Guest
Ishveen Jolly
CEO and Co-Founder · Open Sponsorship
Ishveen Jolly is a former sports agent who founded Open Sponsorship about ten years ago to connect brands with athletes and influencers, and now runs the company from London with a mostly US-based team. The platform works with 19,000 athletes and influencers, including roughly 80% of the NFL, and counts Serena Williams among its lead investors.
1 episode · Advertising & Paid Media · Content & Storytelling · Social Media Strategy
And today it's never been cheaper because you literally can pay them to do one Instagram story for a few hundred bucks. But then you can take that and suddenly scream and tell the world, this is what we do
And so by trying to make it free, you're basically saying it's got no value anywhere else, other than the influencers channel, which is like the wrong way to think about it.
I think about five years ago it felt good to sign new customers, that like what you're saying, the whole thing was like growth and customer acquisition, and that's what the world is on. And now it feels so good when someone tells us something worked.
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