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Soccer's Pay-to-Play Problem and the Talent It Misses
Brad Rothenberg on how pay-to-play soccer hides elite talent, and how Access U turns scholar-athletes into scholarship college students.
E.T. Model Sells for $2.56M, Messi Breaks Instagram Record
Ryan Alford and Christina Gossi cover the $2.56M E.T. auction, Messi's record Instagram post, Musk's Twitter exit, Fire TV ads and eBay's Gen Z campaign.
TikTok Sponsored Posts, Infiniti on Cameo & Vimeo Tools
Ryan Alford and Josh Hill break down TikTok sponsoring trending creator posts, Infiniti's Cameo shopper Q&A, the Vimeo integration and Crocs' big quarter.
Inside the $97B Unregulated Online Gambling Market
Ismail Vali tells Ryan Alford how illegal online gambling drains billions from U.S. states, why licensed operators are going bust, and what regulation
eSports Recap: What Brands Learned From the Series
Ryan Alford and Riley Clark recap The Radcast's eSports series — betting, broadcasting, arenas, in-game ads, the NBA 2K League and what's next for brands.
FanDuel Deepfakes Barkley: Marketing News April 14, 2023
Ryan Alford and Christina Yassi break down FanDuel's Charles Barkley deepfake, Dove's push for kids' online safety laws, TikTok's teen lead and Twitter's
Esports Betting, Sponsorship & Twitch with Magnus Leppäniemi
Magnus Leppäniemi of Esports Entertainment Group joins Ryan Alford to break down esports betting laws, brand sponsorship, Twitch and free-to-play
The Real Business Behind Show Business
Tarek El Moussa, Jesse Palmer, Marty Smith and Christopher Sean talk marketing, reality TV, preparation and social media with Ryan Alford.
Gratitude, a $6M Banana, and GM's Formula 1 Bet
Ryan Alford, Chris Hansen and Brianna Hall talk Thanksgiving gratitude, the $6.2M banana as a branding lesson, Drake's lawsuit, and Cadillac's F1 entry.
Bruce Buffer on Building the "It's Time" Brand
UFC announcer Bruce Buffer tells Ryan Alford how "It's Time" was born, why the octagon is his business base, and how he built an energy drink and bourbon
Inside Icons.com: Messi Memorabilia and Scarcity
Icons.com CEO Dan Jamieson on signed Messi shirts, why mass-signed memorabilia loses value, FIFA licensing, and the company's new U.S. launch.
Moderation vs Censorship: Brand Safety on Social Media
Arwen.AI CEO Matthew McGrory on moderation vs censorship, Elon's super-app vision for X, and using AI to mine social comments for buying signals.
NFTs, Cookieless Data, QR Codes and Roblox
Ryan Alford and Reiley Clark break down NFTs as digital assets, first-party data before cookies vanish, QR codes for small business, and Roblox as media.
TikTok Beats YouTube With Teens: 107 Minutes a Day
Ryan, Nick and Christina break down TikTok topping YouTube with kids, Pinterest hitting 450M users, AI in Microsoft Edge and Old Spice's Swaggy Spice.
Michael Newell on the Workforce Housing Opportunity
Michael Newell, CEO of Standard Land Development, breaks down the workforce housing shortage, how he builds 400 homes a year, and how to scale in
Super Bowl 56 Ads: What Scored and What Missed
Ryan Alford and Joe Hamric break down Super Bowl 56 ads, why Coinbase's QR code won, which brands dragged, and what a metaverse stat really means.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
Spotify Joins Roblox: Marketing News, May 6, 2022
Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks
Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop
Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.
Super Bowl Ads, Quest 3 vs Vision Pro, and Gemini
Ryan Alford and Chris Hansen break down 2024 Super Bowl ads, Kanye's $7M spot, Zuckerberg vs Apple Vision Pro, Adidas, Coke's TikTok launch and Google
Kraft Wants Mac & Cheese on the Big Mac: Marketing News
Ryan Alford breaks down Kraft's Big Mac & cheese push, MLB's first CBD sponsorship, Meta's Quest Pro, YouTube handles and Chipotle's BeReal Boorito.
Snoop Dogg Quits Smoke for Solo Stove: Campaign Breakdown
Ryan Alford and Chris Hanson unpack Solo Stove's viral Snoop Dogg campaign, Pepsi's Shaq nostalgia spot, Black Friday history and Thanksgiving traditions.
TikTok Ban Push, Bitcoin at $70K, and WWE Mat Sponsors
Ryan Alford and Chris Hansen break down TikTok's ban fight, Bitcoin past $70K, YouTube TV's rise, WWE mat sponsorships and Tesla Autopilot ratings.
Empathy in Marketing, Walmart's Black Friday and #SendNoods
Ryan Alford and Riley Clark break down empathy-led marketing, Walmart's staggered Black Friday sales, Kraft's #SendNoods campaign and Halloween candy
R.I.P. Internet Explorer and TikTok's Billion-User Rise
Ryan Alford and Christina Yasi cover Internet Explorer's shutdown, TikTok's billion users, Chobani and Timberland in the metaverse, and Amazon AR try-on.
Dr. Alex Planes on Scaling from 1 to 9 Dental Practices
Dentist Dr. Alex Planes tells Ryan Alford how he scaled to nine practices, the break points that cost him, and real patient acquisition costs.
McDonald's Mocks Crypto Investors: Marketing News Recap
Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.
Crypto in the Metaverse, Starbucks NFTs and TikTok Sales
Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse crypto trading, Starbucks NFTs, Chipotle on Roblox, Miller Lite flavor drops and more.
How Super Bowl Ads Really Performed in the Brain
Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs
Alex Curry on Saying Yes and Broadcasting Happiness
Fox Sports' Alex Curry tells Ryan Alford how five years of PA work, a bartending pitch and constant preparation built her sports broadcasting career.
TikTok's STEM Feed, GPT-4 and the SVB Collapse
Ryan Alford, Christina and Nick break down TikTok's new STEM feed, GPT-4's upgrades, the Silicon Valley Bank failure and March Madness marketing.
The Social Media Goldmine Brands Ignore | Matthew McGrory
Arwen.ai CEO Matthew McGrory on AI moderation, brand safety, and the buying signals hiding in your comment section — plus where social commerce goes next.
Neutrogena Studio, Airheads Skip Ad & Facebook Hotline
Ryan Alford and Reiley Clark break down Neutrogena's content studio, Budweiser's Utah cans, the Airheads skip-ad spot, Facebook Hotline and Google's
R.I.P. iPod, Brady's $375M Deal & Metaverse News
Ryan Alford and Christina Yasi cover Apple killing the iPod Touch, Tom Brady's $375M Fox deal, NASA's Martian metaverse, Nike vs. Adidas and Netflix ads.
Aaron Rodgers' Amberjack Ad, Nanoinfluencers & AI Popstars
Ryan Alford and Chris Hansen break down Aaron Rodgers' Amberjack mockumentary, nanoinfluencer ROI, feedforward culture and Coca-Cola's AI-made soda.
Chefs, BBQ and Business: The Radcast vs Food Best Of
Casey Webb, Spike Mendelsohn, Jonathan Scinto, Noah Sims and Kosmo on turning a passion for food into a real business, from dish pits to Facebook ads.
ESPN, Fox and Warner Bros. Build a Sports Streaming App
Ryan Alford and Chris Hansen break down the ESPN-Fox-Warner sports streaming app, $7M Super Bowl ads, Gatorade ID, Netflix's Expedia deal and Dunkin's
Ken Goldin on Attention, Hype and Collectibles
Ken Goldin tells Ryan Alford how he built Goldin from $100K into a half-billion-dollar auction business, and where the collectibles market is really