
In this episode of Right About Now, host Ryan Alford sits down with Anniston Reikstins, a leadership coach and author of The Universe is Hiring, to explore the transformative journey of self-discovery. Anniston shares her personal experiences, emphasizing the power of action, authenticity, and overcoming self-doubt. The conversation delves into the role of fear as a catalyst for growth and the importance of aligning with one’s passions. Anniston introduces her book, which offers practical exercises for self-reflection and personal development. Together, they highlight the joy found in daily progress, the value of embracing life’s journey, and the deep fulfillment that comes from serving others.
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter
Free Podcast Monetization Course
Subscribe To Our Youtube Channel
Vibe Science Media
SUMMARY
In this episode of Right About Now, host Ryan Alford sits down with Anniston Reikstins, a leadership coach and author of The Universe is Hiring, to explore the transformative journey of self-discovery. Anniston shares her personal experiences, emphasizing the power of action, authenticity, and overcoming self-doubt. The conversation delves into the role of fear as a catalyst for growth and the importance of aligning with one’s passions. Anniston introduces her book, which offers practical exercises for self-reflection and personal development. Together, they highlight the joy found in daily progress, the value of embracing life’s journey, and the deep fulfillment that comes from serving others.
TAKEAWAYS
- Self-discovery and personal growth
- The importance of taking actionable steps toward goals
- Overcoming self-doubt and fear of the unknown
- The significance of connecting with one's authentic self
- The role of narratives in limiting potential
- The balance between the journey and the destination in personal development
- Pursuing passions and finding joy in activities outside of work
- The impact of service to others on personal fulfillment
- The concept of the "authentic self resume" for self-reflection
- Continuous growth and evolution as keys to sustained happiness
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Lowes knows you've got a job to do, and we help get it done. With the My Lowes Pro Rewards program, eligible members save more. With volume discounts on qualifying orders, we're quote of $2,000 or more. Join for free today. Lowes, we help you save. Offer Campy Combined with any other discount contract and or special pricing. Exclusions, more terms and restrictions apply. Details at Lowes.com slash terms. Subject to change. If someone said to you, you have a gift that nobody else has. If you believed that, how would you show up to your life? Would you show up being like, all meek and mild? Or would you show up and be like, hey, I got something. This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cash and checks? Well, it starts right about now. Hey guys, what's up? Welcome to right about now. We're always talking about what gets you right and what makes it today actionable. That's what we're about. Today's about action. It's about purpose. It's about goals, but goals don't matter unless you're making them happen. We all get in our head a little too much, myself included. That's why I'm excited for today's guest, who's actually one of the stars on our podcast network. She is. Anderson Rick Steams. Hey, Anderson, what's up? I am so happy to be here. I've been really excited about this conversation. I know. You know, we all want to get hired at certain points. If the universe is hiring, I want to get hired, you know? I love the time. You got a new book coming out. It's the universe is hiring. We'll talk about that here in a bit, but I did love the title. I had to get that out. I was like, yes, because it was like, I hear a lot of titles of books where I go. I think I've heard it a thousand times. I have not heard that one, and it really sunk with me. Bravo. Well, thank you. And I can't, I honestly cannot take credit for it at all. It was one of those moments where I was like in a meditation, and it just landed. I saw the book cover. I saw the title. I had the outline. It was truly, it was just like, it was like a present that landed in my brain. So I can't take credit on where it came from, but thank you. Yes. No. Well, Bravo. We're going to get to that. This then is one of the co-hosts of the in powered life podcast on the Radcast Network. And also an SVP and a large company. She's a leadership coach. She's kind of a do-it-all. I think it sounds like. So how do you keep it all together, Anderson? You know what? I think I've had to get really discerning, and I'm sure you can relate to this Ryan, because you've got a lot going on too. You know, we all have a plate. And I think when you actually take the time to get really clear about what's on your plate, and what do you actually want to be there, and what is necessary, that you realize that a lot of the things that you're saying you don't have time for, or that you're saying isn't possible, is just a story, and that you can reallocate the space around. And that's what I feel like. I've gone through this process over the last 15 years of really like, arranging my plate with just the things that really light me up, like spending time with my kids, obviously, and Rudy, and my job, but also the things that really fulfill me, like writing, and podcasting, and coaching, and you create the time, right? It's amazing what you can do with time when you start to get really discerning and say no to things that you know are not for you, or that are not really necessary. I led the witness a little bit there, because I have this firm belief that we make the time for what we want to make it for, and everything else sort of starts. I think we start, I don't, I'm not belittling anyone or judging anyone when I say this, because I do think you nailed it with the story thing, like we start, we create these narratives, and we convince ourselves, you know, like, oh, just don't have time for that, I can't get to that, but we make time for what we want to make time for, you know, right? Don't we? Don't we? And everything else gets kind of bucketed over here, and I think you subconsciously start to make that a valid reason why you don't do it, but it doesn't necessarily make it valid, right? Nope, nope. I think, I think having like really questioning your relationship with time is an important exercise that I think every single person should do, because it becomes a scapegoat, and so, you know, for instance, if there's something that you were, it was really, really important to you, you would carve out the time, right? And it might come as a cost of something else, like when I was writing this book, I wrote it between the hours of 4 a.m. and 6 a.m. in the morning, because that was the only time I knew I was going to have a quiet house. That's when I meant my most creative, like in that flow. The cost was, I was in bed every night at 830. Like, the cost was late night Netflix, it was going out for late nights and late dinners. I just, I couldn't have both, but this was more important to me, so it was a choice. Yeah, and you compartmentalized it in that way. And I think that's, I mean, that's the one, I don't know, skill set, that if anyone can learn, it's like, you have to sort of compartmentalize these things. And compartmentalize the steps that it takes to get it done, right? And this is what I love about the book and about what I'm sensing from you. I'm an action guy. Like, we can talk about shit all you want, but like, let's start doing things. Because there's always, you know, you're planning. And it's sort of my, I love personal development and coaching. I do. I believe in it, especially high level ones, like yourself and Rudy, that are just high quality. You can get so much out of it and you don't know what you don't know. My only trepidation with the industry is just learn, learn, learn, learn, learn. I've learned, I've got all this stuff. Okay. What are you going to do it? What are you going to put it into play? And I think that's a lot of your kind of mantra here, isn't it? 100%. And I was one of those people for a really long time to be frank, you know, where I, I'm a, I'm a natural born like seeker. I love to learn. I love to read. I've read thousands of books. I mean, Rudy is astounded at my, I took a speed reading course just so I could read more. I mean, I'm that kid. Like, I was the nerd who loves school. Anyways, I mean, her and I, I have to meet her. I think we would get along great. But a point came where I was, I was learning so much. I was consuming so much information. But nothing was really changing in my life, right? I would read a really great personal development book. And then I'd be like, oh, my God, I feel so great. And then ask me two weeks later. And I wouldn't be able to tell you anything about that book. And it's because I was missing a really important element, which is actually taking something from the book, applying it, experiencing it. And not just once, but repetitively. And, and then being able to then create a change in a shift in my way of being and showing up and how I think. But I think what happens is, is, is just that a lot of people will consume because that's comfortable. It doesn't require you to really do anything outside of your comfort zone or anything different than what you normally do. And then they miss out on the gold because the gold is that, I mean, you could take a book, one singular book, and you could apply one singular idea from a book. And it will change your life forever. But if you don't apply anything, it's, it's kind of wasted space. It's just, it's just an idea. But ideas don't create change. Ah, finger. Ideas don't create change and hope is not a strategy. That's right. That's right. Two of my favorite things. Talk with Annika here. So talk to me, like, Aniston about, like, what? You said it came to you in a vision. I'm thinking, like, I always admire people with, like, books. That's like, like, the path to get there. But it's obviously a lot of impressions over time. So I feel like when you write a book, you get these impressions over time, and then it's your sort of application of it, or your, you're pulling from themes and things that have helped you that all of my did it. Well, maybe some of those career journeys, some of those things that maybe built that path or that mind mat for you. Oh, that's a, I mean, it's a great question. And I think for me, I was, I started asking questions. I would say in my early 20s, like, big questions, because I felt really lost. And I was looking around and I was, I had found myself in and working at this amazing advertising agency right out of college. It was the dream job. And it was what I had worked so long for. And then I remember one day I was sitting there and I was looking around. And I had that, I saw this guy sitting across from me who had been with the agency for like 20 years, sitting in the same cubicle he'd been in for 20 years. And I just had this sinking feeling of like, so this is it. This is, this is it. Like, this is what I worked so hard for. Now, this is it. Like, it's going to be like every day is kind of the same. And so I started asking questions and, and, and I allowed those questions to be like, well, what do I really want to do? And who, what am I good at? And, and, you know, I started unraveling a lot of things. And thankfully for me, those questions started a lot earlier than I think a lot of people get to. I know a lot of people in their mid 30s, kind of that mid life crisis, if you will. That's where those questions really start coming. But for me, it hit me early. And so it started me on this journey of like self discovery. So my path was being created out of necessity for myself. And I became, I became the student. I was a student of myself. And it was through this process that led me to, you know, understanding a desire to coach and to give back. Because I think that's the natural, that's the natural path, right? You learn, and you apply, and then you want to turn around and you want to teach it. Because I think it's just ingrained in all of us, which is why so many people want to be coaches. You know, because it's just that natural thing within us. But the thing for me was what I couldn't grapple with is I've always been very career minded. And I've been successful in business. And yet, on the flip side, at home, behind closed doors, I was miss spirituality, you know, married to a coach. We were hosting coaching sessions in our home for years. I mean, like having strangers come in, nobody at my work knew about this. Like it was like, I was living a double life is what I felt like. I had all the things that really filled me up. I was writing in the mornings and I was meditating and I was having this whole experience. And then I would like, button it up and go into the office and sit in the boardroom and, you know, be a badass executive. And that was kind of my life. And that worked until such a time as the desire to grow that that real authentic part of me, what started really kicking in. And I wanted to launch into coaching and I wanted to be a speaker and I wanted to share all of these things I was learning. But that fear of like, what will they say? Oh my god, they're going to fire me. They're going to think I'm a crack, you know, a crack, they're going to think I've gone off the deep end. And all of those fears kept me very, very small. And so you kind of hit that point where you're like, what am I going to do? And I finally had to make the decision and the leap that I was going to have to start showing up and to face that fear. And what's interesting, Ryan, is I had thankfully someone came in, well, someone that person being my husband showed me how to do this because at the time I was working as a director at a company, very large company. And they had hunted Rudy because they needed someone to come in and lead their sales teams. He was taking your break from his companies and he was like, fine, okay, I'll go do it. I sat him down and I said, Rudy, this is not one of those companies that you can just come in and just say everything that you're thinking and, you know, bring all of these spiritual ideas into. I mean, they're very corporate, right? And he was, and I was like, so you might have to just, you know, just be thoughtful of what you're saying. And he was like, I have no intention of doing that. He's like, I'm going to show up and be me. And if they don't like it, like, okay, fine. What do I have to lose? Then I'll go somewhere else or I'll do something different. And I was petrified for him. And for me, because what would that look like for me? You know, I was his wife. Anyways, to my surprise, when he came in in all of his glory and all of his rudiness, he approached these sales teams as he would as a high performance coach and as a spiritual teacher. And it worked. Like, it worked. People loved him. The revenue went like through the roof. Like, the company was having gains like it had never seen. And I just sat there with a mouthful of teeth. Like, all these years I've been here. I could have been doing all of this. And instead I've been, I've been allowing that fear to stop me. And I know I'll never get where I want to go unless I can start being who I want to be. And that means everywhere. Not just at home. It means at the office, at the grocery store, as a mom, you know what I mean? And that was the big turning point for me. And so when I received the idea for this book to your point, yes, I didn't, I received it. And it was, I was like, one of those things. I was like, huh. And I wrote it all down. I was like, that's such an interesting concept. I'll think about that later. You know, because I was like, I don't know if I have, I don't think I have the time to write a book at this point. But it wasn't until I started training on these topics a lot. And I would get people come up to me and they would say, is there something else like you've really, you've really, you know, tweaked something within me. Like I'm thinking about a lot of what you're saying. And I want to continue with this work. Do you have a book? Do you have something I can take and like work with? And I was like, no, but I could, I could write a book. And I already have the whole outline because I got it in a download and like a download one day. So long story short, yes, this was the path. And it was certainly a path. And I was a student of the path. And I still am a student of this path. Yeah. So much this sort of unpack there. I want to start by saying there was a look. Like as I mentioned, the empowered life is on our network. Rudy and Anna sent show was amazing. This is not a, I'm just telling you do yourself a favor. Go listen. You won't stop. So, but in all seriousness, the moment we got on today and you really and I have a lot more contact than you and I. And we started talking. You know, I came up in the ad agency business. And I was like, there's a familiarity with Aniston that's this like badass advertising, you know, like person like that I would go to another agency and be like, God, she's a badass. I respect the hell out of her. And it was kind of like that mutual respect thing like when, because you know how it is with agencies to agencies when you're an agency agency. Oh, yeah. I was like, and I was totally the vibe I got when you got on like you reminded me of like New York and agency bad ass. So that's the highest compliment I can give you. That was a, well, thank you. I'll take it. I didn't know you were on the marketing and ad side. So that was fascinating. But then this journey, I think, sometimes I feel like, you know, there's a lot of books that get rid of a lot of stuff. And it's certainly typically by subject matter experts. But there's something super credible and interesting when someone has lived and breathed and sort of developed these concepts through their own personal development. And I think that makes this highly credible because you're almost your biggest case study perhaps in overcoming some of these things and then putting them into practice. I love that. And I want to talk, you know, about what it is that people can expect from the book. What people can expect from the universe is hiring is is an opportunity to get really clear. Number one. And and I say that because I think that a lot of times we don't really create the space or people won't create the time and the space to take a take a beat. And to assess like, who am I and and what am I, what are my passions and what really actually lights me up and what were those dreams that I've just been sitting on. Because I kind of believe there are a figment of my imagination at this point like it's never going to happen. But for some reason they won't leave you alone. I actually have an exercise and I have an exercise in every single one of the chapters because back to what you were what we were talking about earlier Ryan in terms of experience like every chapter. There's something for you to anchor this information and for you to do because my goal is that you can literally read one chapter and it could be life changing for you if you just do the exercise and actually go through the process of that experience. But one of one of the exercises is it's called an authentic self resume because I've seen I'm sure you've seen like I've seen thousands of resumes in my time right thousands of resumes and we will pour over our resume and write all the things that we've done in our career. But if you ask someone to sit down and now I want you to write a resume about you like about who you are authentically and and what your passions are what your unique strengths are like what is your unique your unique selling proposition that you bring to the table a gift that you have that maybe nobody else does. People have a hard time with this they have a really hard time with it because they don't know and it's because they've been so busy being being somebody else that they are not even aware they're being somebody else anymore and so they're so disconnected from who they really are. But of course they're going to feel unfulfilled and unhappy and lost and so my goal in the beginning of the book is really to help bring people back and to who they are at their core like. And then from there give them a roadmap and a step of like how can you start today today being who you came here to be and fulfilling the role that that I believe that we all have uniquely one that's been created for for us that we are meant to fulfill and that we're uniquely being qualified for every single day through our experiences. The universe is hiring discover the role you were born to fill talking with Aniston Rick Steens look at there I got it. Yes Aniston talk to me I think when I hear you say people finding their purpose and you know like is it self doubt because I'm sitting here going I think some people are confident so maybe it's not self. It's not self doubt it's always but is it is that what it is 9 out of 10 times is it just self doubt or is it an inability to take action that isn't guaranteed to succeed. I feel like those are two very different things they sound similar but they're different some people just question you know they're just naturally unsure of themselves and then some people just don't like the unknown right. It's a different kind of fear right it's a different kind of fear I think the answer question is both definitely both and I think you you hit two of the core obstacles that that people have but people have I think one of the things in terms of self doubt like when like if you Ryan if you knew for fact if someone said to you. You have a gift that nobody else has and nobody nobody else will ever have in in the for the rest of of eternity right you have this gift and it's a superpower and when you are you start to utilize it and you start to work on it and perfect it and become a master of it. That when you share this gift it is going to light you up in a way that nothing outside of you can like no amount of money no amount of things no amount of relationships but this. Wouldn't you be curious like would number one would you not walk a little straighter like I got this gift you know what I mean like you would believe it if you believed that I how would you show up. To your life would you show up being like all meek and mild and like or would you show up me like hey I got something I had a vision you remember the old commercials of. The Kool-Aid man running through the brick wall oh yeah I was like that's what you do. I'm dating myself a little bit but he just the pound of how he was a glass bowl I think and he ran through brick walls and some I didn't break but that was you that's what you do though if you had that confidence right. If you had that confidence if you knew and I think that because so many people don't actually think that they're good at anything sure they have no worthiness sure they they have self doubt because. They don't they're not connected to this belief that they're here for a reason and that there is something actually important for them to do. And in the doing comes the fulfillment and the freedom and the joy and everything that they seek right it's the thing I think when it comes to like having goals and just saying okay I want to live a big life so I'm going to have a big a lot of money and I'm going to do all of these things that's great right I think it's great to stretch and it's great to have goals but what I see. And I'm and I'm around a lot of very successful people as I know you are as well what I see is a lot of really miserable people because they've gotten it all and now they're really effed because they're like what what am I to do now like what else can I do what what's that next level because it's not working. And instead of asking themselves like okay what when I do it really fills me up like what is the thing that lights me up and what if I just started doing that in addition to everything else I have going on in my life how would that how would that shift things for me. And what I find is that when you start doing those things and it doesn't necessarily have to be tied to your paycheck it could be I have a friend who. Her love is for fostering puppies like that's her thing she loves animals she has a very high paying VP level position at a very large company but she but on the side in the mornings when she gets home and this is what she's doing but it is growing it's something in her life that's starting to grow and I wouldn't be surprised if it doesn't turn into a business one day because that's the nature of purpose when you land on it it will start to expand in ways that you can't even imagine her fathom. And so a big a big point of discussion in this book is the idea of stop waiting stop waiting to be something or to do something because the magic is when you actually start to do it right where you are like right where you are you find ways the littlest littleest bit of a way and your life will start to shift and change but you've got to have enough faith to at least start. Faith is the word isn't it I mean that's really what a lot of this comes down to it's like faith because I can mean to get spiritual gospel on you but like you know it's the belief you can't necessarily see yes the nontangible no matter what it is you know that's God or purpose or you know like what how you're going to make something happen that you don't know exactly what the steps are. But yet stack the actions I got a question for you that's not necessarily related to the book but maybe in this whole realm. There's all what a lot of this talk around the journey is everything and versus it because like the successful people that I run into are always on journeys the ones that are happy and myself included a little bit. And I turn into my father a little bit with like little little things and that I like to do projects so to speak I never understood about my dad you know I'm a kid like young now I get it and so what's your sort of belief on. You know destination versus journey as it relates to all this. I don't believe that there is ever a final destination if you will like during your lifetime here on earth like I think if you just look at the nature of the universe the nature of the universe is expansion that's the natural. That's that's the way that the universe is everything is always expanding everything is always with not only the universe and the planets and all of the elements but our bodies as well are constantly changing in that. To to be stagnant and to stop changing and stop expanding is actually is contradictory to nature and that's where I think we become toxic and we become ill would become sick. And so I believe that the journey is is this ever flowing ever expanding ever evolving path and that you know scientists will say and researchers have said that true happiness doesn't really come from the achievement and all you have to do is ask someone who's just made like had the biggest achievement of their life. And the dopamine hit is never quite as big as you think it's going to be or last as long as you think it will be. But that instead it is actually the process of seeking and just continual progress like feeling like you are having you there's progress in your life. It could be that the littlest bit of progress and it could just be in one area of your life but acknowledging and always looking for where am I progressing where am I expanding. I believe is is a key to continued fulfillment and happiness to have a life that just never stops and never you just never doesn't mean that you're not satisfied. It's the opposite. I think it's it's becoming satisfied and having that dopamine hit but having it daily being able to look for it daily. Yeah, I think you know that I think that's what it is it's like you call it evolution. You call it change whatever it is we're we're evolving and I I feel the least I don't know fulfilled when I when I'm not sort of in my you know my wife might say my changing mood but not my mood necessarily but like you know but like learning and advancing. You know like it's just like you gotta stay in a you know movement both physically and and in your mind because I think I think when I've been in my lowest points it's like I feel stagnant you know and I think it I'm thankful to be somewhat self aware of it because I think some people get lost in that dungeon unfortunately and that's why they need to read this book. Absolutely and a really quick way out of that at least in my experience and from what I've seen with a lot of you know so many different coaching clients is just if you want to quick a quick way a detour out of that stagnancy is is through service it's through somehow saying all right who can I pour into today what do I what can I uniquely give to someone today. And make that your focus and I'm telling you there's a magic in that it's like you just taking your eye off of what you think is making you upset or or angry or frustrated or is in your way and putting it instead on serving somebody else by the time you're done you come back and things have changed it's like you no longer have that same energy about what where your life was and you do that over time enough times. I think the problem goes away it's like that is in my experience has always been the magic so when I feel stagnant or I'm not sure what to do like where to go or what direction to take my question is all right how can I serve today and let me let that be my goal that becomes my goal instead of some other far reaching goal that I don't even know if I should be reaching for. That's million dollar advice right there that's going to be a highlight clip I'm just going to go and tell you because it is so true and it just it does a couple things you it takes your mind off of yourself and suddenly and then sometimes like what you're serving you're like wow I don't have it so bad so it might be that like helping with the other problem and then also it gives you a purpose in serving. That reframes your entire mind that opens pathways for which new evolution to take place and that is incredible advice boom I love that is how do people you know like I think people some people think they hear that and it's like well how can I serve I mean so is it like you know it's like going down to the the local charity or like like what do you do like I think people sometimes you think it's obvious but I don't know like it's where do people find you know ways to serve is it and do you mean it like literally serving within like your own company or like serving you know like a outside thing. You know I think it can differ this is where like so in I journal in the mornings like that's part of my priming process in the morning is I always make time to journal and so I would my processes I just kind of write down the question and I see what comes to me like okay how can I serve today. And while I always think you know it seems like that's a really aspirational to want to be this way honestly it is the most selfish thing I do because I know that by do when I do it I always feel better right and yes it helps other people but selfishly it feels really good right to do that so sometimes the actually last week I'll give you this example. I woke up and I was just having a day because you do like there's there's no world no person on this plan and I can tell you lives at a 10 every day it's it's not possible and to think that it is you're setting yourself up for a lot of disappointment there's the pin you there's the pendulum the pendulum will always swing so you're going to have days where you are like on a high and then you're going to have days that it swings back and you're just like I don't know what happened man like I just don't I just don't feel right today I'm not in it I'm just going to do it. It's not feeling it and so I I sat there I didn't have a lot of time because I was training that day and so I grabbed my phone and I sent five text messages I sent one to my dad I sent one to a coworker I sent one to when a quaint so I don't know very well I sent one to like a distant family member and then another friend and I just I said I just want to tell you I love you and here's all the things I love about you and can I just tell you like I as I'm like writing those text messages not only did I feel great right and it shifted it shifted my energy but all day long I got messages back from them and and one one one particular of the recipients came back to me and said like you have no idea how much I needed to hear this today like this didn't just make my day it made my month and it's it was free it took me 30 seconds and so it we don't have to complicate it and some days it's it's in a big way I'll get an idea or an inspiration one time I did this and I it led to us starting an entire virtual group that lasted for three years it was from this one question how can I serve today and I got the idea and you just got to follow the inspiration you'll be shown if you ask the question I believe this I believe this is a spiritual law that if you ask the question you will get the answer you just have to be open to receive it and be willing to take action on it. Yeah being a receiving it's the hardest part for some people I think yeah but but that's when you have to open these pathways and you have to read books like the universe is hiring. So the empowered life there's a lot of connections here with the book with what you guys do with empowered university helping busy professionals get into this mindset that's really what we're talking about here's a mindset it's learning mindset but action. So talk to me about what what you're excited about with what you're doing with coaching and leadership and the podcast. Well a lot of my coaching is within a business setting and same with Rudy and what we've learned is people are people wherever they are and when you coach the individual right when you can coach the individual and you start at the foundation and you can help them shift into a better more empowered mindset and where you where you can help them connect to their purpose and why they are in the position that they are in because there always is a reason you just have to learn to look for it that things start to shift and change. And I believe that every single individual in a company has the potential to be an A plus player every single individual if you're a business owner and you're listening to this or even if you just work for a company everyone that you work around like everyone has the potential to be the worst or the best within them. It's about and I think it it's the employer's responsibility in my opinion if you really want to maximize your team to support your team and helping them reach their highest potential individually and that doesn't just mean professionally I think it means personally as well because there's no there's really it's all the same. And so what I love is that we we bring all of those concepts which haven't historically been in a business setting into business settings and into boardrooms and and it's an unbelievable what the changes that can happen not only from a revenue perspective. But just tenure and just making people just overall and employees satisfaction and happiness and their connection and their willingness to be vulnerable. I don't know I that really jazzes me up and so we talk a lot about that on the end powered life podcast a lot of topics that we bring into businesses but also with you know outside of businesses and coaching because again wherever you go there you are and you bring all your stuff with you. And so I think it's just a willingness to be a student wherever you are. What I love about empowered and even the word but like the power is in you no one has to you no one's going to give it to you it's inside you like it doesn't mean you don't need help it doesn't mean we're alone. But it's sort of I mean I have a firm believe in this I'm not putting these words into you and Rudy's mouth or anything because they're just my beliefs but like the statement that everything that happens to me is my fault and everything good and bad is I own. It's in that is in power like that is acknowledging that it's within me to do great things to live find my purpose to live it to take action to have the life that I want and it doesn't mean we don't get help but it the end of the day you the person have to make up your mind to do these things. And it's fine to reach a handout it's fine to that but no one can it so I see it sometimes when people you know like get the push you know which we all might need but then they don't have it within themselves to sustain it and so I don't know I want to get your thoughts on that but ultimately is it is that not just the bear truth. It is I mean it's it's my truth certainly and it's it's been my experience in my almost 44 years on this earth I think that you know it is a different way of looking at the world and it will create it I believe it's the great turning point for a lot of people when they start to shift out of the I am a victim. Life is happening to me I am unlucky I'm not worthy of that you know it's the and then that victimhood behavior like blaming and complaining and excuses that's all just symptomatic right of that that singular core belief of I am I'm a victim and you cannot be a victim and a victor of your life at the same time you cannot you just can't and so you have to make a decision and start to help build the belief and that's where a lot of my studying and learning and and just and all the things that I have been doing has been helping me build this belief and reaffirm the belief that in fact I believe our external reality is just a reflection of our own energy. And when you change you can change your world but only when you're willing to change and the change does not start when someone else's change changes to make you feel more comfortable and then you can change how you feel no no you change how you feel about it and then the things that you look at will change. And that is the magic and so we I am I love anything that and that empowers the individual to learn how to heal themselves to learn how to radically shift their life experience and once you've done it for yourself a couple of times you'll never go back because you realize you're like oh my gosh all along I have had this power all along if I can create it I can uncreate it. That's that's it like if there's something that you don't like but you believe in like you said everything that happens to me is also you know I'm taking full accountability 100% accountability then that also means I can uncreate it I can change it I can edit that I don't like that anymore so what do I need to do to shift within myself because I have that power to shift my perspective and how I feel about something so that I'm going to see something different in my world and that's the that's the effect and this is the cost. Talking to Aniston Rick Steens she's the chief human officer of right about now officially we just gave her that title she will be back because we need more humanity on this show I could be a little you know like there's something about the way you kick people's ass it but yet you don't make them feel like it like I'm sitting here going I'm just absorbing it all I'm like she's kind of punching me in the face a little bit but like it a really nice way not not really you don't mean by that like because it's not really. It is it's so true and you know I deliver it as a man and just the way I do I'm like come on get it on and then you know but you're you know you grounded a little bit but but you're saying the same things I love it. We've had so and Rudy and I oftentimes will will share a stage or we'll be speaking in the same place and we have been called Rudy's been called the hammer and I've been called the hug so it's like you know because we have different energy but we'll be saying the same exact things and like you said like he he kind of just like punches you in the face with it where people are like holy moly and then I come in and like put them back together like let me show you it's going to be fine it's going to be okay. Yes exactly I love it good tandem. And give us some details when's the book coming out where do people buy it this will be releasing in a few weeks of the book will probably be coming out maybe even the week of we could even time it so yeah what are all the details. So the book launches January 7th so about a week into 2025 which I'm so excited about a day before my birthday by the way. That was that was the 38 you're almost 40. Oh yeah. I'm reverse I'm reverse aging. Yeah. Hey yeah you Rudy both look great. Well thank you. I think he's got you top I'm joking. He uh I'm joking. Because hit me is he older? See older are y'all the same age. He is. He is. And I meant tops not not in his looks but in his age. You got to beat on the looks uh but uh for sure. Thank you. But uh. He's uh 46. Yeah. I thought we were all the same. He's older than me. Yeah. Okay. So the book is available for preorder right now on Amazon on Barnes and Noble I books pretty much anywhere. You can find your books online and then it will be anywhere that books are sold as of January 7th so really excited about it. The universe is hiring. Discover the role you were born to fill. Aniston Rick stains. What about the podcast? Everything else you guys are doing with the in power university. Where's all that? Yeah. So in power life in power life podcast. You can find us obviously um well first of all I just want to thank you Ryan and your amazing company because Radcast it you know I will say. We had been at our podcast podcast a couple of years before we met you and the team. And what you guys have assisted us in terms of supporting our growth with this podcast has been extraordinary. And what you do is really such a gift to the world and so anyone who's listening to this who is. He wants to launch a podcast or has a podcast I really hope that you guys reach out and uh and get supported by Radcast because it's incredible your service. So thank you for that. Um and Rudy and I are going to be hosting our first live event later this year so we'll be launching information there but I would say. You can find me on Instagram and a similar Rick scenes you can find us an empowered life podcast. And we'll be keeping everyone updated with all the great announcements. Yeah you can find them on the radcast network dot com. Top shows on our network constantly ranked the top 30 or 40 in their category and on the way up its quality. Her and Rudy bring on amazing guests and look you already heard her talk. You know I'm already like wrote down seven things I got to do today. I'm a I'm an action baby I'm taking action. That's what we do all right about now. Aniston has been a pleasure. Love having you on. Thank you so much Ryan. This has been awesome and I'm just so honored to be here so thank you. Thank you. Ryan is right dot com. That's where you'll find all the highlight clips the links to all of Aniston stuff. Look go get the book. You know you want it. You need it. You got to take it. Yeah no hammer. You got all all the all the softness but it's the truth. She's bringing it to you. We love it. We love having them on the network and number look we're number one for a reason. We got guests like Aniston. Thank you so much for making this number one. We'll see you next time. All right about now. This has been right about now with Ryan Alford a radcast network production. Visit Ryan is right dot com for full audio and video versions of the show. Order one choir about sponsorship opportunities. Thanks for listening.





