Guest
Gloria Chou
Founder and PR Coach · Gloria Chou PR
Gloria Chou began her career as a TV producer for Chinese documentary television, cold-calling A-list stars and Nobel Prize winners, before becoming a U.S. diplomat sworn in by then-Secretary of State John Kerry. She left the diplomatic track at 30, taught herself PR by pitching for tiny startups, and now teaches founders her CPR pitching method through her masterclass, PR Starter Pack and Facebook community.
1 episode · Personal Brand & Positioning · Content & Storytelling · Customer Acquisition & Growth
I always say there is no such thing as a newsworthy company because I've written pitches for candles for bath salts. But there is such a thing as a newsworthy angle.
So PR is the only way to both get authority and traffic.
So if your pitch is super fluffy and it's like how we are living in 2021, like that doesn't give me a lot, right? So I want you to be specific.
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