Ask the archive a real question
4.17 million words across 666 episodes. Searches the full transcripts, not just titles.
Podcasting's Next Era with Jeff Umbro
Jeff Umbro of The Podglomerate on programmatic ads, the video shift, the decline of narrative podcasts, and what actually grows a podcast audience.
DIY Facebook Ads for 2025: The Hot 30 Retargeting Play
Stephen Blackburn and Stephen Johnson of Rich From Anywhere break down Facebook ad strategy, CAC vs LTV, TikTok vs Google, and their Hot 30 retargeting
Podcast Advertising Is About to Change | Jeff Umbro
Jeff Umbro of The Podglomerate joins Ryan Alford on the shift to programmatic podcast ads, video, consolidation and the decline of narrative shows.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
Grok, TikTok's Creator Fund Exit and Ohio Legal Weed
Ryan Alford and Chris Hansen break down Elon Musk's Grok on X Premium+, TikTok ending its $2B Creator Fund, Instagram read receipts and Ohio legalizing
In-Game Advertising and eSports with Anzu CEO Itamar Benedy
Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.
Steve Pratt on Earning Attention as a Brave Marketer
Earn It author Steve Pratt joins Ryan Alford on creative bravery, why short-termism kills marketing, and how niche content earns real attention.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Domino's Noid Returns and Nerf's Chief TikTok Officer
Ryan Alford and Josh Hill break down Domino's Noid revival, record ad growth at Google, Facebook and Amazon, and Nerf's new Chief TikTok Officer.
Steve Pratt on Earning Attention and Creative Bravery
Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.
eSports Recap: What Brands Learned From the Series
Ryan Alford and Riley Clark recap The Radcast's eSports series — betting, broadcasting, arenas, in-game ads, the NBA 2K League and what's next for brands.
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
The End of Traditional SEO: Getting Found in the AI Era
Jason Kocina joins Ryan Alford to explain how businesses stay visible as search shifts to AI answers, and why messaging still beats every channel.
David Segura on Monetizing Your Podcast IP
Glassbox Media CEO David Segura explains how podcasts become licensable IP, how rev-share and equity deals work, and tactics to grow any show.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
TikTok Beats YouTube at VidCon, Plus Google Ads Takeaways
Ryan Alford and Josh Hill cover TikTok replacing YouTube as VidCon's top sponsor, John McAfee's death, Google Marketing Livestream takeaways and Nielsen's
YouTube Brand Extensions, Bombay Sapphire and OpenAI
Ryan Alford and Riley Clark cover YouTube's new brand extensions, Bill Nye's Bombay Sapphire campaign, Pepsi's ghost kitchen and AI-written marketing copy.
Railroad Merger, Prebiotic Pepsi and TikTok's 60-Min Test
Ryan Alford breaks down Shopify's AI Sidekick, the $85B railroad merger, Pepsi's prebiotic cola, Nike's 3D sneaker lab, and TikTok's long-form test.
MarTech's Kim Davis on Data, Cookies and Brand Building
MarTech Editorial Director Kim Davis joins Ryan Alford to unpack media fragmentation, the end of third-party cookies, and why brand still matters.
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.
ESPN, Fox and Warner Bros. Build a Sports Streaming App
Ryan Alford and Chris Hansen break down the ESPN-Fox-Warner sports streaming app, $7M Super Bowl ads, Gatorade ID, Netflix's Expedia deal and Dunkin's
Sam Dunning on Fixing B2B Websites That Don't Convert
Breaking B2B founder Sam Dunning on the grunt test, customer research interviews, page speed, publishing pricing, and landing pages vs websites.
Facebook to Meta? Weekly Marketing News, Oct 22, 2021
Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
Anya Cheng on AI, Data Moats and the Future of Shopping
Taelor founder Anya Cheng tells Ryan Alford why unique data beats building AI models, how ChatGPT SEO works, and why U.S. live shopping still lags Asia.
Larry Kim on Why Brand Is the Ultimate Growth Hack
MobileMonkey founder Larry Kim on Instagram DM automation, killing donkey projects, and why building brand beats every direct response tactic in 2021.
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
B2B Marketing Needs Humanity: The Case for B2H
Ryan Alford and Robbie Fitzwater on why B2B buyers act like consumers, how content pre-qualifies leads, and why LinkedIn is still an open field.
2024 Marketing Keys: Influencers, Creativity, Community
Ryan Alford's solo year-end episode: why marketing trend lists fail, plus three 2024 keys — integrated influencers, bolder creative and real community.
Anniston Reikstins on Finding the Role You Were Born to Fill
Leadership coach and author Anniston Reikstins joins Ryan Alford to talk self-doubt, the authentic self resume, service, and why action beats learning.
Borrowed Interest, Honda on Twitch and Twitter Fleets
Ryan Alford and Reiley Clark break down Philadelphia Cream Cheese's console spoof, Truly's essential worker flights, Honda's Twitch reveal and Twitter
Soccer's Pay-to-Play Problem and the Talent It Misses
Brad Rothenberg on how pay-to-play soccer hides elite talent, and how Access U turns scholar-athletes into scholarship college students.
The Universe Is Hiring: Purpose, Action and Self-Discovery
Anniston Riekstins joins Ryan Alford to talk about her book The Universe Is Hiring, applying personal development, and finding your unique gift.
Ad Blockers or Thieves? Debating Free Content
Ryan Alford and Chris Hansen debate YouTube's ad blocker crackdown, OpenAI's licensing deals, podcast audience ages, and Samsung's swipe at Apple.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Podcast Reach Ties TV, Taylor Swift Joins the Billionaires
Ryan Alford and Chris Hansen break down podcast reach matching TV for 18-34s, record women's basketball ratings, Tesla's Musk problem, and Forbes'
Super Bowl Ads, Amazon's New CEO and Robinhood's Ad
Ryan Alford and Reiley Clark break down Super Bowl LV advertisers, Amazon's new CEO Andy Jassy, Instagram's vertical swipe and Robinhood's Big Game ad.
Pepsi's New Logo, Lemon8 and Twitter's Paid Reach
Ryan Alford, Christina and Sawyer break down Pepsi's first rebrand in 14 years, ByteDance's Lemon8, Twitter verification as ad spend, and Heinz Ketchup
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Don Julio's Vision Pro Play and Target Circle 360
Ryan Alford and Chris Hansen break down Don Julio's Apple Vision Pro experience, Target Circle 360, Whirlpool's dating stunt and the non-alcoholic boom.