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Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing
Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.
Cassie Petrey on Music, TikTok and Backstreet Boys
Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
WhatsApp View Once, Facebook VR Eyes, Rihanna's Billion
Josh Hill, Joe, Joey and Sean break down WhatsApp's View Once feature, Facebook's eye-projecting VR prototype, the Fortune 500 list and Rihanna's billion.
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
Reels Win Reach on Instagram: Weekly Marketing News
Ryan Alford and Christina break down BeReal hitting 10M daily users, Reels dominating Instagram reach, TikTok's Nearby feed, and NFL kickoff ad campaigns.
Amazon One, Vans Musicians Wanted & Facebook's New CMO
Ryan Alford and Reiley Clark break down Amazon One's palm scanner, Vans Musicians Wanted, Facebook's new CMO, Crocs' ecommerce surge and LinkedIn Stories.
Marketers' Biggest Concerns Heading Into 2024
Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
Instagram Growth Hacks with Growth God Julian Walder
Julian Walder, the Growth God, joins Ryan Alford to break down Instagram growth hacks, story tags, Reels, ad spend, and why substance beats follower
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
Organic Conversions on TikTok and Instagram
Kenda Laney breaks down TikTok's watch-time algorithm, Instagram as a nurturing platform, the four buyer types, and her million dollar content plan.
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Joe Rogan on Gaming, Twitch Military Ads & TikTok
Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Cameron Diaz Wine, Cloud Paper and Walmart's TikTok Deal
Ryan Alford and Reiley Clark break down Cameron Diaz's Avaline red wine, Mark Cuban's Cloud Paper bet, Walmart and Oracle's TikTok stake and Mailchimp AI.
Ad Gab: How to Design With Mobile in Mind
Ryan Alford and Josh Hill break down mobile-first design: readable social graphics, vertical video, mobile load speed, chunky buttons and pop-up overload.
TechCrunch Gift Guide, Instagram Notes & Pepsi Nutmeg
Ryan Alford and Christina Iaci cover the TechCrunch 2022 gift guide, Instagram Notes, Musk's 4,000-character Twitter idea, Pepsi nutmeg cola and BLACKPINK
Parker Payne: 10 Years to the First Wake Kickflip
Pro wake surfer Parker Payne on turning pro at 14, landing the sport's first surf-style kickflip on his 94th try, and building a brand on Instagram.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Metaverse Shopping Is Here: Marketing News, April 1, 2022
Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse shopping, Visa's NFT program, Tostitos' audio logo, Dyson's face purifier and Twitter
Metaverse Jobs, Coke on TikTok and Amazon's Ad Lawsuit
Ryan Alford and Joe Hamric cover metaverse job ideas, Mountain Dew's $5,000 ranger gig, Coca-Cola's TikTok debut, Amazon's ad lawsuit and Tesla gaming.
Southern Comfort's Shot Glass Pants: Weekly News 11.11.22
Ryan Alford and Nick Weaver cover Instagram post scheduling, Musk's Twitter plans, Anheuser-Busch buying a pickleball team, and holiday brand stunts.
Spencer Carpenter on How to Get Booked on Podcasts
Outlier Audio founder Spencer Carpenter breaks down podcast booking, why small audiences matter, and the follow-up strategy behind half his bookings.
Facebook to Meta? Weekly Marketing News, Oct 22, 2021
Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.
Elon Buys Twitter, Meta Opens a Store: Marketing News
Ryan Alford and Cristina Yasi cover Musk's Twitter deal, Facebook hitting 50% video, Meta's first retail store, Nike's $8k NFT sneakers and KFC's new
Build the Business First, Then the Personal Brand
Marian Esanu tells Ryan Alford why personal branding should come after you build a real business, plus his competitor research playbook for content.
Influencer ROI, Attention Arbitrage and Tax Strategy
Gary Vaynerchuk on V Friends, a tax pro on effective rates, and an influencer marketing founder on ROI - plus co-founder and hiring lessons.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Moby on Fame, Failure and Why Success Didn't Fix Him
Moby and Lindsay Hicks join Ryan Alford to talk Play, punk rock, why money and fame don't create happiness, and building Moby Pod on their own terms.
X Tests Annual Fee, TikTok Goes Out of Phone
Ryan Alford and Chris Hansen break down X's $1 unverified account test, TikTok's Out of Phone ads, Netflix binge ads and Taylor Swift's box office run.
Grok, TikTok's Creator Fund Exit and Ohio Legal Weed
Ryan Alford and Chris Hansen break down Elon Musk's Grok on X Premium+, TikTok ending its $2B Creator Fund, Instagram read receipts and Ohio legalizing
Mike Sancho on Automated Income, Amazon FBA and NFTs
Mike Sancho tells Ryan Alford how jail at 21 led to Wealth Accelerators, plus the truth about Amazon automation, YouTube Shorts, the metaverse and NFTs.
Turning Ocean Plastic Into Premium Sunglasses
Opolis Optics founder James Merrill on a decade with USAID, building a sustainable eyewear brand during COVID, and turning one bottle into one pair of
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.