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Sawyer Hemsley
Co-founder · Crumbl Cookies
Sawyer Hemsley started Crumbl Cookies as a side hustle in his final year at Utah State University with his cousin Jason, delivering warm cookies made from blended family recipes. As COO he runs day-to-day operations plus branding, advertising, social media, testing, R&D and store success coaching for a franchise system that has grown past 500 locations.
4 episodes · Personal Brand & Positioning · Startups & Founding · Content & Storytelling
Oh, it's not like building the brand is not kicking giggles. It's hard. It's lonely. There's a lot of days that you're just working your guts out and you're making it work and you have a lot of people counting on you.
We made our stores almost the Apple store of cookies and we integrated technology so that their experience was flawless and smooth.
we said we have to adapt or we're going to die. We have to innovate because our volume was just too high.
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