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Marketers' Biggest Concerns Heading Into 2024
Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.
Reels Win Reach on Instagram: Weekly Marketing News
Ryan Alford and Christina break down BeReal hitting 10M daily users, Reels dominating Instagram reach, TikTok's Nearby feed, and NFL kickoff ad campaigns.
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Inside LEGO's Digital Strategy with James Gregson
LEGO's James Gregson on social benchmarks, why LEGO keeps few channels, brand vs. performance marketing, and leading a creative team through COVID.
Elon Buys Twitter, Meta Opens a Store: Marketing News
Ryan Alford and Cristina Yasi cover Musk's Twitter deal, Facebook hitting 50% video, Meta's first retail store, Nike's $8k NFT sneakers and KFC's new
Instagram Growth Hacks with Growth God Julian Walder
Julian Walder, the Growth God, joins Ryan Alford to break down Instagram growth hacks, story tags, Reels, ad spend, and why substance beats follower
Southern Comfort's Shot Glass Pants: Weekly News 11.11.22
Ryan Alford and Nick Weaver cover Instagram post scheduling, Musk's Twitter plans, Anheuser-Busch buying a pickleball team, and holiday brand stunts.
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
TechCrunch Gift Guide, Instagram Notes & Pepsi Nutmeg
Ryan Alford and Christina Iaci cover the TechCrunch 2022 gift guide, Instagram Notes, Musk's 4,000-character Twitter idea, Pepsi nutmeg cola and BLACKPINK
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
TikTok's 10-Minute Videos, SoundOn and Metaverse Fashion
Ryan Alford, Joe Hamric and Christina Yasi break down TikTok's 10-minute uploads, SoundOn, Kraft x Netflix, Abercrombie's rebrand and Tinder checks.
Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing
Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.
TikTok Ads and Microsoft's Industrial Metaverse
Ryan Alford and Christina Yasi break down TikTok live subscriptions and Branded Mission, Microsoft's industrial metaverse, and Sprite's global campaign.
Spotify Joins Roblox: Marketing News, May 6, 2022
Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
Snickers' Rookie Mistakes & Twitter Edits: Marketing News
Ryan Alford breaks down Snickers' NFL rookie mistakes campaign, Twitter's new edit button, TikTok's ad crown, Starburst in space and Tom Brady's Under
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
Kelly Siegel on Harder Than Life, Grit and Growth
National Technology Management CEO Kelly Siegel tells Ryan Alford how abuse, therapy, the gym, and agitational content shaped his business and his podcast.
Organic Conversions on TikTok and Instagram
Kenda Laney breaks down TikTok's watch-time algorithm, Instagram as a nurturing platform, the four buyer types, and her million dollar content plan.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
Cameron Diaz Wine, Cloud Paper and Walmart's TikTok Deal
Ryan Alford and Reiley Clark break down Cameron Diaz's Avaline red wine, Mark Cuban's Cloud Paper bet, Walmart and Oracle's TikTok stake and Mailchimp AI.
Joe Rogan on Gaming, Twitch Military Ads & TikTok
Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Jen Gottlieb: Authenticity Is Authority
Jen Gottlieb on losing herself playing a rocker persona on VH1, befriending rejection, and why owned credibility beats rented credibility.
Cassie Petrey on Music, TikTok and Backstreet Boys
Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.
Instagram Ditches Swipe-Up Links: Marketing News 8/27/21
Ryan Alford and the crew cover Instagram's link stickers, OnlyFans' reversal, Elon Musk's robots, Mtn Dew Flamin' Hot and Apple's photo scanning.
Matt Alonzo on Video, Vertical Content and Getting Known
Filmmaker Matt Alonzo on going from sleeping on couches to Interscope music videos, running branded content at FaZe Clan, and why you must ship at 90%.
Neuralink, Sora and Liquid Death: The Week in Marketing
Ryan Alford and Chris Hansen break down Neuralink's first human patient, OpenAI's Sora, AI dating bots, Liquid Death's playbook and YouTube beating
Metaverse Jobs, Coke on TikTok and Amazon's Ad Lawsuit
Ryan Alford and Joe Hamric cover metaverse job ideas, Mountain Dew's $5,000 ranger gig, Coca-Cola's TikTok debut, Amazon's ad lawsuit and Tesla gaming.
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Ad Gab: How to Design With Mobile in Mind
Ryan Alford and Josh Hill break down mobile-first design: readable social graphics, vertical video, mobile load speed, chunky buttons and pop-up overload.
Build the Business First, Then the Personal Brand
Marian Esanu tells Ryan Alford why personal branding should come after you build a real business, plus his competitor research playbook for content.
Jen Gottlieb on Modern PR and the CIA Framework
Jen Gottlieb, named Maxim's #2 entrepreneur, shares her CIA framework for PR, why she sold her agency, and how rejection built her business.
Parker Payne: 10 Years to the First Wake Kickflip
Pro wake surfer Parker Payne on turning pro at 14, landing the sport's first surf-style kickflip on his 94th try, and building a brand on Instagram.
Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop
Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.