shit done that you can control?
Ryan Alford
Even if there's ads on them, you're not entitled to get a free app or use of this.
Ryan Alford
I call this virtue virtue signaling and political grandstanding.
Ryan Alford
Full transcript56 passages · speaker-labelled
Ryan Alford0:00

Hey guys, what's up? Welcome to the latest edition of the Radcast here is the Radcast news Friday, November 4th, 2020, 22, Christina Aussie. Hello. Your final day. I know. For now, real day. Yes. Yeah. What are we going to call it? Parting is such sweet sorrow. Only for a season. Yes. Yes. I can't believe we're in November. I know. It's November. Oh, you know, I know it's in November. Christmas. He's sick. Oh, no. Uh, uh, offered family. Two of five Christmas trees are already up. Yes. All Christmas decorations were out. We had a Christmas tree. Nicole is a queen. We had a Christmas tree up in the front window. It was just a white one. It was not fully decorated yet, but it was up in the front window

Christina Yassi0:50

the day before Halloween. Amazing. Amazing. I'm here for this. Oh my god. I'm decorating my apartment this weekend. That's my plan. So I'll get too busy beforehand. I'll have like rehearsals and shows. I just walked in and I go. It's beginning to look a lot like.

So do you have to hang on the like outside? Shut up. Do you do all the outside decorations? Uh, you know, we're back in the, you know, we moved out of our loft and now in a real house again. So we might be on for that duty now. There you go. She's gonna start gilting me. She does all the interior stuff. Like all the boys had basketball practice. They were all with me last night. So she was home after work in a rarity by herself for like two hours. Oh, I love it. And I don't know how she did it, but half the house was decorated. Seventeen boxes were already like empty. Oh, that's so good. Oh, god. I love it. Every pillow on the couch has changed out. Yep. So it's, uh, it's

Ryan Alford1:49

looking a lot of Christmas already at the office. So, uh, if you want to get into the Christmas spirit early, just stop there and it offered 70 degree weather. Yeah. Uh, Nicholas Weaver. What's up, ma'am? I know the much taking a daisy. Yeah. Always. Just flip flopping and around. That's right. The deepest flop today. Those slides. Yeah, recently shine. Look how white they are. Hey. Wow. Do you wear crocs? I used to. Now I've switched over to the slides. Yeah. I got you. Yeah. All the cool kids. I don't, I'm not into my, my kids like the, the crocs of socks thing. And I just, yeah, I wore crocs when I was 11. And I can't bring myself to go back. I had a moment of weakness for about a one summer. This was probably by 10 years ago.

It was a while ago. And I was like, oh, I can get into this vibe. They're comfortable on anything else. And then I think I took a hard look in the mirror. I don't know. I'm like, yeah, these things are freaking ugly. I got sunburned. I had like little, like the little holes from my crocs. Yeah. It was unpleasant. Well, you know, I don't have that issue. But they were just ugly. They're awful. They're so ugly. Yes. So ugly. But it is November and November four. So it's, it's coming quickly. We got Thanksgiving though. Yes. In a few weeks. So we're ready for that. And, uh, been a lot of just wackiness going on in the news, huh? Always. They're always. Yes. Like, and I, I'm gonna get on my soapbox for one minute. So, and you probably see this

on my Instagram feed. Like the end of the day, I think people spend a lot of time on the stuff and get sideways and offended and all that. Well, they don't have enough going on in their life or something. Like focus on what you can control. Like how much energy are you expelling on being offended by what someone says or what someone does versus just getting your shit done that you can control? And I just feel like we got a lot of that going on right now where I look, I don't like there's some terrible shit going on there. I it's not that I can donate. But like every ounce of energy I apply towards that gets has nothing to do with my advancement as a human being and or as a person. And so that's my only thing in this is like,

you know, we can all be offended and you can say, you know, show your opinion with your voting and who you do. Oh, great. Wonderful. But if you're just spending half your day being offended by this side or that side or what Elon does or what Kanye does, no matter how despicable it is, you can certainly stand up for it. But just I don't know. I think it's a bad aid for you not really getting your own shit done. My opinion. Hot take. Yeah. I'm just telling you like, if you're spending half your day worried about things you can't control, then we know what the problem is. In other Radcast news, Matt Alonzo award winning filmmaker came along this past Tuesday.

Christina Yassi5:12

He's cool. It was cool. He's very laid back and very easy to talk to. And you know, so I think you get this thing in your mind like, oh, okay, filmmaker, he's worked with Bieber and two chains and all these rap guys, you're just expecting like, he goes. He was great. Really insightful. And he's been posting some new content. And you go check him. He's a good follow on Instagram. Matt at Matt Alonzo. He's got an entertainment factor. Yeah. I think he's got that he changed his hand. I was like, he's still at Matt Alonzo, but like his title or something was like, content king. Yeah. His name is different. I think that trademark it. Because I like Sinna. No, he's like, yeah, I got that shit trademark like content king. There you go. I got to

Ryan Alford5:58

look that up. I don't know. He's a screw with me or what. But next week, Michael do all real estate extraordinaire builder extraordinaire talks about how to his whole life story. And really he's built, you know, almost a hundred million dollar company in the construction business straight from doing new construction. He talks about the need that there's a there's a lot of data out there that's confusing. But at the end of the day, there's still a gigantic need for housing in the US. And he was really approachable. It's from Florida, the good guy, family guy. And enjoy talking to Michael, give some investment tips and ways and a lot of like entrepreneurial tips. He's, you know, down earth, relatable, some actionable things. I really enjoy talking with him.

That comes out next Tuesday. Then you'll be seeing a lot of the content from the Think Billions event coming. You've teased a good bit of that on your Instagram stories. Yes. Yes. Yes. We've got quite a bit. Mr. Mr. Weaver over there finished a pretty sick cut from the event that was next level. You'll be seeing that out. We're going to let our gracious hosts get some of that content out there. But we'll share more of it. And then a lot of the episodes that we recorded out there were going to be doing slicing and dicing in different ways. So you'll see releases on that. And again, I would classify all this that really actionable like stuff that real entrepreneurs have done and tasks and growth and like their journey.

So I think it'll be really impactful for people to kind of hear how these people have started and built businesses from the ground up in a lot of different ways and a lot of different categories. Yeah. So that'll be coming out in the weeks to come. It's going to be on lookout for that. Exciting stuff. Always be on lookout for our sponsor branded builds. Get that Christmas shopping done early. Yes. Brandavills.com. Use promo code radcast 20 anytime. Get 20% off your entire purchase. And I say it every week, but I keep putting on my sweatshirts in the morning that are all, you know, a little warning. I think I'm going to order myself a new sweatshirt, but I know we've got new ones coming. They're coming. And I was hoping they figured this week, but it's like Christmas day.

Christina Yassi8:21

You know, if he came in one day, you wouldn't appreciate it. Right. We disappointed. It'd be over too soon. And the quality would be as good. Right. That's also true. So we've got our hoodies coming in for radcasts. So you'll see those. I'll be rocking that when it gets a little cooler around here. You'll see me like every week. You won't leave the studio because he's just wearing that hoodie every week. So we'll see that fan going. But yeah, give them a shout out. You'll be thankful. If you're a hat person, we got you covered literally otherwise, they've got the best selection and the best quality hats and they put together a holiday gift guide to make it super easy for your Christmas shopping. And I'll tell you this right now. So as being a dude that's

Ryan Alford9:05

hard to buy for, I'll admit that I'm a hard to buy for a dude. You give me a half brand, a flat bill, like trucker cap from brand from brand and bills.com with one of their cool unique styles. Just kind of hip or whatever. Happy camper. That's a 20 to 30 dollar gift. Hey, nice and easy. And most if you're with a hat, you know, if you're wife or your husband or hat people or whatever, I'm telling you, this is an easy like stocking stuff for really great gifts and easy to please because you don't want a new nice fitting hat. I do because I tell I wear stuff like today when I'm going to be shooting some video. There you go. You got to get the cloth, the flow going.

But yeah, give them a, give them a shout out. Tell them your, our good friends at the Radcast sent you and you know where you heard it. You can always go to the radcast.com and click on sponsors, click on brand of bills and you will get immediately 20% off put in your cart so you can shop away. Super easy. And there you have it. Got some social media holidays. Yes. Today, Friday, November 4th is National Community Service Day. This, I mean, you know, Clayton's in on this like, I don't know what it's called. I'm forgetting beta club. Oh, yeah. Yeah. He's an all smart kid. Yeah. I don't know if I was out there and made one of them. I don't know. I wasn't, I was a no case student. I'm not great to forget, but I still know he's like an overachiever.

The love to see it. Love to see it. And he's been doing like all this community service stuff, which is cool. Like I'm proud of him. I mean, I'm, we should be doing more of him. Yeah. You know, but it does make you stop and think like, all right. How can I do? Yeah. What can I do? You know, and I mean, take the focus off. I mean, the fall for or something. Greenville. Fall for Greenville. Not fall for. Oh, yeah. Hands on Greenville. Hands on Greenville. Yes. Thank you. Hog day. Hog day. But I mean, is there something universal for National Community Service Day that you're supposed to do? Or is it just like awareness that you cycle? It's what I did. Okay. I like keep it in my car. My car was like a trash heap. It's just like all of my cardboard

Christina Yassi11:16

cans and I drive to my recycling place. I don't know if that's community service, but it's like the most I am capable of. Okay. Yeah. Like a shopping cart full of cans that you picked up. Yeah. Out of your car. Yeah. Yeah. Yeah. A lot of it's a car box is I've taken them from work to recycle them. Yes. Okay. I think I figure out something to do. Just just to celebrate. You had time. Yeah. Pick up some litter. It's like taking you lunch. That count is like community service. I like I thought I'll allow it to be paid for my lunch. I'll allow it.

There we have it. Friday. That was Friday. Yeah. Tomorrow. Remember, remember the 5th of November and I looked up a blurb for our listeners, Guy Fox Day, which is observed in the United Kingdom every year. On November 5th, Guy Fox Day also called Bonfire Night or Fireworks Night commemorates a failed assassination attempt from over 400 years ago. On November 5th, 1605, Guy Fox and a group of radical English Catholics tried to assassinate King James I by blowing up Parliament's House of Lords. The plot went awry and all of the conspirators were executed. Soon after the Bruns began to celebrate Fox's demise and the survival of their king by burning effigies, lighting bonfires and setting off fireworks. What the fuck? Hey. I mean, I can't always my last thing was far right now. I look proper there. It's like again, you've read that. It's a

Ryan Alford12:40

decent newly. It's definitely dated. Yeah, I enjoyed it. I remember it once you showed me the mask. Yeah. I don't know why. Okay. I remember that. Yes. I mean, that's pretty deep. I mean, all I heard there was blowing up shit. Ridiculous freedom. Yeah. What an assassination plot. Blow out the whole freaking Parliament. Seems a little extreme. Just a touch. You know, sometimes you got to make your point. I guess Guy Fox Day. Guy Fox Day. It kind of rolls off the tone pretty well though. You know, Guy Fox. I can't remember his real name. That was like his alias. Yeah. But fucker. Me the fuckers. I think the fuckers. Christmas movies. Isn't that a Christmas movie? Yeah. That's my thought. Sure. You know, I mean, I think in a Christmas version

Christina Yassi13:28

or the sequel is a Christmas. I don't know. It was a great movie either way. Ben Stiller. Sunday, National Saxophone Day. How can you not celebrate this one? I'm playing mine. Oh, yeah, I will begin. There it is. I do love a good saxophone though. I did too. I mean, Kitty G. Underrated. The the the sax squash on TikTok. Favorite favorite TikTok account of all time. I got a good story about a saxophone. I don't know.

Ryan Alford14:04

So this Kitty G story. So I'm probably 1989. Like CDs first came like CD players were first coming out. You know, late 90s or late 80s or early 90s. Sure. And my parents, we were firmly like lower middle class. We were not we did not have like we had stuff. But we were not like poor, poor, but we did not have a lot of money. Sure. My parents that spurs on. We had family vacations. They had two cars. We had clothes. Yeah. One of a whole lot of there wasn't like go carts and sure. Shit that my kids. Lots of video games. Yeah. Like it was just, you know, we had what we needed. But daddy had a sales job and started making a little bit more money. Like one of his first

brothers was the CD player system in the house. Nice. All bows and Ankyo, which was pretty high in at the time. The Ankyo kind of went downhill eventually. And I'll never forget like, you know, they had my parents have a very collected music taste from four tops to freaking, you know, shag music. Yeah. Anything and everything. But my mom had this Kenny G CD that she got. And it was very like, you know, it was a, I don't know, 14, 13, whatever. I like started digging that Kenny G because it was like turned up on those speakers like really loud. Yeah. Yeah. It just sounded to me because he was so freaking good. Yeah. And it was like, you had I had heard that quality

Christina Yassi15:28

and of sound before. And so the Kenny G had a moment for like a month. And then I was like, okay, it's Kenny G. But it sounded really good music. Yeah. And I was like, okay, I'm saying this is a lot of other things. But wow. How informative. There you go. So National Saxophone day. Sunday number six. Kenny G. National Kenny G day. So Sunday number six. That hair though. Yeah. Jerry curl. You know, you know, I spelled up. Nice. Monday. This is a hyper-specific one. Monday is National Bittersweet chocolate with almonds day. Yeah. It's too many words. Two things that I don't care for almonds or bittersweet chocolate. I love milk chocolate. That's right. We've had this dark chocolate. No, bittersweet. This is my, this got my wife's name

Ryan Alford16:21

written all over it. Yeah. I would get down with this. But again, hyper-specific. Bittersweet chocolate with almonds day. November 7th. Where do you buy such thing? I mean, I would imagine like a whole foods or one of those, you know, elite grocery stores, fresh market, something artisanal. Yeah. Bittersweet that I won't be able to have any. Or you can like make your own, I guess, like, you know, Christmas candy, chocolate park. Yeah. Too much work. Too much labor. Yeah. Not worth it. Yeah. Maybe Aldi will. So Aldi's got some. Aldi would probably have it too. See, they're a great for us. Yeah. Aldi, Peter Joes. Aldi, man. Same company. Do you know that? Yes. But do you like Aldi? I've not been to an Aldi in years. Are you kidding me? I'm a Harris Tedergau.

Because it's so close to my like, come on, Aldi. My apartment. You know, like, dude, that is the place. I prefer the teeth. Random shit. Ever. And it's awesome. My when I took German in college, my German professor would always bring us like, we have stable and offered family that they come from Aldi. My wife stops there. Not every trip. But maybe like, sure. Once or twice a month. Do you have like a lot of quarters? Oh, she does. You know, like to get that shopping cart. You know, it's weird. I mean, I guess they don't end up with cans. And I'm being rolled around on Community Service Day. There you go. Can have that. Yeah. It's not an Aldi cart. November 8th. It is election day in the US midterms. Get out there and vote.

Christina Yassi17:53

There you go. That's where you use your energy folks. Vote. Yep. So you're, you know, that's that's a useful call your undecided friends and get them to vote too. Yes. I didn't realize the importance of midterms until very like, you know, tell after I could vote. And I wish that that had been taught to me at a younger age. Yeah. So start me young. Yes. So please vote in South Carolina. Yeah. You need to. I mean, like it's that I've been, I don't care where you side. I'd rather just people vote so that we can all know what we signed up for. And you can have your say and check your box and be informed. So I'm all for that. I'm all for energy around that. Let's talk about that more.

All right. Social media news. Yes. Finally on to some some musk business. How could we not? Yeah. Musk has outlined a new $8 per month Twitter blue package, including a verification tick available for everyone. So he's done away with verification for celebrities. And as per his most recent tweet on the reformation of the platform, Musk now says their plan says they're planning to offer verification ticks to all users for $8 a month to combat the class divide in the app. If you willing to pay for this $8 per month verification, you also get priority and replies, mentions and searches, the ability to post long video and audio half as many ads and to pay well bypass for selected publishers. I've got a lot of opinions on this. Like number one, I just want to I'm

Ryan Alford19:27

going to set this up with with a reminder. First, social media is free. These people have spent billions of dollars to create these platforms and they're free. Yes, they run ads on them, but you don't have to use them. No one's forcing you to use these platforms. You can go and watch TV or you can go read a book. You can go live under a rock. You don't have to use these platforms. No one's making you use them, but someone's invested money to create them and they've been free up until now. I don't like everything Elon Musk does. I think he's kind of kooky weird sometimes, but he's fucking successful for a reason. And if he wants to charge for his platform that he bought

that someone else built, then he has every right to do it. Now he may run off a lot of people. I think it's silly that people would run off to not spend eight dollars a month if your livelihood is, you know, time or something. Yeah, if you're a writer or perspective, but like no one there's no like the entitlement that people have to these platforms that they be free. Even if there's ads on them, you're not entitled to get a free app or use of this. So I don't understand, you know, all the uproar around that. Do I think it's the smartest business move? I don't know yet. I'm not smart enough to know what the runoff rate will be. It's dumb as I think it is for people to run off. I don't know, but he has every right to try it and to see what

happens. And I don't think it's a terrible thing to have a little democratization of the platform. As long as it just doesn't go to crap with a bunch of conspiracy theories and unproven facts. That's my only fear, but still his platform. He bought it. Right? Yeah. And it just launched this week yesterday maybe. Yeah. When that went through. Yeah. So we'll see. I mean, they do have to make, look, it's not a company that's really making money right now. Like it's, I think it's breaking even or making a little bit. He's gotten into some some issues with some ads, which is what we'll talk about next. Yeah. And I have a opinion here. I think there's an opportunity here, but I'll let you tee it up.

Christina Yassi21:40

Yeah. Hit some Musk taking over Twitter has led media brands and a couple other media outlets to recommend pausing on Twitter ads. Media brands appears to be offering advice to its clients versus a hard mandate. The recommended freeze is also just for one week per the political, political, which could allow for some of the dust to settle before following the initial ownership transition. I call this virtue virtue signaling and political grandstanding. Like it's all if I really believed that any of these people and any of these brands really, really we're doing this for any moral reason whatsoever. I can support you. I just call me, you know, a little skeptical. So again, what this means is if you're a smaller brand, a medium-sized brand, you got a big opportunity on Twitter right now because a lot of eyeballs

Ryan Alford22:39

are there because everybody's saying, I'm not going to use them or whatever, but everybody wants to see what happens on this train wreck. So whatever it is. So there's people there. So your ads can be seen. And you know, like it doesn't mean you're selling your soul to the devil. I do think Elon is not an idiot. He doesn't want hate speech. I just don't believe he wants there to be free speech. I don't think he wants hate speech and conspiracy galore. He knows that's not going to like make the platform survive. I mean, so again, I don't agree with every tactic. This is less of, you know, an acknowledgement or an agreement with him. I just think it's an opportunity for brands to get on the platform and be seen maybe more horribly if some of these larger brands pull off.

Christina Yassi23:25

I'd be all just from a strategic marketing perspective. Just my opinion. Well, this is still saying, you know, just to pause the ads as opposed to boycotting the platform. Yeah, which I don't think is a poor piece of advice is like, hey, let's just wait, you know, pause the payment, see where this is going to land in a week and a half after we've, you know, been under this new. I have no problem with pausing it. I just think there's, I'm kind of overlay multiple stories. There's a lot of people and a lot of brands that are like, it's thing, you know, getting out or talking about getting out completely. Yeah. And I think it's just, it's all here. It's, it's, hey, recommendations. We're hearing this. We're hearing that like no one,

Ryan Alford24:09

Coca-Cola hasn't come out gone. We're not, you know, there hasn't been a firm announcement. What I'm just saying is if you start to see that, then I, and nothing like truly else happens that like warrants that other than just speculation or again, grandstanding. Yeah. But then I think that's your opportunity to get on the platform. You have less competition. Sure. And there are more eyeballs on it. I can't, I would be shocked if the last three to four weeks, not the highest ever, because there were moments in time when Twitter was higher. But like, but the last three to four weeks, I would guess are in the highest levels of viewership and you and use usage of the last like year to two years. Sure. I'd be shocked if it wasn't. It's possible. Which is just, it's

just, it's only every, it's much attention. Yeah. Yeah. People are talking about it a lot. That's mainstream. Like people that, like my dad, you know, my dad's on the Twitter. But my dad's talking about Elon Musk and Twitter and baby glancing at it. That means a lot more people like my dad that never get on it or on it. So using actually, as of October 26th, Twitter is losing its most active users, which is based on internal documents from, from the brand. So it's being talked about, but yeah, we'll see about that. But users are not active users. I wonder if that means if that accounts everyone that has already been on it. Like, I need to see more of those data. Data lies and tells the truth sometimes. Elon Musk tweeted about it. Just interesting.

Christina Yassi25:56

See where it's going to go. Yeah. People with like hundreds of millions of followers. Yeah. Wild. Yeah. On just those bots, man. Now, these are like actual people. Yeah. I've got to say, he probably has like, he's going to probably have to take two steps backwards to take eight forward. Because the bots aren't active. They're, they mean they just like clutter everything. No, bots are active. Yeah. But when he's talking about active users, he's not referring to bots. He's talking about like verified accounts with at least the data I just pulled up. But onto some clothing news because we haven't had that in a hot minute. Yeah. Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection back on this again. As part of the partnership, the company has redesigned its polo pony logo.

The first time the brand has done so in its 50 year history, inspired by the stadium collection and the polo sport line from the 90s. The brand is releasing two outfits for Fortnite on Saturday tomorrow. And the physical capsule collection was made available on its website this past Wednesday. What's your thoughts on this? I think again, I think it's a smart move because Ralph Lauren is a, is such a classic brand and such a, I don't think of it like old lady, but I do think of it as very adult and I think of Fortnite as so young and so Gen Z. I think it's a really smart marketing ploy for them to kind of get that trendiness back. Yeah, because my, I have one son that's definitely in the fashion for his age. Sure. And others, a couple of the others

Ryan Alford27:24

are, I mean, Hogan's into it, Hudson's into it. Clayton's definitely lagging. Nash is six. So, but he started to get into it. Yeah. And polo is not on the radar. Sure. Like, I think they might accidentally own one polo shirt or hand me down from like year 1984. bought at the thrift store or something. Yeah. But you know, they, they need to be doing things like right, right to not just be a, you know, such a classic. It's never gone out. It's just always been so, but that polo was so iconic. Yeah. And then I don't know who it was, but like, one of the cheap brands, like polo stadium club, right? Right. Right. That even throws me off to this day. I'm like, I think I bought one once, you know, like despite 15 years. Yeah. I'm like,

oh, nice. This is, you know, because I'm having polo's quality stuff. Yeah. Yeah. And then he like, oh, no. They're like, uh, polo stadium club or whatever. I've been due. I've been due. Got me. And I didn't really care necessarily, but it was less than I cared that it was the horse, but like, I think it was, I forget what it was, but it started falling apart. Right. I was like, what? Then I really looked at tag and I was like, I've been lied to. Got me. But, you know, I mean, oh, when I grew up, man, that polo, man, that thing was, that was hot. There was some clout. You got that, you got that polo cologne in the green bottle. Oh, yeah. Oh, yeah. That's what I'm talking about. I said, I'm like, nice that one.

Wonder why people were walking away from you. So potent. My dad goes, son, you bathing that stuff or what? Yeah. That wasn't brother with axe. Scott was terrible. So terrible. Oh, yeah. No, it's just smart. I don't make sense. I, I'd love to see the date on these things, you know, but it's where they need to be. Right. Because you want my, you need my kids talking about polo. Right. Just stay relevant. And I mean, I used them as a proxy for kids in general. Next. And I actually skipped this one. Mikhailov Ultras, Spotlight's first woman in the Boston marathon for their empowerment campaign. The brand will launch train like a pro marathon runner, a platform for runners with training tips from coaches. The effort follows similar gender

Christina Yassi29:54

inclusive news by Mikhailov Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences. This is a trend we're seeing. Yes. Again, since we're starting in fashion here, you are well, more well, much more well versus me. I always want your opinion. I think it's, I mean, I think it's great. I think the, you know, women drink too. And I'm not a, I'm not a Mikhailotro fan. Come on. But I do, you mean, like beer has been such a staunchly masculine brand, essentially, you know? So I think it's very smart. And to also not make it aggressively feminine, which is, you know, they're not making it grully, which is nice. I think they're still an edge to it. And I like to run. So I have interest in

Ryan Alford30:44

marathons, no, just in running one, but people who run them matter, respect. Yes. I'll do a fight. What's your opinion on this? We got an opinion here. Well, I like Mikhailov. Are you Ultra guy? Yeah, I'm wondering, culture, and that what we have in the cake. From the cake, I was going to say, yeah, that's what we got. Absolutely it is. See, we're supporting this already. We didn't even know it. Didn't realize it. Yeah. I can't believe you know, like Ultra though. I just, I'm, I'm not a huge, do you like craft beer? I don't love. So I have, I don't like super hoppy beers. My favorite, like I typically go for sours are my favorites. So I like more fruity, not super hazy. Yeah. I can't stand IPAs. Oh, no, too hoppy. Yeah. You like hoppy other neck.

Christina Yassi31:39

You like hoppy beers? A little bit. I really beer gal. More whiskey gal, myself. Yeah, me too. A little more bourbon. Yeah, I like this. I um, I don't know. You know, you know, it catches me, like marathon, man, whatever there's an article to marathon, like I envision myself trying to run 26 miles. Same. And I just like, I think I shut her a bit. Yeah. I'm like, and I can run five. Yeah, I'm in pretty good shape. I can go do some cardio, man, but like 26 fucking miles. God. I don't know. Yeah, there's a friend of mine just went to Germany for the German marathon. Yeah. It's on her bucket list to run all of these like marathons around the world. And flying to Germany to run 26 miles sounds awful to me. Yeah. But like I would, I would train to do half

Ryan Alford32:35

a mile, like half a half marathon. They're teen miles. Yeah. Even that stresses me out. But I think like, that's a little more attainable. I could do that. You know, sounds doable. Right. But look, I think Michelin Ultra does a really good job. They did a really good job of like, they created Ultra has become a standalone brand in a lot of ways. And I think they've done a good job of tying back the benefit of low carb low calorie to functional things like this and exercise and fitness and other things. I see them associated with all kinds of stuff and food sometimes. So, I think it's a brand they've done a good job of creating that connective tissue between things that make sense for what their product is. Right. You'd be surprised that you'd take,

oh, I guess most companies do that. Well, not all of them are good with like connecting those dots. Yeah. And I do think Ultra does a good job. I feel like I see them. I saw them somewhere. They had like a standee at the grocery store. And it was like next to like healthy foods or something. Uh-huh. Because it was close to the rear section, but it was kind of like they couldn't have it. I think like at the front of the store necessarily, but it was with that association. I was like, that was intentional. I get it. I see what you're doing. Yeah. So, uh, hey, has off to them. Yeah. You know, you can get anybody minorities, whoever, get more people doing marathons. I imagine it's good for even though I think sometimes it's like

Christina Yassi34:04

26 miles like pounding your knees. It's really good for you. Well, like when the history of the marathon to be a nerd, I mean, it's from ancient Greece, right? And people would run marathons and then literally die. I mean, like that, that was, you would run the marathon and you would die at the end. And that was like a sign of honor. Same. Minds a little bit higher. That one's really 82%. That would die at 26 miles. Uh-huh. No, thank you. All right. Next up back to fashion inside American Eagles holiday social media strategy. I love this brand. It's so nostalgic for me. Uh, the Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about revenge living. I think this is

so great. This year, the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much needed holiday cheer after two is a pandemic. Revenge living. I'm here for that. So good. That's just so good. Yes. What is that? I mean, what did that mean to you? Like when you hear revenge living? It's specifically referencing students who have who had like proms taken away and had like these these iconic very formative things taken away from them over the past two years. So it's the idea of reclaiming youth in a sense is where that like it is specifically for your Gen Z demographic.

Ryan Alford35:38

Yep. I get it. So my irony there in that, then you want to go get on Roblox. Revenge living. I can't wait to get back on Roblox so I can get my, you know, exx back. Put my goggles on. I'm going to do it in the metaverse. My metaverse. That's the revenge. The revenge life has the metaverse. Like you're getting of like, I don't know. I've been met up from. Yeah. Oh, meta wings. I had those. But there's that's been a lot of pushback along lines of what I was saying or this stuff that like just aren't ready to get in the game all day. You know, like get the goggles on and I don't know. I don't know. I was real. Yeah. You know, that's a deep statement there. In real life is real. But that on a t-shirt.

Yes. But I totally do think that they have an insight here. Clearly, they did some research. Where people are making up for the lost time a little bit, you know, like, and I don't, it's just a different every market depending on how I've sat down, how locked down, how much people miss. In some places it was, you know, two years almost. Well, and it's so heavily affected the fashion industry because people were doing so much remote work. Like, regardless of where you were located, people weren't dressing up and they didn't have the need for uniforms, you know, regardless of how long your area was affected by legislation, like the fashion industry took a huge hit with all of this. Yeah. So I think it's a

Christina Yassi37:11

very smart way to ride the pendulum back the other direction. Yeah. Cool. Last one. Amazon fashion tries on Snapchat's shopping lenses for AR fueled experience. What a boring article name. Amazon fashion is leveraging Snapchat's augmented reality AR shopping lenses to enable the apps users to virtually try on thousands of iware brands and styles available from the Amazon fashion store. The iware activation is the first virtual trion experience to come out of a growing partnership between Amazon and Snapchat parent snap. As the companies noted, they plan to expand into additional verticals in the future. All right. I'm a practical innovator. Like, this makes sense to me. Like we talk about all this crazy ship with VR and AR and like getting in the miniverse all day and like going to the store and ordering things and it's like

Ryan Alford38:06

making things harder to do in not real life as it is in real. Okay. Let's, let's, let's pause. Can we just use AR so that I can see what something looks like on me before I wear it? Yeah. Clap to that. That's great. I mean, I have the same problem because I have a big head of a big dude and I have crappy eyes and I hate going to lens crafters stand and what it's like too many people, not enough choices. There's so be inexpensive. And this is like something kind of like tennis shoes. Sometimes I want to I need to see him on my feet. This technology is there. This is what we use it for real things, right? And like you see the glasses? Okay, great.

I would love to do that because my biggest problem is I see a pair on the wall or someone else has on. I like that. Yeah. But until you put them on my big head, like, you don't really know. The proportion's not quite right. It's like sunglasses too. I'll see a guy go buy a light pair of sunglasses. Oh, those are cool. And then I go to the store and put them on like, damn, I got the gigantic head. Like, you know, I think the little monocles Nicole will be like, honey, I mean, you have my support, but no, but no, those are your heads too big. I'm like, really? Thanks for the honesty. Because I haven't looked into the mirror. I've got them on and she's

looking at me. And I see the look on her face. And I'm like, you're easily disappointed before I can't even look in the mirror. That look in the mirror. It's like, whoa. She was right. A lack a lack. Where did these mini sunglasses come from? Oh, no, those are the areas. Wait, wait. It's not you. It's me. Yeah. So this makes sense. Yeah. And, you know, I'd love Snapchat. I just, I don't know. Snapchat just keeps fighting. Yeah, there's a call and fighting. I know people still use them a little bit, a little disappearing. You know what? That's all I can do. That's just all I imagine is about 16-year-olds, like Sharon needs. No, I remember when the app first came out. And my friend was explaining it to me. Oh,

Christina Yassi40:08

I hell no. And then my friend was like, yeah, you just send pictures and they go away. And I was like, I don't want that. No, that's, I was like, that's for one thing and one thing only. Like, no, I'm good. Thank you. You were so prudent. I just don't, like, that's just not my thing. It was after or before, after my time. Like, yeah, I was a, you know, Mary. You knew it's well before that. Well, yeah. Yeah. We had to do it the old fashioned way. Oh, my God. I think you could go to anybody. Yeah. I think it'd be forwarded to anyone. Well, there in the, you had no idea in the wild in the real verse, IRL. No, smart enough not to be

Ryan Alford40:48

snapping things or asking you how it's just like, yeah, I don't know. I think that's what this stuff got so easy to use. Like, people get comfortable. Right. Right. No, I, um, I give it to Snapchat. Yeah, this makes sense for them. But it's using the technology they've already come up with in different ways. And so it's cool. I'm in for it. I'm going to go, I'm actually going to go check this out because, you know, I'm always looking for like, yeah, sunglasses and eye glasses. Yeah. I'm supposed to wear them a lot more, but I have a hard time finding the exact ones. Yeah. I just got new contacts. And I was like, done, done, done, done. I had on a pair last night. And they were like, I was like, I got a headache. And I was like,

why don't I pay? Because they're squeezing on my big, big head. I can't wear mine for like three days in a row. I will get a massive headache. Yeah. So I know I agree. We'll see. There we have it. I have 40 minutes. Look at us go. What a way to go out. I know. Thanks for all your help. Indeed. Indeed. Thank you. In foul words of wisdom there. Thank you. You're right. Of course. Thank you. So kind. Slides. Slides are us over there. Slides. How are we doing? Yeah. You know, to find us with radcast.com search for AR Snapchat Elon Musk Elon Musk. There's no telling me how like clips you're going to see from all that. Right time. It's all said and said and done. Twitter. Yeah.

Tweet this. I barely know her. Had to get that. Had to do it. I know words. I'm out right now for all of the platforms. Christina Yassi, Nick Weaver. We'll see you next time. The radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at RyanAlford on Instagram. Thanks for tuning in.

Keep going