I don't have shareholders, I have investors. And when you have shareholders, you have to slow everything down. And so I can move really fast and I can secure assets from the big giants. There's no accredited, non-accredited to protect people. It's in about protecting someone. I mean, if you just, when we started looking into this, I'm like, why is the number 200 grand a year? Well, because only a small percentage of people make 200 grand a year. You've got to show up. If you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom, and give you anything. I just got a man need to study not again. You're listening to the rad cast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey, guys. What's up? Welcome to the latest edition of the rad cast. They're talking money. Talking real estate. We're talking, Grant Cardo. What's up, brother? Hey, man, great to be with you. Hey, man, great to have you. I've had you been on the short list. You're not the easiest man to get on. And I'm glad we flagged you down. I've been hired for a far what you've been up to. And I'm glad to have you on the show. Well, thank you, and I'm sorry. My people made it hard to get on here, because I want to do this, and you've got a great audience. And people aspiring to be better, and do better, and do better things with their money. So I appreciate you having me. No, my pleasure, man. And I love the show. Watch the undercover billionaire, finally caught up with that after the fact. Oh, cool, cool. It didn't look uncomfortable. Bro, let me tell you, that was the worst, like, people say, hey, what's the worst experience of your lifetime? Undercover billionaire was the worst experience in my lifetime, for a lot of reasons. Obviously, you know, going someplace, and it's one thing not having anything. It's another thing, when you have stuff, to not have anything, right? And I did not even contemplate the concept of, like, it's been a long time since I have wanted for anything, right? And which I'm very grateful for. But to go to Pueblo, Colorado, I said, yeah, I could do it, guys. I could, when Discovery came to me, he said, hey, how long would it take you to turn a hundred bucks into a million dollar business? And I'm not very long. And, but I didn't really think about what it's like to go to a hundred bucks. Yeah. I mean, you could do that for a day, but the second day, you're like, I got to eat the third day. I need a place to live, fourth day, like, I need water, dude. I can't buy water. Like, when you got a hundred dollars, you're down to your last hundred. It's like, I can't go to McDonald's. I just love the vulnerability of you, man. The willingness to be where you're at. You know, that's what, I mean, maybe people see it, maybe they get it, but I just was like, damn, man. This guy's got it all, he's willing to be vulnerable and take this chance and be real. I fucking loved it. Thank you. Thank you. It was hard. And then on top of that, I had to deal with these damn Los Angeles camp, you know, TV people. Yeah. So there was 19 of those guys, and they're trying to help me, right? Yeah. And I'm fucking scared. I'm hungry. I'm cold. I'm like, they're like, oh, we're trying to help you on this. I'm like, help me, dude. We've said, you want me to do bullshit three and four times? I'm like, y'all never said y'all, we were producing a TV show. You said you were going to follow my ass and see how I would turn nothing into a million dollars. So we don't need to shoot it a second time, because I fucking did it the first time. And in business, there's typically not a second or third or a fourth take. No. So every day, bro, every day for 89 days, we were fighting. Yeah, man. Reality TV is not real, though. So this was, this was, I mean, to be really be honest with you like 100%, because of my character, because of the way I, you know, I'm like, guys, I refuse to have you guys help me or change this. Like they came to me one day and said, we got somebody you want, we want you to meet. And I'm like, yeah, how do you have somebody you want me to meet? Yeah. And they're like, well, we met this person. We think they'd be very interesting. I'm like, 19 of you guys all put together, have never built a million dollar business. No. So if I meet this person, you know, organically, good, but I don't need your setup. It's crazy, man. Well, I love that I enjoyed it. I love seeing that side of you. And I think it speaks volumes to you. And, but hey, man, you're up to a lot. Everybody can, you know, check your back history. I mean, you know, you've written a number of best selling books. But I do want to talk and kind of channel this towards what I think you're doing, which is making investing, especially real estate investing, approachable for the masses, especially the masses that follow you. Like we talked about pre-episode, so many people do all these things and they're motivating people, but they don't have a way for them to get involved. And I love that's kind of what you're up to, isn't it? Yes, so we, I've been buying real estate for, you know, 25 years from my family. And really, you know, a lot of people don't know this, but my other business is kind of, they're loud and shiny and they've been extremely productive for me. And they take a lot of work. Well, I was quietly bearing the money from those businesses for a number of reasons, bearing them in real estate, one for the tax protection, the capital protection, for the passive incomes, for the day that I'm not around. And I've always loved real estate. I've just always thought real estate was a great, very simple, very secure investment. And so a couple of years ago, I went from 200 units to 2,000 units, 2,000 to 4,000, you know, now I'm at 12,000 units. People started paying attention to it and saying, hey, can I invest with you? We started letting high network individuals invest alongside of me. And then I started not feeling great about that because most of my audience is not wealthy. Most of my audience is aspiring to be wealthy, but not there yet. So we opened up a fund for non-accredited investors, people with 100,000 and less, starting with 1,000 bucks, can now invest alongside me in what are arguably the best real estate in America today. Wow. And I'm not exaggerating that. I am buying the best real estate available. I know your market because I'm studying it right now to try to buy stuff there. I've been in the Carolinas. I've owned assets there. We have $4 billion for the real estate. And I want to make sure that the everyday family gets a shot in buying this real estate, being a partner with me, getting all the benefits. And doing so without a broker or a middleman, without fidelity or swab with their handout, getting their little 10% broker fee. Nobody touches your money. The money goes from Ryan. Your family comes into our fund. I don't touch it. 100% of the money goes into the fund. And you're a partner with me in that deal. How does all that work? I know it's probably somewhat maybe it's not complicated. I would just assume it is. But I gave you 50 grand. And how am I a big part of yours? Your six reasons why real estate is not going to depreciate, especially in the Florida and the Carolinas and all that. One of them being the people looking for a yield. But talk to me about how you make money on that if you invest in this. Yeah, so what happens with the investors? The 50,000, like we're doing a deal right now. Yeah, it's behind me. It's $230 million real estate transaction. 456 units, 99% occupied cash flows day one. I'm a close on this in four days with my money. I close up my money. So you, Ryan, know, hey, man, this guy must be pretty sure. I'm putting 70 million in my own money. Yeah. On December 11th, you're going to take 50,000 of my 70 million. Whatever percentage that is, you're going to take that percentage and we're on for the ride. So the ride looks like this. We distribute dividends either quarterly or monthly. If you do under 100 grand, you're going to get quarterly. If you're doing above that, just because the check size got smaller, I just do it every quarter rather than every month. But really, my goal is to get a distribution every month. Yeah. Either way, you're going to get every three months or every one month. This is the profit on the rentals, right? That's the goal. It's the cash flow above the operations of the property. So whatever a cash flow is produced, we distribute that to our investors. I'm the number one investor. So I want to get a check. So number one, your capital is protected. Two, you get cash flow. Three, when we raise rents on 456 units, if I only raise the rents $10 a month, the investors will make $20 million. Crazy. So all I have to do is raise the rents $10 and we get a 28% return on our money. So that's how it works. You're a passive investor. You're treated by the IRS as a passive investor, which is good for you. I make all the decisions. We might be there five years and refinance it. I send your money back and we still own it together. You still have your position or number two, somebody can come along and pay too much for it at which point I would sell it. So either way, you're making the yield on the rental income and then you're protected by the asset being the property and then any gains that are made on the sale of it, you share in that with you. And you know, but you're also just trust. I mean, look, you got a track record, brother. I mean, you know, like you could put your money, you've put your money where your mouth is and then people are trusting you and you've built that credibility to kind of guide it where it needs to go. Yeah. I mean, we got 12,000 apartments. I've never lost one. Never turned one back to the banks. I've never not cash flowed. These properties, I mean, if you would have been investing apartments since 1945, you'd be a billionaire today. Like you literally, I started with $3,000. I started with $3,000 investment in real estate when I was 28 years ago. And that is $4 billion worth of real estate today. We have $2 billion worth of equity. It's a big, it's a big play, man. We're gonna go to $40 billion. I'm completely committed to this space. Everybody's talking about the big coins and the cryptos, the XRP's, the ripples. I'm like, okay, keep talking about them. NFTs, good. Hey, man, I hope you guys make a fortune. This is the best money in the world right here. Cause I'm not, I'm not sweating it out. I get cash flow, I get paid to wait. And if you looked at Greenville, if you'd have bought Greenville, South Carolina, seven, eight years ago, your money, you would be into infinite returns, infinite. Cause if you would have kept the property and not sold it, you would have all your money back. You would have no money in the asset and the asset would still cash flow. I'm not talking about single family homes, as you know, I'm not talking about one house or two houses. Like when I bought this, when we put our 10x brand on it, I know the rents are gonna go up. Yeah. So number one, number two, what's gonna happen with that property when we start branding it? We started looking for other opportunities within the property. Like on December the 11th, I'm gonna take the 456 people that rent for me. They pay 2600 a month here. And I'm all for everyone I'm to invest with me. So the tenant becomes an investor now. Now what does that do? That means I got 456 police on the property. Now nobody wants your, nobody wants your shit torn up. I'm an investor here, man. I love that. So and the likelihood is that those people will now stay on that property, extend their stay longer because they're investors in the property. Yeah, that's smart. And I mean, I love how you build off the brand. That's what people don't get though, like with the 10X brand, like you said. Like you're doing all this, but the brand you've built is gonna increase immediately like the position of the property. I mean, and I don't know that people completely grasp, you know. And that's where it's like, I don't know. I see you're playing chess and some people are playing checkers, you know? Like it's just the way it is. Yeah. Well, the other thing is the behind the scenes, I'm buying real estate that when we sell this only, only the richest companies, not rich people, rich people are not buying these properties. These are rich companies. These are wealthy companies that have to buy real estate. They don't have a choice. That I'm selling this stuff. When I sell this, when we bought this, three other groups were involved to buy it. I am the chump of the four, okay? They said, this is the four must-get-nears. There's three multi-hundred billion dollar companies, and then there's the squirt. There's the chump, I'm the chump. But the problem with a chump is, chumps can move faster. They typically hit you first and get out. Yeah. And so these big institutions, because they become so big, because they become public entities, because they have shareholders, I don't have shareholders, I have investors. And when you have shareholders, you have to slow everything down. And so I can move really fast, and I can secure assets from the big giants. The point of that story is this, the groups that miss this deal will still buy it, want to buy it from me, 10 years from now. At a higher cost. And they don't care. They have to play the game. They have to play this money game. This is how they get their fees. For people listening, this accredited, versus non-accredited, retail investing, whatever you want to call it. I mean, how do you describe that for people? The novice is out there and what that kind of means. Well, it's a shame that it happens. Number one, it saddens me that there is accredited and non-accredited, because it's all bullshit. It's a complete scam. There is no accredited, non-accredited and protect people. Deciding about protecting someone. I mean, if you just, when we started looking into this, I'm like, why is the number 200 grand a year? Well, because only a small percentage of people make 200 grand a year. Well, why? So if I make, if my niece makes $195,000 a year, and she's known me for 50 years, she can't invest with me. That's right. Crazy. Why would that be, man? Oh, we want to protect your niece. From what, bro, I'm not some weird uncle. Yeah. Okay. So she knows me. She makes $195 grand a year. If she made another $5,000, you guys be like, now she's smart. Come on. This is hard work. I know people that make 400 grand a year. They don't know anything about real estate investing. They're giving me money. It's completely on trust. So number one, it saddens me that it's there because the people that need the investment, the most are the guys with 10 grand and 20 grand. That's who needs these investments the most, not the person that has $2 million sitting in a bank account. Yeah, because they've got unlimited options if they got $2 million. The 10,000 guy has nothing. Yeah, exactly. And then when you start really digging into it, it's crazy, but the average American only gets a chance to buy the crumbs and leftovers of the real estate market. We never get a chance at the IPO, okay? Goldman Sachs didn't gonna call you and say, hey, I got a little something for you, bro. You need a hundred million and cash to ever get that phone call and you probably need a billion dollars. It's more likely you need a billion dollars, okay? So all that money is kept. That's why the wealthy just keep getting wealthier because they get the opportunity to have wealth. These kind of assets, only the wealthiest businesses by these, not these are insurance companies buying this stuff today, trillion dollar companies. So it's really sad that they set this up like this. The last thing I'll say about it is the bottom line, all this was set up to keep me from getting your money. Because if you don't give me your money, then you gotta give it to them. And the SEC was set up by Wall Street, like the CDC was put together there by WHO and by the FDA. You know, they're all in, I mean, I love the SEC. They've been really good to me, they've done homework on everything I've done. They've been very, very fair with me. They've approved us for 17, 18 funds now. But it's not fair to the little guy that needs a shot. I love it. How do people get involved with it? Go to cartoncapital.com, cartoncapital.com. And you can register. You just pick nonacredited or accredited. We, I'm doing this to make it so easy for people. Like if you're accredited, you gotta do 100, minimum's 100,000. If you're nonacredited, you can do any number as low as 1,000 bucks. Average, our average nonacredited is doing almost 25,000 bucks. Taking advantage of this deal. And I would just tell you guys, like if you're listening to this and, hey, is this a good deal? This piece of real estate behind me is the single best piece of real estate I've ever bought in my entire career. We leaked it out, we leaked it out five weeks ago that I was buying it. So when I do one of these deals, we're in the confidentiality agreements. And somehow we got out. I'm not sure how we got out that I was buying it. But the occupancy was 91%. And now it's at 99, just because people know I'm going there. So even during COVID, we perform 24 points better than the national apartment deal in the country on collections. Because of the kind of people we attract to our buildings, which are 10x people, people that are integrity, they're working, they don't make excuses, they're not victims, they don't want a scam that's system, they want to make it the right way. So part of my brand is going to lift all these properties and hopefully the investors in myself I'll do extremely well for them. I love that. And I mean, since you went there and I know you don't have a ton of time, man, but I did want to ask you like two, a couple like one off from the investment. And you kind of went there with the 10x and that being the centerpiece of your brand. But like, you know, whenever I talk to people, I ask them all the time because I get to talk to a lot of guys, not there's not many. But the few out there like you that are driven, that are successful, that have done these things and they all want to know what the success formula is. Like, I know you have the 10x platform. I know you got seven of these and five of these and four of those, but like, have you boiled it down like for both yourself and maybe others? Like what, what that success formula truly is? Yeah, well, you know, I did some of that on under cover billionaire, right? But one is show up, show up, say yes to it. You got to show up like if you don't show up, you can't get lucky. You can't get lucky, nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up. And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing. Even if you don't want to do it. So I do stuff every day. I show up for stuff every day. Like I don't want to do this, but I show up and then I act like I want to do it, right? So you got to show up and then you got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you got to show up. Number two, and while you're showing up, you got to drop your bad attitude. Like if you're negative bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened. Well, nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like I'm always looking for 10x target. Always, I wake up every day, never satisfy where I'm at because I'm always looking for the 10x. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'll be like, I could run for president in the United States. Like I'd be a major player on planter if I can get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't like, I don't think I can do it. I don't think, I don't know, did I have enough time? I don't have enough money. But it's cool to think about it. And that's what I did on undercover billionaire. They said, could you build a million dollar business in 90 days? I said no, but I could build a 10 million dollar business in 90 days. She's like, what? Are you fucking with me? I'm like, kind of a little bit. But I want to go for 10 million, not one million. And I ended up coming up short. I did five and a half million plus $1.7 million for the real estate. We had $7 million in 88 days. And I could have probably left this 70. So number two is, you got to think big every day. I got to be thinking about not how to get one deal. How do I get 10? Not how do I get 10 people? How do I get 100? Like whatever it is, just 10x to think. It's ridiculous anyway. And then the third thing is, give back, man. Once you start hitting or not hitting, no matter what's going on, man, find somebody you can help today. Like that keeps fueling my tank. And if I'm winning, I'm going to share it with somebody. Hey, man, I tried this little trick. This little thing, I did this little thing, and it worked. And if I'm failing that day and I'm down and out, I'm like, let me go see if I can help somebody get up. So those three things have always been there for me. I love it, man. And lastly, and most importantly is, how do we partner on Greenville, South Carolina and make some money? Let's go. Dude, I'm looking for part. How do I get to 124,000 units, partners? Yeah. No, this market's booming. I'd love to see it. And it's going to keep booming. There's nothing going to stop this. Let me just say this about the apartment gate. And I wrote that article. I think you saw at the six reasons why multi-family apartments, real estate will not go down in value. Because I think a lot of people think it's overpriced right now. It ain't going anywhere, folks, OK? Telling you, I promise you, with every fiber in my body, this country will become a renternation. I've been saying this for about seven years. Now everybody's starting to say, I said that back in 2014, we will become Europe. Politics will become Europe here. That's happening. You know that she has happened. Oh, yeah. So people, we're going to be four day work weeks. We going France, baby. We're headed there. So people will be renters. Single-family homes will become investment properties that are rented to people. That's happening right now. 40% of the housing stock in America is being consumed by investors. That has never happened before. We have a shortage of housing in America. We have the lowest interest rates in history. The low interest rates don't help owners. They help investors. That's the other thing people don't understand. They think, oh, people are going to get a mortgage. People cannot get a mortgage today even as zero percent interest because it takes 20% down. The down payment's not there. The wealthier buying real assets, there's no place to get yield, OK? There's a shortage. Inflation's going to happen to real materials, glass, brick, concrete, labor. This is going to be the best bet for the next decade, maybe 20 years. Until everything, every piece of real estate you're going to look at is going to be where somebody rents. The other thing is the metaverse is going to turn apartments into kingdoms and castles. I was going to ask you about that. You're perspective on the relationship. You're going to put a freaking Google headset on or a pair of sunglasses. And you ain't got to go anywhere anymore. And that's going to kill some industries. And it's going to benefit some other industries. Because if the metaverse really works, it's actually deflationary. It means the cost of a Yankees ticket will be like, yeah, you can come for $28 and sit behind home plate. And there could be four million people sitting behind home plate. That's right. And you don't have to wait in line. So everything will be done out of your thousand square foot apartment that you pay $3,000 a month for. You won't need a house and you won't need a garage anymore. You just Uber everywhere. Yeah. You buying any real estate in the metaverse? No. I think so. I'm buying some real. I'm buying some real. But I don't understand it yet. But every day I wake up thinking I've got to understand this yet. I got a lot about this. I don't count anything out there. Yeah. No, I know. I just, my kids, I lost my kids. I have four boys under the age of 12. And I watch them on Roblox, which is essentially the video game version of the metaverse. And how much value they put in the skins and that shit. And like, I'm watching it firsthand, you know? And they play every sports. It's not like their video game junkies. But like, I see the value that they put in there. But they could be junkies. They're not, but they could be, huh? They could be if I let them. They like, yeah, hey, we get them out. The, uh, but I do see the value that they're putting in that digital asset that that I don't give a shit about. But like, so I, you can't ignore it. Yeah. Now you can't, you, you crazy if you do. Yeah. So I, it's called roadblock. I'm going to get it and start playing with it. Well, Roblox, R-O-B-L-O-C-K-S. I think I'm saying that right. Roblox, it's a kids game. But, and I'm studying it because there's like Nike landed. The brands are getting involved. It's coming, man. I mean, so I just got to figure out like, like, I remember the first time somebody showed me Facebook. I was like, this is stupid as shit I ever seen in my life. And when I said it, I was like, you sound like an old man. That's right. And the next thing I did was I went from saying that's stupid to like show up on Facebook. And I went started an account. And I mean, that's what really started, really that, that stupid turned into one of the greatest gifts of my career. So I mean, if it wasn't for social media, I wouldn't be who I am today. Oh, no shit. I mean, you're one of the biggest influencers on there. And it's probably, you know, you say 10X. Shit, it's social media is 1 million X to you, brother. It has, it has been one of the great gifts. And it started with that stupid. So I always know that when I close my mind to something, there might be something there. I need to open my mind to love it. So granted your, your town's valuable. I really appreciate it. I know you mentioned where they can get up. They keep up with all the investment stuff, but what about, let's drop the link to keep up with you and anything else we can, uh, mention for it. It's gonna play. When will this drop? Uh, it's just going to be the first episode of 2022. Okay. January 1st, you know, four, three, four weeks from now. So you know what people could do is they can go to 10XRotheCon.com. That'll be like a month away. Yeah. That's a big, big event we do every year in Miami. It's, it's the best without a doubt like, um, I don't throw best around all the time. That's the best piece of real estate I ever bought in my damn career. Um, we do, we do a live event once a year called the 10X growth conference. It is the best business event you will ever go to in your life. I don't give a shit what you've been to. You've been to Microsoft events. Uh, I don't care what you've been to a Tony Robbins event. I make a Tony Robbins event look like, uh, like going from a barbecue to like some like. It's so like a rock concert, isn't it? It's, it, it is like a rock concert, it's like a rock concert, business concert, very high class. The quality of people there is phenomenal. We're not asking anybody to jump up, dance, rub, rub your partner. No. No, there's just no inspiration. It's not about we're not doing life coaching. I think there's a time and a place for all that. It's not what I, I don't, that's not what I need in my life. I want business contacts. I want strategies. I don't need inspiration and motivation. I need, I need targets. I need, I need people around me. They're blowing up. I don't need like, I don't, I don't, I don't need a cold bath. I don't need a firewall. I don't need any of that stuff. That's not my deal. Uh, like I can go from zero to a fucking 1000 miles an hour. All I got to do is get around to write people. I love it, brother. Well, I really appreciate your time. And I'd love to get to know you better, man. I like you. Thank you, brother. Uh, I think we could, I hit it off and help one other. Yeah, what were your, how old are your four kids? 12, 10, 10 and five. They're not twins. We're the Brady Bunch. I had a two-year-old and a four-year-old son when I met my wife now. I hit it and she had a two-year-old son. So we brought the Brady Bunch together and now, and then we had one of our own. So, uh, yeah, we, uh, but we both have, uh, joint or primary custody. So we were, yeah, man, it's cool. And I got a 10 and 12 year old. So we should get them together sometime. I know for sure. I'd love that. I'm, you know, they probably love to go to Miami. So we might need to come your direction. But you need to come to Greenville. I want to show you around Greenville. Let's go, man. I'll pop up there. I got a burden that can get us up there. Yeah, let's do it. I really appreciate your brother and I'll, uh, drop you a DM on Instagram. We'll, we'll make something happen. Okay, appreciate you, man. Hey, guys, you know where to find us. We're at the radcast.com. Find all the content searched for Grant Cardone all of today's episode. We'll see you next time on the radcast.