The Week of February 17, 2023 Marketing and Business News: Super Bowl Ads Takeaway

Did you enjoy the Super Bowl? Did it end the way you wanted it to? I was not a happy ending. A big eagles fan. At least the game. I was not an eagles fan, but I did lose $50 bet. You never bet against Patrick Mahomes, when the teams were fairly even, which they clearly were. It was a good game. It was a good game. You know, it didn't like the penalty at the end. I know. I know. So much feels kind of icky. It probably was a penalty, but it was close enough. How about the holding? It was close enough that it's like, I'm not saying just let them play, but it's like, God, I like to let them play. Right. I don't know. It was a little bit of a, and I didn't,

There's a few standouts, obviously. The, was it the Pepsi commercial with Ben Stiller about acting? I said that was one that I didn't mind with the celebrities, but again, everything was just like I said before we started, the blue moon commercial is my favorite. Yeah, it was good. And yeah, the dog, the dog was my favorite. I mean, I guess we can go straight at it. The dog food commercial. Here's the thing. The farmer's dog, they, they had, it was storytelling at its best. Look, let's not care herself. Babies and animals crush it in most eating spots, unless it's just stupid. But they told a story that was so true and so relevant to dog lovers. Yeah. You know, the history of the dog and the reality of every dog owner

wants their dog to live as long as possible. Yeah. And there's only so many variables that you control in making that happen. And so a new, I think they're newer, you know, a dog food company, farmer's dog, develops a story of the life of the dog and how important it isn't thinking about through that and how to, you know, feed your dog great food and a different option. You can make your dog with them. Yeah. It's highly effective. I will be shocked if their sales don't go through the roof because it told a story of why to buy, what to buy in a very clever way. And just great storytelling and great cinematography slash just shooting and it was clear. But it wasn't, it was nostalgic without being sad

you know, crazy business woman, Jennifer Lopez. Yeah. But yet, you know, he's had struggles with alcohol. And it would really suck, I think, because look, I enjoy libations, libations myself, libations, whatever they're called. And, you know, I've probably had moments in my life, or maybe it was a little too much to, you know, but. Sure. But keeping it under control, but not just not being able to just ever drink socially or whatever, because you have that taking time off inside you. That would just suck. Yeah. You know. And I completely agree with you. It would just make certain things. I would be bored at last too. Less bearable. Yeah. And like, right. Yeah. So, uh, because I mean, Jennifer's great. But let's be honest, you know, someone,

the popping popping corners, pop corners, whatever. I will definitely try pop quarters now. Right. Probably just because the weariness. It sounds kind of good anyway. Yeah. Yeah. But definitely with the weariness. And so, but all in all. Did you have a most disappointing commercial? I just thought there were so many bad moments at the board. Sure. I really, I'll be honest like I ended up watching back most of them. And some, you know, what I remembered what I was seeing on this stopwatch. Like I turned it off. I didn't want like to some of the overcooked stuff that just like jam celebrities in the square space thing with what with the. Well, in the the clueless one. Yeah. With whatever her name is. Yeah. Clueless I thought was awful.

Well, take what you know and make it better. You know, don't you don't have to change everything in order for it to be successful. Yeah. So they got lazy and just jammed, you know, celebrities in there and and you know, so we'll see how it. I want to see the sales like data attached to all of this. Like a few months. I know we had some numbers. What? 51 ads. Yeah. 46 different advertisers. 8% ad increase from 22 and then it was up. Your ship was up. So like we're putting something million people watch. It does break down for the awareness that you get to actually not be a terrible deal. So like the region for the well, more the reach than the frequency because a lot of them

are just run once, but if it is one of the greatest kind of spectacle for getting the most reach at one time for a mass product, if you show something mass. So there's no denying that. But people are so distracted down and I know we have some of the app data like app and you're looking at your other phone, like I would have been leveraging the social media platforms on the heads there because you know, people were just like kind of paying attention looking up looking on multi screen, totally 7 million per 30 seconds spot. Would you get if you break it down by like how much a bag of pop corners might cost and how many people might buy it and how do you watch right?

It makes a lot of sense. And they were like last year, 36 million households. So not people, but like televisions, right? Exactly. Had the game on and this year, 37 million households, which again, you have no idea what people, like how many people were in those places, but that's a shit ton of people. Yeah. So we're going to, we're going to, you know, unofficially announced farmer's dog as the ratty award winner. Yeah. There you go. One of those. I know they're really going to be pretty sure we're going to send them an award, not really. We're just going to maybe put it on social media, delta eight dog treats, the raties, you know, we'll create something fun. There you go. Social posts won't be nick.

Oh, yeah. The, uh, it's a little bit of news this week. Yes. We did have some first class woman. I mean, I know, you know, we have first class woman in the studio so often that you know, it's like you just, I'm just used to be around me blush, but yes, bad ass woman, first class woman, whatever they are, they're amazing entrepreneurs in their own right, Heidi Montag, Tracy Dues, Heidi Cortes, we didn't want to leave out to me. Heidi, Christina Ferrari and Raquel painting the number two fighter in the world at UFC. So they're all on our board here if you're watching the episode and you've seen our wall star studded wall, it's growing. And, uh, yes, we did a best of. We've had all these amazing first class woman on the show last 12 to 18 months.

And so when to aggregate again, bringing you some of the best of these additions, uh, there's just so much knowledge that gets told, I think it, uh, it doesn't do justice to the guests or to the, I think the value that we provide, like ways that we can repurpose some of these things to raise it back to the forefront. So so they're just repeating a full episode. Let's plot some of the nuggets that really people can get from this, whether you're a woman man, doesn't matter because these women gave some amazing advice. And what they're doing, how they're getting ahead and multiple ways to leverage all the best of business and social media. So again, check that out. That was this week. At least on Tuesday, everywhere you listen or watch YouTube, go watch the short edition

or Instagram. We've got the short form video with a 10 minute edition. And then you can watch the full episode on YouTube as well. The next week pumped about this. This was fun. So, uh, Chip Layton, uh, the Layton show, you may or may not have heard of him. He's got about a half a million followers on between Instagram and TikTok. I think I've got 400,000 followers. Very funny, uh, very like straight humor, like, he started it is, uh, excuse me. He started on TikTok, actually, about two or three years ago, and he did these jokes about funny things that his teenagers and his wife says to him, they're just kind of like ironic when you hear them like, it's funny. They're great. They're great.

It's a nice fun episode. It's fun. We talked about, you know, his growth. And he's, you know, he's just almost like the dead pan guy, like, you know, I kind of downplaying everything, but he's hilarious. And, uh, you definitely want joy kind of learning his story and just the power of social media. How someone's so true, you know, from freaking Maine, who's, he's actually in marketing, uh, marketing executive and just living a normal life and his daughter and him tried to come out with like this idea of TikTok and they come viral and they went viral and he's blown up there and now he's going more and more on Instagram. So you enjoy that story and my inspire you to, uh, create content and you never know

it can go viral on social media, so check that out next week on Tuesday on all your favorite channels. I will say I enjoyed Super Bowl a little bit more because I did take a VK while I was toward the end toward the end. Just tell me. Just a mellow like chill out the nerves. I'm a big fan of those little things. And I could see, I don't think that I'm like addicted to them, but I definitely look forward to take it. Uh, it was a big, it was a big hit at our Super Bowl party. Oh, yeah. A little weekend. Nice. And, um, you know, now everybody's like, Ryan, did you bring in some VK? Oh, yeah. That's like a green one. I'm like, I got you.

like, oh, I have to do this for work purposes. Yeah. Yeah. Forcing you into it. Uh, and now we're just new. Right. Right. Right. Right. Right. Right. Right. That's V. A Y C. A. Y. Take a V. K dot com sleep products built to eight gummies. Disposables all kinds of things. Third party lab tested is Christina mentioned and an all around great company. Give them some love tell me, Radcast sent you take a VK dot com Special shout out to our latest sponsor. You'll be hearing more about them good ranchers actually joins their podcasts as a sponsor. is a meat delivery company, they ship right to your house, some of the best meat products from Texas, steaks, burgers, even have chops and chicken, all kinds of stuff delivered straight

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18th National Battery Day. Listen. Mark your calendars. I tell you what, there's nothing worse than needing a battery that you run out of. It's so true. You know, it's so true. There's so many things going on batteries these days. But it for real, I've kids at home. And, you know, Nash, sweet Nash, he'll be ready to like to, you know, play with like a toy that he's like been dying to play with. And he's like, you know, when he's opening something that's like, we have any batteries. I'm like, oh, we have those like some random C squared batteries. And Nicole got me the battery, the battery thing. There's like a scene on TV. Yes. I don't load it up yet, though. I need to do that. I can charge it for you. And you

it's like, yeah, that's really make fun of. It's a lot of, uh, non-injustice, a lot of injustices happening. I think we can leave that out. I like this one better. I know. I think it should just be all the time, right? You know, one with it. We just say that every day should be social justice day. I heard. Uh, and then, but I like this one better, especially talking about a farmer's dog. Love your pet day. Love your pet day, which also should be every day. Yeah. I mean, you know, don't beat them today. You got to love them. I'll have a little post going out about Marshall. Yes. Oh, I'm sure you do. Love your pet day, February 20th. And the president's day, bank holiday. Yeah. So if you're not celebrating,

on live streaming and live shopping. Yeah. Like it hasn't taken off as much as it has in Asia, clearly. But I still think there's a place for it potentially through just going live. Right. And not necessarily having to have the feature baked into the app. So I think you're still going to see usages of or usage of live shopping. Commerce. Yeah. Decomers. But Tic Tac did the same Tic Tac. My Tic Tac. Tic Tac toe. You Tic Tac did the same thing. They've all been scaling back on the actual integration within the app. But we'll see. I think for the right brands and the right companies, there's still an opportunity there. But you know, I think Instagram has enough stuff jammed in it that, you know, we can all. My question is, will this stay like in practice

prime to get two day shipping? I've never had issues with it. But I don't feel like I order anything that's in high demand. Yeah. My watch took a minute. So I will say that. Yeah. I don't know. It must be everything. We order what's random stuff for the podcast and they're like. Right. The electronics probably takes longer. That wouldn't surprise me. Yeah. It always seems like you order something. It just doesn't get there on time. Not the way it used to. Right. It used to be two days, you click two days, it's going to be here. Yeah. And now it's like, yeah, sorry, you're you're you're you're not like it's stuff in 24 hours. It's like, well, you know what we pay for prime for

No, but they had a chance with droid and they fucked it up. But it's a whole another story. We've talked about that before. The but the reality is the UI is just somewhat cleaner on Apple. Yeah. And the integrations are better. I will say that I run into this issue where, you know, when you're using an app and you know, there's like something that you have to click on to go to the browser. This is kind of an issue where it doesn't have the same things as you're just regular mobile browser like your passwords and different stuff. Like if you try them to. Sure. Like sometimes when you're in an app, it's like go to PayPal and directly or something is like your password's not linked. I hear you. Yeah. There is some walkiness there. So it's good that

they're improving it. I imagine it's the same one Android because this is where the articles referring to that as it is on iPhone because it's the same. But yeah. I mean, but do you use the Safari browser on your iPhone or do you use Chrome on your iPhone? I use Safari. Yeah. But what I use the most is my I have the Google app. I don't have Chrome, but I have like just the Google search engine. And that's probably my most used search. That in Pinterest. Nick, do you use this base Safari? Yeah. Okay. Yeah. Yeah. Do you use Chrome on your iPhone? Yes. I do. Okay. Yeah. Did you change the base app to Chrome? Like the what it opens to? Yeah. See. Yeah. That's the ones are tricky. I gotta do that. Yep.

getting off. Yeah. Yeah. That's what I meant. It could be both. I mean, you know, like you do you. Yeah. Which is what you would be doing. And I'm going to stop talking. But anyway. Yeah. Look, you're going to see more and more of this stuff. I just, you know, just think, depending on what's your content in this, I guess if you've got your contents value and up to get paid for it. And some people do have, and I don't know my beyond the solutions stuff. Yeah. Right. Right. We're trying to get out of the gutter for a minute on this episode. The, uh, sorry. But I'm trying to, like what is content like you personally? Yeah. Besides the only fan stuff, what would you pay for personally? The, that, like on TikTok?

you get into that kind of scammy, like what exactly am I paying for? That's where I struggle with. Yeah. Yeah. And that's good feedback. I, you know, I think I have to still have enough time, like when I'm, especially on some of these platforms, I'm like thinking like in the moment, if I would stop and pay for it, but there's probably something that I would, yeah, like an exercise or like, right, right. It's all personal interest. It's just, it's, it'd be interesting how this takes off and how, you know, how splintered these experiences get, some scam in my content. And it's like, well, you watch this video, like you got to pay, or it's like, let me go to the pay wall and go to my favorite person or whatever.

being offered like work for exposure and for experience. And I'm like, no, I'm, I know I'm good at what I do. Yeah, you're gonna have to expose you. You're gonna have to pay me for what I'm doing. So I think it's interesting. We'll see what happens with it. Came full circle there. Yeah. Always. Yeah. It's doesn't it all. Speaking of full circle, back to the OG. The OG. Yes. Our official merchandise sponsor branded bills, all our hats, hoodies, and beanies are from braided bills. And my most comfortable hoodie is definitely from the hood. Oh, the hoodies are the best. Been wearing that thing. Been a little chilly around here. It's getting warmer now quickly though. It's so nice. But official merch sponsor, go to branded bills.com. You can use Radcast 20. You get 20% off your entire order.

like, they have no chill when it comes to flavors. They're just like, how weird can we make this? It's funny. It's a mood. Yeah. They're marketing a mood as a flavor. I'm kind of interested. I'm kind of like, I'm definitely going to try it. I tried to move the other thing. I didn't really like that one. It was a little 2D4D for me or something. I didn't have the bite that Yeah. I needed a little bit more of that caramel flavor. Yeah. Yeah. Yeah. You know, but that Coke Zero goodness. Oh, man. That Coke Zero cherry. Pretty good. Track cocaine. It's so good. I got a funny story. It's kind of related to this. So I take the boys are my two oldest Hudson and Clayton. We've been doing a hot cake

Friday's which is going to be Donald's before school. We've done it for literally their entire lives. I love it so much. And the McDonald's we go to, we sit at it and we order online. They bring it to our table. I know who we are. Like we're celebrities at this place. They go all the way there you go. But anyway, we sit in there and it's related to Coke. I'm going to bring this full circle. So it's funny because they have to drive through most of their breakfast people ever come into the driver. And they have these buzzers and beeps that go off that obviously are like when time has been hanging too long and everything. So it's like beep beep. It sounds like the hospital. And so our kind of running joke is when these

beeps go from like Defcom 1 to Defcom 5 like whatever. We pretend that it's acts that we're at a hospital and we talk about how I need fries over here quickly. Fast, fast. He's going down. Bring me the coke. He needs. So, you know, that they're feeding the patients, you know, donalds, but to save them. Because the beeps sound like it's a hospital. That's a fun commercial. There's when the big start picking up McDonald's, they do throughout our breakfast. It's always like that's a virgin. Yeah. Get your pack. It's hurry. We're losing them. And so if you come back. Yeah. You know, he needs. He needs seven CCCs to go coke right now. No, die coke. He's on. He's diabetic.

Anyway, it's fun. Good. It'd be fine if it was filmed, I think. So, uh, great content. I know. I think maybe McDonald's will sponsor hotcake Friday if you're listening to McDonald's. There you go. We've been serving you up for a long time. And then we've already, we've created, we create campaigns over there. He didn't have to advertise, but it's like, you know, it's I'm loving it. It's on the wall. And so we came up with an alter ego voice that just won everything is tasty. Just one word, everything's good. And I'll say, you know, like, how's that? We have the meats. How is that? How those hotcakes, my son will go and he has doesn't have the male, the male voice. He's six great, but he tasted it. It's tasty. So, uh,

yeah, single word campaign. That's the latest stuff. There you have it. Anyway, I do love the coke flavor stuff. It's fun. It makes you different. It makes you want to try it. You want you want to do it? I like to move. I like the experimentation. Well, they're not as magical like they say, right? We'll see. But it's fun. To each the round. To each the round. So there you have it. In final words, nope, not this week. It's coming, coming down in this, this short, we have 28 days in February. We're in the 17 11 more days. Spring is going to be here soon. And the spring is sprung here. That's right. Like six. Trying to. Yeah. Trying to. Got him ready. We'll see it here in South Kalkalaki, also known as South Carolina.

Well, we appreciate everyone out there for making us to top 20 business and marketing podcast on Apple and Spotify and all across the world. It's looking at the news. Yes. Yes. Wherever you are, however you are, whenever you are, we appreciate you. Rascini Acid, Nick Weaver, our producer. We'll see you next time. I'm Ryan Offert on the Radcast.