Alex Morton - Entrepreneur, Momentum Creator, Growth Catalyst, and Best-Selling Author and Speaker

Tell people how it is, and if some people like you, love you or hate you, that's not even my business. It's the idea of instead of spending money on billboards, magazines, ads, TV commercials, movie previews, YouTube ads, it's the idea of word of mouth. It's not even about really the product so much, the physical product so much, it's about freedom. The hottest product I need is starting again. Roy listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford.

you've hit my radar. I'm sure there's a lot of our audience that you may have hit the radar. But let's just pretend they have it. Let's start wherever you want to start. I mean, I want to, you know, kind of give them your background, your history, kind of your success journey. And then we'll dig into some of those specifics of what you're doing, what you're seeing out there. Yeah, so I was born in Houston, Texas. You know, I'm 32 years old. I was born in Houston, middle class America, saw mom and dad working super hard at a young age. They were in home building. Then they had a massive bankruptcy in the mid 90s. And then they got into the insurance business. So we went from like Houston, Texas to six months in West Virginia,

which I would not recommend to anybody. Hopefully that doesn't affect anybody on the call, right? Eventually ended in Bexley, Ohio, you know, small town. And really, 14, 15, 16, my dad gives me, you know, think and grow rich, rich dad, poor dad. Think big and kick ass by Donald Trump, right? So I'm like looking at business and entrepreneurship and being my own boss and, you know, in school, I did okay. I made the honor all a few times, you know, football, basketball, tennis, whatever. But I was never interested in like what they were talking to me. In the classrooms, I was always into business and marketing and, you know, sales and doing something big. So at 18, I left Cotto, Ohio. I went to Arizona State for college.

And over there, I fell into real estate, actually. At 18, I saw a million dollar listing. I went on my real estate license to like, literally just 18 years old. I was wheeling and dealing. I was stealing agents listings, marketing them as my own on campus, making some money. And then I fell into a specific industry. And I've been there now for almost 12 years. And I was just super fortunate to hit something at a great time. Because there was an industry out there that never really had young people. Marketing. And I saw it. And I said, man, if these older folks can make 30, 40, 50, 100K a month, I think young people can really blow this sucker out of the water internationally. And that's where I'm in my first million at 24.

And it was kind of like this rock bottom to rock star to rock bottom again. And now thankfully, I'm back doing some amazing things. So it's been a hell of a 12 years. I've spoken in 75 countries around the world. I've made a lot of money. I've spent a lot of money. I've made a lot of mistakes. I've made a lot of good decisions. And now I'm sitting here talking on the Radcast. So it's been fun. Radical, I would say. It is a journey. A lot to impact there.

And everything's got to be super formulated and organized. All this kind of stuff. And one of my good friends and mentors, you know, Grant Cardone, which a lot of people know, I love the guy so much. Not just because he's a good dude, but he's so raw and real. And he's like, I'm going to tell you the way it is because I've done it. And I feel at my age, are there people that are made more money than me? Absolutely. But being able to earn, you know, dozens of millions of dollars in your low 30s, you learn a lot of stuff. And I feel like I know how to just give people the truth. So why mess around with all the marshmallows and rainbows? Just tell people how it is.

And if some people like you, love you or hate you, that's not even my business. I'm just my businesses to give people the formula to go out there and win. And that's that. What defines success for you? Like, you know, like, what defines success for Alex Morton? Well, it's changed, man, at 21, when I'm making no money a month. And I see the possibility of making $40,000 a month. I wanted to party, have funds, spend money, cars, watches, clothes, all this kind of stuff. And now at 32, in my personal growth journey, obviously has, you know, extrapolated out, right? Money, money to me is just one of the spokes on the wheel. Like for me, I have a, my biggest goal now is to be the best, I'm newly married, right?

The best husband I could possibly be, be the best leader I could possibly be. So I feel like money is a massive part of success. But it's really living on purpose, being fulfilled at the end of the day. And a lot of people say, I just want to go change people's vibes. And I want to help people. And so me, it's like, I want to make a ton of money. But I want to do it by helping a lot of people and making a difference. So that's where I kind of sit now on this idea of success. And I also believe it's a moving target, right? You have an entrepreneur get to 100 grand a year. Immediately, they want 200 grand a year. So it's this progressive realization of what you really want.

Well, it's, it's the idea of instead of spending money on billboards, magazine ads, TV commercials, movie previews, YouTube ads, it's the idea of word of mouth. And obviously, you know, it works, it makes sense. Like, you know, these companies like AMLay, RBod, Mary K, right? They're doing five billion, seven billion a year. And it works. So I think network marketing, this is my opinion, doesn't mean it's fact. Sure. I think it's the best opportunity for someone that doesn't have a surplus of, of, of cash to go start a business. They can get started for two, three, four, five hundred dollars. So I guarantee, but they can get the six, seven, and even eight figures a year through hard work, learning, persistence.

But there is a stigma because there's a lot of people in our profession that do it super bad, super wrongly market it terrible. They say it's a get rich overnight thing. Dude, it's not a get rich quick. It takes time just like anything else.

But yeah, I mean, network marketing's given me my shit. It's given me, it's given me a lot of me. So what are we, what product like over the years? I mean, network, you're obviously are pushing certain products, certain services. You know, what have been, you know, I don't know, the cash cows of the 12 years. If you, if you could talk. I'm 100% yeah, so in 2011, where I really hit my first home run was a healthy energy drink. So imagine, I'm in college, I'm an Arizona state, number one party school in the country, right? Oh yeah. And everybody slamming rebel rock star monster. And I'm like, dude, instead of drinking that drink, this you're going to get paid for it. It went, it due to wear viral.

I was like, you know, Ohio state. I was at Michigan state. I was at ASU. I was at University of Texas in Austin. Tens of thousands of young people just going, just going bonkers with this thing. And then I kind of grew up and I realized, you know what? People, it's not even about really the product so much, the physical product so much, it's about freedom. So I fell into a company where I've been now for six years and it's obviously been the grand slam of my career where it's real financial education. So it's cryptocurrency, it's 4x, it's e-com, right? And it's just education. We don't invest money. We don't make money on brokers, right? But we give people some of the education that if they grew up in the middle class of America

or in Ecuador or Peru or in poverty, dude, their parents never talk them about how to make money, how to multiply money, how to save money on taxes, right? So now that's what I've been a part of and that's been the biggest catalyst, you know, financially for sure in my career, you know. So crypto and NFTs and so anything and everything that's kind of falling out of, yeah, digital currency. So to speak, you're educating. So there's an education that you do and promote and there's a network aspect and I guess a layering of compensation for that education. So we've got great traders and educators that teach people how to trade and multiply money and all that and then there's people like me that are sales, marketing, leadership, momentum

because I've been a part of close to probably two billion now in team sales. So I go in there and help just explode the marketplaces and build the business. What's your key to success in sales? I mean, asking me that at 32, I think I think it has a lot to do. It's just telling the truth in 2022. I feel like there's so much over hyped nonsense. And when you just tell a prospect, whether it's car sales, insurance, network marketing, ad agency, we need to tell people the deal. This is what it is. This is what it costs. I feel like you're going to close more deals instead of running around the bush all the time and over-hyping, under-delivering. So I think telling the truth being transparent,

but I think it has a lot to do with confidence and how the salesperson sees themselves. Literally, they're self-image of who they are. I think that's a big factor when it comes to closing small deals or multi-million dollar deals. So I know you guys are doing tours. I know you've been on the road a ton. What's that process? I mean, is that getting people to these events and promoting the education? I mean, talk to me about that as part of your ecosystem. Yeah, so I was just in, let's see, Los Angeles, Phoenix, Arizona, Dallas, Texas, Chicago, DC, Maryland, New York, and then Milwaukee, Wisconsin, and then Miami, Florida a couple of days ago.

Again, at these, in these environments, sometimes we'll have people get up and they'll talk about how they grew their account from zero to one or two or three million in crypto or forex trading. But for me, being one of the more featured speakers, I guess you could say, right? I go in there and I talk about how I went from a broke college kid to a multi-millionaire. And I really talk, it really boils down to just the age-old success principles that you can hear from thinking girl rich and Earl Nightingale, my mentor, Bob Proctor, but I kind of tailor it to like the millennial generation. Because a lot of young people, man, they don't want to listen to somebody with light hair. It is what it is.

But you've obviously done and seen and accomplished a lot in those 12 years. I mean, talk to me about some things. If you look back on and have that kind of reflection. Yeah, maybe you leave. There was a moment in 2014 where I was walking into, or 2013, I was walking into another presentation, right? Because in our business back then, it was, you know, living room after living room, after living room and then it was hotels after hotels and then it turned into arenas after, you know, we went to Lagos, Nigeria and 5,000 people show up, right? But I was walking into a room that I'm 23 years old and the CEO of my first company calls me. He said, you know what I just did?

And I said, what? He said, I just looked at your commissions. I paid you a million dollars faster than I've ever paid anybody in my career, the youngest and fastest ever to do it. And then the moment I was walking into a presentation, I didn't even, it didn't even like register in my mind. And I talk about that now because I was so busy being effective and productive. I wasn't even thinking about the numbers, but there's been a lot of moments, man. When I, I remember walking on stage for the first time in front of, it was like 7,500 people in Las Vegas. And right before I went on all of a sudden, I was just overwhelmed with emotion, dude, I just couldn't stop crying.

I don't know what the hell was going on with me. But I was just so proud of myself, you know, going from getting kicked out of the dorm rooms, getting handcuffed from 10 years on at 18 to now, holy shit, look where I am. But there's been a lot of moments. There's also been some major downfalls, right? I went from almost 2 million bucks to down to less than 90K in my savings account, 30 pounds overweight, pretty much depressed and anxiety, cry myself to sleep, freaking out. So there's been a lot of moments of pinnacles of success and there's been a lot of moments of, dude, this is like, if this isn't rock bottom, I don't know what the hell it is. But I feel like all of those moments make me

there's still as much knowledge as there is out there and you can read about this stuff. There's still this air of unknown and mystery kind of with blockchain and crypto. So, give my listeners like, you know, I know, I know we're gonna link to it how they can find out all about this stuff through all your channels, but let's give them a little taste for, you know, just some of the general principles you're kind of talking about, you're kind of part of your, I guess, crypto Bible. Yeah, I mean, well, first off, you know, I'm a part of the largest, one of the largest financial educational companies on the planet right now, right? And I'll tell you, in 2016, I did not know what 4x was

and I knew Bitcoin, but I didn't know what the hell Bitcoin was at all. And honestly, I was not an early adapter. I was like, dude, this is digital, it's weird. You know, I don't even know what's, what is it, what's going on. But again, right, when you're ignorant about something, it doesn't mean you're stupid. It means you just don't understand it, right? So, I kind of dove into it and I had these different conversations I was shaking hands with people that were really doing this and I'm like, you know what, this truly is the future, right? The idea of a decentralized currency, not just Bitcoin, but these currencies that go, you know, peer to peer without all this government, you know, interaction and taxes and all this crazy stuff.

And then you fast forward to 2022 and you got people like Gary D, you know, staking this whole existence on NFTs and crypto currency. I would say to the listeners out there, this is what I tell people, whatever income you're earning from your job or your business, take a small percentage of that monthly and put it in to some of these projects that sound good to you. I am not a rocket scientist. I got kicked out of Arizona State's Business School, man, you don't have to be a mathematician, right? But I've been able to earn lots of money because I'm taking advice from people that know what the hell they're talking about, right? So I would say go find some good people that understand crypto, NFTs and all these things

and just look at some of these numbers, right? How big these companies are, they're projects, the founders, right? And put some money, and this is not financial advice, but Bitcoin, Ethereum, everything linked to the meta world and the metaverse, right? These are coins that they can 2x, they can 3x, dude, some of them can 15x. We put money, my wife and I put 50k in Shiba coin. My buddy came over with his barber from New York, so you had to get cut from my barber and he said, go, put some money in Shiba. And I didn't even mean to do it, but I did 10 and 20. I'm like, you know what, I just put 50k in there. Do that 50k turned into a lie, you know what I'm saying?

I mean, what's going on with just like the current marketplace? I think, I mean, right now obviously it's bloody, right? It's red and a lot of people would say when there's blood in the streets, that's massive opportunity for one to five percent, right? So we dope a little bit more deeper in some of these coins and stuff. But my take on it, I really think there's these whales, right? And I think there's people with hundreds of millions, probably tens of billions of dollars collectively. And these, I'm not saying just men, these men and women go in and they play with the market. I mean, one little news flash of Kazakhstan's gonna outlaw Bitcoin, do they can take the whole day market? So I think there's a lot of manipulation in it

and that's why I think education is so powerful because like in our company, for example, whether these coins go up or down, our customers can make money. And I think that's key if you're really trying to maximize what's going on in the markets. But again, I would say just like the stock market, I mean, crypto is something that's new, it's fresh. There's a lot of big, big mouthpieces behind it and just tread lightly and put some money in there. And you're gonna, hopefully God willing, be super excited and happy five, 10 years down the road. How would you describe NFTs? So like someone's listening, they've seen Gary V stuff, they kinda get it, they don't kinda get it. Have you mastered the NFTs for dummies, guidebook?

Now, I mean, honestly, no, no, I have it in a couple, even a couple of weeks ago, I literally thought they were just these pixelated images on the damn computer screen, if people were paying money for it. Then my cousin is actually really deep into it. I think he's got 50 or so NFTs, two of my business partners just bought these mutant apes for $300,000, it's crazy. But it's not about the picture in the image, it's the utility, right? So like Gary V, you buy this, this, you know, Alex the ape, and then what that gets you is five facetimes with him per year, right? So, or, you know, Snoop Dogg's collection, you buy this frog smoking a joint, and you get to go to Snoop Dogg's concert

once a year in the meta world. So I think it's, I think it's these images and these pictures, right? And some of them look cool, some of them look crazy and stupid, but it's all about, it's the utility, right? And I think the big word there is the community, you get to be a part of, like if you buy in something that Neymar, Messy, you know, Rihanna is a part of, dude, you're in a, you're in a telegram chat with Rihanna and Beyonce. I mean, there's some positives there, but no, I have a master at the NFT thing, but I got friends that have, and again, just take an advice and applying the advice from people that know what they're talking about. What's the Alex Morton formula for success?

Wanted, it's known exactly what people want. And it sounds so cliche and it sounds so kindergarten level, but if you speak to most 38 year old men and women in America or the United Kingdom or where I've been in Poland and Russia, whatever, most people don't even know what they want. So I think getting super clear on what you want, you know, the vision you have for you in your life, and then number two, very, very fast there, you've got to find your vehicle. You know, I'm not hating on religion, I believe in God, I'm very spiritual, but a lot of people go to temples, mosques and churches on Sundays and Fridays, they get pumped up with all this positive information and they have nowhere to apply it.

So I think you got to have a vehicle in an opportunity, maybe it's network marketing, maybe it's interning that a big company like yours, maybe it's going to work for some fashion designer and Beverly Hills to learn what's going on. So I think knowing what you want, finding the vehicle an opportunity, knowing who your, quote, mentors or mentors gonna be, that's gonna guide you. Like at 21, I had a guy making 40 grand a month at 25, and I said, do tell me what to do, I'm gonna go do it. He told me what to do, I went and did it, and then I got to 40 grand a month, right? So knowing what you want, your vision, finding your vehicle an opportunity, finding the right people to listen and listen to,

and then I think there's a beautiful balance of working on yourself spiritually, and then working hard in the physical. I'm not one of these guys, these gurus that say, oh, just think about money and a million dollars is gonna hit you in the side of your head. I don't think that's real. But I think you need the law of attraction and to learn what that actually is and how to manifest, but you got to also move your ass and get to work. I was doing 17 hours a day for probably six years straight. So it's hard work, it's persistence, it's consistency, it's the ability to block out negative people. Some of them may have your same last name. They may love you very, very much,

and they may say, you know what? I don't think you should start that business. You shouldn't go start an ad agency, because it's gonna cost too much money, it's not gonna work, right? So it's the ability to grow yourself personally, learn leadership, sales, marketing, all those skills, but also learn how to use your imagination. Learn how to go to really positive self-image. Learn how to go out there and go to solid relationships, but at the end of it, for like momentum, I truly believe it's desire, vision, and it's work ethic, man. I talk all over the world, I tell people, you can't find me one athlete musician, actor, business owner, that didn't have to work their butt off to get where they are. So there's a lot there.

or even the log of Paul, Jake Paul. Like, the concepts are not complex, you know? I mean, it's like the simplicity of some of the stuff, but the hooks, you know? And I know you got a pretty good following on YouTube and you do your stuff. I mean, I don't know your perspective on all that. Yeah, we actually just made some pretty dynamic changes. For the first, when Gary Vee started Daily V, we started Daily Grind and we never, we just weren't consistent with it. So we got up to like 70 episodes and then we stopped because we just stopped and that was a stupid move. But everything's transitioned, right? Like, we used to film everything and do all these polished videos, these crazy edits and very cinematic.

And then I'm talking to my internal team and they're like, dude, the rock, Kevin Hart, the most viewed people on Instagram, Instagram's our biggest platform, right? They're like, they're taking selfie videos with an iPhone. And we're over here trying to find these fancy, fancy editors, but that stuff's not banked, that's not going at the velocity of turning on my iPhone and just talking to the people and being a real dude, you know, with a beard, I need to go to the bar, but you know, what's going on? I think transparency, being raw and real, that's winning and you know more than me about this stuff, but I think that's winning more today than these dynamic polished, you know, $1,000 edited videos where you look at this perfect speaker

in the perfect world, you get Grant Cardone, man. He has blown the hell up in the last five years and half the time he's talking on his damn cell phone and just posting it and just being a real dude. So that's by take, we made a big switch. I cut my expenses down on video editing and we're having more of a reach now by me just being more of me and not more of, you know, video editing, photoshopping, all this crazy stuff. Yeah, you on TikTok?

I know, I know I should be. That's an error man talk to you says. I don't know, it's just so, it's so many freaking platforms. I know, you need to hire a TikTok team. You'll blow up. You already blown up, you'll blow me more. It's called an 18 year old. You know, they're their kids, man, and they're freaking going viral off of whatever the hell they're doing on there dancing. Oh yeah, well, it's more dancing now. It's a lot of money on TikTok. The, what is the Alex Morton brand? All right, what is, what are we, what legacy we want to leave? I think it's dream and big. It's, it's following proven formulas and principles for success. It's backed by a lot of real results.

And now it's transitioned into just living a life on purpose and being fulfilled because, you know, people say that the ultimate failure is success without fulfillment, right? And a lot of people younger than me, right? When I was 18, 21, 25, I thought, oh, Rolls Royce mansions, Rolex watches, going to the club and spending 10K with your buddies is pure happiness. And then you do that for a certain period of time. And you're like, dude, this is like a frickin' black hole with like sadness. I mean, I never forget, three years ago, I walked off the stage in Lima, Peru, and I was making at the time a lot of money a month, right? It doesn't matter. And I felt alone in a hotel room, and I might do it.

I don't know what's wrong with me. I don't feel good, I feel sick. And I'm like, I don't have real purpose in fulfillment. I'm just over here chasing this damn money. So I think my brand, it's transitioning into, listen, you can make a lot of money, but also back it by like real purpose in fulfillment. Like, you have to do other things that are not just centered around just solely making money. I think health, your happiness, I'm excited to be a father, hopefully, in the next two to three years. So I think I want to make it cool to be young, wealthy, married, and have kids and still go to massive frickin' business and just help change the lives of people all over the world.

Yeah, right now it's Alex Morton mindset on Instagram, Alex Morton mindset on YouTube, and our brand new website should be up in the next 90 days. In my second book, my second book also will be out in the next four to six months. My first book was dorm room to millionaire. I wrote, I started writing it right when I made my first million, and now I'm writing another one, you know, what, seven or eight years later. So a lot of this stuff coming in the pipeline, that's for sure to help people get to that next level. Hey man, I really appreciate the rawness, the realness, and the references were on point. So I appreciate you, brother. Yeah, I appreciate you too, man, it's been fun.