From Finance to Netflix "Million Dollar Secret" with Chris Allen

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We're talking about what's now, what's hot? And you know, you may have heard a Netflix, but have you heard of million dollar secret? I think you have. It's a game show. It's a lot of fun. And Chris Allen is here to tell us all about it. What's up, Chris? What's going on, Ryan? How you doing? I'm good, man. I was excited. We get a lot of great guests. And sometimes it's like stuff from 15 years ago. Great, you know, you never know where the business or what the concept is. But suddenly, when it's here and now, and the little Netflix and then popular, I'm always excited. I have to admit, I started to go down the rabbit hole. Because there's so much content now. Like I heard of million dollar secret, but didn't know it. It's fun, man. It's intriguing. Well, yeah, I tell you what. This show is very much in the news right now. I mean, this is kind of like, you think about reality TV. You have kind of like a trashy, you know, relationship stuff. You got the bachelor. Love is blind. You got to handle. You've got those like slice of life things. The band or pumps real housewives. Whatever, just day in the life of famous people. I heard Ashley and started the years and years ago, right? What's really popular is competition TV shows. Like survivor, big brother, have been around. Traders is kind of the hot name in the streets, right? Million dollar secret is Netflix's take on the traders, right? It's kind of a very similar show. Obviously got critical differences. But Netflix is like, okay, this is with popular. We got to get in the game. And when Netflix goes in on something, they go in on something. With a million dollar secret, you can tell. They put a lot of resources behind this show. Yeah, they did. And I think they're proven to be right with popularity. Especially as we talked for the episode worldwide. We got a worldwide hit on their hands. Let's set the table though. I mean, Chris, we can tell your background. I wanted to tell your background. But I definitely want to, for anybody that maybe not have seen the show, explain a little bit of the concept, how you got involved, all that. Maybe we can ball that into one. Yeah, for sure. So I came up in the finance world. I went to Notre Dame finance career. That was kind of where I started. I did that for several years. And like so many young finance people have burned out. In my late 20s. And I said, I got to do something different. I'm seeing my bank account go up. But I'm not feeling any happier. I got to do something different. So in 2018, I left the finance world. Went back to business school. And I went to work. And that's a hallowed hall of business education. I was with some really, really talented people. I felt like the dumbest guy there almost every day that I was there. But being around really smart people is great for inspiration. And great for ingenuity. And that's a great place for businesses to start. And while I was there. Got kind of really interested in startups. And that was around the same time that white cloth was taking off. And everybody was drinking spiked salsa. So I met a guy who was working in a enhancer bush. And he's like, South American, Uruguayan immigrant, right? A child of Uruguayan immigrants. And he grew up drinking coconut water. And he's like, what if we did? What spiked salsa is doing? But we did it with coconut water. And we kind of like aimed it at health conscious people. Said, you know, I don't really know what I want to do with my life. But that sounds as good an idea as any. And we dove in to that world. As people were creating new spike celtors. We dove into that world. And we've lost in 2021. We got about half of the US under distribution. And started distributing to cruises, luxury resorts in the Caribbean, all of that. But what's really cool about starting a business, especially with a co-founder, is you guys can kind of trade roles back and forth and cover for each other. And we were noticing that so many of these spike celtors were having success with celebrity front people. And we couldn't afford a celebrity front person. We tried to negotiate with a couple of them. We were like, do we can't even afford like a tenth of what you're asking for? Right? So I came up with this crazy idea of like, well, what if I just tried to become, you know, the celebrity front person myself and started pitching to reality shows. And ultimately nothing really was a fit. I mostly got cast into like dating type shows. And I was like, I don't really know if I want to go running around making out with people on TV. I feel like that's not a good look for our brand much less myself. And ultimately, Netflix called me in 2024 with this concept, million dollar secret. And I knew right away it was a winner. You had a chance to work with Netflix. Like you just take it. They're kind of like an ascending power in reality TV. And this idea was so interesting. We didn't really know too much until we got there. But this idea was so, so interesting. So I just had to take it. And I'm really glad I did it because it's become sort of this global phenomenon. Yeah, man, a couple things to impact there. Then I want you to delve into sort of the concept. But people realizing it pays to be known. Someone owns a trademark for that. His name is Ryan Alfred. But look, we have this democratization of the internet. And media and all these things. And yes, you got to be interesting, good looking and talented. Which Chris knocks out all three. I'll give you that, Chris, man. You got them all going. And I say, really nice guy. Once you get to know you a little bit. I'm a quick study. What's we've been on? I can already tell. Like you're not a jerk. You got the right to tip. I think the fans of that show, my, the fans of million dollar secret might be kind of split on that. Yeah, I think it's probably 50-50. But I can tell already talking to you for 10 minutes. I'm like, this guy's not going to do that. But look, you were smart. I mean, like, can't afford your own influencer and become one yourself. And it does take some help. And it helps when Netflix calls. But you did the work to get there. Yeah, it's kind of interesting because like, you know, I think a lot of, especially consumer like beverage, food entrepreneurs, they end up competing private attributes, right? Like they're like, oh, you know, we make a protein bar. That's like 20% less calories than the next one, right? And it gets to the shelf. And then you start working on it. And then you start working on it. And the next one, right? And it gets to the shelf. And then you start looking at a shelf set. And you're like, how the hell will anybody pick me over these other 400 options? And then you see people start streaming into the store because they're like, oh, I have to buy the new Kardashian vodka. I have to buy the new Ryan Reynolds this, that the other thing. And I'm like, damn, nobody actually cares who you are. Nobody really, you know, when you come out there, no one cares about like ex calories, ex-fat, ex-assets. They're like, I want to go for whoever my reality TV star famous person is. And I was like, well, if nobody knows who you are, nobody cares. So ultimately we had to play in that game. And when you're nobody like me, right? You have to take action on that. So it's a process to try to get on the show like this. It took me years to make it happen. And look, you think anyone cares about prime. It's Jake Paul's sports drink, you know? Immediately like taking down gain rate for a little while. Yeah. Because it's Jake Paul's sports drink, right? Prime. I was told my co-founder is like notoriously kind of like, you know, pessimistic about the fact that this works, right? He's always just like, I just hate that this is the reality. I'm like, listen, man, like I don't make the rules of the market. All I do is play by them. And I'm totally the player of the game. Yeah, this is like the way it works now. It's like we've kind of replaced religiosity in our culture with celebrity worship. And that's just kind of how it goes. Yep. But with social media and streaming, being Netflix, kind of being in this, I call it new media world, new media. I call it now media. That's my brand. But exactly. You took advantage of that. Talk to me about million dollar secret. For our audience, so there's a lot because you fit right in our demo. Did probably have seen it. But for anyone that hasn't, like what the premise of the show and what went down. Yeah, well, I mean, if anybody hasn't watched it, you got to check it out. The show is so awesome. And it has so many different layers to it compared to a normal reality show. Like you can think about 8,000 different things when it comes to the show. But the basic concept is you have 12 different people. They're talking about like 12 different archetypes. So we got like a grandma. We got a grandpa. We've got a cowboy on our show. We got like the sort of typical LA actress type influencers on the show. And then me sort of like the business guy. We arrive at this mansion in Canada where a mysterious owner of the house has prepared a welcome gift for all 12 people, which is a box to be laid on the foot of your bed when you arrive in the box. One of the 12 people receives a million dollars on day one. Like the second they get to the house, right? 11 people get an empty wooden box. And the goal is essentially to figure out who has the million dollars in their box and vote them out of the show. If they were do that successfully, the money is given to somebody else and the process continues from there. So if the person who gets a million dollars on day one is able to keep their identity clean the entire season, they just go home with the million, right? So our job is to figure out who's acting weird, who has a guilty conscience, who's changing the way that they're acting, who's being nervous, figure out who it is, vote them out and then get the money to our box. You've only been out here for a few weeks. I'm going down the rabbit hole. I guess they've got things set up. What if this had been like vetted too fast or something? Yeah. The person completely. I assume it's all been aired now? It's all been aired. Yeah. It came out in late March and was finished up by kind of like mid-April. Okay. And so the secrets out, everything's been exposed. Because I'm only one and a half episodes in. The secrets out, we know the winner and the way it went down is pretty interesting. Because if you think about it, right, that there's a lot of different ways you can play that game. Yes. There's a lot. How much were you clued in to that? What strategies may or may not be different angles and all that before? So zero percent, which I think is what makes the game so good. Right? If people are familiar with reality TV, I think they're on like season 50 of Survivor. Yes. It's in 25 of a big brother. And by the time you get 20 seasons into a show. A lot of times people are sort of game bots. Like they're super fans of the show. They know exactly. They're all like vetted. They read the show. They show the formula. They know the formula. They call them game bots, right? So it actually leads to pretty dull TV. I think when you have that, right? We knew nothing about the game that we were playing. Other than that a million dollars is on the line. And it was going to be some sort of a game to see, right? So in episode one, the owner of the house sort of tells us the rules on camera. That was actually the first time we realized what show we were on. And what's so cool about that is there's no strategies. And in a lot of ways, you resulted in pretty messy gameplay. I mean, so we made a ton of mistakes. And it gets super messy because of that. I think the reason is because we didn't know what show we were on. We hadn't read up. Now, like I did a little bit of homework. I watched the traders. I watched shows that I thought it would be like. And I saw like basically kind of the trends of what would be work. What would work. But then when I learned what the game was, we basically had like six hours that night to go back to our hotel rooms and figure out like, what are we going to do? Like, how are we going to play this? Yeah. Real-world gameplay. I mean, for a million dollars all at once. So Chris, you mentioned it a little bit. But like the Netflix factor and watching sort of that behemoth work and how it markets, how it like, how privy were you to all of that that's going on with marketing to show. Yeah. All the components of the business side of it. Well, I think what's so interesting about the Netflix machine is that if you look at the statistics around like total percentage of hours streamed by Netflix compared to like the other players and streaming. So whether it be like HBO Max or Disney or Hulu or Amazon Prime, Netflix kind of like is television now. Like there's such a dominant player in that space that they've kind of just become television. And we know that they're global, right? So what's super interesting about Netflix is they obviously market their shows. They market their originals and the shows that they have that do well. But it's also a really democratic platform, right? Anybody who has Netflix knows like every day it seems like definitely every week. There's a ton of new stuff coming out, right? And what bubbles up to that Netflix top 10 is based on who's watching the show, right? So things can kind of catch fire for Netflix similar to how they do on like a TikTok algorithm or YouTube algorithm like out of nowhere. And you know, a million dollars secret is a brand new show. So like they put it out there not knowing what would resonate on it. And I think two days later we were the number three show globally. So we've kind of seen like what that what happens when you achieve that initial success is Netflix pours gas on the fire, right? And what's so interesting about it is the global platform, right? So like we're thinking about a lot of shows like Survivor, Big Brother. Those are like primarily US based. And we think about reality TV and television in our culture. It's like being US based. What wasn't I wasn't prepared for is like every corner of the globe. People are talking about me. People are talking about what I did on the show. People are getting interested in what I'm doing outside the show. And that is like pretty hard to wrap your head around. So I think it could be cure at people like listening. So you smart enough to recognize that it pays to be known. And lo and behold, you wouldn't did it for yourself. What has surprised you delighted you and scared the shit out of you now that it's come true? Well, I think what surprised me again the most is just the global aspect of it. Like I was totally expecting to walk down the street and have people recognize me. Like, yeah, I was like, okay, the night before the show came out or this is the last day of normal scene for probably a really long time. For example, you just go to the grocery store and you get someone come up to you and say, like, I watch you on the show. Like, you know, the fact that I can go to a different state and my face, like prompts a response from people is something that you just don't expect. Like, you know, you've lived your entire life in anonymity. What has been scary about that is the level of just online discourse and dialogue, especially with anonymity. So like, I made the mistake, like so many other reality TV stars do of, like, poking my nose around and read it. And it was the red it was growing. And like, you know, I was pretty controversial on the show. It was surprisingly to me because I don't really feel like I'm a very controversial person. But there are certain things that I did on the show. I was trying to win, right? I was trying to win the game. So I competed hard, like I'm a business person. I compete with disregard for feeling in a lot of cases. That is like pretty wild. The level and toxicity of online discourse is actually pretty shocking to me. So like, eventually, I kind of just learned, like, I just leave that where it is and like focus on what's in front of your face. But yeah, that's, I mean, like anybody who acquires, let's call it like instant fame and I say that like in air quotes because this is still, you know, just the first foray into what I hope to accomplish is a little, little scary the first time that you encounter it. I can only imagine with this, I don't know, the way with which reality TV sort of gets devoured and then much less. I mean, but I will say we have a pretty popular show. I didn't know I had made it until a Miami airport sighting and then my forever, my kids thought I was cool finally, you know? Yeah, it's cool. It's so awesome. I was, I was down in Florida. I took my dad on a retirement trip to Florida. And we, I got recognized out at the new universal park down in Orlando. And I got recognized by two people and then four more people came over. And they were like, I know I've seen you somewhere. What show is it? So one point I was kind of holding court with like six people. And my dad was like, yeah, he was, he kind of pan. It was the first time he'd seen me get recognized in person. And he kind of like ran away. He's like, I don't know what to do when you call my mom. And he's like, your son is being mobbed by people on the bridge. Like, what would it be? No, you know, I'm just his son. Like he doesn't know what from, what for what? As everybody is most people being in person been pretty cool. Everybody in person has been cool. Everybody in person is just the trolls behind the keyboard though. But they'll, you know, and it's hard. But you can't, you got to throw it from that man. Well, you know, if you're being tempted, send me a message. I'm going to go back away, Chris, back away. Maybe I need to do that right. Maybe my person, my person will just like fire. I need to email you for a password. It's just so good because I, you know, I do a pretty good job of like not, I don't know, listening to other people, like not caring. But if you go down that rabbit hole, there's some really disturbed people. And then it's also, you'll start like questioning yourself. Like, oh, I mean, you're a good guy. Like, I'm a good guy. You don't want to be impacting someone in that way. Right. But, but if they've taken it that far, it's a them problem, not a you problem, you know? What I think is so interesting about that too is a lot of times they'll take it to like your, your court too. Like they'll put it on your personal pages and things like that. And in a lot of cases, like, I went into this with the intention of like, if someone writes me a message, I'm going to respond to it, right? Like, I want them to feel seen by me. I want to feel like. Yeah. And so like a way to go. It's kind of on the board. Sounds realistic, but yeah. Right. Yeah. Somebody says something that's kind of on the line negative, I'll respond to them, right? And then a lot of times what they'll do is they'll be like, they immediately fold. And they're like, oh, I thought you were awesome. Like, so sorry about that. Like, you know, whatever. So it's kind of interesting to see like they're just doing it for attention or like whatever it might be. I don't know. But you know, obviously, I think there are valid critiques out there too. Like, there's a lot of things that I did on the show that I was kind of like, yeah, it's kind of tough. Like, but you know, you're in a competition. It's not like we're out there holding hands and like dancing in a circle. It's a conversation. But it's also business. Like, you nailed it. Like, I'm pretty. I'm not like, I don't think I'm a ruthless business person, but I'm very driven. And I can remove emotion from it. And it sounds like you're built the same way. And it's not because we're screwing people, but we're doing business. And I think there's a lot of people that just aren't cut for that. And so when you get to see it raw, somebody would just get turned off, you know? Right. I mean, like anything else in your life is you try to do things with like the purist of intentions that you can. But in a competition setting, like there can only be one winner. And then a lot of times that's not going to be the nicest version of yourself that plays that game. And this is like very real money. Like we were in there competing. It wasn't scripted. It was all real. We were competing. And I got very close to winning, right? So as that happens, right, you know, you're going to see tensions rise. You're going to see people do things that are caught throat. Like if we were just playing a game for no money, I don't think that we would have done the things that we did. But it required difficult decisions to be made and difficult, you know, in a lot of cases behavior in order to win. Yeah, man. So drink company. I sense a pivot coming. Where are we at with the business? Yeah, no. So I mean, I think, you know, one of the things that we wanted to do is obviously we've been out there in the Seltzer world. And the Seltzer world is very popular when we launched. And it's much less popular now. And almost every large drink brand is losing volume year on year. They're declining 15 and 20% in a lot of cases. And a lot of brands that came out in that sort of like, let's make a white cloth knock off. And go try to find a case in Bud Light Seltzer. I can't find it. Good luck. And a good luck. Go try to find a core Seltzer. It's hard to do. So as that's sort of happened, it's been challenging on our business, right? One of the things that we've done is think about let's respond to the show and the show is global. You know, so we have a global audience. So I think what we'll likely do is try to find something not an alcoholic that we can ship to our fans around the world. Especially our fans in Brazil and the Philippines, those markets where like this is really, really become a very popular show. In that regard is transitioning the fame, the known two dollars. It's been more difficult than you thought. Well, yeah, I mean, it's something that I'm very much figuring out right now. Because you don't necessarily know what it's going to look like, right? Like this show could have come out totally flop. Like what we didn't know is that we're going to become the number one show in Brazil for several weeks. Like you don't know that, right? It's somebody who's like going on to a show and trying to anticipate things. So there are obviously like when you go on a reality TV show, there are like easy ways to monetize things like through, you know, cameo and like through subscriber based type of content. Like those on t-shirts with your shirt off. Yeah, I would like to keep me away from Reddit or something like that. Those are like the easy things. What's harder is like, okay, well, I obviously am like ongoing business interests, right? Like how do we transition that? How do we make the fans of the show want to care about the drink that I'm doing? Because also they care about me, but like they may not like the drink that I have. They may not like what product I was producing before. Like how do I make something that sort of aligns like they're interested in me? And also they're interested in like a product that I can produce that actually will drive value to their life. Like, you know, so I can't ship an alcoholic product in many cases to many of the places where the fans have resonated with me. So you just pivot your business. So one of the great things about it is like, so those status of social media is that they can follow your journey and become aware of the things that you do. And that's been the primary strategy that I followed that I've employed. Yeah, I'm going to give you a couple tips. But he didn't ask for one to sometimes it's not about creating your own product. It's using the leverage you have to create the influence on other things that you get paid for. I'm not saying you aren't doing some of that. To that end, how do you like keep the attention is fleeting? How do you keep the attention flame lit? Yeah, it's great. I think you got to be active. Number one. And then number two is, I'm like big. Obviously like I've been business person, been a marketer. It's like you got to understand that you got to produce things that people want and people want to follow. And what I think people have generally sort of followed me for is, number one reason is like, okay, they like me because I was a business person and I played strategically on the show. I was sort of like the avatar for the business person on the show, right? And then in some cases, this is for more superficial reasons. Like they like the way I look or they like the way that I, you know, act or whatever it might be. I found that in a lot of cases like I just did the kind of typical testing of different kinds of content. What does well for me is like talking about what I do outside of the house. Like talking about business and talking about like learning my learning from my business career. People really like that. And the number two is like fitness and wellness content does really well for me, right? So I try to produce as much that people are interested in to keep them around. Because ultimately like, you know, the window for talking about like what actually happened in the eight episodes of the show. It goes by very quickly. You got to keep them interested in you as a personality. So like, you know, I was, I'm a big test and react guy. So I produced a lot of different kinds of content and I saw what did well. And then I'm going to kind of just go down that that avenue. Is it creating any other opportunities? Like have you heard from other things, anything other, you know, like coming across your radar from the show? Yeah, I think the number one thing is typically with reality TV is you get some interest from brands while your show is out. And that's starting to happen for me. Obviously, like it's taken some time for my social pages to grow, but kind of at the level now where I can do that. And I, you know, having been an entrepreneur and started to founder myself. Like I like to align with brands that I resonate with. I'm not going to just take any deal. So, you know, kind of in the process of evaluating those right now. But that's really cool because ultimately like I want to position myself as an influencer that, you know, has been in the business owner chair before, which I think is somewhat rare, right? I've been behind a brand of my own before and worked with influencers from the brand owner side. So I can be an authentic and real voice and a good mouthpiece for these brands and sort of connecting the dots between the brand and the consumer. What do you think the most important business skill is that you have? It's such a good question. Ultimately at the end of the day, everything kind of comes down to sales, right? If sales and influence, I feel like that's sort of the fundamental business skill. Like you can learn finance, you can learn the fundamentals of marketing, you can learn, you know, pick your discipline, right? Supply chain. But in order to get anything done in business that you want to get done, you've got to sell the people and convince them of your business, that they should invest in your business, that they should buy your product that they should trust you. All sorts of different things. It just sort of comes down to influence and sales. I feel like that's sort of at the core of everything, don't you? 100%. Like if you can't sell, good luck. You know, like because we can get caught up in all these product benefits and like, or the financials and all of those financials matter if you don't have a new lifeblood of the business coming in the door. And convincing is an interesting word, you know, like it's one thing for someone to be aware. It's another for them to have intent and to drive intent takes convincing. And so that's a key skill no matter what you do. And if you've got it, you typically can do anything. Absolutely. Absolutely. What I've seen is the most successful entrepreneurs are kind of like lifelong salespeople. Like these are the people who are like running trading card rings in middle school and things like that. Now I'll be honest. Oh, irony. Yeah. Right? Like I don't really think that that was me. You know, I didn't necessarily feel like I was sort of a lifelong entrepreneur salesperson. So it's been a bit of a process for me to kind of develop that skill. And as I've gotten better at it, right? I've become a better business person. Yeah, well, one way or another, I tell people this and it's self-serving. It's a little bit of a joke, but I'll I'll kill the punchline before I say it. But everything comes back to marketing. You know, like I was one of the rare people that like my major was marketing never ventured. You know, like I knew learning early age how this world worked. And like you can market something and sell it marketing. We combine these worlds a little bit together. Even though I think they're different, but it's it's it's just necessary to win human behavior. Understanding how humans work and understanding what it takes to move someone from one position to the other. That's what marketing is. You know, you got a mindset. They assume this or they believe that and you're moving them to here to get them to take an action. It's sort of been, I mean, like across the spectrum of human history, right? This is how empires were built. This is the marketing and sales, right? Obviously it's built with military power, but it's it's it's grown with with marketing and sales. Like this is this is like the core human skill and now like the arena of business. You don't have that. You know, all you have is like pretty spreadsheets and PowerPoint sides. It's not going to get it done. I mean, Donald Trump and Barack Obama have a lot more common than they realize. They're two of the greatest marketers of all time. No matter where you fall politically, they are. Yes, exactly. We just captured 100% of the audience with those two. Exactly. Hey, no polarization here, but it is moving all the bull, the bull shit out of it. You know, that's the truth. Chris, I mean, what does success in your mind? Like you've had a successful show. Like you made shit happen. Like this is what I love about your story. We talk about a lot of people. Some people fall into shit. Some people stumble into it. You worked your ass off. You know, like you sinned. You played that in Netflix caught. Yeah, maybe you caught lightning in a bottle, but you created that. But now you've got what you asked for and you're navigating it all. When Chris Howard looks and goes, this is my vision of success. What is there at the end? It's such a good question, too, because you know, you like it's one of those things. Like people say the question like, now what? Right? Like when you get what you've been going for now, what? Right? I want that question, too, by the way. Right. You know, and the other thing is like people want to look at like a, let's call a signature achievement, like getting on a Netflix reality show is sort of like an end point. I'm like, this is a way point on the journey for me. I'm 34 years old. You know, I have, I have hopefully 40 more years of making stuff happen before I go retired to Florida and play golf every day. Right? Like that's, that's, it's, it's a whole process, right? And I think for me, obviously I'm asking myself that question every day, but it's really about like just making an impact on people for, for myself, like, what do I need intrinsically? I just want to feel like I'm living authentically and then I'm happy. If I'm doing those two things like, you know, material, wealth, you know, influence, whatever it might be, that's all sort of like a byproduct. I think, well, if I'm doing those two things, I think I'm probably doing okay. What I really want to do is, is think about, okay, like, and I'm making an impact on people. I tried to create, what I thought was a healthier, better for you, drink for people, right? Now with the, the megaphone of being on reality TV, can I create some content to help people demystify the journey of starting a business? Can I help people, you know, maintain their mental and physical health in the process of entrepreneurship, which is, for me, I was total fail, total fail, right? I was like, learn from my mistakes, hope to kind of share some content about that. Can I inspire people, you know, to, to, they look at my story and say, well, like, could I do something like that? Or like, can I take things from him that I can learn? And then I try to make it just about like service to people, like, so, you know, try to use this great, I would say lucky, you know, accomplishment is somewhat lucky, right? Like accomplishment that I've made of being on this TV show and acquiring new fans around the world to help people, you know, whether it be through the things that I'm just talked about or just like by being a good person and trying to be, you know, somebody that they can look up to and that makes them feel good. I think you're on your way, man. I'll give you one other thing. My favorite saying, everyone's always go, ask themselves this question to what end, everything you're doing, everything you're thinking about, everything you're planning when you make a brash decision, when you make a good decision to what end, you know, like that's, that's the question we have to ask, right? Awesome. Yeah, I think about like think about the end of your life and look back on things and think about what decision do you think you wish you had made in the press end, like kind of try to gift yourself the gift of hindsight, right? Yeah. It's a really, really difficult thing to do, but I do sort of think about those sorts of things. I'm out of that like, you know, mentality that I had in my 20s and like, I just got to get as rich as possible and all these different things. Like, no, it's at the end of the day, like it's about fulfillment and happiness and luckily, you know, I have a lot more doors open to me now having been on the show like this, which is really cool. And I just want to make sure that I make the right decisions. Yeah. And having purpose, that's really what the question is. When you say to what end it's, well, you're asking, what is the purpose of what I'm doing? Chris, where's everybody keep up with you? The show, all the links, all that stuff. Yeah. Well, obviously million dollar secret is on Netflix. It's not hard to find. I mean, just just, you know, we're not on the top 10 anymore. It's a few weeks later, but you can find us. You can read about us all across the internet and then you can find me primarily on Instagram and TikTok. I'm diving into TikTok, which is a 35 year old man, 34 year old man. It's a little scary. So I'm brand new to that one. I'm also on all other socials under the same handle, which is at C Allen and D. And you can find me and kind of track my journey from here, which I hope is, you know, as entertaining as those eight episodes of TV out. This is just a clip in the story and not sort of the headline at the end of the day. Chris, appreciate you coming on this show, brother. I really appreciate your transparency and openness, talk about all this stuff. Fantastic. Well, it was a pleasure, Ryan. I hope we get a chance to talk again and, you know, maybe it's about another show that I'm on or hopefully, you know, this has been really cool in business and I'm back back. Hey, well, I think we put our heads together on something. I'm here to help you, brother. Hey, guys, you need to find us. Ryan is right.com. You'll find the highlight clips, the full episode, all the links to the show, Chris's stuff, all this stuff. Hey, always ask yourself to what end to what end. We'll see you next time. All right about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit RyanisRight.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.