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Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing
Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
Cassie Petrey on Music, TikTok and Backstreet Boys
Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.
Parker Payne: 10 Years to the First Wake Kickflip
Pro wake surfer Parker Payne on turning pro at 14, landing the sport's first surf-style kickflip on his 94th try, and building a brand on Instagram.
Instagram Threads Launch: What It Means for Brands
Ryan Alford breaks down Instagram's Threads launch, Booking.com's ChatGPT trip planner, TweetDeck going verified-only, and Modelo passing Bud Light.
Joe Rogan on Gaming, Twitch Military Ads & TikTok
Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.
Marketers' Biggest Concerns Heading Into 2024
Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.
Thread Lightly: Ryan's Honest Take on Meta's Threads App
Ryan Alford breaks down Meta's Threads app for marketers, plus Burger King's all-cheese burger, Truly's zero gravity bar and Gmail's new scheduling tool.
Organic Conversions on TikTok and Instagram
Kenda Laney breaks down TikTok's watch-time algorithm, Instagram as a nurturing platform, the four buyer types, and her million dollar content plan.
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
WhatsApp View Once, Facebook VR Eyes, Rihanna's Billion
Josh Hill, Joe, Joey and Sean break down WhatsApp's View Once feature, Facebook's eye-projecting VR prototype, the Fortune 500 list and Rihanna's billion.
Reels Win Reach on Instagram: Weekly Marketing News
Ryan Alford and Christina break down BeReal hitting 10M daily users, Reels dominating Instagram reach, TikTok's Nearby feed, and NFL kickoff ad campaigns.
Build the Business First, Then the Personal Brand
Marian Esanu tells Ryan Alford why personal branding should come after you build a real business, plus his competitor research playbook for content.
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Neuromarketing: How the Subconscious Buys Your Brand
Neuro-Insight's Samrat Saran explains subconscious decision making, iconic triggers, conceptual closure and why the bigger-logo fight hurts your ads.
Instagram Growth Hacks with Growth God Julian Walder
Julian Walder, the Growth God, joins Ryan Alford to break down Instagram growth hacks, story tags, Reels, ad spend, and why substance beats follower
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
Marian Esanu on Personal Branding That Actually Sells
Marian Esanu tells Ryan Alford why you should build the business before the personal brand, how to research competitors, and when to use paid ads.
Southern Comfort's Shot Glass Pants: Weekly News 11.11.22
Ryan Alford and Nick Weaver cover Instagram post scheduling, Musk's Twitter plans, Anheuser-Busch buying a pickleball team, and holiday brand stunts.
Inside LEGO's Digital Strategy with James Gregson
LEGO's James Gregson on social benchmarks, why LEGO keeps few channels, brand vs. performance marketing, and leading a creative team through COVID.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Matt Alonzo on Video, Vertical Content and Getting Known
Filmmaker Matt Alonzo on going from sleeping on couches to Interscope music videos, running branded content at FaZe Clan, and why you must ship at 90%.
TikTok Sponsored Posts, Infiniti on Cameo & Vimeo Tools
Ryan Alford and Josh Hill break down TikTok sponsoring trending creator posts, Infiniti's Cameo shopper Q&A, the Vimeo integration and Crocs' big quarter.
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
Frankmobile, Candy Crush Jonas Bros & Tesla Ads
Ryan and Christina cover Oscar Mayer's Frankmobile, Candy Crush's Jonas Brothers tie-up, Google Bard plug-ins, Taco Tuesday's trademark fight and Tesla
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
Metaverse Jobs, Coke on TikTok and Amazon's Ad Lawsuit
Ryan Alford and Joe Hamric cover metaverse job ideas, Mountain Dew's $5,000 ranger gig, Coca-Cola's TikTok debut, Amazon's ad lawsuit and Tesla gaming.
Jen Larson on TikTok Fame and Blunt Dating Advice
Men's dating coach Jen Larson joins Ryan Alford to talk TikTok growth, why bluntness works, prenups, and how to build a niche audience on social media.
TikTok's $32B Ad Revenue, Tariffs and DOGE's Trillion Goal
Ryan Alford and Chris Hansen break down TikTok's $32B ad revenue, Southwest's new bag fees, Tesla's rebound, crypto, tariffs and the trading card boom.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Christopher Sean on Social Media, Soaps and Nightwing
Days of Our Lives star Christopher Sean tells Ryan Alford how failure, relationships and daily posting built his acting career and personal brand.
Brendan Kane on the Science of Going Viral
Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.
Domino's Noid Returns and Nerf's Chief TikTok Officer
Ryan Alford and Josh Hill break down Domino's Noid revival, record ad growth at Google, Facebook and Amazon, and Nerf's new Chief TikTok Officer.
Check Fraud TikTok Trend, NFL Billions and AI Deepfakes
Ryan Alford, Briana Hull and Chris Hansen break down the Chase check fraud TikTok trend, NFL sponsorship money, rising layoffs and California's AI bills.
Martha Stewart, Tito's and DIY January Marketing News
Ryan Alford and Christina Yassi break down Tito's DIY January with Martha Stewart, TikTok age limits, Netflix's password crackdown and Musk's $200B loss.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Kelly Siegel on Harder Than Life, Grit and Growth
National Technology Management CEO Kelly Siegel tells Ryan Alford how abuse, therapy, the gym, and agitational content shaped his business and his podcast.
Turning Customers Into Your Best Marketers | Luke Yarnton
The Rave co-founder Luke Yarnton explains how brands find influential customers already buying from them and build an always-on ambassador army.
Microsoft's $70B Activision Deal and TikTok Brand Wins
Ryan Alford and Joe Hamric break down Microsoft's $70 billion Activision Blizzard deal, Marriott's TikTok creator hunt and Forbes' top-paid YouTubers.