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Brendan Kane on How to Actually Go Viral on Social Media
Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going
Brendan Kane on the Science of Going Viral
Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Right About Now Evolves: Collectibles on SI Launches
Ryan Alford announces more guest interviews, the new 'Now in Ten' format, and Collectibles on SI, his new Sports Illustrated show launching August 25th.
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.
Steve Pratt on Earning Attention and Creative Bravery
Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.
Steve Pratt on Earning Attention as a Brave Marketer
Earn It author Steve Pratt joins Ryan Alford on creative bravery, why short-termism kills marketing, and how niche content earns real attention.
Jay Schwedelson: Email Tactics That Beat AI Content
Jay Schwedelson shares subject line tactics, how iOS 18 sorts your email, and why AI-written content is costing brands rankings and clicks.
In-Game Advertising and eSports with Anzu CEO Itamar Benedy
Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.
Avocados from Mexico, Smirnoff x SideBarre, IG Live Rooms
Ryan Alford and Reiley Clark break down Avocados from Mexico's personalized site, Smirnoff x SideBarre, Instagram Live Rooms, and Pepsi's Driftwell.
Jaime Schwarz on NFTs, Brand Therapy and Co-Creation
The holder of the world's oldest NFT patent explains digital ownership, story baskets, brand therapy and why co-creation beats late-stage consumerism.
E.T. Model Sells for $2.56M, Messi Breaks Instagram Record
Ryan Alford and Christina Gossi cover the $2.56M E.T. auction, Messi's record Instagram post, Musk's Twitter exit, Fire TV ads and eBay's Gen Z campaign.
Digital Platforms Shaping the Future of Business
Arjun Rai, Aruna Ravichandran, and Allison Ferenci on AI marketing for small business, hybrid work at WebEx, and AR that lifts ecommerce conversion.
2021 Marketing Trends: Get Your Audience Involved
Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.
Podcasting's Next Era with Jeff Umbro
Jeff Umbro of The Podglomerate on programmatic ads, the video shift, the decline of narrative podcasts, and what actually grows a podcast audience.
AI Bartender at CES, NFL Ratings and Tito's Spokescart
Ryan Alford and Chris Hansen break down the CES AI bartender, the NFL's viewership spike, Tito's celebrity-free ads, Bounty's wings series and Prime Video
Bobby Maximus on Fitness, Fame and Mental Toughness
Former UFC fighter Bobby Maximus talks bullying, bodyweight training, supplement truths, sports psychology and why fame is the best marketing there is.
Camera IQ's Allison Ferenci on AR and the Metaverse
Camera IQ CEO Allison Ferenci explains AR's 34x reach, 3.5x conversion lift, digital twins, and what the metaverse actually means for brands.
Pepsi's $550M Celsius Deal and Instagram's BeReal Clone
Ryan Alford breaks down PepsiCo's $550M Celsius investment, Instagram's BeReal copy, streaming passing cable TV, and the Doritos triangle hunt.
Arjun Rai on Emoji Data and Marketing for Underdogs
HelloWoofy founder Arjun Rai joins Ryan Alford to talk emoji data, smart speaker scheduling, Clubhouse, and building marketing tools for small businesses.
Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni
Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok
McDonald's Into the Metaverse: Marketing News Feb 2022
Ryan Alford and Joe Hamric break down McDonald's metaverse restaurant, Facebook's mixed reality, Wrangler NFTs, Nitro Pepsi and LinkedIn's podcast network.
Elon Musk's $43B Twitter Bid and the NFT Bubble
Ryan Alford and Cristina Yasi break down Musk's $43 billion Twitter offer, the NFT slump, Meta's creator fees and $4.9B in digital audio ad revenue.
How One Book Generated $7M in Sales | Chandler Bolt
Chandler Bolt of SelfPublishing.com breaks down publishing costs, the eight milestones, the four Ps, and how a book drives leads, sales and referrals.
John Benson on Why AI Content Isn't Converting
VSL inventor John Benson joins Ryan Alford to explain why most AI copy fails, how values-driven messaging converts, and how to use AI as a second brain.
Apple's AI Win, Deepfake Ads and Flying Air Taxis
Ryan Alford and Chris Hansen break down Apple passing Microsoft, GLP-1 protein demand, IAS deepfake detection, Archer's FAA air taxi win and Instagram ads.
Dre Baldwin on Mindset, YouTube and Trade-Offs
Dre Baldwin tells Ryan Alford how a VHS tape and early YouTube built his brand, why knowledge is cheap, and how environment and courage drive real growth.
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
Scott Clary on Using AI to Build Wealth Faster
Scott Clary tells Ryan Alford how AI collapsed the cost of building a business, why self-belief beats strategy, and how to adopt an AI-first mindset.
Esports Betting, Sponsorship & Twitch with Magnus Leppäniemi
Magnus Leppäniemi of Esports Entertainment Group joins Ryan Alford to break down esports betting laws, brand sponsorship, Twitch and free-to-play
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Why TikTok Hits Different: The Neuroscience of Ads
Neuro-Insight's Samrat Saran shares brain-response research on why TikTok holds attention four times faster and what actually makes ads stick there.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed
Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best
How Crumbl Cookies Grew to 500+ Stores
Crumbl co-founder Sawyer Hemsley on the rotating menu, pink boxes, in-house tech, and the organic Instagram and TikTok strategy behind 500+ stores.
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
OpenAI Lawsuits, Instagram vs TikTok, Hims Weight Shots
Ryan Alford and Chris Hansen break down AI copyright lawsuits, GPT-4o, why marketers pick Instagram over TikTok, and Hims' $199 weight loss shot.
TikTok Sponsored Posts, Infiniti on Cameo & Vimeo Tools
Ryan Alford and Josh Hill break down TikTok sponsoring trending creator posts, Infiniti's Cameo shopper Q&A, the Vimeo integration and Crocs' big quarter.
Domino's Noid Returns and Nerf's Chief TikTok Officer
Ryan Alford and Josh Hill break down Domino's Noid revival, record ad growth at Google, Facebook and Amazon, and Nerf's new Chief TikTok Officer.
TikTok's STEM Feed, GPT-4 and the SVB Collapse
Ryan Alford, Christina and Nick break down TikTok's new STEM feed, GPT-4's upgrades, the Silicon Valley Bank failure and March Madness marketing.