Making Real Estate Investing Approachable For The Masses

What's up, and welcome to right about now where we're laser focused on growth and covering the gamut of relevant topics that scale your business. Today, we're talking money in real estate with the main man himself, Grant Cardone. You gotta show up. If you don't show up, you can't get lucky. Nobody's gonna come to your home, your sofa, your bedroom, and give you anything. It's just not gonna happen. You gotta be available for whatever you're doing. Even if you don't wanna do it, I do stuff every day. I show up for stuff every day, I'm like, I kinda wanna do this. I show up, and then I act like I wanna do it. You gotta show up, and then you gotta be willing to change your mind about it because something super cool might come out of the deal. This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now. Starting with a thousand bucks, and now invests alongside me in what are arguably the best real estate in America today. We have $4 billion for the real estate, and I wanna make sure that the everyday family gets a shot at buying this real estate, being a partner with me, getting all the benefits, and doing so without a broker or a middle man without fidelity or swab with their handout and getting their little 10% broker fee. Nobody touches your money. The money goes from Ryan, your family comes into our fun. I don't touch it. 100% of the money goes into the fun, and you're a partner with me in that deal. How does all that work? I give you 50 grand. How you make money on that if you invest in this? The 50,000. We're doing a deal right now. It's behind me. It's $230 million real estate transaction, 456 units, 99% occupied cash flows day one. I'm a close on this in four days with my money. I close on my money so you, Ryan, know, hey, man, this guy must be pretty sure. I'm putting 70 million in my own money. You're going to take 50,000 of my 70 million. Whatever percentage that is, you're going to take that percentage, and we're on for the ride. We distribute dividends either quarterly or monthly. If you do under 100 grand, you're going to get quarterly. My goal is to get a distribution every month. Either way, you're going to get every three months or every one month. This is the profit on the rentals, right? That's the deal. Whatever cash flow is produced, we distribute that to our investors. I'm the number one investor, so I want to get a check. Number one, your capital is protected, too. You get cash flow. Three, when we raise rents on 456 units, if I only raise the rents $10 a month, the investors will make $20 million. All I have to do is raise the rents $10, and we get a 28% return on our money. You're treated by the IRS as a passive investor, which is good for you. I make all the decisions. We might be there five years in refinancing. I send your money back, and we still own it together. You still have your position. Number two, somebody can come along and pay too much for it, at which point I would sell it. So either way, you're making the yield on the rental income. You're protected by the asset being the property. Any gains that are made on the sell of it, you share in that with you. You've put your money where your mouth is. People are trusting you, and you've built that credibility to guide it where it needs to go. Yeah. We got 12,000 apartments. I've never lost one. Never turned one back to the banks. I've never not cash flowed. These properties, if you would have been investing apartments since 1945, you'd be a billion a year today. I started with $3,000 investment in real estate 28 years ago, and that is $4 billion worth of real estate today. We have $2 billion worth of equity. It's a big play, man. We're going to go to $40 billion. I'm completely committed to this space. This is the best money in the world right here, because I'm not sweating it out. I get cash flow. I get paid to wait. And if you looked at Greenville, if you'd bug Greenville, South Carolina, seven, eight years ago, you would be into infinite returns, because if you would have kept the property and not sold it, you would have all your money back. You would have no money in the asset, and the asset would still cash flow. I'm not talking about single-family homes, as you know, I'm not talking about one house or two houses. When I bought this, we put our 10X brand on it. I know the rents are going to go up. Number one, number two, what's going to happen with that property when we start branding it? We start looking for other opportunities within the property. On December the 11th, I'm going to take the 456 people that rent for me. They pay $2,600 a month here, and I'm all for everyone I'm to invest with me. So the tenant becomes an investor now. Now what does that do? That means I got 456 police on the property. Now, nobody wants your shit torn up, and I'm an investor here, man. The likelihood is that those people will now stay on that property, extend their stay longer because they're investors in the property. That's smart. I mean, I love how you build off the brand. That's what people don't get, though, with the 10X brand, like you said. You're doing all this, but the brand you've built is going to increase immediately the position of the property. You're playing chess, and some people are playing checkers. It's just the way it is. Well, the other thing is the behind the scenes, I'm buying real estate that when we sell this, only the richest companies, rich people are not buying these properties. These are rich companies. These are wealthy companies that have to buy real estate. They don't have a choice. When we bought this, three other groups were involved to buy it. I am the chop of the four. They said, this is the four musket nearest. There's three multi-hundred billion dollar companies. There's the chop. I'm the chop. But the problem with a chop is, chumps can move faster. They typically hit you first and get out, but these big institutions, because they become so big, because they become public entities, because they have shareholders. I don't have shareholders. I have investors. And when you have shareholders, you have to slow everything down. And so I can move really fast, and I can secure assets from the big giants. The point of that story is this. The groups that miss this deal want to buy it from me ten years from now. At a higher cost. And then they have to play this money game. This is how they get their fees. For people listening, this accredited, versus non-accredited, retail investing, how do you describe that for people? The novices out there, and what that kind of means. It's a complete scam. There's no accredited, non-accredited, to protect people. Deciding about protecting someone. When we started looking into this, I'm like, why is the number two hundred grand a year? Well, because only a small percentage of people make 200 grand a year. Why? If my niece makes a hundred and ninety-five thousand a year, and she's known me for fifty years, she can't invest with me. Why would that be, man? Oh, we want to protect your niece. From what, bro? I'm not some weird uncle. She knows me. She makes a hundred and ninety-five grand a year. If she made another five thousand, you guys would be like, now she's smart. I know people that make 400 grand a year, they don't know anything about real estate investing. They're giving me money. It's completely on trust. The people that need the investment the most are the guys with ten grand and twenty grand. That's who needs these investments the most, not the person that has two million dollars sitting in a bank account. Yeah, because they've got unlimited options if they got two million. The ten thousand guy has nothing. Yeah, exactly. And then when you start really digging into it, it's crazy, but the average American only gets a chance about the crumbs and leftovers of the real estate market. We never get a chance at the IPO. Goldman Sachs didn't call you and said, hey, I got a little something for you, bro. You need a hundred million in cash to ever get that phone call and you probably need a billion dollars. It's more likely you need a billion dollars. All that money is kept. That's why the wealthy just keep getting wealthier because they get the opportunity to have wealth. These kind of assets, only the wealthiest businesses by these. These are insurance companies buying this stuff today, trillion dollar companies. It's really sad that they set this up like this. The last thing I'll say about it is the bottom line, all this was set up to keep me from getting your money. If you don't give me your money, then you got to give it to them. And the SEC was set up by Wall Street. The CDC was put together there by WHO and by the FDA. I love the SEC. They've been really good to me. They've done homework on everything I've done. They've been very, very fair with me. They've approved us for 17, 18 funds now, but it's not fair to the little guy that needs a shot. I love it. How do people get involved with it? Go to cartoncapital.com. You can register. You just pick nonacreditor or accredited. I'm doing this to make it so easy for people like if you're accredited, you got to do 100. Minimum's 100,000. If you're nonacredited, you can do any number as low as 1,000 bucks. Our average nonacredited is doing almost 25,000 bucks, taking advantage of this deal. And I would just tell you guys like if you're listening to this and hey, is this a good deal? This piece of real estate behind me is the single best piece of real estate I've ever bought in my entire career. When I do one of these deals, one of the confidentiality agreements, I'm not sure how he got out that I was buying it, but the occupancy was 91% and now it's at 99, just because people know I'm going there. So even during COVID, we perform 24 points better than the national apartment deal in the country on collections because of the kind of people we attract to our buildings, which are 10x people, people that are integrity, they're working, they don't make excuses, they're not victims, they don't want to scam the system, they want to make it the right way. Our part of my brand is going to lift all these properties, hopefully the investors and myself all do extremely well from it. I love that. Whenever I talk to people like you that are driven, that are successful, that have done these things and they all want to know what the success formula is. I know you have the 10x platform, I know you got seven of these and five of these and four of those. But like, have you boiled it down for both yourself and maybe others? What that success formula truly is? Well, one is show up. You got to show up. If you don't show up, you can't get lucky. You're just going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. You got to be available for whatever you're doing, even if you don't want to do it. I do stuff every day. I show up for stuff every day, I'm like, I kind of want to do this. But I show up and then I act like I want to do it. You got to show up and then you got to be willing to change your mind about it because something super cool might come out of the deal. And while you're showing up, you got to drop your bad attitude. If you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened. Oh, nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, I'm always looking for 10x target, always. I wake up every day, never satisfy where I'm at because I'm always looking for the 10x. I got 4,000 or 12,000 units. I'm going to get 120,000, 120,000 units where I'll be like, I could run for president in the United States. I'd be a major player on planter if I can get there. I don't know if I can get there. Today, I probably doubt that I can get there to be honest with you. I don't think I can do it. I don't think I have enough time. I don't have enough money. But it's cool to think about it. Number two is you got to think big every day. I got to be thinking about not how to get one deal. How do I get 10? Not how do I get 10 people? How do I get 100? Like, whatever it is, just 10x to think. It's ridiculous anyway. And then the third thing is give back, man, once you start hitting or not hitting, no matter what's going on, man, find somebody you can help today. That keeps fueling my tank. If I'm winning, I'm going to share it with somebody. Hey, man, I tried this little trick. This little thing, I did this little thing and it worked. If I'm failing that day, I'm down and out. Let me go see if I can help somebody get up. Those three things have always been there for me. I love it, man. And lastly, and most importantly is, how do we partner on Greenville, South Carolina and make some money? How do I get to 124,000 units? Partners. No, this mark is booming. I'd love to see. Yeah. And it's going to keep booming. Six reasons why. Multi-family apartments. Real estate will not go down in value because I think a lot of people think it's overpriced right now. It ain't going anywhere, folks. I promise you, with every fiber in my body, this country will become a renternation. I said that back in 2014, we will become Europe. Politics will become Europe here. That's happening. You know, that's just happening. Oh, yeah. People, we're going to be four-day work weeks. We're going France, baby. People will be renters. Single-family homes will become investment properties that are rented to people. That's happening right now. 40% of the housing stock in America is being consumed by investors. That has never happened before. We have a shortage of housing in America. We have the lowest interest rates in history. The low interest rates don't help owners. They help investors. That's the other thing people don't understand. They think how people are going to get a mortgage. People cannot get a mortgage today even as zero percent interest because it takes 20% down. The down payment is not there. The wealthier buying real assets, there's no place to get yield. There's a shortage. Inflation is going to happen to real materials, glass, brick, concrete, labor. This is going to be the best bet for the next decade, maybe 20 years. Until everything, every piece of real estate you're going to look at is going to be where somebody rents. I love it. I really appreciate it. Let's drop the link to keep up with you and anything else we can mention for everybody. What is this going to play? Room of this drop. They can go to 10xRootcon.com. I don't throw a best around all the time. That's the best piece of real estate I ever bought in my damn career. I want business contacts. I want strategies. I don't need inspiration and motivation. I need targets. I need people around me. They're blowing up. I don't need a coal bath. I don't need a firewall. I don't need any of that stuff. That's not my deal. I can go from zero to fucking 1,000 miles an hour. All I got to do is get around to right people. I love it, brother. I really appreciate your time and I'd love to stay. I gotta get to know you better, man. I like you. Thank you, brother. I really appreciate you, brother, and I'll drop you a DM on Instagram. We'll make something happen. Okay. Appreciate you, man. All right, man. Thanks. See ya. Hey, guys. You know where to find us on all the content searched for Grant Cardone all of today's episode. We'll see you next time. This has been right about now with Ryan Alford, a Radcast Network production. Visit RyanisRake.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.