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Wendy's Dynamic Pricing, Bitcoin $60K and DTC Unicorns
Ryan Alford and Chris Hansen break down Wendy's surge pricing test, Bitcoin at $60,000, the top DTC unicorns, Apple's dead car project, and Gatorade Water.
2021 Marketing Trends: Get Your Audience Involved
Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.
Alex Urban's E-commerce Blueprint: Brand, Offers, Exit
Alex Urban on scaling Lions Not Sheep to $19.6M, building million-dollar-looking brands, free-plus-shipping funnels, attribution tools and subscription
Elon on Rogan, Free Phones and Steak-umm's Deepfakes
Ryan Alford and Chris Hanson break down Musk on Joe Rogan, ad-supported free phone service for Gen Z, Steak-umm's deepfake stunt and Best Buy livestreams.
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
Anya Cheng on AI Styling, Branding & Live Shopping
Taelor.style founder Anya Cheng joins Ryan Alford to unpack AI clothing rental, ChatGPT SEO, proprietary data moats and why live shopping lags in the U.S.
Facebook Events, Google Organic Shopping, Twitter Trends
Ryan Alford and Reiley Clark break down Facebook's free online events for SMBs, Google's organic shopping listings, Twitter's trending explainers, and
Apple Privacy, Pinterest Shopping and Retail Confidence
Ryan Alford and Josh Hill break down a YouGov shopper study, Apple's email privacy changes, Pinterest's Shopping List and Ryan Reynolds' gin stunt.
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Buff City Soap's 10x Year: WooCommerce to Shopify
Buff City Soap's Sanjay Jenkins on replatforming to Shopify, 10x growth, SMS marketing, and crediting franchisees for online sales.
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.
Ecommerce Holiday Strategy With Robbie Fitzwater
Robbie Fitzwater joins Ryan Alford to break down holiday ecommerce planning: building VIP email lists, scaling in-store experts online, and picking a
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
Dave Gerhardt on Brand vs Performance in Ecommerce
Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.
Anya Cheng on AI, Data Moats and the Future of Shopping
Taelor founder Anya Cheng tells Ryan Alford why unique data beats building AI models, how ChatGPT SEO works, and why U.S. live shopping still lags Asia.
Entrepreneur Masterclass: 5 Founders on Scaling
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devin Klein share how they built their brands, launched products and scaled without breaking.
2024 Marketing Keys: Influencers, Creativity, Community
Ryan Alford's solo year-end episode: why marketing trend lists fail, plus three 2024 keys — integrated influencers, bolder creative and real community.
Buddy the Elf Meal Kits and Why Not to Name Rivals
Ryan Alford and Christina break down HelloFresh's Elf spaghetti kits, Burger King naming competitors, Black Friday 2022 results and TikTok ad data.
Thread Lightly: Ryan's Honest Take on Meta's Threads App
Ryan Alford breaks down Meta's Threads app for marketers, plus Burger King's all-cheese burger, Truly's zero gravity bar and Gmail's new scheduling tool.
Metaverse Land Grab, Roblox Retail and 197B Streams
Ryan Alford and Joe Hamric break down Meta's network warning, American Eagle on Roblox, Nielsen's streaming record, Ford's EV split and Shopify's 60/40
E-commerce in 2020: Platforms, Brand and Performance
Ryan Alford and Reiley Clark break down e-commerce platform choice, customer acquisition, retargeting, and the balance of brand versus performance
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
What Is Clubhouse? Plus Amazon Buys Wondery
Ryan Alford and Reiley Clark break down Clubhouse, Amazon's Wondery deal, Kia's new logo, KFC's gaming console, and custom-fit online shopping.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Spencer Pratt on Crystals, Reality TV and Real Business
Spencer Pratt tells Ryan Alford how a crystal obsession became Pratt Daddy, why the villain edit backfired, and the costly lessons of ads, staff and COVID
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
AI Bing Gets a Voice, Meta Verified Locks Profiles
Ryan, Christina and Nick break down AI-powered Bing on mobile and Skype, Meta Verified's new limits, Instagram ending live shopping and 7Up's rebrand.
Jon Davids: Build a Movement, Not a Marketing Funnel
Influicity CEO Jon Davids on why paid ads alone fail, how to own demand instead of renting it, and the community formula behind magnetic brands.
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
The Social Media Goldmine Brands Ignore | Matthew McGrory
Arwen.ai CEO Matthew McGrory on AI moderation, brand safety, and the buying signals hiding in your comment section — plus where social commerce goes next.
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Facebook to Meta? Weekly Marketing News, Oct 22, 2021
Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Neutrogena Studio, Airheads Skip Ad & Facebook Hotline
Ryan Alford and Reiley Clark break down Neutrogena's content studio, Budweiser's Utah cans, the Airheads skip-ad spot, Facebook Hotline and Google's
Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad
Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
Instagram Says It's No Longer a Photo-Sharing App
Ryan Alford and Josh Hill unpack Instagram's shift to video and shopping, TikTok's Cameo-style shoutouts, TikTok resumes and Chipotle's hidden NBA codes.
Instagram Ditches Swipe-Up Links: Marketing News 8/27/21
Ryan Alford and the crew cover Instagram's link stickers, OnlyFans' reversal, Elon Musk's robots, Mtn Dew Flamin' Hot and Apple's photo scanning.
R.I.P. Internet Explorer and TikTok's Billion-User Rise
Ryan Alford and Christina Yasi cover Internet Explorer's shutdown, TikTok's billion users, Chobani and Timberland in the metaverse, and Amazon AR try-on.