Highlights & Insights - The Best from Guests on Right About Now First Half of 2024

What's up guys welcome to right about now we're always right and we're always right now we're taking the BS out of business baby. That's the tagline, but it's the truth. This is right about now with Ryan offered a Radcast Network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash and checks? Well it starts right about now. I can't believe none of you most of you the majority of you are not fucking taking this shit more serious. Social media is free. They don't charge you when you post like I don't understand the fuck people are doing organic social media is the most important thing in the world. Figure it the fuck out. Stop crying. Stop bullshitting. This is fucking it. One target market one person find one problem just one little problem. That's where a lot of successful businesses are being started today. They are micro solutions that can build and bud into something much much bigger. In real life I'm like if I'm not at least a little bit nervous about the next project I'm working on if I'm not maybe a little bit uncomfortable because it's pushing me. It's getting me outside of my comfort zone. Then I'm probably doing the wrong thing. I'm always now looking for the fear and looking for the nervousness. I used to avoid it. But I found that growth comes when you break things and sometimes it's hard but you learn from those and then you grow even bigger as a result. It's really just about having the right training in place so that when you hire people they're not just clicking buttons and doing stuff. They're actually doing needle moving activities which generate revenue and having systems in the back end so everything's tracked, simplified and there's no chaos. If you got a product where you sell someone once and then they'll never buy from you again. It's real difficult. It's a real difficult and that kind of transitions over to my current talent management company as well. You need to get in a customer and then keep selling to them because it's easier. It's so much cheaper. I think the number is it's about I think 18 times cheaper to remark it to someone that's already bought from you. Then to try and get in a new customer from cold marketing. It's 18 something like that in sanity. So if it costs you $100 to find a new customer it'll just cost you $2.50 or $3 maybe $4 most to remark it to a current customer to get them to buy something else from you again. I don't know that people realize the amount of risk tolerance and or risk that's involved in growing a business and really the mindset you kind of have to have. Yeah. I think it's a combination of risk tolerance and pain tolerance quite frankly. It's it's said that there's a fine line drive off a cliff and so you got to be mindful about which one you're being. I think that's really like why people I think can relate to our story is we didn't go try to invent TikTok or Snapchat or Facebook. We took a simple business trucks and laborer. We put a very intentional focus on a creative name, a creative image and then a very intentional focus on the customer experience and the team member experience as well. And I created that to the compounding effect of our like we said earlier 20 year overnight success. I think building businesses is like improv when a community goes on stage and tells a joke they get the audience's reaction and then they tweak it for the next time and then they tweak it again and again and again and again and it could be 20 30 times before they're tweaking that same joke and it nails it. You got to constantly learn from your audience and what's working and what doesn't work, what the consumers reacting, how the trades reacting and it's constantly evolving. So it does it. It's not a presentation. It's kind of a presentation is going to live and that's what we're doing. What is it that ultimately makes something so it's two things. So one is the offer and the messaging behind it. So like how big of a problem does your offer solve, how fast does it solve it and what's going to happen to the avatar if they don't get that result. So having kind of a safety net. The second side is all curiosity and that comes down to good copy, good messaging, good infactuation. It's excuses. You know this. We all know this. You get caught up in it. You don't know it but once you barely reflect, you know it's excuses because you're focused on things that you don't have control over. You know, and that's what they're trying to do to us, right? Like that's what the news is. That's what society is. That's what politicians. That's what parents are like it's what schools do. Like it's, you know, control shit in like most of your life. This is why I love, you know, it's so funny after my last reign. Like none of that matters. Meanwhile, I'm trying to build an empire. I'm not demonizing success or winning. That's all I'm trying to do. I'm just trying to get people to be healthy about it. So once they get there, they can stay there accepting responsibility is the turning point in your life. Most people are still blaming someone or something else. No, what you'd say is the magic words. I am responsible. You know, it's interesting. Negative emotions are the biggest single enemy that human beings have. And the way that you cancel a negative emotion is when you think of it and you say instead, unresponsible. The capacity for hard work is something that I've greatly value. My willingness to work hard is something I greatly value. If I have to work hard all the time, it means I suck at managing my life. I think for a lot of entrepreneurs that I'm so busy is like a mantra of success and give people how are you? I'm so busy. I'm being busy is a sign that you actually don't know how to manage your shit. That's really what it means. The truth of the matter is most of the things I was doing and some of the things I'm doing now, there are a slew of people that can do them better. He's around yourself with people that are a higher level than you and blowing the hold. You're now a higher level than them. I call that opportunity adjacent. I try to always put myself into that situation. Listen, you can look at that and call it luck, but nothing about it was luck. It wasn't luck that I, the first thing I did when I got to Florida was I sought out connections. It wasn't luck that I went to lunch. All of these types of things. Anyway, you get the drill, but for listeners, it's super important. Really, my whole platform is really, if I can do this, if I can be here today on your podcast at the Aspire Stage last week. There's not a script at Hollywood could have written that puts a young Derek from where I started to hear. In fact, if they made that movie, you'd watch it and go, that's unbelievable. They've gone too far. Everybody today takes the shortcuts. Don't do the whole sprinkler effect, if you will, and sprinkles shit everywhere. Be very targeted in what you're really looking for. When stupidity sets in is actually when you're aware of that, that you're not putting in what you have. You're not showing up and you choose still not to do so anyways. Don't get yourself down for only having 40%. Beat yourself up for not showing up or not giving that 40% that you have. That's the stupidity that can hop on. It takes more time and effort, dude. The backtrack can get to where you were to continue to execute on that original plan. Every time you get thrown a curve ball, you have to reevaluate. What doesn't change is your end point whatsoever. We didn't get into playing music in our garage when we were kids thinking, one day, okay, we're going to have to be quasi-influencer, slash content creator type thing as well. You don't want to get lost in those things, but in the same sense that you said it's a blessing. It really is. It can be an amazing tool for you to use. It's a way that now you have direct access to the people that care about what you're doing no matter what you're doing, which is amazing. You can create your own ecosystem. You can create your own thing. That's where I feel like a lot of people fight it and a lot of people are mad at it. There's all kinds of feelings towards it that we've talked about, but it really is. Building something where you have the ability to really implement change. This is the reason to be successful guys. Don't just half-ass it. I'm just going to settle, no, go big. Go big. Why not go big? Players win games, coaches win players. The question then is how do you win the players? And you coach them well. They need to have confidence that when you're putting an offensive or defensive system around them, that what you're instructing them to do on the football field is accurate and sound and gives them a great opportunity to compete and win. Eventually you fall. You fall on your ass and you see that you've got to make a real pivot, a real change, something from the inside out. That's why I really believe success is an inside job. I'm ecstatic with what's around the corner. I know that because I'm not living in fear, I don't have anxiety about what's coming. I live in faith and so I have excitement. It's really hard to achieve anything beyond what you believe is possible, especially your belief about yourself. Your brain is like this incredible supercomputer and your self-talk is a program that will run. So if you tell yourself, I'm not good at remembering names. You won't remember the name and the next person you meet because you program your computer not to. If people truly understood how powerful their mind is, they wouldn't say or think something they didn't want to be true. And that's not to say if negative thought ruins your life anymore than needing a doughnut ruin your life. But if you eat that doughnut 30 times a day, every single day, there will definitely be consequences. Same thing with our thoughts. The one finite resource that we have is time, right? That's something that you can't take back. You can't necessarily turn back the clock. We don't have any medicine right now to turn back the clock. If you're optimizing your health and you're trying to maximize your health span, which is your quality of life. And you're trying to, the name of the game in life is to compress morbidity and that means to compress the time where you're sick. You essentially are getting some of that time back. So if you're constantly working that in the forefront, you're going to gain more quality years in the end. So you are buying time. So I kind of argue, if you treat your health as just an integral part of your life, you are getting some time in the back end. You are investing for the future. If you don't do that, you're going to lose those years. We have to eliminate willpower as much as we can. Willpower doesn't work. If you can rely on a lot on willpower, it's one of the reasons traditional North American diet doesn't work. So it's black and white. You're the fasting or you're feasting. My philosophy from early onwards is strength and conditioning. I always believed in, okay, let's keep a fast pace going. Let's, okay, if you're hitting a push or a chest day, let's supplement that while you recover from that and do something else that's going to keep your heart rate over there, do upper lower. So I call PHA as T peripheral heart action strength training. So I want the heart pumping head to toe. This has been right about now with Ryan Alford, a radcast network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening. This is the story of the one as a maintenance supervisor at a manufacturing facility. He knows keeping the line up and running is a top priority. That's why he chooses Granger. Because when a drive belt gets damaged, Granger makes it easy to find the exact specs with a replacement product he needs. And next day delivery helps ensure he'll have everything in place and running like clockwork. Go 1-800-GRanger, click ranger.com or just stop by. Granger for the ones who get it done.