Guest
Matthew McGrory
CEO and Co-Founder · Arwen.ai
Matthew McGrory is CEO and co-founder of Arwen.ai, an AI platform that started as a social media moderation tool and now helps brands protect their channels and surface insights from comment sections. His clients include Formula One, ATP tennis and a UK retail hospitality chain with roughly 2,400 bars.
2 episodes · Social Media Strategy · Data, Research & Measurement · Customer Experience & Community
the way Elon Musk has set up X means that if you want to say your opinion, that's fine. And if I choose not to listen to your opinion, I can shut you up. You can carry on saying what you want to say. I just decided that I don't want to listen to it anymore.
So lawful but awful should be absolutely fine. That stuff is allowed.
most brands have got a comment mountain of what people are saying to them. And most of them aren't listening to it. They're not listening to their customers. They're not listening to buying signals from their clients.
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