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In-Game Advertising and eSports with Anzu CEO Itamar Benedy
Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.
Is Roblox Deceiving Kids? Metaverse Marketing News
Ryan Alford and Cristina Yasi break down the Roblox ad watchdog investigation, Hermès in the metaverse, Jameson on Pinterest and Netflix going
Microsoft's $70B Activision Deal and TikTok Brand Wins
Ryan Alford and Joe Hamric break down Microsoft's $70 billion Activision Blizzard deal, Marriott's TikTok creator hunt and Forbes' top-paid YouTubers.
NFTs Coming to Instagram: Weekly Marketing News
Ryan Alford, Joe Hamric and Christina Yasi break down Instagram NFTs, Twitter Shops, Facebook's TikTok account, Chipotle's chip robot and more.
Rebrands, NHL Jersey Ads and Uno at 50
Ryan Alford and Reiley Clark break down the CIA and Burger King rebrands, NHL helmet ads, Uno's 50th, GM's EV logo and White Castle's Valentine's push.
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
The Social Media Goldmine Brands Ignore | Matthew McGrory
Arwen.ai CEO Matthew McGrory on AI moderation, brand safety, and the buying signals hiding in your comment section — plus where social commerce goes next.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Moderation vs Censorship: Brand Safety on Social Media
Arwen.AI CEO Matthew McGrory on moderation vs censorship, Elon's super-app vision for X, and using AI to mine social comments for buying signals.
X Tests Annual Fee, TikTok Goes Out of Phone
Ryan Alford and Chris Hansen break down X's $1 unverified account test, TikTok's Out of Phone ads, Netflix binge ads and Taylor Swift's box office run.
eSports Recap: What Brands Learned From the Series
Ryan Alford and Riley Clark recap The Radcast's eSports series — betting, broadcasting, arenas, in-game ads, the NBA 2K League and what's next for brands.
Tom Webster on the Brutal Truth About Podcast Growth
Tom Webster of Sounds Profitable explains why podcasts plateau, how editing for flow drives growth, and what the data really says about podcasting.
Metaverse's Most Downloaded App and Fiverr's NIL Play
Ryan Alford and Joe Hamric close out 2021: Jack Dorsey's Web3 doubts, Oculus topping the app charts, Paris Hilton on Roblox and Fiverr's NIL mentorship.
TikTok Ban Push, Bitcoin at $70K, and WWE Mat Sponsors
Ryan Alford and Chris Hansen break down TikTok's ban fight, Bitcoin past $70K, YouTube TV's rise, WWE mat sponsorships and Tesla Autopilot ratings.
Coca-Cola Ups Marketing Spend: Weekly News 10.28.22
Ryan and Christina break down Coca-Cola's bigger 2023 marketing budget, Musk closing the Twitter deal, Instagram profile songs and the McRib farewell tour.
Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires
Ryan Alford breaks down seven business stories: MLB's AI strike zone, Microsoft's $20B ad surge, Stripe's tender offer, Amazon's FTC fight and more.
Tom Roach on Brand Building vs Performance Marketing
Jellyfish VP Tom Roach breaks down the 60/40 brand-building rule, the 70/20/10 budget split, real ad attention data and why advertising will never die.
Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
NFTs, Cookieless Data, QR Codes and Roblox
Ryan Alford and Reiley Clark break down NFTs as digital assets, first-party data before cookies vanish, QR codes for small business, and Roblox as media.
Spotify Joins Roblox: Marketing News, May 6, 2022
Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks
Inside LEGO's Digital Strategy with James Gregson
LEGO's James Gregson on social benchmarks, why LEGO keeps few channels, brand vs. performance marketing, and leading a creative team through COVID.
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.
Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni
Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok
Influencer Marketing, Starbucks Oat Milk & Kids Instagram
Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.
Why Following Your Passion Is B.S. - Ryan Unfiltered
Ryan Alford shares his 20-year marketing story, why credibility and experience matter, why passion follows hard work, and a bonus 2021 live streaming
MarTech's Kim Davis on Data, Cookies and Brand Building
MarTech Editorial Director Kim Davis joins Ryan Alford to unpack media fragmentation, the end of third-party cookies, and why brand still matters.
NFL in the Metaverse: Marketing News, March 25, 2022
Ryan Alford, Joe Hamric and Cristina Yasi break down Bored Ape's $450M raise, Metaverse Fashion Week, Arby's diss track, Pepsi's TikTok star and NFL VR.
2021 Marketing Trends: Get Your Audience Involved
Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
BetMGM CMO on AI, Jon Hamm and Make It Legendary
BetMGM CMO Casey Hurbis on building the Make It Legendary campaign with Jon Hamm, using AI for personalization, and winning a market with 70 operators.
Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop
Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.
Larry Kim on Why Brand Is the Ultimate Growth Hack
MobileMonkey founder Larry Kim on Instagram DM automation, killing donkey projects, and why building brand beats every direct response tactic in 2021.
Cancel Culture, Super Bowl Ads & Metaverse News
Ryan Alford and Joe Hamric break down cancel culture's real impact on brands, Super Bowl returns from Taco Bell and Avocados From Mexico, Wordle and Lime.
Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia
Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.
Domino's Noid Returns and Nerf's Chief TikTok Officer
Ryan Alford and Josh Hill break down Domino's Noid revival, record ad growth at Google, Facebook and Amazon, and Nerf's new Chief TikTok Officer.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Ecommerce Boom, SXSW Virtual, Clubhouse Doubts, Roblox IPO
Ryan Alford and Reiley Clark break down $121B in online spending, SXSW going virtual, Clubhouse's creator payments, and Roblox's $41B IPO valuation.
Elon Buys Twitter, Meta Opens a Store: Marketing News
Ryan Alford and Cristina Yasi cover Musk's Twitter deal, Facebook hitting 50% video, Meta's first retail store, Nike's $8k NFT sneakers and KFC's new