How To Be Unstoppable with Self Made CEO Rick Jordan

This is the story of the one, as head of maintenance at a concert hall he knows the show must always go on. That's why he works behind the scenes, ensuring every light is working, the HVAC is humming, and his facility shines. With Granger's supplies and solutions for every challenge he faces, plus 24-7 customer support, his venue never misses a beat. Call quickgranger.com or just.by. Granger, for the ones who get it done. When stupidity sets in, is actually when you're aware of that. That you're not putting in what you have, you're not showing up and you choose still not to do so anyways. Yeah, don't get yourself down for only having 40%. Beat yourself up for not showing up or not giving that 40% that you have, that's the stupidity that can hop on. This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and caching checks? It starts right about now. Hey guys, what's up? Welcome to right about now. We'd like to say if it's radical, we cover it. There's nothing more radical than my friend. Founder CEO, Rick Jordan. What's up, Rick? What's shaking, man? It's good to see you. Good to see you. Thanks for being on. How are things? I like that this was like a pleasant surprise today. Yeah, exactly. And what's happening? Dude, it's a good world. And I tell you the things that's grounding me these days is, you know, anybody I talk to you is like, within all the chaos of taking a company public, continuing a personal brand. It's like all the hardship that comes about it with lawyers and auditors and everything else in the SEC. I'm still the one that gets to do this. You know what I mean? So it's not a lot of people that do. And then that's what grounds me, dude. Exactly. It is interesting. Let's funny you bring up like, sometimes we do things that are really big. Yeah. And you go through that journey and you want to think that you're enjoying it and you're appreciating it. But then, but you don't pause often enough. Maybe not to soak in all doing so great. But more like, am I really getting the full impact of what this means and what it is and all that? I do that sometimes. It sounds like that's what you're experiencing a little bit. For sure, brother. You probably do that a lot like I do. It's in those moments. You go from a couple of million in revenue to now eight figures around, but even like breaking that million the first time, it's you don't fully realize that. So I'm trying little things. It was like last year, you know, did like my first two million dollar deal in a single deal, like a sale, right? And I bought myself because I already promised myself I'm going to buy McCallan M. I'm a big Scotch fan. I always have been especially of McCallan. And so I still have that bottle to $6,000 bottle of McCallan M and that was meant to savor the moment of it. But not everybody has to do this, but it's even like the watch I'm wearing today is a Panerai. It's a limited edition that's six of a thousand and I bought it when we went public as a milestone piece. It's got like a green gradient face and the guy had it like tucked away in the back of the Panerai boutique is I think I got the one for you. Like what's green dude? It's like green is money and it makes sense for going public. Yeah, but in a way it's like I was matching it and it's I try those little things to savor those moments and actually zoom out a bit to be an observer of actually what's happening right then. I'm not good at it all the time, but these little milestone things help me out a lot. Yeah, I love it. So I know you're all about going all in. So let's set the table for our audience. Let's give them, I know we could talk for two hours about your background. Let's give them some highlights about who is all in Rick Jordan. Yeah, that came up. I was thinking back like when I figured out what's my core value? Who am I? And this was like 2018 and it's because you try to go through the things like you're talking about in the bio, right? It's like speaker, author, entrepreneur, tech executive, business owner, all this cybersecurity expert, AI expert, all of that. And it's that's those are like things about me, but it's not who I am. And I started reaching back to I was training a salesperson when I was working with Best Buy. Because I was the very first geek squad agent in Chicago in 2003 when they launched that. And I wrote out the entire nation of Canada, literally teaching them how to sell. And I would teach these individual business representatives. This dude was in my car and he'd only known me for a month. And I started, I don't even remember what I was about to start started going off on something in a very good way. And I'm like, man, I'm sorry. I just get passionate. He's Rick. What I know about you so far is that anything that you actually put yourself into, you just go all in. Don't apologize for being passionate about it. That's who you are. This was a guy that I was training. So I remember going through that exercise of who am I back in 2018 and that popped in. I'm like, that's who I am. Whatever I do, it's giving whatever I have to that. We find it a little bit too because you and I do, we've had our both had our ups and downs, right? Good days, bad days, great revenue, no revenue, losing cash, no income, getting laid off. Any sort of legal trouble or anything like that pops up that taxes, whatever. We go through those things and it's, you get knocked down a bit. So that definition for me nowadays is if I've got 100% to give today, I'm giving 100% today because that's all in. If something really shitty happened yesterday and I've only got 40% today, like maybe I went on a bender last night with some tequila or something like that. The funny example, but maybe I only have 40%. Exactly. If I've got 40% to give today and I give that entire 40% whatever reason that that 40% is only there for, that's still all in for that day. So it comes to like compassion for yourself in those moments as well. Whatever you have to give is what you should give and that's what qualifies you for being all in. And that's so interesting. I talked to Grant Cardone just recently and on the show, he's been on my show now a couple of times. But like he talks about it, he didn't frame it that same way, but it's the same thing what you're saying. Doesn't matter how you feel. Doesn't matter whether that's 40% whatever. Yeah. Just show up like showing up like doing it because so many people like just cash it in. Oh, I won't do that or I won't do this or if they're like you said, had the tequila or bender or whatever they had, they'll just not do it. And again, it doesn't mean we're always at our highest self. But you show up and you get 40 whatever 100% of 40% whatever that is. That's a lot of the battle that people just have to learn to condition themselves to push through. For sure, for sure. It's hard to get to that point because that's an awareness level too. Yeah. We can go on mindset talk all day, but it's let's be real about it. I think that stupidity only sets in when you're, I hope people are listening hardcore to this because this is like straight talk, real talk. When stupidity sets in is actually when you're aware of that, that you're not putting in what you have, you're not showing up and you choose still not to do so anyways. Yeah. Don't get yourself down for only having 40% beat yourself up for not showing up or not giving that 40% that you have that's the stupidity that can hop on. Bingo right there. That's an unlock if people can get in that frame of mind big time. Rick, talk about just how to freaking use the public, dude. Let's talk about the business a little bit like leading up to the big day. I was just talking with another company, the one public vocodia, they're an AI call center based company. They just went public on the Chicago board of exchange was cool because I got to hang out for the party. And I was telling them like, does it feel to you any different? And they're like, no, not really. I'm like, that's the whole point, right? Because business is still business as usual except now I have shareholders. I've got like a thousand stepkids that I inherited from my first merger that I have to communicate with. I've got to, I've got to keep up to date on things. I've got to keep informed though that they continuously invest. And when you see that, it's, they hop onto the vision just like any other investor would. They hop onto the vision just like any employee would anybody on my team is this we've got in the company. We've got 78 people now growing from where we were even just four years ago with nine. So it's been a lot of rapid increase in this company. I still feel like a startup even though we're public. Even though we've got the revenue, it's, I still feel like a startup. And then that's maybe something that keeps me grounded a bit. But it's like people encourage me. So anybody who's thinking about this, first it's a very small group of people that actually go public. There's only like 3,500 companies on Nasdaq and how many hundreds of thousands of businesses actually exist in America. Well over a million I would think of small businesses. Only 3,500 are actually listed on Nasdaq, which is where we intend to go in about a year. Uplifting from OTC to Nasdaq. Some of it's mind blowing, but it's like it takes a minute to really come back down to reality and be like, Dude, we're actually public right now. It starts to feel a little better and a little more real as you continue with your filings and you keep going through the audits. And you have to continuously talk with the lawyers, but right away it's like literally nothing changed from the day we went public to the day after we went public. Is that process been messier or cleaner than you thought it would be? It's always that. So those people go into things and what's going to be messy? So like you're not that surprised. I don't know. Like as far as expectation versus reality, where did we fall? Yeah, dude, it's a lot messier than what I had and ever thought it would be. And there's stuff that you can just never even predict that just comes out. But if you go into this and whatever comes up, I'll handle it. But you're going to be okay. The process, it took, even like in the last week, it's like the deal to do this fell apart eight times. We had to piece it back together just in the week prior to when we closed and enlisted. The year's leading up to that. There was a dude I knew that graduated from Wharton Business School, right? Arguably the top business school in the entire United States. You look it up to graduates, even Donald Trump graduated from there. There's a whole bunch of other people that did that went there. I think George W. Bush did or George HW. I don't remember. But there's a whole bunch of people, you know, a whole bunch of names everybody knows. And there's a comment that my friend made to me and he goes, there's the rule of threes that they teach at Wharton. I'm like, what's the rule of threes? It takes three times as long and three times as much money as what you thought it was going to take. And I was like, dude, that's like exactly what this was. For real, because I thought it was going to be like six months or a year or something like that. But then there were stages when we raised a couple hundred grand. But that just got us through our first reg A, which is a small public offering for a private company. And then after that is when we listed, which was another two years after that. So it was like the entire process that I thought was going to be about a year and about $300,000. And it ended up being three years and like a million dollars. To go rex, baby. Exactly. You talked about grand as they say, let's throw that in the over at the three x book, okay? Yeah, in three x. Yeah. Yeah. Plan for the bet. Let us hope for the best plan for the worst. You got it. Yeah. Yeah. Talking with Rick. And it's like everything that I thought was going to happen actually did in the best way. Because you still dealt with the stuff. And I was talking about this to one of my two, one of my executives the other day. And it's like the way that I look at it because you can have a solid plan. Jordan, who's a mutual friend of ours too, he's got like the straight line system. And it's hot at the shortest path is to get from point A to B. He's talking about sales. But when I look at it as like a strategic plan to execute on something, there's going to be stuff when you said it's messy, right? There's going to be stuff that will knock you off that track. So if you're going straight and you got something that knocked you off over to the left, it takes more time and effort, dude. The back track can get to where you were to continue to execute on that original plan. Yeah. Every time you get thrown a curve ball, you have to reevaluate. What doesn't change is your endpoint whatsoever. And that's why I like everything that I thought would happen would meaning like we went public. There was no no sacrificing compromising that whatsoever. But when we'd get knocked off track, it'd be like cool. Let's reevaluate because now the best plan that straight line is to go to that destination from where we're at currently. Not go back to where we were and proceed down the original plan because something knocked us off that plan. Probably for a good reason. And I think that's part of a lot of people listen that want to be entrepreneurs or early entrepreneurs. I think there's that resiliency and ability to pivot that you have to and willingness to change a little bit that you've got to be able to roll with. That I think not everyone understands that shit happens. And they do they hear it like fundamentally they do. But at the scale and size and things like that happen. It's hard to convey the nimbleness you need to have in those moments. Yeah. It's very hard, especially when you've got a large team. Yeah. You're the visioncaster, right? As the leader. And if you say, hey, it's happening this way and everybody has their mental plan according to that. They get knocked off base. It can cause some loss of hope. Yeah. And it's getting them back behind you because it's another thing I learned the last couple of years, man. It's you can easily isolate yourself. I know you know this too and try to lean on your own talents. You can go fast by yourself, but you go far with other people. Venga. Is there for that? Yeah. That's exactly triple that. It's in that's the part that's probably the most taxing as a leader of a public company of a large, something big, whatever you want to call it, anything that you're doing in your life that has high impact. When you have team behind you, that's probably the most difficult task as a leader. And I've seen them the past couple months in the past year or so. So as we've been going through this process is keeping them with their spirits high. To set the expectation like this is going to not look like what we think it's going to look like. We're still going to get there, but it's there's only so many hits and some people just don't want that, dude. And that's okay. Yeah. And that's fine. But it's whether you're here or not. Dude, I love every single one of my people. Whether you're here or not, I'm still going to move forward. I'm still going after it. That's the difference. And that's what people need to see is that you are just literally unstoppable in what you're going after with your dreams, with your vision. Yeah. How I know you've been doing lots of speaking and coaching and other things on the side. How's that been going? It's been going good. I was telling my team this the other day. It's like the personal brand. It's I'm in the IT space, right? I have been for years. There's not a lot of personal brands, bro, in the IT space. No. A lot of a lot of large ones. Kelly Siegel. It's her name sounds familiar. It's a him Kelly. Oh, man. She like. Yes. Yes. Yes. He owns an IT company. That's cool. Yeah. I'll have to reach out to him again. Harder than life is his. He wrote a book and then he's he's on our podcast network. He's from a good friend. Good guy. That's awesome. Yeah. Talk with him, dude. It's a. Yeah. I'm sure he was all space for you guys. Yeah. And the personal brands area for sure. Right on. In one way, it's almost like the blue ocean because it's like nobody's doing it. But then I still chose to step out of that blue ocean into this larger arena of the general public when it comes to a public company. But the speaking and everything, dude, that's what accelerated this and that's what allowed the company to go public because it wasn't just the fact that the company was doing well. Really profitable. Proof of concept was there, seven figures in revenue. Everything looks great. The reason why we got our financial backers is and they told me this a month ago. It was like four months after we listed, they're like, we don't want to blow smoke up your ass. But the reason why we back this is because you are the perfect spokesperson for a public company. You are literally everywhere. Yeah. You go on TV nationwide media like Bloomberg and CNBC and CBS. And Fox and Newsmax and News Nation, it's all of these networks that I exist on. But then I also speak places like Vcon. All of these other entrepreneurial events where people can just jump on board this train. And there's even those because my growth model is by acquisition right now. It's a roll up. It's making a lot of small companies a really big nationwide brand that has never existed before in this space. We're the first ones with the first MSP and a service provider. The reason we're able to do that is because it's personal brand led. When I look at it, it's like Kevin Harrington's on my board. We both know Kevin. It's you look on the chat rooms because there's still like chat boards for stocks. And everything is the people that are like naysayers, the haters, it's all this thing's going to tank. We don't have filings yet or whatever and all that. But then there's others like, no, look at the team and it's look at Rick and Kevin. And they like combine the personal brands there to be like, this is a powerhouse because these guys don't just put their names on the line for just anything. And then they start to find speaking videos that are out there on the internet somewhere of me or news appearances. And of course, I can find a lot on Kevin too and this is, look, that's their due diligence. This is legit. Yeah. It's like speaking for you probably doesn't generate like the most income for you. No. Yeah. It's everything else that it supports. It's the brand. And that's what, and I didn't know we'd get this avenue but I'm glad we did. It's back to, you keep people hearing of the personal brand thing and like it, some of you will shrug it off for they think it's self-serving and all that. But like the influence and the power like it's not, it's not always direct like it's like indirect sometimes. Yeah. It's like, it's compounding. It's like, there's shit that I've done or been in part of and it was all personal brand or we're just driving and I've forgotten about it. And I'll run into someone or something and a connection or something monetary positive happens in my life. We'll just say that. And I'll go, and I'll go, I'm not even, I'll be like, I'm not even sure how this landed in my lap. And someone will go, Tom saw you speak or Tom follows your podcast or Palm follows you on Instagram. Something just ran him like that and it's the power that it has and the ability that these channels have unlocked, you got to have something to speak about and you got to be authentic and you got to, but you know, there's different structures for different folks. It's doesn't mean you have to have a certain persona, but to not be taking advantage of that, how many people don't is it's sad. Powerful man. It's a, I got a call from a Cuomo's producer. There's Cuomo's producer three weeks ago and they're like, hey, Chris saw you on Instagram. Okay. You see, you seem like a guy that can talk about this, these Taylor Swift AI deep fakes. And I'm like, yeah, I would be the guy to talk about that. Cool. 730 tonight. Okay. I was in Chicago, like running the studio in Chicago and do there. We got your name from someone. I don't remember, but then he saw you on Instagram is, yeah, this guy's relatable. Let's bring him on. Yeah. Exactly. It's cool. Unfortunately, I didn't go on. That's like the side thing. I got bumped by Chris. There's still a packing order, but at the same time to what we're talking about, it's like I was findable and the entire reason I got that phone call was because of my personal brand. Exactly. And to not, if not to take advantage to build for those opportunities. If not for that reason, then don't you want to control the narrative of your, like when someone, everybody Googles everybody now, like everybody, so they're going to go search your name. They're going to do that. And if you aren't controlling the narrative, like your own website, your own media and all that's raising to the top, which they will do, they, at least for now, your own profile is jump. If, and I don't mean controlling it, like in the way that politics controls it, that is mean telling your real story the way you want to tell it because you're the one that's living it. And not want to just control that if nothing else. That's mind blowing to me. It is. Yeah. Yeah. What I did, there's a bit of a threshold there to stay under as well. And I know you know, let's do it. It's like when you control the narrative, you control what you can put out there about yourself. Yeah. But then stop at the threshold of addressing every little piece of hate that's thrown at you. Oh, yeah. Because it's, you can try to, that's not your narrative to control. No. Yeah. It's, it's almost like ignore it. Like even going public. It's like we get fun emails from, you know, PR at reachoutit.com and it's, are you getting me? I mean, I read some of these things. My team handles most, but then I see someone's like, whenever I'm just going to, I'll just go post on Twitter again and everything will be okay. Yeah. No, I, I have to really, I don't respond to most of it, but sometimes, I, I, I, I, I, I have to really, I don't respond to most of it, but sometimes we're all human. It's just, I get you. I don't know. There's so many trolls. It's just, and that's, they probably, they don't even mean what they're saying. They're just purely trying to get rise out of you, the company, or whatever it might be that there's trolling on. Yeah. I'm sure you see that. I sure do, man. I had a real, he said it was about trauma a little bit ago and you see some of the fun comments that come out of that because it was, it was divisive what I said, which, I'd say that kind of stuff a lot. This guy's like you and I, but it's, it was just like, there's, it was a, it was a theme that I see with trauma and the basic premise of it. It was like, it's almost the, like the victim hole that people fall into. Now, it's like, oh, my trauma. That's why I did this. My trauma. That's why I did that. And I literally said on the show, it was an episode of my own show, but then the real post was, I just said, shut up, you know, I don't want to hear that. What I want to hear about is what you're going to do about it. Tell me about that and I'll be compassionate and supportive and that was like the, some of the trolls, dude, I was like, whoa, this is a little over the top now. Yeah, I know. I, it's, look, we can all have empathy, but at the end of the day, shit's going to happen and sometimes you get a lot of bad hand, but you got to make something out of it. Yeah, for sure. If you want to stay in that fucking box forever or you want to like dig your way out of it and there's enough helping hands out there, if they, people see that you're wanting to take control of it, like that's, it's one thing when versus just the woe is me, mentality. Yeah. Unfortunately, we've built a lot of people that are in that other camp. We have. Here's a question for you, okay, because if you look at, well, we met probably what five years ago and something like that and there was a whole thing like around that era, like about hustle culture, you know, and it was like, like a positive thing that everybody was talking about hustle culture and it's a, I don't, I never really got into that speaking about it at that point or like saying, like putting value on the amount of work that you put in, but I think a lot of people that are in our circles, that's what they would talk about, have pride in it, be at the office for later than anybody else, getting more hours because while everybody else is sleeping, you can be working, get up at four because everybody's still in bed and it was like, yeah, what in the world? And I started talking, it's like, you know what I do, like almost every night before I go to bed, I will pop on Netflix or HBO Max for 45 minutes, that's about, because it, like clears my head. It allows me to think about nothing and that's like a hustle culture. You don't watch TV if you're hustling. Yeah. I feel like it circles that we've been in have contributed to that toxicity. I think so. And I think, but I do think, and most of my, I want, I, I promote like work, life, balance, but I think if you're working, you can work when you want to work now and where you want to work in a lot of ways, especially in large for different fields. I do have the benefit of being able to control that. But I think that unfortunately, the narrative was push it all in and I will say it's, I struggle. I never got into that much of that narrative. I just, my stuff will just not exactly in the any of that realm, but like at the same time, I, it was all around us, especially five years ago. For sure. I know we see things were on the same page that way, yeah. And it's, but it's like at the same time, it's this fine line of telling people they don't have to hustle, but you got to be fucking focused and you got to, you do have to work hard and you do need to have a purpose. And it's I struggle of where I fall on that because I don't, you don't want to encourage. I don't like this crowd. I don't like the follow your passion. Yeah. Gary V. I love you, baby, but like your passes don't always make money and they don't always solve problems. So it's so I will be on that bad wagon of I like, I'm neither in the Kumbaya camp or in the, just to go, it's balanced, baby, it's, as Abe Lincoln said, it's moderation and everything right. Including moderation. Yeah. You're all too much moderation. Oh, man, that's great. I've never once told my kids do that you can be anything you want to be. Yeah. No, it's just like a frickin' lie. It's all that. It's my, my oldest son is extremely coordinated, like he would jump from landings, 10 feet up and land straight on his feet when he was like four years old. And then my youngest son, not coordinated at all. So I'm not, we talked about swimming a little bit, right? My oldest son was a swimmer, my youngest, never any sports, but the dude has, he's 14 and he's 64 and has this insane baritone voice like with his vibrato and wants to perform in theater. I'm like frickin' go for that, man. That's your thing. But if I told him, oh, you could be the best ball player ever. Yeah. You just have to try. Yeah, just try. Just have passion. Yeah. No, my boys love the NBA. Like they're watching basketball and it kind of looked pretty good. I don't know yet. It's too young. They're 12. Yeah. So it's too young to encourage or discourage other, but I'm always at least honest with them. Yeah, for sure. That's just good parenting, other for real. I know. Exactly. What's it? What do we hope in with the, with going public and all that? What's the next six, 12 months? What's that journey again? I know you don't know everything's coming, but I'm sure you have in your mind how that's going to roll out. It's still acquiring this year. We made some strategic acquisitions also in the multi seven figure range to get us to a certain point. That way we'd have a good foundation to go public, but it's like, we're at right now. It's not where we're stopping. It is, it's still, it's like a stopping off point. Not even. It's just almost like a milestone listing on OTC. Then we intend to up list an ASDAQ or an Izzie within probably two years. So you're talking six to 12 months. It's the prep for that. It's swear I didn't even have a chance to breathe because we closed and we listed on November 9th, no joke, like November 10th, my team of external consultants and my board. It's like, all right, let's start talking about up listing. Like what? Like we just listed yesterday, you know, and now we get, we're well, yeah, we're already great. We're doing great. We're executing on the plan. We have to start getting people involved in this. I'm like, all right. Let's just keep going. It was a moment of celebration that night, but then the next day it was like right back to it. That's why, you know, like we were talking before, at first, it didn't even feel any different. Because it's like still, if you want to call it the grind, you can call it that. But it was like business as usual, still just executing on the strategy. And so this next six to 12 months, more acquisitions, we've got one that's coming up very shortly. That'll be in the details of being a press release after it's done. I talked about that. That we had another under L.O.I. just about a month ago and growing organic revenue, but it's expanding the brand really over the next year because it's a, yeah, it's being led by me, by Rick Jordan. But then I've also learned two differences in these brands when you're trying to build something really big. It's because reach out to the name of the company. And it sits underneath Rick Jordan. So it's like elevated because of me, then there has to be a point to also because it's a public company where it can stand on its own. And then I just become the spokesperson for that brand. So it's an interesting interchange because then it becomes really like a symbiotic relationship rather than a codependent one. It's cool. Almost like a marriage, right? It should be symbiotic, not codependent. That should be it's building that team to be able to do that, putting the right people in place. It's still strategy. I'm excited for the next year because it's now that we're post the pandemic too. It's like the movie that I made in 2020, which is a documentary, is probably going to end up going on Apple TV. This is like the personal brand stuff. When Netflix declined it, Amazon declined it forever back in 2021 with no chance of appeal. It was about the pandemic. I was on Brad show, Brad Lee show about this back in 2021 and it was laid out like an attorney. These are literally just the facts of what happened. Not about the vaccine, but not about it was about government overreach. This is seriously what's shaking down right here. Stand on your little circle. If you go outside your little circle in line, then you can be arrested. That's like those things happen and we documented a lot of that stuff. It's cool now that we can actually get it out there. But you talk about like personal brand too, man. That's one of the reasons why Laura Trump and I started talking like a year ago is because Eric Trump bought me on a news appearance about cybersecurity on chatter and I may have dog biting a little bit when I was on there. More like it's the job of the president to make sure we're secure and right now this president's not. It's something like that. But then that just happened to be seen. So then it was like a show swap talk that we were talking about. But then what really got her one over was the movie. So it's like that you talk about passion. That was a passionate thing for me. And it turned out I'd never made a movie before, but I hired a filmmaker. I hosted it. I narrated it and actually turned it pretty good, especially in hindsight. I'm excited to see where that goes, dude. That's a heavy fun. Now it's at launch. Yeah. What's that coming out? Geez. When it gets on Apple TV, probably like six months. Okay. Yeah. There's just a we completely finished it back in 2021. But now that there's a little more, there's some other footage we have that we can add back in before it's put up there and actually make it even more impactful. That's cool. How was it? How was it working with Apple to negotiate the deal and all? Yeah. There's a distributor that's going through a friend of mine, David Meltzer, who I know too. And he's helping me with that. And it's really like through the network that he has, through the distribution network that he has to get it up there. We just started talking about that a couple weeks ago and he's like, it's not that hard of a process. We'll just walk through it. I told him about it. That sounds pretty cool. I'm like, it is pretty cool. Like we were filming in the middle of San Francisco and it was like a zombie apocalypse. There were no cars, no people in 2020. Just a dead city. It was the weirdest and most eerie thing I've ever experienced in my life. Like seriously, like you were watching the Walking Dead man. Crazy. It's crazy. Yeah. I was never in it. I had a visit a couple, but it was always in more. I don't know. Right leaning areas that had semi lockdowns, but nothing like those areas. Yeah. I remember curbside delivery because when we were there filming, it was great. My son was with me in 2020 and he would have been just 12. And so he got to see a lot of that stuff firsthand. He was doing like some behind the scenes, but it's just a small DSLR camera and excited to come with when we did the, because the restaurant in the hotel was just like a western or something wasn't open because of the lockdowns that we call the place down the street. There was really just a bar, just to order curbside delivery for burgers, like burgers and fries. That's seriously like the only thing that was open. I'm like, whatever. Go there. So we walk there. It's like a block away and we walk up to the door knock on us. We're here. Pick up for Rick. You have to wait on the curb. I was like, what? Like curbside by local ordinance, you have to stand on the curb and we will come out and give it to you. This is California. Of course. Yeah. Oh my God. This is it. Yeah. You're lucky. You didn't get like a court marshaled over there. Real. Show me. To be in the middle and experience that firsthand, it's like I'm especially grateful that my son was with me for a lot of that. We're going to have memories of that shit in 20 years. Like we're going to be like, it's going to feel like alien territory. I hope because the government is going to have a hard time ever enacting anything like that again. For sure. For sure. They don't know. I don't not to get too political, but I just think that if I don't think he might get tolerate that again. I hope not. There's stuff we see these days with like with with transgender political issues that might pop up. It causes division right now. There's a few other things obviously a few sensitive topics if you want to call it that way. Not sensitive to me. I know where I stand. Yeah. But for a lot of other people it is and it can cause some uprising, but you're right. Even like the dude, it's like I've got one of the youth leaders when I was in church from a kid in black dude stood up in my wedding. He actually works for me now. You know, it was even a business partner years ago. I had a multi-racial with other people too of people standing up in my wedding years ago. And so when I say this, like even black lives matter, like not just the government control stuff, but all the things that came to light for something like that and how really that was just a for profit business model. Yeah. You know, it's yeah, it is a matter what it was called. Exactly. It was just a shame. Yeah. Yeah. It is not about the guy has nothing to do with race. It's just there was this total she got it and I yeah, there's a lot of transgender organizations that it was a sham behind if the some of the things and I don't know, there's a lot of things that are travesties and like that should never happen like for sure on all sides of gender and race to all that. Of course, we know one supports that, but that's not really what the point is. The point is, is someone leveraging something that is or is it true to make profit and then being and didn't ingenuous about it, you know, shook my head a little bit because it was viral today as we're recording this is Trump selling USA Bibles. Yeah. Exactly. There's a lot of ideals that he has that I agree with and I have no issue saying this whatsoever. There's just sometimes it was even like a couple years ago and like, dude, like you're doing good. If you just kept your mouth shut, yeah, it's hard to even support like half of the bullshit on all sides of this thing. That's why I stay out of politics for the most part. It's a freaking circus. Yeah. You can go buy a USA Bible if you want to. I know. Yeah. But that's the scary thing. That's why I'm saying it has nothing to do with some of the choosing aside here. This is just some of this is just, I don't know, it's EDFC. I'm with you. Yeah. Yeah. Rick, what's, where's this plane want to land? I'm like, what's a guy like Rick Jordan? Like what? What's happiness and all that stuff look like get the end of the rainbow? I did. It's like the interview question. I hate asking people. It's like, where do you see yourself in five years? I'm not asking that. The Lord is that makes for a Jordan happy. What would make him happy for the rest of his life? Yeah, man. Money not ever being a concern. I just see it as a tool. I've always seen it as a tool. I've always seen it just as a math problem. But it's a tool and a resource to fulfill certain things. I want my kids to be able to do anything that they want to do and that they're good at. Of course, like that, like our previous con. So if that means like, like theater, musical theater in New York, which my daughter wants to move there when she's 18 and she's a badass too, with her voice, when they're acting abilities. The thing with both of my sons is if that's what they want to do, then I want to be able to support that for them 100%, which I can now and I'm grateful for that. And it's the reason why I'm doing what I'm doing right now with a public company and why I'm taking the hits if you want to call it that way is that there's a dude a few years ago who ran a software company sold it for a couple billion dollars, right, to a private equity company, private equity firm. And I saw him like a year ago, we caught up. We had met before and I'm like, dude, what inspired me about you that I'm trying to model is that when you sold, there was 70 people, 70 people in your organization that walked away with seven figures, like you built this for a lot of people, not just for yourself. Of course, you benefited, but so many others, you built a community within that. And he goes, actually, he smiles, looks down, he goes, actually, it was 120 people. And I see that I'm looking like he's not even being cocky. He's not even being arrogant. He's just like giving me a fact that is, yeah, this is why I did this. So whatever it is, that's why I went the public market route because that's one of the only things that can facilitate something like that, which I have a deep desire for fulfillment as you're saying to do. And then as soon as, if when that plane lands with the public company, which it will, at some point, I'll exit if that's five years, 10 years, whatever, just be chairman, be a founder, role, spokesperson, whatever. What's the next thing that I could just rinse and repeat, but now at an even greater scale at an exponential scale? So it's just keep going from season to season with those landings in between. I love it, man. Keep growing. And you just said what I tell people all the time, like success is not a destination. It because you always, the journeys are our kind of everything. That's one of those things that, too, that sounds so fucking cliche, but it's true though. Like it's because once you never really land the plane, it's like you do, then you're probably dying to, like, it's, yeah, that's fine for a lot of people, but it's for me. It's, I take hints off of heaven for something like this. He's in his mid 60s, and it's like, you never retired, obviously. I see now he's moved into a lot of mentoring. And at that point, dude, because that's 20 years away from me is, at that point, I can look back and be like, cool, who can I help that has and had similar passions to what I do and did to get them there. If I paid the dummy tax, maybe I can help them accomplish something in a year. Maybe I can help them go public in legitimate, legitimate, legitimately a year, rather than three years, just because I did actually, maybe not once, but also three times probably by the end for sure, with your trajectory. Yeah, but it's, I love the dummy tax guy, I've paid a lot of that. Yes. Some of it hurts more than others, dude. Yeah. Some of it's like a little scratch that sometimes I just lost an arm. Exactly. And it's both financial sometimes and just the mental dummy tax, like the emotional side too, man. Yeah. Some of those hits entirely, it can get you wrecked in certain moments, and then it comes back. This is full circle. It's on the one that gets to do this. Not many do. Exactly. What do you do to reset, like what's your kind of routines or vacations or things, like what does reset? Yeah. Years ago, getting my kids away, like one at a time, I have three kids, when 16 year olds and a 14 year old, the twins are boy girl, and my youngest is a dude. He's a six four guy. My other son, he's six one. He's the same height as me, but it's my youngest man. It's like, you're already this tall and your arms are still like massively long. This train's not stopping right here, and it's easy to keep going, but something I've always done since they were young, I tell this story a lot or teaches concept a lot is proximity. That's the best parental concept I can ever teach somebody, because even when I had the twins, like young, one month old, maybe four weeks, five weeks old, you know what? I got to go get some deodorants. I'm picking a kid and I'm taking them with me, and it's, I've done that ever since then, and I would just swap kids, so it's, they've always been fans of like Harry Potter growing up, because that was during their time period, and then of course, Disney. So it was always a lot of weird, like a lot of IT conferences were always in Orlando. So if I would go with a lot of conferences in general, or when I was there, it'd be like, when my daughter was seven years old, it's, you think you would be okay flying by yourself? It's like your mom will drop you off with a flight attendant at the gates, and then I'll be right there to pick you up when you land. My conference goes until Thursday, but what if you flew down to meet me on Thursday and we spent the weekend down here? And that started this thing about these trips all the time, a couple times a year, just one, one kid, that's it. I spent a lot of time with them all together, but dude, that's the reset. And that proximity, it's like even just going to pick up the odorant, which they'll still do, and say, hey, I have to go run a quick errand, five minutes down the street, and now I get, hey, Dad, can I come with you? Even at 16? Yeah. It's because it's been built in, dude, and I'm telling you, it's like those car conversations are the best conversations I ever have with my kids, and dude, that's my reset, that's my grounding. I love that. That's a great lesson for people. And it's also great, like for parents, and like, it's just those micro moments, and we're all busy, things are going on, but there's always those little moments that you can cash and do, and just be, it doesn't have to be like, so, I don't know, or even like making sure you're there for the first day of preschool for somebody, or let's, yeah, they're never going to remember that. Yeah. And what they're going to remember in what's ingrained them is like this concept of just hanging out, those micro moments, as you call it, yeah, like 200, because you're going to make 200 of those trips in the car over the years. So that's the one time at this one thing, okay, yeah, you remember that, but no, I remember the 400 times Dad and I went to the grocery store or right down the road, whatever it might be. So a whole bunch of maneuvers are listening right now, dude, because that's the balance. That is literally the balance to try to attain that. Help me. Hope you can help everyone else on that. Rick, I know you get a lot of platforms, a lot of places people can learn from you, see what you got going on. Where is, where can everybody learn more, watch what everything that's unfolding with the Rick Jordan show? Yeah, it's a, after going public, some things have had different purposes now with platforms, and Instagram by far, follow me for most of my content there for stock information and company information, that's X, that's Twitter now, just because that's the direction that platform goes. And then all business would be linked in, but I'm primarily on most active on Instagram at Mr. Rick Jordan. I'm still on my DMs personally. I'm sure you are too, man. Yeah. Yeah. I am. I have to, it takes me a long time to clear out the request for you, but I try to scan through it like one to one, like try not missing anything important, not because I'm like too important to respond, but sometimes if you ask me a question, I'll respond. If you just put something stupid, then I'm probably not, you know, because I added two more platforms, because like those micro cap chat boards, I was like, there's one called Stocktwist. Yeah. Another well-known one is Investor Hub. I hub, so now I get, I create a profile there, so I can engage with shareholders, but I get DMs there now too, and sometimes he's not, and then there's a telegram channel for the stocks, but they're picking up to like, why isn't Rick replying to this? And I hear, I see that, but then other people pick up, it's like, it seems like he always talks to us on the weekends, yeah, because that's when I can catch up on this, you know. You got glued up. That's when I have to. Right on there. Just be glad I'm doing it. No, man. I really enjoyed this talk. Everybody listening, I encourage you to go check out Rick, I think you could hear it. He's a great guy, a fair voice, a true voice, an authentic voice, and a good friend. Really appreciate you coming along with your brother. I appreciate you having me. Hey guys, you're going to find us Ryan is right.com, all the highlight clips, all the full episode, the audio, the video, and of course you can find me at Ryan Offord on Instagram, blowing up there, and hey, blowing up a little bit on TikTok too, so you can follow me over there too, at Ryan Offord, that blue check before you can buy it. We'll see you next time. We'll ride about now. This has been right about now with Ryan Offord, a Radcast Network production. As it Ryan is right.com for full audio and video versions of the show, order one choir about sponsorship opportunities. Thanks for listening.