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Podcasting's Next Era with Jeff Umbro
Jeff Umbro of The Podglomerate on programmatic ads, the video shift, the decline of narrative podcasts, and what actually grows a podcast audience.
Podcast Advertising Is About to Change | Jeff Umbro
Jeff Umbro of The Podglomerate joins Ryan Alford on the shift to programmatic podcast ads, video, consolidation and the decline of narrative shows.
David Segura on Monetizing Your Podcast IP
Glassbox Media CEO David Segura explains how podcasts become licensable IP, how rev-share and equity deals work, and tactics to grow any show.
Grok, TikTok's Creator Fund Exit and Ohio Legal Weed
Ryan Alford and Chris Hansen break down Elon Musk's Grok on X Premium+, TikTok ending its $2B Creator Fund, Instagram read receipts and Ohio legalizing
In-Game Advertising and eSports with Anzu CEO Itamar Benedy
Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
Don Julio's Vision Pro Play and Target Circle 360
Ryan Alford and Chris Hansen break down Don Julio's Apple Vision Pro experience, Target Circle 360, Whirlpool's dating stunt and the non-alcoholic boom.
Retail Media Hits 11% of Global Ad Spend
Ryan Alford breaks down retail media's 11% share of global ad spend, YouTube Shorts monetization, BeReal paid features and the Hardee's rebrand.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
TikTok Beats YouTube at VidCon, Plus Google Ads Takeaways
Ryan Alford and Josh Hill cover TikTok replacing YouTube as VidCon's top sponsor, John McAfee's death, Google Marketing Livestream takeaways and Nielsen's
AI Can't Replace Human Writers: WGA Strike & Ad News
Ryan Alford, Christina and Chris Hansen break down the WGA strike over AI, Gmail blue checks, YouTube Shorts ads, TikTok's creator fund and more.
Elon Musk's $43B Twitter Bid and the NFT Bubble
Ryan Alford and Cristina Yasi break down Musk's $43 billion Twitter offer, the NFT slump, Meta's creator fees and $4.9B in digital audio ad revenue.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Fame Engineering: Michael Valor on Brand Positioning
Valor Media CEO Michael Valor breaks down fame engineering, Instagram growth, verification, and why PR should be step one for profitable businesses.
eSports Recap: What Brands Learned From the Series
Ryan Alford and Riley Clark recap The Radcast's eSports series — betting, broadcasting, arenas, in-game ads, the NBA 2K League and what's next for brands.
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
The End of Traditional SEO: Getting Found in the AI Era
Jason Kocina joins Ryan Alford to explain how businesses stay visible as search shifts to AI answers, and why messaging still beats every channel.
AI Beatles Song, Bud Light Slips, YouTube Lowers the Bar
Ryan and Christina break down McCartney's AI Beatles track, Bud Light losing to Modelo, Heinz sauce drops, YouTube's new 500-subscriber monetization rule.
Elon Musk Scrutiny, Apple's Crush Ad & Phantom Debt
Ryan Alford and Chris Hansen break down X's full-length films, Neuralink's implant issue, buy now pay later debt, Apple's ad backlash and Tyson vs. Paul.
Top Viral Moments of 2022 and the TikTok Ban
Ryan Alford and Christina close out 2022 with the TikTok federal ban, Tumblr Live, Netflix fitness, the year's biggest viral moments and 2023 recession
The Business of NIL with Justin J. Giangrande
NETWORK CEO Justin J. Giangrande on who really controls NIL, what parents of elite athletes must know, and where brands are missing the biggest
YouTube Brand Extensions, Bombay Sapphire and OpenAI
Ryan Alford and Riley Clark cover YouTube's new brand extensions, Bill Nye's Bombay Sapphire campaign, Pepsi's ghost kitchen and AI-written marketing copy.
Marketers' Biggest Concerns Heading Into 2024
Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.
Pepsi's Pilk, BK AirDrops & Netflix Ads: Weekly News
Ryan Alford and Christina Yassi break down Pepsi's Pilk ad with Lindsay Lohan, Burger King's Whopper AirDrop, Coca-Cola's Prime Video films and Netflix
Elon on Rogan, Free Phones and Steak-umm's Deepfakes
Ryan Alford and Chris Hanson break down Musk on Joe Rogan, ad-supported free phone service for Gen Z, Steak-umm's deepfake stunt and Best Buy livestreams.
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
DIY Facebook Ads for 2025: The Hot 30 Retargeting Play
Stephen Blackburn and Stephen Johnson of Rich From Anywhere break down Facebook ad strategy, CAC vs LTV, TikTok vs Google, and their Hot 30 retargeting
Top 10 Ways to Crush 2025 (No Resolutions)
Ryan Alford, Brianna Hall, and Chris Hansen share 10 non-resolutions for 2025: personal branding, crypto, serving others, and doing what you say you'll do.
MarTech's Kim Davis on Data, Cookies and Brand Building
MarTech Editorial Director Kim Davis joins Ryan Alford to unpack media fragmentation, the end of third-party cookies, and why brand still matters.
Jon Davids: Build a Movement, Not a Marketing Funnel
Influicity CEO Jon Davids on why paid ads alone fail, how to own demand instead of renting it, and the community formula behind magnetic brands.
Facebook to Meta? Weekly Marketing News, Oct 22, 2021
Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
TikTok's 10-Minute Videos, SoundOn and Metaverse Fashion
Ryan Alford, Joe Hamric and Christina Yasi break down TikTok's 10-minute uploads, SoundOn, Kraft x Netflix, Abercrombie's rebrand and Tinder checks.
Tariffs, ESPN Streaming and the Trading Card Boom
Ryan Alford and Chris Hansen talk tariff strategy with author Arjan Singh, plus ESPN's streaming launch, Airbnb services and Apple's brain interface.
Anniston Reikstins on Finding the Role You Were Born to Fill
Leadership coach and author Anniston Reikstins joins Ryan Alford to talk self-doubt, the authentic self resume, service, and why action beats learning.