DIY Facebook Ad Strategies For 2025 Dominate Any Market with Stephen Johnson & Stephen Blackburn

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Well, it starts right about now. What's up guys? Welcome to right about now. We're always getting right. And we're always about what works now. Well, you know, that's why we're here today. We got Steven and Steven. We're rich from anywhere. What's up, brothers? Come on, bro. Come on. What's up, Ryan? Hey, let's get it. Thanks for having us, man. We're going to have some marketers on the show. You know, we always talk in business. Always getting down to business one or the other. But good to have some fellow marketers in the FLA. What's what's cooking down in Florida? Man, we just had we just had Hurricane Milton out here. Hurricane Milton causing destruction and losing power and stuff like that, man. But you know, it's part of the cost of living in Florida. You know, you got it. You know, there's always ways to flip it. They're like one of our clients is actually a auto glass shop. Auto glass repair shop, right? So we're always find a way. Hey, look, we just had the hurricane. This is the perfect time around campaign. Everybody's glasses shattered out here. Sorry. Yeah. I see that. And then if you're depressed, you just go get some crumpled cookies. Hey, yeah. Sorry. You know, round your sorrows and some crumpled cookies. Yeah. That's it. Well, you go higher or low, you know, if the market's bad, you got to double down because everybody else was saving money. You know, the market's good. You got to go hard because you got to compete. Yeah, or you, or if you're doing well, you know, that's the hardest thing is convince the clients that are doing good that they could do great, you know, with more marketing. I don't know about you guys. I've run into that a lot. There's always an angle, you know, there's always an angle when it comes to marketing. And that's why like we love marketing is because regardless of the tension or the situation going on in the world, there's always an angle whether it's good or bad. And if you're good at that stuff, you can thrive in your business, regardless of what it is that you sell. Yeah. And I love working with businesses who already have a lot of momentum and a lot of word of mouth and stuff. But I try to get out of people to understand that word of mouth is not a marketing strategy, right? Word of mouth is the cherry on top, right? That's the whipped cream. Because the problem is it's like if you're relying on other people's mouths, like, well, when other people's mouths stop working, your business stops working, right? So you need, you need the word of mouth. It's amazing, right? But you always need to have a lead generation source that you can control, right? So that you can have the leads and the sales coming on tap, right? And then let the word of mouth be that whipped cream on top, bro. You know what I mean? So we deal with, we deal with a lot of really, really successful people who have that organic traffic coming in. But anytime we can throw in some paid ad strategies behind it, it turns into a bonfire. Oh, yeah. It always works from, from our experience, it always works better. Like we get excited. Like if we get a client or a coach that's already doing really well, for instance, Myron, right? If we have someone who's already doing well and has data already and they haven't tapped into the marketing yet, man, it goes crazy, crazy, crazy. Yeah. Yeah. It's hard to put lipstick on a pig. Let's just call it spade of spade. You know, like marketing. I mean, you can, sometimes you amplify, you know, a bad business, all you're doing is causing grief, because they're not right in the end of the winter. It's a bad bit. I mean, it's just hard. And I, we had to have this discussion sometimes. I mean, I'm not, I mean, I'm not somebody that's going to tell you he's business bad, but like, dude, there's no differentiation here. Or you don't have something that we can light a fire under. You know, typically you think about it. I always use the music in my producer. Saw your wife has a cool ass band. And so he'll, he'll get this. But like, if you sing good or you play good guitar, you want an amplifier to make it louder. But you know what, if you sing like shit, you don't want to amplify that. You're just funny, bro. You're speaking about music. We used to be music artists as well. You have to look. You know, you know, if, you know, first from anywhere, don't work out. I could see Steven and Steven, you know, doing something. You all got to look. One thousand percent. That was our, that was our life for a long time, bro. For a real long time. For our singers. Yeah, yeah. So we actually used to be music artists a long time ago. So I'm a recording engineer. You know, you know, you know, you know, you know, we did it for a long time. I've been writing lyrics since I was like 12 years old. So like the transition into marketing and writing ad copy was a very easy transition, right? Because when you're writing lyrics and writing songs, you're, you're training your brand to speak to the emotions and, and to, to pull that emotion out of people. And it's really not too much different when you're selling something on a sales page, right? You have to hit people in their fields and bring out the emotions because people buy with emotion and then they justify with logic later. So that was kind of an easy transition for us, man. But yeah, we were, we didn't use it for a long time. But the problem is we were just broke, bro. We were your typical broke music artists out here, just struggling, working jobs we hated. You know, couldn't take care of our family the whole time. But you know what, man? Like, like, one thing that I do appreciate about the music industry, because I mean, we were deep in the industry. We were up a Grammy Award winner song, right? Like, we were in there. But one thing I really appreciate is the fact that we didn't achieve that success that we wanted. Because what that instilled in us was a hunger in a desire to learn how to market more effectively, right? Because if nobody knows who you are, you could be the greatest thing in the world. You could be the greatest things in slice bread. But if no one knows that you're amazing, then it doesn't really matter. And we took that to heart. So, so what we decided to do. I do have that perspective. Good, it pissed me off. If you gave me the hunger, because you have to think about it. Like, if you're a grinding artist, the one thing you need to work on is your marketing, right? And that's one thing that we did a lot, a lot. But to his point, we didn't really make any money. So we transitioned to e-commerce. And we created this e-commerce brand. And you know how to Shopify you go on YouTube and you look at these successful Shopify stores. And they're like, oh, I make 100K a month. And you're like, oh, I could do it too. That's easy. And then you just follow these YouTube videos and try to learn as on your own. And it ends up not working. And you spend all this money. That's our story. Spent all this money. Didn't work. Finally hired a coach to teach us. And in seven months, we went from zero to $209,000. And that's not a lot of money in the grand scheme of things. But for cats that was super broke, working two jobs couldn't afford to pay rent. That's a lot of money. At the time. And you're cares for money. Yeah. Yeah. Yeah. Yeah. Yeah. So, you know, from from that point, we we ended up selling the brand. We packaged up the assets sold the brand. But we learned the marketing. Like we learned how to do it. Because we were in the trenches doing it on our own. And from there, we started acquiring other clients and doing it for them. But seguing it back to music. We realized how how amazing ads were. So we infused it into our music. And we actually sold out a few shows in Atlanta, Georgia, because of Facebook ads. And when we did that, that's when we looked at each other and we were like, yo, bro, like if we could do this for like our music, we could literally do this for any brand, any, any situation out there. So that was really like that real light bulb moment that told us, yo, we could do this for anybody. Rich from anywhere. Steven and Steven. That's where it all came from, man. Yeah. And we came up with that name, but we're in a really crappy apartment with like roach problems and ant problems, right? So like we were, we were definitely, you know, projecting that into our future. Like because it wasn't, we weren't, we were broke from Atlanta, Georgia. That's where we were. But we were trying to be rich from anywhere. I don't know. I don't know how to be rich from anywhere. I then broke it at Atlanta. In Atlanta. I had to have money. Yes, sir. You got too. That was, like I live in Manhattan and I had some money. And that was fun. Oh my goodness, but I wouldn't want to be there broke. I had a lot of employees. They're like earlier in their career, and I'm like, damn, I would not want to be suffering here in New York. Like, damn. I mean, because you say you got so much to do. But if you ain't got the money it's like, damn, what you gonna do? There's nothing you can do. You can't do anything. Nope. Nope. Nope. You got so much to do, but if you ain't got no money, it's like, damn, what's you gonna do? There's nothing you can do. You can't do anything. I know. Nope. And that's kind of how it was for us, man. But no, go ahead, go ahead. I mean, I've been in the game a while. And it's been interesting watching sort of the Facebook and the social media spectrum change and grow. I feel like, and you guys obviously are in it day to day. So I look forward, we'll get into some real tactical stuff here. But like, it was like 2010, 2011, you could throw five dollars at Facebook and make 500. You know, like, it was like, it was crazy. And then I feel like we've gone through this nuance with social media, whether organic or paid. You've definitely the organic, you know, train ended a long time ago. But for a lot of things, I mean, you can give viral and all, but let's not play that game. You know, you showed me a morning. I'll tell you the good viral. I'll go tell you some of you need to run from. And I'm not saying you can't do it. I've had clients do it, but I don't sell that shit. It's like not so long. It's not the aim. But it's missing like, I'm curious, you know, you guys have kind of gotten in. I think towards the, you've had to really work for it to figure out what works. Because it wasn't 2011 when you guys started doing this when it was just, oh, anybody could throw it. Now it's gotten what I would call real marketing. You got to really play the game of earning how to get in front of people, the right audience, targeting, all that stuff. I mean, what's been your just, you know, before we get to the absolute nitty gritty, just a general perspective of social media marketing last few years. Well, yes. So like when we first started 2016 is when we really started like really getting serious about Facebook ads. And yeah, that was when your CPMs were really low, you know, you were just reaching, got a bunch of bang for your buck. And so it was a lot easier. But you still needed strategy because like when we first started our first e-commerce store, he told you we went from zero to 209,000 in about seven months. But what he kind of brushed over was we spent three months and five thousand dollars of our own money trying to figure out what worked even back then. So it's not necessarily about time. It's about strategy because when we hired that that coach to come in and look at our stuff. I'll never forget that in my entire life because this guy came in. He looked at our ad account. And he was like, dude, no, why are you guys aren't making any money like y'all are doing everything wrong. Like you're not targeting right. You're not using that right words. This and that. So we switched up our strategy, ran the new ad and we made a sale within seven hours of the ad launching. So that right there was the switch for me. It was like, you know what? It's not about just working hard at things and just time, time, time. It's about doing things the right way. Right. So now it's really not too much different in today's age. You still got to have the right strategy. The thing is though, the thing that has really changed a lot in from my perspective is that the algorithm has changed a lot and the algorithm has gotten a lot smarter. Right. I mean, bro, it has gotten ridiculously smart. Like I don't know. I don't even think people even know how powerful the Facebook ads algorithm really is. Like that's why we're so gung ho about Facebook and Instagram ads because it has the best ads platform. And the reason why that is because it has more data on its users than any other platform. Like literally by a long shot. Right. For the people who don't know, Facebook has 52,000 data points on every single profile on Facebook. Right. So that means Facebook has 52,000 data points a no 52,000 things about every single person. Right. I mean, I always say this, but like I couldn't even name you 52 things about myself. Like it would take me all damn day. And Facebook's out here like knowing 52,000 things. And Facebook on average has about 10, 10 years worth of history on each profile. Right. So that means like, like imagine if someone was just like stalking someone for 10 years straight 24 seven. Like you gave up your entire life to just stalk this one person for 10 years. You think you would know a lot about that person. Right. Facebook knows everything about you. Right. And so there's some things about like, and I'll even enlighten your audience if you want. I mean, like some of these things that Facebook knows about you. Have you ever heard of shadow profiles? So for those of you who don't know what a shadow profile is, when you sign up for Facebook on your phone and all this kind of stuff, Facebook is actually pulling in your contacts inside of Facebook too. And it's gathering all your data from your contacts. And what it's doing is it's creating shadow profiles on the back end of Facebook. These are not publicly seen Facebook profiles. But they are, but they're shadow profiles on the back end. And the reason why Facebook is doing this is because Facebook doesn't just want to know information about you. Facebook wants to know information about your entire network. And how your network influences your behaviors and your thoughts and your actions so that it can target you with the right ads. And there's people who come to us and they're like, oh, I'm not on Facebook. So they ain't got my data. I'm like, bro, you got another thing coming up. They know about you. Yes, they do. So you know what, though, bro? Like in this, this speaks to the power of Facebook. Everything that you're saying right now speaks to the power of Facebook. Because, you know, we come across people and business owners who feel like, oh, I tried Facebook ads once and they didn't work for me. So it doesn't work. I heard that once. I heard it 10,000 times. You already know, bro. So it's like, but what people don't understand is that you have to take into account the cost to acquire a customer. Because a lot of times these people will run these top of funnel ads and they'll stop right there. And they'll say, oh, Facebook ads doesn't work, right? But you got to understand that in the Facebook ads game. And especially in e-commerce, about 97% of the people that visit your website the first time aren't going to buy from you anyway. So a lot of times people get discouraged by that and they're like, oh, ads don't work. So they don't go deeper, right? Once you continue to go deeper and you begin doing the retargeting and messaging that way, right? It changes the game, but a lot of times someone might be like, well, I ran ads one time and I spent $200 and I got three customers. I didn't get a positive ROI out of that, right? But you have to understand that it's not just Facebook ads, right? You have to make sure that you have a certain type of product offering that's going to actually get these people to buy from you over and over and over again, right? Because if I spend $100 to acquire a customer and they spent $20 on a product for me, yes, I'm in the hole initially. But if I have bundle offers on the backend that get them to buy as well, now all of a sudden I'm decreasing the negative ROI. And eventually what's going to happen is if you continue to market via text and email marketing and have your automation set up the right way over time, they're going to continue to buy from you. And now that ROI is going to turn positive. So it's a holistic approach that people need to take. I love Facebook and Facebook is amazing because what it does is it introduces new people to your brand. And as long as you can get them into your ecosystem, if you have good products and services in your marketing correctly, you can make a fortune. Yeah, and Ryan, you know this man, like at the end of the day, amateurs, they always focus on the front end results, right? And professionals, they're focused on the backend results. And you've always heard the term like the company that's willing to spend the most to acquire a customer wins. Because they understand like, look, when I run these ads, yeah, even if your cost per acquisition is a little bit higher than you wanted to be. If you got stuff on the backend and you can make that a loyal customer, that's where the money is back here. So shift your focus and understand that Facebook is a customer acquisition tool, right? It's an awareness tool. Use it for what it's been, it's supposed to be used for. And then make sure that you have a business model that supports and makes everything work, right? So if Facebook ads don't work for you, I would say it might not be Facebook. It might be your business model that's not working, right? So you got to, you got to look at it that way. And because Facebook gives you all the tools, man, the algorithm going back to some of the things that it does, it even tracks your movement pattern. So it like your phones have sensors inside of them and Facebook's inside of your phone. And it can detect your movement pattern. So it's like, for instance, if Ryan, you know, he likes to go up and take a walk at seven o'clock in the morning. And he's got his phone with him. Well, his phone can track those movements. And Facebook can detect those patterns throughout the day. And it starts to realize, okay, Ryan likes to walk at seven in the morning. He likes to work out at 11 o'clock in the morning. And he's stationary at about two o'clock. Okay, so let me run ads to Ryan at two o'clock because that's when he's stationary looking at his phone, right? So like the Facebook algorithm, it goes way deeper than people think. And you just got to let Facebook do its thing. I think that's the difference between how it was in 2016 and how it is today. The Facebook algorithm is way smarter. And it's less about targeting now, right? Because I don't know if you remember like 2016ish. Like there was all these targeting strategies where you had multiple boxes and you were narrowing things down. It was all intense. Nowadays, dude, the Facebook algorithm so smart, you don't even need to do that anymore. What you need to focus on now is messaging, right? We always say messaging is the new targeting. So get really, really good at understanding your client, understanding their pain points, speaking to your avatar, and let the algorithm find your person, right? It's not about targeting. It's more about messaging, you know, and creative. I think back to sort of like the businesses, a whole, you know, working or not work. I mean, so many companies, I mean, even like multi-million dollar companies, haven't spent the time like even looking like, what's the lifetime value of a customer? Like how, like, what, you know, if you sell monthly services, it's one thing, like you said, if it's $5,000 or $500 required, that customer. But if you sell them something monthly, or they get into your CRM, and they're now a customer, lifetime value. And so like sometimes, you know, you'll be talking with some clients that, you know, they totally get it. And some clients don't, you know, like, what's LTV? Like, I'm like, come on, man. Like, you know, like. We got to back up here, man. We got to do some business strategy. Then we'll do some marketing strategy. Like, what? Yes. Because, you know, what, you got to know what it costs to acquire a customer. You got to know what your average lifetime value is. And then you can back your way into what you can afford to pay, you know, to acquire that customer. Exactly. Yeah. And so that's a business discussion. Hey, everyone, Ryan offered here. We all know that everything is too expensive these days, especially groceries. There's a father of five, I know. Man, this boy's about to eat me out of the house. It feels like we're constantly stressing our paycheck's thinner and thinner. But don't worry, I've partnered up with paycheckology to help everyone spend less. Check out this hilarious and informative article from paycheckology on how to save money at the store. They've got five fast facts, the triple F, five fast facts. They go beyond just clipping keep on trust me. You'll find these tips super useful and they might even give you a good laugh. Paycheckology makes economic news easy to understand and fund a read without all the political spin. So if you want to save some cash, have a laugh, then head over to paycheckology and give that article a read. Link is in our show notes. Happy saving. I am curious. I got several questions on Facebook, specifically a slash meta. It's just so hard. It's so hard. So hard again. No, I still can't. I still can't think of it. But I'll come back to why I brought that up, but I take it. You guys have done this long enough. You're spending enough money. You guys are gurus now and you've obviously evaluated other platforms to try to do the same thing. I may have you guys dabbled in, you know, TikTok or Google ads or programmatic, you know, native type stuff like display. I mean, is it just you always come back to Facebook or, you know, what's your been your perspective on other platforms? Yeah, man. So we dabbled. So we've dabbled into Google ads, YouTube ads, TikTok ads. We've dabbled into those programmatic. We haven't dabbled into at all, really. But with our experience with TikTok ads, TikTok ads are great for like lead generation and acquiring more potential customers quicker. It's also great for CPM. Like if you want to really low CPM, go to TikTok because there's less competition over there. So it's going to cost you way less to get the eyeballs on your brand. One of the things that I noticed with TikTok is, and this is from our experience, the quality of customer for us isn't as great as it is with a Facebook platform. And TikTok's kind of new, you know, a lot of kids are on TikTok and stuff like that. So TikTok is a great way to acquire leads and to make money depending on the cost of your product or service. I know people who are selling like $250 coaching programs and they're doing great on TikTok because that's kind of like that audience. And that's the thing, too, as it goes back to again, the business discussion of knowing your audience, knowing what it is that you're selling. So if you're an e-commerce brand selling a $20 product, hey, TikTok will go crazy for you. It'll smash for you. But you know, I know you have a lot of high level entrepreneurs watching this podcast. You know, if you're selling $5,000, $10,000, $50,000 programs, TikTok might not be the best place for you to advertise because you're going to get a lot of tire kickers coming in. And then the other thing about the TikTok algorithm you got to understand is just that TikTok's just not as old of a platform. So it just doesn't have as much data on its users. So therefore the algorithm just isn't as smart as Facebook. And again, if we're going to put our marketing dollars somewhere, don't we want to put it where it's best used? Don't we want to use the best platform? And I'm not saying that TikTok's not great, it is, but it ain't as powerful as Facebook. And then you have Google, which obviously Google is great because it's search based. So if people are searching for certain keywords, then they're going to they're going to look for you and they're going to find you. Right. And so the thing is that's great, but you also have to understand that sometimes people they know what their problem is. So they go off and they search for their problem. But sometimes people have problems that they don't know what the solution is. So how are they going to search for something that they don't know exists. So you have to have a blend of both where it's like, hey, if you got people who are looking for you, great, do some Google ads. Although Google ads for us always tend to be a little bit more expensive. So that's another reason why we tend to favor with Facebook. But Facebook is more interruption marketing. So so Facebook's going to interrupt people with a solution that they didn't even know existed. And I'm sure it's happened to you. It's happened to me all the time where literally like I have a shoulder issue right now. And my shoulder tweaked it. Right. And somehow Facebook knows that I tweaked my shoulder in the gym. Somewhere for Probably. Or it's watching me in the garage like workout and he's like, oh, he tweaked the shoulder. But then so next thing I know I'm getting hit with these right, these red light therapy products. It's true, bro, like literally every day. But here's the thing though. Here's the thing. I didn't know red light therapy was a solution to that problem. Yeah. So therefore I'm over here wondering how I can fix my shoulder issue. And so Facebook ads is a way for you to interrupt people with the solution that they that they're looking for that they don't know existed. So it's just another perspective, man. And that's why we choose Facebook over those at the point. Now I will say TikTok we run TikTok ads as well and it's good for certain things. But if you want to find like quality people from our experience Facebook ads is where it's at. And for the high level entrepreneurs listening, if I were to suggest a place to start with your ads journey. If you're really trying to acquire more higher ticket customers or higher ticket clients, I would definitely start with Facebook first. Very easy to use to Facebook ads are not difficult. They're very easy to use. And now with Facebook and AI, it's just it makes everything so much easier to the point where people aren't even targeting anymore people are literally not putting in targets when they're running ads. They're not telling Facebook what type of people they're trying to target. They're literally just focused on the messaging, getting their messaging right speaking to a particular customer specific customer and they're running ads like that. And they're still doing well. So Facebook is where it's at man. Talk it was Steven Johnson and Steven Blackburn rich from anywhere rich RFA rich from anywhere. I get RFA like I like you know RFA RFA. Most successful companies have that three that three word out. Yeah. Hey power of threes. That's a market. That's it. It's kind of like even in the Bible the father, the son and the Holy Spirit. You know, they knew there's a lot more. So come on right about now. It ain't accidental voting. Come on man. You know what? One of my marketing. I have like a mentor. You know, I like to say I'm a mentor. You know, but I do have one mentor since Christopher Lockhead. He said he who owns the problem becomes the solution. So you blame the problem. He who owns the problem becomes the solution. So you don't have to. You don't, you know, we can talk about brand and all your features all day. But you got to talk about the customer's problem and own the problem so that you become the solution. Because that's big. Yeah. So that's really big bro. Yeah. Cause I mean, then they like people, I think a lot of people struggle with selling products. And they do that because of the thing that you just said, right? They're out here trying to sell their products. They don't understand that people don't care about their products. Like listen to me right now guys, everybody listen to no one cares about your product. No one cares about your service either. Right? You think anyone comes to us and they care about Facebook ads or they care about like our logo and what RF. No one cares at all. The only thing they care about is can you help me get more customers? Yes or no. Can you help me streamline my business and automate it more? So I'm not pulling my hair out every single day. Right? Can you help me with those problems? And so like the whole thing about, you know, sell the whole not the drill. And the too many people are out here selling the drill, selling the drill and the wonder why no one's buying their stuff. Well, they don't want the drill. The only thing they care about is the whole that the drill produces. So understand that that is and then and sell that instead. Stop worrying about yourself and how cool you are and how you look and how amazing this product is and all the little trinkets that it has and all of that stuff. And start focusing on why these people actually want that product and add that to your messaging. You got to tie them in emotionally. It's funny. We both recently bought new homes and I was dead set on a price, right? I told my wife I was like, yeah, we're not going above this price for the house. I don't care what this lady says when we go in here, I am not spending more than this, right? And I told her that I get in there and she's trying to get me to do an add on and add some brick to the front and get a lake view. And I would like literally before I could run in there, I'm like, I'm not doing this, babe. I'm telling you right now. No, right? And she comes in and she's like, well, you know, it's going to look so nice on the lake when you can watch your kids just play on the lake. And you know, the it's going to be on ice and breezy. And then when you walk up to the front of the house, that's such a homie. She literally didn't even talk about the feature of just having the lake view. She talked about the emotions that I would have by acquiring that thing and guess what I did. I bought it. I went above my price just because she got me emotionally tied to the product or to the product and service. Yeah, it's true. So be careful. Like by the way, this stuff, be careful like who you share this insight with, right? You start sharing this insight on how to sell with your wife or with your husband. Like they're going to start selling you want stuff. Happy wife. Happy life. I think Steven. That's right. I know that was real. I wrote the book on how to fuck it up and how to get it right. Both editions edition phone everything out of you edition to how to get it right. Oh, shit. It's you ain't selling ads. You're selling 12 more rounds of golf this year because you ain't got to fuck with ads because you get it right. You know, like you're selling the money. You know, more birdies less business. One that we're selling. We're telling the, you know, take out, take out the stress of like having to like, you know, rely on agencies that a lot of them don't care about your success. Now, not all agencies. There are some boutique agencies out there that do amazing results and get right and got a good agency. But I'm telling you right now. Like we've heard thousands of horror stories of people hiring agencies that didn't get them results wasted their money. And then they put them on a six month retainer of contract and then they left six months. And they got no results. They spent, you know, 40, 50 grand got nothing. And then they, the problem with all that is because we have no problem investing 40,000, 50,000 into our business. We do stuff like that all the time. The problem is when you spend 40,000, 30,000 and you still don't know what the hell you're doing. Right. That's not an investment. That was just the waste of money. So all that could have been saved by just being educated on how ads work. Know what questions to ask your agency when you're thinking about hiring them. Right. And so that you know that they're legit. And so they can't pull the wool over your eyes. And even if you do hire that agency. Well, now if you're educated, you can go into their ad account and look at the strategies they're using. And kind of keep a thumb on the pulse at least, right. Because if you don't do that. You're just asking to get taken advantage of. Yeah, you know, it's a flat line. Like I can't tell you how many people come to us from from the agency world, right. And they've hired a bad agency. And what happens is just like you said, they hire them for six months. They spend all this money. Business stops working. They decide to empower themselves. And they're like, yo, I'm going to fire my agency because my business is about to get popping again, right. So they get off this curse. They fire their agency. And then the business literally tanks. In the business tanks simply because they weren't educated on the marketing piece themselves. So they couldn't even replicate what the agency was doing anyway. So now they're in a very bad situation. And that's typically when they come this way. So not saying don't hire an agency. But if you are going to hire an agency. Educate yourself a little bit or learn this stuff first, right. Get some momentum going, make a little bit of money. And then when the clients and the influx of sales start coming in and it's too much for you, then go hollow and Ryan and be like, yo, I can't handle this anymore. I want hands off and do it like that. And Ryan, Ryan, wouldn't you agree that it's better to work with an educated client? Oh, God. Look, I'm going to jump in. I wish we only work with clients at a certain level. I don't want. There's a lot of clients that hire agencies too early at the wrong time. I would and my best clients are educated and like in marketing and know like enough. Because the ones that drag that caused the most work for us are less sophisticated. And don't really understand what we're doing. So we're answering some of a lot of questions, even if what we're doing is working right. You know, this just gets into there. But I'm a firm believer that you need to bet a certain level before you hire it. Like we just don't even get in that camp because it's a loose lose. I'm not in this for four month customers. You know, like right. And if I am and we have packages where I just hire me to consult with you for three months. You know, and I'll teach you, give you all the keys to the car. I'd rather do that with a small or medium sized client than them hire us. Use all our resources, not get the results that they wanted because they don't spend enough or there's not new ones enough or it's not. It's like we can't do enough. And so believe me, that's why I wanted to have you guys on the show because there's a lot of education needs to happen. Not every client should be working with an agency. And it's a great. Yes. One thousand percent. And there's this assumption that you can, I don't know, hire your way to success, you know, with certain things. But it's just not the case when you're scaling and at a certain size, you've got to. And the tools now, and this is what I want to delve into with you guys, you know, some of the specifics of using the platforms and the AI and that kind of stuff. You know, the tools now aren't so, I don't know, this is it. It could be overwhelming, but they're manageable. And people need to learn how this stuff works at the very least, if not do it themselves. Yes. Well, everything that's worth learning has a learning curve. You know, so you got to understand that don't be afraid of a learning curve. That just means you're learning something that's worth learning, right? And yes, of course, like Facebook ads and all these different things, they have a learning curve. But I'll tell you what, if you want to shorten that learning curve, get yourself a mentor, dude. Get yourself a coach, right? Don't be an idiot. Don't be out here, like trying to do everything by yourself, looking for free stuff. Like I think looking for free stuff is what keeps people broke. Because looking for free stuff all the time is an energy. Right? And it's an energy you're putting now into the world. You're constantly looking for free, free, free while you're doing as you're attracting people who also looking for free. And you wonder why you're broke. Yeah, you got that stuff, man. Stop looking for that. Instead, look for the hacks. It's because every successful person knows that mentorship is the hack, right? It's not a secret. Like, why would I try to like learn Facebook ads for 10? Like, why would I try to spend 10 years of my life when I can just pay this guy a couple thousand dollars and he can just show me in a matter of weeks. Like, one time, one of our mentors told me one time, look, if you want to really scale your business and be successful, never, ever, ever spend your time trying to save money. Always spend your money so you can save time. Because once you spend your time, you never get it back. It's gone forever. But when you spend your money, you can actually get it back and you can double the triplet quadruple it, 10X it, 100X it, right? And so it's not that hard is what we're ultimately what we're trying to say is when you have the right guidance and someone showing you one step one, step two, step three, right? And they're with you and showing you in a way that's like easy to understand. And that's one, I think with us, I think what are one of our superpowers is being able to take complex subjects and make them very like easy to understand, right? Because I believe a good coach is a condenser, right? Coaches are condensers. Coaches are people who can take complex subjects and break them down so that a second grader can understand, right? And not over complicated. And then you walk away feeling empowered, you feel you have clarity. And when you have clarity in your business, that's where all the creativity gets sparked and you get, you get hopeful again and you get excited about your business. And when you have overwhelm and confusion, that's when you're just like, oh the hell with this, I'm not doing any of this. You know what it is, too? It's this thing in our heads, right? I like to say too much thinking leads to your ship thinking, right? And a lot of times if people don't have the guidance or the roadmap laid out for them on the next steps to do, they get in their head and they start thinking to themselves. Oh, well, I kind of want to do this, but I kind of want to do that too. Or I started this and I think maybe I should go here next, but there's all these other options here. So I'm kind of confused. I don't know what to do. And then they just stay in that same exact spot, right? But here's the thing, like we like to model our business off of other successful businesses, right? Because if the multi-million dollar, billion dollar brands are doing it, then you need to do it too. So one of the biggest things that these successful billionaire CEO entrepreneurs, one of the biggest things that they have in common, like Elon Musk, right? Steve Jobs, Bill Gates, like all of these successful entrepreneurs, the one thing that they have in common is that they're great thinkers. Yes, they're the greatest minds in the world. Yes, but they have the ability to stop thinking when it's time. They literally have the ability to shut down their brilliant mind, stop thinking and execute, right? They have the ability to do that. Elon Musk just landed a rocket that came from space and it landed on this container thing, right? You can't do that if you're too caught up in your thoughts. You have to be able to execute and was even crazier. We're big into into law of attraction, metaphysics, manifestation, stuff like that. So for those of you listening that are into like meditation and prayer and things like that, there's this, there's this state of being called God consciousness, right? It's the state of being, right? And everyone has the ability to achieve a God-like consciousness. Now, the way to do that, I don't know if you follow Dr. Joe dispenser or not, but we're big into Dr. Joe dispenser. But anyway, the way to achieve God consciousness is to literally stop thinking, don't think about anything at all when you're in a meditative state. Dr. Joe dispenser calls it attracting nothing, basically. And it's basically where you're just in a still state. That's God consciousness, but when you get to that consciousness, that's when the ability to do anything you want opens up. Literally, the ability to do anything you want, anything that you want, you now have access to because you're still now, you're not thinking. So it is very important for entrepreneurs that are listening that might get caught up in their thoughts and might not know which way to go. It is very important to quiet it down a little bit and start executing. And the best way to do that is by finding a mentor, someone who can guide you and hold your hand through the process and actually give you the road map that you need. So that you're not thinking and going left and right and not knowing what you're doing. I take out, I mean, at the end of the day, success loves speed. Every successful person, when I see them, they see an opportunity, they don't just sit on it, they get on it, right, they move fast. And you know, all somebody like you're like, there's so many like sayings and say like your pace determines your place, right, like move. Like it's so funny because like so many people want success to come faster them, but then they move slow. And it's like well, that scientifically doesn't even make any sense, like how do you expect success to come to you fast if you're moving slow. Like I would say the biggest thing that I try to get people to do is to get them action, get them taking action, get them moving, right. When you see an opportunity, when you hear that voice in your head, when you feel that inclination to like I should do this thing, start training yourself to move on it fast and watch what happens to your life, right. Don't just think on like just get on it, man. And then watch what happens in your life. It's just so crazy, man. But I don't know. I guess at the end of the day, people like they don't have to do it, but I'm just saying what's work for us and what's work for so many other people. Start moving on this stuff, like even like listening to us right now, we're telling you how amazing Facebook ads is, right. Ryan's telling you how amazing all these different strategies are and how life changing they are. And we're giving you facts and proving you proof, like when we have so many case studies and writing all of us together, like so much proof, we don't need any more proof, right. Don't just listen to a podcast like this, get all pumped up on information and then have no implementation, right. I think that's why we're really lacking in this world is implementation. We got we got enough information or we need some more execution, right. Hope is not a strategy. So last five minutes, guys, talk some tips for out there. We're obviously not going to teach Facebook ads in five minutes. But maybe, you know, like some of the nuts and bolts that you guys get in with clients, obviously I don't know that anyone's going to just jump from this episode and jump in the Facebook ads manager and be a pro. But yeah, and then so that I wanted to, you know, hear some perspective from you guys for, you know, how do people to start to take that step. Obviously, we'll have some call accents for how they can learn from you guys. But that and then differentiate for the audience, you know, we're saying Facebook slash meta Instagram. When we say Facebook, are we talking about Instagram? Are we talking about Facebook? Instagram. Yeah. That's kind of where my main thing was, you know, yeah. I'll dive into the strategy and then you could follow that up with Facebook Instagram meta situation. But one strategy. So here's a strategy and we never share the strategy on on a podcast. We've actually never done this before on a podcast right now. First thing. Yeah. Yep. Yep. That's a hook right there too, by the way. Now everybody's paying attention. But no, like if if y'all are listening and y'all are in a position where it's like dang. I just, I'm getting, I have traffic coming to my site, but no one is converting. Like what is going on? Why aren't people buying for me? We have a strategy called the hot 30 strategy. All right. And the way that this works is it's designed to build your brand awareness like nothing else. Okay. We run this strategy now. And when we do, it's really crazy. We started doing it a few years ago. But when we started doing this, we would be taking sales calls with potential clients. And we'd be like, hey, what's going on? This is rich from anywhere. And literally on the other side of the phone, all I hear is screaming. Like, oh my god, I can't believe this. This is crazy. Like literally like band and L over over RFA, right? And we don't have a huge, we're like 15,000 followers on IG. So we don't have a huge brand, but I'm just telling you that because this strategy works. So pay attention to this. All right. So what you want to do now, obviously you have to get into ads manager to run this play. But I'm just going to talk as if you're already in Facebook ads and you just want to learn this strategy. So what you do, number one, is you want to create omnipresent, right? So you want to be retargeting people that have visited your brand in any aspect. Meaning you want to retarget people who have visited your website over the last 30 days. You want to retarget people who have visited your Instagram in the last 30 days. And you want to retarget people who have visited your Facebook page in the last 30 days. You take all all three of those audiences. And that's the audience that you're going to target inside of your Facebook ad. Now, the objective that you're going to choose for this ad is going to be a video view objective. Okay. So now you have your audience, you have your objective. The last part is the actual creative. So for the creative or the visual that you're going to use, you're going to you. You're going to find clips of you being interviewed on, let's say a podcast, right? Like this podcast, you're going to find clips of of you being held in a higher regard. Whether it's you being on it, maybe there's a feature of you on a magazine or a news channel or there's a podcast interview. Anything that you're doing that postures yourself in the place of being in authority, you want to use those visuals to retarget these people. Okay. Now, that's the first campaign you're going to do. Campaign number two, you're going to use the same audiences, those three audiences, the website viewers, the Instagram viewers and the Facebook viewers. This time you're going to change the objective. So this time you're going to do a traffic objective with this ad, right? So you have your traffic objective, you have your audience. The last thing left is the visual. You're going to use the same exact visuals, the visuals that are going to put you in the space of being in authority. Same visuals, same ad copy, all of that. So let's zoom out real quick. So what you have here is you have a campaign that's that's optimized for video views. Then you have another campaign that's optimized for traffic. Okay. You're sending them to the same videos. Now the question becomes why would I run the same ad with different objectives. Now here's why. Remember earlier we talked about how Facebook has 52,000 data points on each person that's using the platform, right? So Facebook knows the times of day when they need to be targeting you. One of those 52,000 data points is them knowing that at 3 p.m. Eastern time Ryan likes to watch videos on Facebook. So if they know that then at 3 p.m. Eastern time that's when they're going to hit Ryan with that particular ad. They also know that at 7 p.m. is when Ryan likes to click links, right? So what they're going to do is they're going to deliver that traffic campaign to Ryan when he likes to click links. So what you're getting now is you're getting Facebook to target these people at specific times of the day when Facebook knows that they're more likely to interact with that objective that you chose. So what happens is you let this run. You spend two, three dollars a day. You let this run. You keep interchanging out the videos that you're using over time. And what begins to happen is now anyone that visits your website, Instagram, Facebook. They're going to continue to get hit with things that are putting you in the space of being an authority. And what's going to happen is they're going to eventually decide to book a call with you. They're going to decide to buy from you. But they're going to also turn into someone who might be moderately interested in you to someone who can potentially become a raving fan. So that's our hot 30 strategy. So the thing about that strategy too is that you don't need a lot of budget to make that happen, right? You can literally run that at like a dollar a day, two dollars a day, maybe because the people that you're retargeting, it's not going to be hundreds of thousands of people. You're probably talking maybe thousands of people at the max, right? So you can you can get away with that with a very, very small budget and just have that running all the time. And that's how you create that omnipresence. And because like what they say, it's out of sight, out of mind, right? If they don't see you, they're not thinking about you out of sight out of mind. And if you're out of mind, then you're out of pocket, right? So you need to make sure that people are seeing you all the time because perspective is everything. And you can run that play in so many different ways. Do you, do you, do you spread apart the first to the second? Like do you haven't, you immediately set them up at the same time or you do one for the same time. Same time. Same time. Exactly. Yeah, exactly. Exactly. And so you can run this play with like a hot 30, like he just said, which is more kind of a broad approach. But you can also do a very, very specific what we call journey retargeting. Let's say you have people going into a lead magnet and you know that that lead magnet is going to turn to pull them into an email opt in. And it's going to throw them into an email sequence for two weeks. Well, what you can also do is as soon as those people opt into your lead magnet, you can pull them into a custom audience, a two week custom audience. And you can now run ads side by side, basically parallel with your email sequence. So now for the, for the two weeks, people are not only coming in, they're getting emails and text messages and all the stuff, but they're also seeing ads that are relevant to your lead magnet. For those two weeks as well, right? And you can run this play. Guys, I don't even know if y'all even understand how powerful this is, right? But again, when we're saying this stuff, get creative with the way that you use it. Because there's a lot of different ways you can do it with webinars, with challenges, with lead magnets, with any kind of like brand awareness play that you're trying to run. But when you do that, it's going to just increase the effectiveness of anything that you're trying to do. So I don't know. Call it the time a top of mind awareness. Come on. Tom A play. I like it. Talk to me. I mean, so we're talking, when we talk Facebook though, you guys obviously Facebook will place it where you need to, but it might be Facebook. It might be Instagram, but do you let the algorithm figure out where it wants to target those people? Or do you go Instagram only, you know, or do you let it? We always in the beginning, we want to split test both, right? Because a lot of people think that they know where their audience is, but a lot of times you might be wrong, right? So never make decisions based off your own opinion or your emotions, always make data driven decisions. So we would recommend just letting it, letting the placements just go, right? And then letting Facebook figure out what the best is. Now, it's most likely always going to be the feed, right? Like you got right column, you got stories, you got marketplace, you got all this stuff. Most of the time, they're going to, it's going to split test everything at first, but then it's going to say, ah, the feed is where it's at. So you'll notice most of your mind is going to get spent delivering your stuff in the feed. But in terms of which placement Facebook or Instagram, I would definitely split test because you don't know where your audience is until you test. Test test test. I look at the data and it will tell you where to go. Everything that everything that's not a test is a guess of us. You guys got all the names, all the acronyms that I had a lot used to be right. Oh, hey guys, I love it. A lot of action here, a lot of good advice. Working everybody learn more about everything you guys are up to. Absolutely. So if you guys want to go to rich from anywhere.com, check out our website. We have tons of different courses that you guys can, if you guys are just getting started, hop into those courses, they'll blow your mind. We have different challenges that you guys can join. If you're more of a high level entrepreneur, you already have some momentum. You got some things going and you want to take things to a whole nother level really fast. You can actually request a call, request a speak with us. You can go to the contact and just request a call. We'll sit down, see where you're at, see how we can help you and have a nice little combo. But yeah, rich from anywhere on all platforms. Check us out. Hit us up. We're not bougie. We're response to everybody. Yes. Yes. We don't want to broke anywhere. We want to be rich from everywhere. Yes. Yes. Appreciate you guys. Steven. Steven. Likewise, man. And thank you so much, bro. Appreciate you guys. You need to find us. Ryan is right.com. You find all the highlights clips from today. Links to these guys' programs. Of course, link to all of our sponsors. Hey, go get in some love. Brandon Bill has been taking care of us. You're going to take care of them. You know how this works. We'll see you next time. We're right about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit RyanisRight.com for full audio and video versions of the show. Order one choir about sponsorship opportunities. Thanks for listening. Bye.